They're inventing this as they go too.

Yeah. Right, there's not a playbook.

>> No.

>> Right, we say oh just put on guardrails.

Well, they have to design the

guardrails.

>> Sure.

>> Right, they the guardrails have an

impact. So, they're racing against

competition. They're racing against

their own sense of greatness.

>> Yeah.

>> Right, which is maybe even the biggest

driver here.

And I think that they're earnest trying

to think about how to do the right

thing. And there will be a massive data

leak.

>> Of course.

>> We we know this.

>> Yeah.

>> Right, and it's like Warren Buffett

talked about the reinsurance industry

that you know something bad's going to

happen. You don't know when.

>> Yeah.

>> But you got to save up for it. Right,

you put money away for it. Right.

>> But there will be a tornado. There will

be a massive earthquake. I mean, we we

know this.

And we can do our best to plan.

But there'll be a massive breach. And

there'll there'll be and we we have to

steel ourselves in advance. And we have

to think about it, think about the right

response at the time. And sort of

prepare ourselves for a future that is

in specific unknown, but in general

we're pretty sure it's going to

something's going to happen.

>> Something

will happen. Right. Yeah, and

yeah, it's typically a black swan,

right? I mean, that's