Let's be real, the hardest part about

building a startup today is getting

customers to the startup. You can vibe

code stuff now super easily, we all know

that, but getting customers to drive

revenue is hard. So, how can you

actually set up marketing agents that

help you do this? I feel like a bunch of

people have talked about this, but no

one's really gone in depth and clearly

explained what a marketing agent is and

how you can use it to go [music] and get

you customers. In today's episode, it's

two parts. We give you a startup idea

that I really love, and then we also

explain what marketing agents are, how

you can set them up, what are the tools

you need to understand if you actually

want to be a marketing agent manager,

>> [music]

>> and Cody Schneider just does an

incredible job on this episode of

explaining everything end to end.

>> [music]

>> Um so, enjoy the episode and I'll see

you at the end.

>> [music]

>> Thank the good lord that Cody Schneider

is back on the podcast. Uh Cody, by the

end of the episode, what are people

going to get out of this?

>> Yeah, I'm going to show you and tell

like share everything that you need to

actually deploy real marketing agents,

and I'm not talking about some like

Zapier automation workflow that's

linear. I'm talking about like code in

the cloud that's making decisions off of

your live business data. And then I'm

also going to give you three businesses

um that are concrete so you can

basically feel like, okay, what these

agents actually look like for a specific

company type. So, you're going to walk

away with three business ideas and also

the agents that you should potentially

deploy for them, how to actually deploy

them for them, uh so you can grow the

company autonomously.

>> As you say, may the MRR gods be with us.

>> Blessed be thy name.

>> [laughter]

>> Let's go.

>> Awesome, man. Cool. So, I think just to

start out, like what is a marketing

agent, right? Like I see this thrown

around so much and it drives me nuts and

I've talked to so many people and that I

you know, talk huge game on the internet

and then you would like actually get

down to the brass tacks with them on a

conversation. You're like, you're so

full of just to be blunt. So, to me

like what is it what is a marketing

agent? It has to be three things. It's

like you have to solve the data problem

to like give the agent unified data

clarity of like the whole pipeline. Um

and then you have to be able to have the

agent

like autonomously making decisions

um you know, on some type of cadence

like with like a thinking loop in it,

right? Um so, in practice like the

infrastructure that's necessary for

that. You got to build a data pipeline,

a data warehouse and then have like the

ability to host these agents in the

cloud. And when I say an agent, like it

doesn't have to be this like AGI Hermes

thing, right? It like where it can think

on its own. I actually don't want that.

Like I want something that is like doing

a process for me and then looking at the

data and then basically like improving

based off of the data that's getting

back from it. So, I just want to like

define that really quickly um for the

audience because I think that there's so

much out there that's like this is a

totally autonomous agent that's like

running your your like entire marketing

stack and it's like no, it's not.

>> [laughter]

>> Like this end-to-end workflow I

guarantee you is not entirely running

your marketing stack, but in contrast

like I can and we like we'll talk about

this today. Like you can make an agent

entirely run Facebook ads now. And I'm

talking about like it is researching the

pain points. It is researching the

outcomes of your target customer. It's

making creative that's on brand both

statics and also like AI avatar UGC.

It's publishing that content into your

Facebook ads account. It's turning off

the losers. It's promoting the winners.

And then it's going in a feedback loop

where it's like, okay, what what is it

actually working?

And how do I go and basically make more

content like the best performers? And

I'll talk through all of that today and

try to show you as much as I can. It's

not not really easy to show cuz it's

just like code.

But anyway, we'll go through that. So,

yeah, and then just to jump into that

the first business that I want to talk

about to use is kind of like a just a a

sandbox for like how would you actually

build and deploy these agents for this

like this company type

is AI for WordPress. I've talked about

this before online, but like I have

actually pitched like three startup

founders this that are like we got into

YC, we don't know what to pivot into.

And I just they always just like are

like no, I don't want to do this. So, I

just want to hit on this idea. So, let

me let me just screen share real quick

and kind of show you the data for this

cuz I think it's just fascinating and I

think it's such a huge category that

like nobody is talking about right now

or that like nobody's really executing

on.

>> And before people's like eyes glaze over

and they and they tune this out,

WordPress is bigger than you think. So,

>> powers like 50% plus of the internet,

right?

>> Like it's I just checked 43% of the

internet

>> that are like

>> All websites.

>> that are indexed by Google are WordPress

websites.

>> No one's building stuff for WordPress.

>> It's insane, man. It's insane. And it's

like it's such an easy space to compete

in. It's kind of blue ocean for this.

And all I'm going to pitch to you today

is like literally it's just lovable or

anything.com

but for WordPress, right? So, you're

just

>> [laughter]

>> all you're doing is you're making it so

that people can like vibe code their

website, but like on top of the

WordPress platform. And then the

business structure is super simple. It's

like hey, you get all this stack. Like

you get forms solved. You get like, you

know, maybe a CRM. You like all of these

plugins that people would go and like

hodgepodge together.

You just bundle that up into a single

package.

And then you sell tokens.

So, it's like whatever, you know, base

tier is $29 a month. That gets you x

amount of tokens. And then that makes

you so that you can go and basically

like, you know, build out design the

site with this like pre-built in like

you know, again forms these these

pre-built features.

>> So,

you got me thinking that I actually

think that the there's a bigger

opportunity here than just the Lovable

for WordPress.

Because and you don't know this about

me, but back when I was 19 years old,

2000 and I don't know, I'm bad with

math, he was like 11 or something.

Um I was a partner in an agency and the

agency's job

was basically to get people

off

their existing CMS and move it to

WordPress.

And we were officially partnered with

WordPress on doing that. So, if you

called WordPress and you're like

time.com Time magazine, you're on some

custom CMS,

they would they would be like work with

Greg and team to move and do the

migration to WordPress. WordPress is

happy cuz they want more people, right?

Um and and time.com is happy cuz they

basically need someone to handhold

uh

through the process.

So,

it was a great business. We did like

time.com, techcrunch.com, a bunch of big

websites.

Um the amount of money I saw that I in

the in the

WordPress automatic ecosystem and

plugins was absolutely absurd.

So, what you got me thinking about is

you know,

the the play is basically how do you

find plugins that have validated demand

that don't have an AI component and

building the AI first version of each.

Cuz

you already know that, you know, there's

proven demand, people are paying for it,

and then you just make them 10x better

with Agent. So, I'll give you uh a

couple of examples.

The Yoast SEO tool. Do you know about

that one?

>> No, yes. I've used it forever ago.

>> Forever ago, right? I think it was I

think it's a guy named Joost. I I I

could be wrong, but I think it's a guy

named Joost. There is no way that they

have you know, that they have an AI

first version of that. So, you know,

instead of showing you red and green

dots and telling you to fix things

yourself, just have an agent do it. It

writes the meta,

it restructures the content, it adds the

internal links, like make it AI first.

And I'll give you a couple more.

WPForms.

That was a huge plugin back in the day.

Make an AI form that talks back. So,

instead of doing like a static form, you

do like a conversational agent that

qualifies a lead and answers questions.

Um WooCommerce, one of the most popular

you know, WordPress plugins.

Um you know, do like an AI storekeeper.

So, it automatically writes product

descriptions, abandoned cart flows,

you know, it it can go on and on. Um

another another one is Akismet, which is

the spam plugin. Like there's just so

many. So, all you have to do

>> Wordfence security, like there's it's

just endless, right? There are so many

of these.

>> There's so many

and people are paying for it. 43% of the

internet is

is uh is powered by it. The hard part is

is obviously building the product, you

know, making it good, making it work.

Um and then finding, you know,

a distribution channel

that you can actually get customers.

>> Totally. And I think that again, the the

bundling of all this is where the

opportunity is. It's like, okay, I'm

going to give you all like all the

plugins that you would normally be

paying for.

Instead of the aggregate of those 10

that are necessary,

now you pay a tenth of the cost, you

know, or a fifth of the cost, and I'm

going to give you everything, and you're

going to also be able to like vibe code

to the design of this, right? Like that

is the business opportunity here.

And then to your point, like how do you

market this, right? And

this is where

this gets so fun.

Like I'm having the most fun in my

entire career right now with what we're

doing. And so I can't wait to like share

this with you guys, but anyway, so the

like how when I think of look at this

company, like

where do you meet the people that are

like trying to learn like how do I do

this or how do I, you know,

do this work with my WordPress site? Um

so like Facebook ads and Google ads are

going to be the first two places that

you can go to. And I'm going to talk

through a bunch of different things,

different opportunities,

um but this is just like we're going to

just run down the list of all the things

that you could do and here's how to

deploy agents for them. So

on the Facebook ad side, so for for

targeting on Facebook anymore, um after

Andromeda, you don't do interest-based

targeting. Historically how I would

probably do this is I would actually go

and I would target people who have a

WordPress interest on Facebook ads.

Um now you don't need to do that. You

just basically have to make ad creative

that is talking to the pain points or

the outcomes of the person that you're

trying to sell to and then send them to

a landing page that like describes what

the product is. So what is Andromeda?

What how does it work? And like what

what

what do you need to know about this? So

Andromeda is uh Facebook's new like ad

algorithm, right? It basically it

decides what ads get shown to what

people

and how it functions is the uh

the AI is basically looking at the ad

creative

and it's understanding, okay, like what

is in the static ad? What is the what is

the image? What is the text? What is the

video? What's in the video? What's the

script of the video? And then it also

understands the landing page that it's

sending the people to. And then from

that, it basically uses that information

to decide what ad gets shown to what

person on the platform. So I, you know,

jokingly on Twitter I've been saying

this a lot and I mean I mean this though

from like the bottom of my heart.

Facebook has turned into the best B2B

ads channel and that exists right now.

And the reason for this is like we'll

make these ads that are so obscure. Like

it it's like maybe there's like 10

people in the in the US, right? That

like would would would be having this

problem right now.

Um and Facebook will find those people

and show that ad to it and we'll get

that lead like a qualified lead for a

B2B business. It's ridiculous. So,

anyway, to take a step back to the the

WordPress side like this AI for

WordPress thing. What you end up doing

and like I can already see what the

creative looks like. Like the script

then does ends up being like something

like this. Like, "Oh this is kind of

crazy. I used to be paying my agency a

thousand dollars a month to maintain my

WordPress site and they were not

responsive and they never like actually

could do the designs that I wanted. But

I just found this

this this plugin for WordPress that

makes it so that I can chat with AI to

change my website and it concludes all

these plugins that I used to have to pay

extra money for. It's just a part of it

for free. Click the link to learn more."

If you run an ad like that,

Facebook is going to automatically

identify, okay, these people are

WordPress website owners.

They have this problem. It's going to

show that to them and then you basically

set up a conversion event for the sign

up action, for the payment action that's

deeper within the funnel. So, how do you

actually do all of that? Like I'm just

I'm talking through all this.

Let's just like go into this deep and

you know break down like what this

actually looks like from an imaging

perspective. So,

>> [sighs and gasps]

>> Okay, so the first thing is researching

the pain points of your target customer.

I'm just going to use Perplexity for

this cuz I've just found that it's it's

easy to do live like sharing this.

Actually, let me stop this and I'll

screen share a different way just so

that you can just see the window.

Um

and

for this we're just going to do like

scrape Reddit.

Uh pain points

and outcomes uh,

people that run WordPress websites, uh,

have, um,

for like why would they buy an AI, uh,

WordPress, uh, tool that basically,

like, solves all the plugin problems and

makes it so that they can vibe code the

design of the website.

>> The reason you're doing Reddit, by the

way, is because there's a real people

just complaining, basically.

>> Exactly. That's exactly why it is. It's

basically dialogue and again, a lot like

Reddit is being eroded right now

by people manipulating it for like LLMs

to rank on them. Um, but this is a way

>> like you.

>> By people like me that are basically

creating the dead internet. Let's be

real. It's already happening. I am the

problem.

Um, but with this though, what it

enables is you basically can identify

like what are the problems that they're

facing and then from this, this crew,

uh, basically seeds the creative that I

want that I that I go and make, right?

So, I found these pain points, right?

Let's like pull out, you know,

one of these that makes sense. Um,

so content workflows,

customization requires development

skills, right? Like this is one that you

could talk to. Um,

what I would then go do, is like once I

found this information, I'd be like rank

stack, um, based off of, uh,

the most referenced.

Just to give us like what are the top

three? And then once I've identified

that, so the plugin layer, most

referenced. This is the biggest pain

point for people. Awesome. That is what

ads are going to be about. Um,

performance and speed. Cool. Can we make

this super lightweight? Can we use

something like Astro, um, to actually

like serve it so the content's really

fast? Security and maintenance. Okay,

how do I make it so they never have to

think about plugin security again, so

that their site doesn't, you know,

randomly get gambling ads on it and then

get de-indexed by Google for their pest

control business, right? So, with this,

what I then go do is I'm going to use uh

Kai AI

um is what uh uh

uh we're using right now for all of our

image generation. Basically, just all of

the image models uh and video models in

the same place.

And so, with this, I can then go and

bulk generate static creative. And the

way that we found to do this uh is you

basically give it an example of an ad

that is already being ran by either a

competitor by somebody like, you know,

somebody in a

a tangentially related industry.

And we're just using Google Nano Banana

for this. Um so,

the agent then, again, is generating

this creative using the static. You can

make this as advanced as you want. This

is what we're doing a lot now so that it

always hits brand style guides. And what

do I mean by brand style guides? That's

like, what are the fonts that need to be

used? What are the colors that need to

be used? All of these specifics about

the company, about the brand, right?

Um so, with this, uh you basically can

put a vision model over the outputs

and be like, "Hey, does this match brand

style guides?" So, what I'm getting back

from Google Nano Banana, I can be I can,

you know, basically qualify the like, is

the is the text all readable?

Um you know, does are the fonts that are

being used actually on brand, etc. Um

and then from that, uh you basically

have this way to make statics. And then

on the video side, what we're still

using and still seeing great results

with, which is crazy to me cuz it's not

even the best, is HeyGen.

Um

but we're starting to experience more

and more with Seedance, and this is like

where this is all going to go. It's just

hard to do the stitching across uh like

Seedance like for longer, you know,

30-second videos. You can only do up to

I I believe it's 9 seconds, don't quote

me on that, but it's it's less than

that. So, you basically have to like

stitch these frames together is the

challenge. But, this is where this will

end up going. And then it's just like AI

avatar UGC that's talking about the pain

points or outcomes that you just

extracted from what people are saying

online. And

everything that I'm describing here,

this is just an agent that's done this

work, right? It is an agent that's done

this research. It's an agent that is

calling doing the API calls to actually

build out the creative. Um and then from

there, how do we actually get it into

Facebook ads, right? So, to get it into

Facebook ads, then what we're going and

doing is we need to use what's called

the Facebook marketing API.

And you probably, if you're online at

all and not living under a rock, you've

probably seen tons of people where it's

like, I got my Facebook ads account

banned, right? Because I was using an

agent with it.

The agent is not the reason it got

banned, all right? The reason it got

banned is because they violated TOS and

they spammed the API because they were

trying to pull in like, you know,

hundreds of millions of rows of data

from [laughter] their Facebook ads

account. And that is not the way that

you can't use the API in that capacity.

Like it's literally like that that

that's against Facebook TOS. That is the

problem. So, how you actually use the

Facebook ads API is you use the API only

for rights, like only to publish content

to the Facebook ads account or to turn

off or to um

uh

uh basically like promote ads and I'll

talk about that more in a second. And

this I'm realizing and just based on

time, this whole video is just going to

be like, how do you build uh like an

actual like marketing agent? Like we're

going to only probably get through one

of these.

Um if you want more content like this,

this is all I talk about on the

internet, so just like go follow me

across channels and this is what I

share, but um anyway, with this so, the

to solve the data analytics problem,

you have to build a data pipeline and a

warehouse. So, the open-source way to do

this is using a tool called Airbyte.

You can host this like you know

anywhere. You can literally have Claude

code go and do this for you, right? Set

this up. And then you can use a data

warehouse called ClickHouse. These are

both open source solutions that you can

self-host. And I'm just giving you those

as the as like you know the the the way

that that is totally accessible to

anybody.

>> And And Cody, can you explain like

what is a data warehouse? Like what are

these things?

>> absolutely. So a data warehouse is a way

to unify all of your data sources

into a single location so that your

agent has the ability to understand all

of the data in context with all like all

channels in context or all data sources

in context with all the other data

sources. So I'll give you specifics.

That was a very like you know broad way

to explain it. So say for example, I'm

running Facebook ads. How do I actually

run effective Facebook ads? I need to do

probably four things. I need to have my

Facebook ads data. I need to have my

Google Analytics data. I need to have

probably my Posthog data, maybe my my

CRM data, so like my HubSpot data. And

then I also need to probably have like

my Stripe data to understand the entire

stack of like I ran ads and did

customers come out the other side,

right? And then how do I actually tie

the literal specific ad that is driving

revenue for the company, right? This is

how you do that. It's by having this

data warehouse that has all of the data

in a single place. Now, to get all of

that data into a single place, you have

to build a data pipeline. And so Airbyte

is a data pipeline solution. It's

self-hosted

and it enables you basically they have

all these pre-built connectors

that enable you to pipe all of your data

into a data warehouse. So when you think

about like you know visually how this is

happening, we can just like TL draw this

real quick to actually show you. It

basically what I am doing is I am giving

my agents. So say I have, you know,

these like five

different data sources

um that I'm pulling from. We'll just do

three for the sake of time. And I'm

putting them all into a data warehouse.

And that data warehouse, I'm then giving

my agents access to it. So, imagine I

have this agent here that can read this

information. It's back and forth, right?

And this is the Facebook Ads agent.

And this Facebook Ads agent,

um how it works is it basically is

looking at that data stream.

And then it is making updates within

Facebook Ads,

right?

And then that Facebook Ads data is going

back to

like

where we're pulling from, which goes

back and basically back into the data

warehouse. Actually, this is probably

more like this. Like back into the data

warehouse, right? And so, this is how

I'm creating this like loop that is

basically learning, right? Um I'm giving

the agent access to the live business

data, access to the live stream. Also,

what this enables for you as a business

owner is you can also interact with this

within your Cloud Code, within your

Codex, whatever that is, right? And

whatever your daily driver is. And the

reason that you want this is you can

have conversational analytics and also

build like custom dashboards with this

data, right? So, you can literally ask

like, "Okay, like we're like we're

having trouble like say you're again

pest control company

uh or or uh we'll say um

I don't know, something like your

commercial HVAC. Like we're having

trouble hitting payroll this month. Like

what is going wrong?"

>> [laughter]

>> It's like, "Oh, your accounts

receivables are like off." You can

literally have those conversations with

your marketing data, with your business

data. This is the way that you can

enable both yourself and your team to be

able to do this, right?

So, how do you actually

how do you actually set this up? So,

we've got the data pipeline in the

warehouse solution. Now, for hosting the

agents,

everybody's doing this already like

locally with like their cloud code and

they like I I mean I've seen these crazy

setups where it's like, yeah, I'm

deploying these solutions onto you know,

my Mac mini that I bought for open claw,

but now it's actually just like working

as a server. Like you don't have to use

a Mac mini locally as a server to do

this, all right? You can just deploy

this into the any cloud and be into

Heroku, it can be into Railway, it can

be into like any of these solutions. And

again, I'm just giving options that are

available. But basically, an agent is

just code under the hood, right? It's

just a decision tree that's like, cool,

here's a live data stream. I have some

like decision loop that's happening

where an LLM is thinking and then I'm

basically having an optimized for an

outcome, which for most companies is

like, how do I make the business more

revenue, right?

So, anyway, that is kind of the the

the infrastructure that's necessary to

actually make these agents function.

Once you've got this whole thing set up,

what is possible, just to give you like

a scope of this, and we're doing this

for companies right now, is you can

actually like create So, for example,

like for one company we're doing two

different ad sets per day, five ads per

ad set.

They automatically get uploaded into

Facebook ads based off of all the

research that we've done

and also the data that exists within the

data warehouse like of what has worked,

right?

And we

are base So, there's like a learning

loop that's happening on top of this.

The

agent is looking at, okay, I published

these 10 ads and lets it run for like a

2 to 3-day window for like it's just get

initial signal. It turns off the worst

performing ads.

And again, how is it getting that

information? It's pulling that

information from the data warehouse,

right?

It's pulling Okay, what is the worst

performing ads?

Let's turn those off. The winners live

on.

And then the winning ad sets, they go

into a winners pool, and they're

competing against each other for the ad

budget that's available.

And then over the top of that, you can

have a vision model or honestly, like

how we're doing this is we build a

database

of all the ads that we have created.

And it's literally like the JSON prompts

that we're sending to Nano Banana or the

ad scripts that we're using and we're

sending to H and or Seed Dance.

And that is what we are letting the

agent analyze of like, okay, what is

actually working so that it can it can

go and, you know, basically become more

effective at making creative that

creates outcomes.

So, the problem that happens with this

here and again, I'm going to get into

the weeds talk through a lot of this,

you know,

in in detail just to

share the the issues that come up. Is

you have to solve for entropy. So, like

what is entropy? It's like basically the

agent gets stuck thinking in the same

way. So, how do you solve for that? The

two ways that we found that we can solve

for it is you can use the Facebook Ads

Library

to pull

ads from competitors' libraries.

And that basically like puts new DNA

into the system. So, you're basically

feeding that source text that you did

that research on. And then the other

thing that we found to work is taking

YouTube transcripts and also podcast

transcripts and basically pulling out

the insights from those. There's like

hundreds of YouTube channels that are

just designated to like, you know, for

example, WordPress. You can pull out the

insights from those and then run ads

basically off of off of those insights

that you aggregate. So, this is a way to

solve that that that that, you know,

kind of like entry problem.

But what this ends up looking like in

the in the you know, the final form is

like it's like a virtual employee, Greg,

is the best way to describe it. This

virtual employee, all it's doing is

focusing on Facebook ads as the channel

and how it can actually like operate and

function is because it has all the

necessary data it needs to think through

what is actually driving like outcomes

that we are like that are that are drive

business revenue, right? And this is

where all this is going. Like I it's so

funny. I talked to like so many

marketers on a weekly basis and they're

all like, "Is my job secure?" I'm like,

"I don't know. Like, can you do this?"

Like, this is what this turns into is

like, your job now becomes like I'm an

agent jockey. You're taking your domain

knowledge that you have, and you're

basically like building this into code.

And like, I'm not technical, right?

Like, I can set this up now. Like, the

models are smart enough now where like a

semi-technical person or just if you

have access to Claude code, and

literally just give it the transcript

that I just like, you know, we just

created on this call, and be like,

"Okay, I want to set this up. Walk me

through this process." Like, you can go

and build out this solution. Like, that

is the the possibility here. So, anyway,

but yeah, happy to answer questions

about that. That was one agent. I I can

go down into a deeper one as well. So.

>> Okay. Yeah, and I think um

taking a step back, it's like, well, why

are I I know it's crazy to say this, but

why are Facebook ads important? Well,

okay, if you're going to steal an idea

from this podcast or come in come up

with an idea on your own, you're going

to vibe code something

um that you think has value in the

world. The biggest question I get is,

how do I actually get customers to this

thing?

Um and the truth is,

Facebook is the most cost-efficient way

to do it. Um if you don't want to go and

create content, which takes time

to actually,

you know, build an audience. Like, I I

still I still think that people should

create content, but at the same time,

be thinking about, how can I create an

you know, an ad set that is going to

perform? Now, what people the mistake

that people make is they try a few ads,

it doesn't work, so they give up.

And they don't realize that

uh

you actually should be taking the same

ad and just like changing the

positioning a little bit.

Um because

and and and changing it a little bit

like 10 times or 15 times or 20 times,

right? And what happens is like I'm

shocked sometimes with some of the

Facebook ads that I do and I'm like,

wow, I didn't think that this ad set was

actually going to work. This positioning

was going to work. Like for example,

you know, let's say we wanted to do that

WordPress uh plugin idea. And let's say

we wanted to compete with Yoast, the SEO

plugin. Like maybe the positioning is

Yoast is bad. And I, you know, it's just

like an anti-Yoast.

You know, and and you never would have

thought that.

>> do work rather than doing work for you,

right? Like there's a great there's so

many angles that you can pull out of

that. To your point, too, I just want to

piggyback off of this. Like I think a

lot of people come into marketing and

advertising and they're like, I know

what the market wants. I'm going to

impose this idea on the market. That is

not how this works, right? We're not Don

Draper.

>> [laughter]

>> We are like putting

creative into the market. Like why is

why is paid ads the most Like why is

Facebook ads, why is Google Why are they

the most powerful assets? Like why the

most powerful marketing channels that

have ever existed? I can go and test a

thousand different ad creatives and like

I'm going to have clear delineation on

like what is winning and what is being

the most What is the market most

receptive to, right? And you're going to

know that within 48 hours. And I see

this all the time where like oh they're

like oh I don't want to go run ads. I

don't want to like I only want to do

organic, right? Or like how do you grow?

It's only by word of mouth. I'm like

this is such a that's such a rookie way

to look at the market. Like you should

be doing all of it, number one. Number

two, like you need to think about how

does this like this is the only system

where I put a dollar in and like $5 can

potentially come out the other side and

I can just keep feeding that ATM where

it's like I just keep putting money in

and that same, you know, volume will

come like that same multiplier will come

out the other end. So anyway, just a

>> And and so what's changed, like why I

now am into Facebook ads honestly is

because of the systems that you're

describing. So like in the past, if you

were a founder and you wanted to do what

you're talking about, you had to hire an

agency that would cost you tens of

thousands of dollars a month to go and

run this at scale. Now, you just need to

set up the system that you talked about

and of course it needs to be fine-tuned,

of course there needs to be it needs to

work, right? Of course you need to solve

for entropy which I'm happy you spoke

about cuz no one speaks about that.

People are like, "Oh yeah, you set it up

and then it's just good it's good."

Like, "No, dude, that's lit

The the people that say that have never

set up

>> [laughter]

>> So they're the opposite.

>> Have you have The people that say that

have never set up

anything, right? Cuz

uh

as soon as you it might feel good like

on day one but on day two it gets a

little worse and day three and four and

five until you get this point where

you're like

>> choice, man. I think that's the thing

that people like have the hardest like

when you think about marketing, like

people think about it in campaigns. Like

I start a thing and then I stop a thing.

That is not how this works anymore.

Like how marketing actually functions

now is like you're continuously doing

this and because the feedback loops are

so fast like I mean when you look a

great example of this is if you just

look at like the fashion industry, like

how quick the the the trends occur now.

It's like 10x faster than what it was 20

years ago, right?

>> [laughter]

>> Than what it was in like the early

2000s. And so when you think about that

and apply that to everything, like how

quick the market moves,

you have to basically have like,

you know, some type of observability of

what's happening.

So, that you are adjusting your, you

know, ads, your positioning, your all of

the strategy that you have across your

your your go-to-market based off of

those trends that are that are are

basically like evolving. And where does

all this happening, right? It's all on

short-form social. Like that is where

all this kind of originates from and

then trickles down and everything else.

So, you can actually do this, right?

There's another way to solve this entry

problem. You can use tools like Viral

Loop. They have an API. Basically, it's

like it scrapes, uh,

like all of TikTok and I think they're

doing Instagram Reels now. Don't quote

me on that. Um, but basically, I can be

like, "Hey, show me all of the most

viral like posts that are in the beauty

category from the last week." Cool. What

are there

Are there trends that are happening

here? Are there like certain concept

formats that are happening here? And can

I use that information to basically

influence the creative output that I'm

doing? Yeah, 100% you can do that. This

is again like how you can how it's this

push and pull with the market that

you're doing constantly, right? And like

agents for the first time have can

enable you to do that. Like what I just

If I wanted to go and create 100 ads,

right, and get that into Facebook Ads,

like that is probably like 2 weeks of

work, right, historically. And now you,

as a founder, like literally in the next

hour and a half, you can have this whole

system that I just described set up and

be able to actually go and publish this

content like at scale with the

understanding of what's actually

working. And maybe there's a human in

the loop to begin with, but like what

this gets to is like you're going to

understand like this is what's actually

functioning. Cool, I now want an agent

to go and run this. I deploy an agent

into the cloud with the necessary data

stream that it needs so that it can

actually make these decisions. So,

Cody, what else did you want to cover?

Dude, I have so much. I have to jump in

2 minutes though, so

>> [laughter]

>> I'm like,

it's um, kind of bummed. Um

>> I think so, folks comment if you want

more marketing and

>> back and just do a whole series on this.

Like, here is literal like agent by

agent like descriptions, like showing

the actual like structures, talking

through the actual campaign structures.

Um if that is what people want, like

this is again all I'm thinking about

right now. This is all I do from when I

wake up to when I go to bed at the

moment cuz

I'm obsessed with it and it's

uncomfortable how like it's a compulsion

and this is not really a choice. So,

anyways, yeah. Greg, I didn't mean to

cut you off.

>> No, no, no.

Uh let us know. I think like

it, you know, people like I said, people

want to figure out ways how they can use

AI agents to get them customers. Um so,

I think marrying like here's a couple

ideas with here's some here's some

agents is going to be helpful for folks.

>> Let me rattle off some and then you

comment what you want and we'll come

back and we'll do this. Right. So, I can

we can do Google Ads agents that are

entirely running your Google Ads

accounts. We can do influencer outreach

agents that are researching influencers

within your category, cold emailing

them, and then negotiating the pricing

with them, and hand raising for when,

you know, they think it's a good person.

We can do cold email of like how do I go

and find all of the customers, you know,

that I'm trying to sell to, find their

email addresses, how like cold email

them, and then have an agent managing

that inbox, like responding to them to

book meetings.

We can do TikTok real farms where we're

basically like making 10 TikTok accounts

in the cloud and then at scale making

slideshows that are related to your

product, scheduling those and posting

and aggregating all of the views across

that. We can do um

what are some of the other things? We

can do SEO agents that are doing keyword

research, researching the article,

writing the article, having the article

be on brand for your voice, like how do

you actually give it a unique

perspective or point of view so that it

has that like, you know, basically

personality to it so that it actually

ranks well and it's like good to read.

We can talk about AI search and how do

you build citations? How do you actually

do cold outreach to get your brand

listed on the citations that are already

being shown in the category that you're

in?

>> [snorts]

>> We can talk about social media

management and like how do you get an

agent to run your LinkedIn account, to

run Twitter accounts? We can talk about

how do you get agents to build email

newsletters

that are related to podcasts and

actually research the podcast, write the

podcast script, use 11 Labs voices to

read the podcast script and then build

lead magnets to build an email list on

the top of that podcast for an industry

like e-commerce. So, you comment what

you want to learn, I'll come back, I'll

share all the things that we're seeing

and all the things that we're deploying.

I'd love to do that. I think it'd be

awesome. So.

>> God bless you, Cody Schneider. You know,

I appreciate you.

>> It was so weird.

>> We'll see you next time and uh

yeah, I'm curious to see or hear what

people think.

>> Yeah, if people have questions, let me

know too. I'm

active on Twitter and LinkedIn. Those

are the biggest places. And

companiesgraph.com, all this work that I

just talked about, that's where we're

doing this. So, thanks for having me, G.

>> Later.