Claude skills are one of the most

powerful things you could turn on inside

of Claude right now. And honestly, a lot

of people have no idea how to use it or

that it even exists. So, in this one

video, I want to show you exactly what

skills are, how to actually turn them

on, and then I'm going to show you how

to build two different skills live,

step-by-step, so you could copy it for

your own work. The first skill I'm going

to show you how to make will write your

exact brand voice, so everything sounds

like it's coming from you and not AI.

And the second one is going to show you

how to create really good-looking slides

and presentations with your brand

colors, with your logo, your style,

every single time. So, what exactly are

Claude skills? So, the easiest way to

think about this is skills are a set of

instructions that you create one time,

and then Claude remembers them forever

and pulls them in exactly when they're

needed. And the nice thing is you can

actually have 50 or 60 different skills

that are turned on in the background.

You don't have to call them. Claude

knows exactly when to load the skill

when it needs it. Inside of the Claude

website, and you could do this inside of

the Claude app, what you want to do is

go to the customize tab over here. And

then on the left side, under customize,

you'll see something called skills. So,

any skill that you've created before,

they're going to show up over here, so

they'll say author you. And then there

are other skills that other people have

created. For example, Anthropic, the

company that makes Claude, also has

skills that you could browse and add to

your own account. In this case, if you

go to the browse tab here, you'll see

all the ones that are created by

Anthropic under the skills directory.

And you could just click on each one

here, and then you could press install

here, and you could uninstall them. But,

typically, what a skill looks like is a

set of instructions, so Claude knows how

to behave a certain way. And they're not

just text. This skill, for example, you

could see it has all kinds of different

reference files and it's a complete

folder of instructions. But again, we're

not going to create that by hand. We're

actually going to have Claude create

that skill, and I'm going to show you

that next. There is one setting though

that you have to turn on before you

create a skill. So, in order to do that,

all you have to do is go to this tab

right here, capabilities of Claude. And

then, if you go down, there is this

section right here, code execution. You

need to make sure this is actually

turned on because skills do need to

write code in the background. Again, you

don't have to worry about it, but this

needs to be toggled on to blue. Okay,

let's build our first skill. This is

going to be your brand voice writer. And

that is going to be the most useful

skill that you'll have inside of Claude

because it will write your brand voice

every single time. So, in order to

create this skill, all you have to do is

you have to press add right here. And if

you want to make skills in Claude, they

have three different options for that.

One is you could create with Claude, so

this will kind of interview you and then

find your brand skill. This is a really

easy one to use. And then you could

write your own instructions. This is

more manual and more advanced. I don't

recommend it. And you could also upload

a skill. Skills can be shared with other

people. So, there are places on the

internet where you could download

skills. But again, be careful. Usually I

would recommend you build your own skill

so you have full control unless you

trust the person giving you this skill.

So, I'm going to press create with

Claude in this case and it's going to

say, "Let's create a skill together

using the skill creator skill." Now,

this skill is already part of your

account. You don't have to worry about

that. First, ask me the skill that I

should make. Now, this is going to take

you through an interview process. So,

you're going to tell it to build a skill

in your brand voice. The other option

you have, which is something I would

recommend you do, is just type out a

prompt like this. And I'm going to show

you a resource that has a of different

skills already built for you here that

you could access for free. But right

now, I want to tell it that I want to

create a skill that writes in my brand

voice every single time, and I'm going

to upload few YouTube scripts in this

case. That's what I make, but in your

case, it could be a blog, it could be an

email. However, you want to write

something, you need to give it very

specific examples of things that you

wrote yourself. And then it just told it

a little bit more about my writing style

here, but it will be able to scan it. So

next, I'm going to upload some files

right here with the upload tab. And in

this case, I just have some YouTube

scripts. You could always copy and paste

anything that you wrote before. But

typically, three writing examples that

are similar, so YouTube scripts in this

case, but three emails, three blog posts

are usually a good amount of information

for Claude to analyze. Once you send

this out, Claude is going to go to work

and start building that skill for you.

So, again, you could start with a prompt

like this with examples, or you could

interview format and just answer Claude

one question at a time to get it to do

exactly what you're looking for. And

after a few minutes here, it's going to

create that skill file, so you could

kind of read through the description on

exactly all the different pieces here to

make sure it's right. And then you could

save that skill. It's going to give you

this option right here. And if you press

save skill, now this skill is now always

part of your Claude account. Now,

there's a couple of ways you could bring

it into chat. I could ask it to write me

a YouTube script using my brand voice,

which is what it just saved, about

Claude skills. Now, it knows a lot about

my brand voice and what kind of script I

like to write. So, if I do send this

out, it's already going to write a

pretty good script for me that is going

to not require a whole lot from my

prompt. And here's my YouTube script

using that specific skill. The other

option you have is when you start a new

chat, you could type {slash} on your

keyboard, and these are all the

different skills you have on your

account. So, the one I just made, this

brand voice one, I could bring it in

this way and then follow that up with my

prompt. But, typically, you don't have

to do that as long as you create that

skill with a name that it's going to

recognize here, it's going to pull that

in on its own. And I have one more skill

that I want to show you in this video,

and I also build a really comprehensive

guide with my team all about Claude

skills. So, this is going to walk you

through the top skills that you're

actually going to want to build for

yourself, and I give you the entire

skill. You just have to copy and paste

it straight into your Claude. You don't

really need to build it step-by-step

here, but you could fully customize it

to make it your own. And this resource

is completely free. So, I'll put a link

in the description if you want to get

the most out of Claude and Claude

skills. Now, the second skill I want to

show you is how to build on-brand

presentations. And this is a huge

time-saver because Claude is really good

at building presentations just with a

simple prompt. But, every presentation's

going to look different. What you need

at work is a presentation that is

on-brand. It has your logo, it has your

colors, it has everything that your

presentations already have, but we're

going to create it with Claude. This is

how we're going to create this one. Now,

this time I'm going to start with a

prompt inside of a regular chat. I don't

need to go to the customize tab. I want

you to create a skill that builds

on-brand slide decks here for me every

single time. I'm going to give you my

logo, and then I'm also going to give

you a finished presentation that I

created in the past. This is something

we build in PowerPoint, and I'm also

going to give you our brand kit that has

our colors and fonts. So, you could also

build these with Claude if you don't

have a brand kit, for example, ask it to

help you build a brand kit through an

interview, and then this is going to

create that. So, I'm going to go ahead

and upload the things that I told it I'm

going to upload. So, this is our sample

presentation. We have our logo and we

have our brand kit. So, I'm going to

upload all of those right here along

with this prompt and send this out.

Okay, so he's created that skill. He's

also given us an example of what that

presentation would look like including

what the final page looks like. I'm

going to go ahead and save that skill to

my account. And now, all I have to do is

just go to new and I'll start a new chat

here. So, I'm going to make a six-slide

presentation about Claude skills. And if

I press the slash sign here, I could

bring in that skill specifically. Now,

again, you don't have to do that. The

only reason I'm doing that is because I

actually have multiple brands, so I have

created this already multiple times and

I don't want it to get confused here.

Okay, and in a couple minutes here, I

got this on-brand presentation, my logo,

my colors, my fonts, exactly how I told

it to make the beginning slide, the

final slide, and these could be exported

as a PDF. I could actually download it,

too. And I could ask it to give it to me

as a PowerPoint. But now, every single

time I make a presentation, it's going

to look like the presentation that I

want, not a random presentation that

Claude decides to create. So, those are

a couple of my favorite skills to create

if you're just starting with Claude

skills. And as I mentioned, that

resource I put together has about 10 or

so of all my favorite skills with the

exact prompt to build it yourself and

actual skill that you could just

download and add to your Claude account.

That will be linked in the description.

Also, Claude projects are another part

of Claude that a lot of people are not

utilizing to their full potential and I

covered that in a complete video right

over here.