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Elon Musk to advertisers who are trying to ‘blackmail’ him: ‘Go f--- yourself’

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Elon Musk to advertisers who are trying to ‘blackmail’ him: ‘Go f--- yourself’

Transcript

101 segments

0:01

LONG AS THERE WAS A HOSTAGE

0:02

STILL REMAINING.

0:02

AND I HAVE.

0:06

>> WHAT WAS THAT TRIP LIKE?

0:08

AND OBVIOUSLY, YOU KNOW THAT

0:09

THERE'S A PUBLIC PERCEPTION

0:12

THAT -- AND YOU ARE CLARIFYING

0:14

THIS NOW, BUT THERE'S A PUBLIC

0:16

PERCEPTION THAT THAT WAS PART OF

0:19

A -- APOLOGY TOUR, IF YOU WILL.

0:21

THIS HAD BEEN SAID ONLINE THERE

0:23

WAS ALL OF THE CRITICISM, THERE

0:25

WAS ADVERTISERS LEAVING, WE

0:27

TALKED TO BOB IGER TODAY.

0:28

>> YOU HOPE THEY STOP?

0:30

>> YOU HOPE --

0:31

>> DON'T ADVERTISE?

0:32

>> YOU DON'T WANT THEM?

0:33

>> NO.

0:33

>> WHAT DO YOU MEAN?

0:35

>> IF SOMEBODY'S GOING TO TRY TO

0:39

BL

0:39

BLACKMAIL ME WITH ADVERTISING?

0:44

GO -- YOURSELF.

0:47

BUT -- GO -- YOURSELF.

0:48

IS THAT CLEAR?

0:50

I HOPE IT IS.

0:52

HEY, BOB.

0:53

IF YOU'RE IN THE AUDIENCE.

0:56

>> LET ME ASK YOU THEN --

0:58

>> THAT'S HOW I FEEL.

1:07

>> IF PART OF THE UNDERLYING

1:09

MODEL RELEASED TODAY, MAYBE IT

1:11

NEEDS TO SHIFT, MAYBE THE ANSWER

1:12

IS, IT NEEDS TO SHIFT AWAY FROM

1:14

ADVERTISING.

1:14

IF YOU BELIEVE THAT THIS IS THE

1:15

ONE PART OF YOUR BUSINESS WHERE

1:18

YOU WILL BE BE-HOLDEN TO THOSE

1:20

WHO -- HAVE THIS VIEW --

1:28

>> GFY.

1:28

>> I UNDERSTAND THAT, BUT

1:29

THERE'S A REALITY, TOO.

1:30

RIGHT?

1:33

>> YES.

1:33

NO, IT --

1:38

>>CCARINO IS RIGHT HERE

1:39

AND SHE HAS TO SELL ADVERTISING.

1:42

>> ACTUALLY, WHAT THIS

1:43

ADVERTISING BOYCOTT IS -- IS

1:47

GOING TO DO IS IT'S GOING TO

1:49

KILL THE COMPANY.

1:50

>> AND YOU THINK --

1:52

>> BUT -- AND THE WHOLE WORLD

1:54

WILL KNOW THAT THOSE ADVERTISERS

1:56

KILLED THE COMPANY.

1:57

EVERYONE WILL DOCUMENT IT IN

1:59

GREAT DETAIL.

1:59

>> BUT THOSE ADVERTISERS, I

2:02

IMAGINE, THEY'RE GOING TO SAY,

2:03

WE DIDN'T KILL THE COMPANY.

2:04

>> OH, YEAH.

2:05

TELL IT TO EARTH.

2:06

>> BUT THEY'RE GOING TO SAY --

2:08

THEY'RE GOING TO SAY, ELON, THAT

2:09

YOU KILLED THE COMPANY, BECAUSE

2:10

YOU SAID THESE THINGS AND THEY

2:12

WERE INAPPROPRIATE THINGS AND

2:14

THEY DIDN'T FEEL COMFORTABLE ON

2:16

THE PLATFORM, RIGHT?

2:17

THAT'S WHAT LINDA SAID.

2:19

>> LET'S SEE HOW EARTH RESPONDS

2:21

TO THAT.

2:21

>> SOMETHING -- OKAY, THIS GOES

2:23

BACK TO --

2:24

>> WE'LL BOTH MAKE OUR CASES AND

2:25

WE'LL SEE WHAT THE OUTCOME IS.

2:29

>> WHAT ARE THE ECONOMICS OF

2:31

THAT FOR YOU?

2:32

YOU HAVE ENORMOUS RESOURCES.

2:34

YOU CAN KEEP THIS COMPANY GOING

2:35

FOR A LONG TIME.

2:36

WOULD YOU, IF THERE WAS NO

2:36

ADVERTISING?

2:38

>> I MEAN, IF THE COMPANY FAILS

2:40

BECAUSE OF ADVERTISING BOY COLT,

2:42

IT WILL FAIL BECAUSE OF AN

2:44

ADVERTISING BOYCOTT AND THAT

2:45

WILL BE WHAT BANKRUPTS THE

2:47

COMPANY AND THAT'S WHAT

2:48

EVERYBODY ON EARTH WILL NO.

2:50

>> WHAT DO YOU THINK, THEN --

2:52

>> IT GOES BACK TO THE IDEA OF

2:54

TRUST.

2:55

>> IT WILL BE GONE BECAUSE OF AN

2:58

ADVERTISING BOYCOTT.

2:58

>> YOU RECOGNIZE THAT SOME OF

3:00

THESE PEOPLE ARE GOING TO SAY

3:01

THEY DIDN'T FEEL COMFORTABLE ON

3:02

THE PLATFORM, AND I -- I JUST

3:05

WONDER, I ASK YOU, THINK ABO

Interactive Summary

In this interview, Elon Musk addresses the controversy regarding advertisers leaving his platform. He maintains a defiant stance against pressure to conform, explicitly telling advertisers that any attempt to blackmail him with ad spend will fail and that the responsibility for any potential failure of the company due to this boycott would lie solely with the advertisers themselves.

Suggested questions

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