What if I told you that your ego and

bias might actually be preventing you

from success? And then, what if I told

you that you can use AI to change that?

Well, by the end of this video, we're

going to prove that to you. Meet Borja

and Florian, two co-founders working on

a struggling SaaS until they had an

idea. What if we used AI to rebrand and

rethink our entire startup in 24 hours?

>> It took about 24 hours to do the whole

process.

>> So, they asked Claude to make real

decisions about pricing, a business

model, and exactly what needed to change

so it could become successful. 24 hours

later, the results were insane.

>> We brought the product from 7,000 a

month to 11,000 a month.

>> In this video, we're going to be diving

into that story and their specific

tutorial on exactly how they did it and

how you can do it, too. In this episode,

we're going to get into what tools to

use and what data to give your agent so

it actually understands your business,

the one step you should never skip when

doing an AI business audit, and how to

turn all this information and thousands

of data points into a plan that you can

get done in 24 hours. If you are

building anything in 2026, you cannot

skip this one. Let's dive in. I'm Pat

Walls, and this is Starter Story Build.

All right, Florian and Borja, welcome to

the channel. I'm super pumped to have

you guys on to talk about this rebrand

framework. We talk to a lot of people on

Starter Story about how to rebrand their

startups and pivots they made, but I've

never seen someone do it with AI like

you guys did it. So, I'm really excited.

We're going to get into that in a

second, but first, can you guys just

give me a quick intro, what product

you're building, and how you got to this

point where you realized, "Hey, I think

AI can rebrand our startup."

>> Hey Pat, thank you for having us. So,

I'd been working on Distro, previously

called Rebel Growth, for five or six

months. Distro is a SaaS that helps you

get customers from Google SEO and AI

answers. And I grew it to 7,000 MRR by

myself, mostly doing ads [music] and

using the product itself. After a lot of

searching, I found Florian. We matched,

we vibe very well, and he helped me do

what we're going to be talking about

today, which I think is very fascinating

and a glimpse at what AI is capable of

doing nowadays.

>> And then Florian, so you came on as a

co-founder later after the product was

built. Both you guys came up with this

idea of let's rebrand it in a slightly

different way, maybe use AI come up with

some of these ideas. So, tell me about

how you came up with the idea. Also,

what some of the results were after you

did this?

>> It took about 24 hours to do the whole

process. And when we started to

implement the 90-day action plan that we

got at the end, we brought the product

from 7,000 a month to 11,000 a month.

And we also decreased our churn on the

first day because before it was 40% and

now we are at 20%.

>> And this is why I wanted to bring you

guys on is that even though your revenue

went from 7,000 to 11,000, which on a

whole number basis doesn't seem like a

lot, that's like over 30% increase. And

then the fact that you decreased your

churn by half is absolutely insane. So,

in this video, we're going to be going

over your 24-hour process to come up

with the idea to rebrand your startup.

So, let's get started. What is the first

step of the process?

>> The first step of the process is to

build context. Basically, you need to

give the maximum context to your agent.

How you do that, you have to plug your

Stripe API, which is read only. You

don't give the all access to your

Stripe, you just give only. So, your

agent will be able to read actually all

the data from Stripe. You can send

everything that you have on your

business, which is transcript from your

client calls, your support email,

anything that can give a lot of context

to your agent.

>> What Florian and Borja figured out here

and what they're walking through is

incredible. It's absolutely insane what

you can do with AI nowadays and just how

much data you can put into it. I think

it's completely changed how to build a

successful business. And we actually

ended up recording a lot longer here

than what we could include in this

YouTube video, but I wanted to make sure

that you could have all this. So, we put

together an extended version that you

can follow step-by-step, especially if

you're serious about implementing

something similar yourself. In there,

we're going to go way deeper. We're

going to have all the prompts and a

bunch of extra nitty-gritty stuff that

we didn't put in the YouTube video here.

It's 100% free. I'll put the link in the

description, and you can follow the same

thing here along, just more detailed.

Otherwise, if you're just here to enjoy

and watch, let's get back to the

episode. This is so cool because many

people are familiar with Y Combinator.

Their number one piece of feedback on

how to improve your product is to talk

to customers. Well, that is what this AI

is essentially replicating. What's the

next step?

>> So, the next step is the most

overlooked, is actually to build a

knowledge base. For me, the best person

that can give me advice is on a SaaS is

Paul Graham. He's the founder of Y

Combinator, and the best thing about him

is that he shared more than 200 [music]

essays. So, I just sent these essays to

my agent to actually get all the

context. He saved everything in the

brain. So, that was the first part of

the knowledge base. The second step is

actually to use Grok to spy on your

competitor. Everyone is building in

public on X, which means that all the

SaaS that you try to compete with are on

Grok. So, basically, I sent this whole

prompt to Grok. You can take a

screenshot. The prompt will give you all

the data on your competitors, but also

all the ceiling that they faced and what

feature they built, and this is the kind

of result that you can get. You will

have all the growth channel, the

results, etc. And you can replicate that

for all your competitor. And then, the

last step of the knowledge base is to

send your agent [music] to onboard and

try your competitor tools. So, give a

Gmail account to your agent. You give

the URL of all your competitor, and you

ask him to go on the free trial, or you

can also pay for your agent to get

access to the competitors. But, the goal

of this step is to actually send your

agent to try the onboarding, try the

landing page and give you feedback on

the entire SaaS. So, it's first landing

page, second onboarding, then it will

try all the feature of the tool and it

will put that for me I chose Notion, so

I have a report on Notion. It will give

you the knowledge that all your

competitor built during all this time

that they built their own product.

>> This is amazing. It just reminds me of

before the days of AI when I was usually

recording like a Loom video of myself

manually going through a competitor's,

but now you can just send an agent to do

it. That's massive. So, now you've kind

of built a knowledge base. What is the

next step once you have all this

information?

>> step is to ask for an anti-day action

plan. So, first one will be general

point of view on your SaaS. So, for that

I show you an example. This is like Paul

Graham that give me feedback on my SaaS

and he give me a feedback per essay that

he did. So, for example, make something

people want is one of his essay and from

that my agent quote a part of the essay

and gave me the action that I can take

for my SaaS. So, this 31% monthly churn

is screaming one thing, user are not

getting what they want, etc. With this

we got the first hint that the $9 first

month was a bad idea and we should

switch to $97 first. And then after that

you go to the second one which is

customer and churn analysis to target

exactly what is the behavior of the

customer, why do they churn? So, this is

one of the feedback that I got from the

agent. He said that from the last 100

paid invoice we got 31 first month

invoice and then 13 renewal, which means

that on the 31st person who paid there

was only 13 who actually kept going to

use our SaaS. And this is where we

understood that the $9 first month was

the biggest problem. It was a 10x price

and people who joined at $9 would think

in their mind that the product is worth

$9 a month and it's not worth $97 a

month. So, that was another big red flag

that we got.

>> Yeah, so, you know, it's funny. You did

all this AI audit. You pumped it with

millions of data points. The advice that

it gave you, it's so simple, and that's

usually the answer. You increased your

prices, and that is making a huge

difference. That's just generally a

great piece of advice for anybody

watching this who's building is raise

your prices. What else did you change

other than just the price?

>> So, after this all audit, this number

audit, I wanted it to also send my agent

to actually sign up to try this trip.

So, we gave him a coupon. A We gave

access to the actual product. Then, we

forced real mystery shopper flow, so

sign up, onboarding, first use, publish

attend, etc. And then, we asked it to

actually take screenshot on each step

and [music] record the friction points.

So, thanks to that, we got a full report

on our product. And then, the fourth

step is actually to ask the agent to

compare ourself to our competitor and

also to give us a plan to beat them. So,

we knew what problem they faced, the

error they made. So, thanks to that, we

can avoid them. And the last prompt that

you can ask is simply give me a 90-day

action plan to implement all these

changing and to get quick wins first.

>> Okay, cool. So, in 24 hours, Claude or

Open Claude or whatever you're using was

able to help you come up with a 90-day

plan of hey, here are the highest impact

items that you should go ahead and

change. And you made these changes, and

we're going to talk about the results in

a second. But, I'm curious what it told

you to do in terms of conversion. You

had showed me the before and after of

the landing page that it told you to do.

Would you be able to walk me through

that?

>> So, definitely one of the most impactful

recommendations that we got was to

reframe our landing page. We also

changed the name. Now, the most powerful

section of your landing page is going to

be your hero section, which it was

previously very cluttered. I was trying

to do too much and make sure that I

covered every possible objection a

customer would have. We removed the

sub-headline, which was overkill,

removed the bullet points, we made it

all into a single paragraph that could

explain everything in a few words that

it looked aesthetically good. We kept

the one CTA, and we changed the image

that we had for a video that

accomplished much of what we're trying

to do before. And then we added logos of

our customers to the hero section. Those

were the most impactful things. Now, I

want to go down through the other

sections that are crucial. Before, we

had an a how it works section. I can't

show how it looked before because we

lost the previous landing page, but it's

now a three-step section on how the tool

works. Then, we go into the key feature

of the tool, but focusing on results.

Before, I use I was talking about my

features without really mentioning what

customers would get out of that. That is

crucial when you want to rank higher.

Then I go over the rest of the features

really quickly. Before, it was really

cluttered. I had like 20 different cards

laying here. Then it recommended that I

added this based on customer support

emails. A lot of people had doubts about

the product because they feared that

we'd lose control over their content

quality. Writing examples were the key

things on the examples as we could. Then

we go over case studies, try to show

your results, and if you can add some

testimonials. Going into the pricing

plan, simple and well-designed pricing

table, and finally a section that sets

the expectations for the user. And

lastly, frequently asked questions. This

is more for SEO purposes so that when AI

types these questions on behalf of users

to do research, hopefully it lands on

our landing page.

>> Okay, cool. I think that landing pages

are one of the most important things cuz

it's one of the first things that

customers see. It's the first

impression. And the feedback it gave you

was really good, which is something that

startup founders and marketers have

talked about doing for years, for

decades. I think that's awesome. The

last thing I want to get to and to talk

about is, okay, this had real results.

24 hours of work in a few prompts turned

into meaningful changes for your

startup. So, walk me through, what were

those results after you had made these

changes and implemented the 90-day plan?

>> So, we basically launched a new branding

on the 12th of March, and since then we

went from 7,000 a month to 11K a month,

which is, as you say, 30% increase

growth in the revenue. After that, one

of the main numbers is we increased our

trial to conversion rate. Again, this

one is really important because you have

to think that we had a $9 first month,

and then we moved to $97 first month.

That's the huge difference because one

customer equal 10 customer when we were

at $9 a month. So, that was a huge jump

in our revenue. So, we got 10% more on

that trial to conversion rate. And the

last thing was we had this number that

Paul Graham and my agent found in the

audit that there were people who were

canceling the first day. And it's

usually not because your product is bad,

it's usually that the person who signed

up are not that serious. And now that we

have a lot more of serious people that

are ready to pay $97 a month, so we went

from 40% to 20% of churn on the first

day, and that was an amazing change for

product.

>> That's absolutely insane. And it's a

little counterintuitive. You would think

that, oh, if I maybe took my prices in

half or I made it cheaper, that number

would go down. But this is the advantage

of taking a step back, removing your

ego, and saying, "Hey, let's see what

all the data can produce." And that led

to less churn, somehow. So, if anyone

watching this who's doubting, "Okay,

maybe these numbers won't work for me or

whatever." Well, that's the whole point.

You do this process, and it may give you

an idea that you would never thought of,

and can be your co-founder that you

never had or your expert that you could

never hire. So, I think this process is

amazing. We're going to have a link in

the description on way more prompts and

information on how to actually

tactically implement something like

this. But, Borja and Florian, are there

any parting words that you have for

anyone watching this on what you learned

through this process and advice you have

for anyone building a SaaS?

>> Yeah, I would say remove your ego and

remove your belief [music] system. Be

very humble about the feedback that you

get. Listen to your customers and take

it very seriously when you're launching.

Your preconceptions can contaminate your

judgment a lot and going through this

process helps you make data-driven

decisions.

>> I would say one of the most important

thing that I got from all these program

essays is that talking to your customer

is one of the most important thing you

can do. Sometimes they will tell you in

your face that they don't like your

product, but this is a good thing

because without that you will never know

what is the thing that you have to

change and will actually move the

needle.

>> Well, that's great advice. Thank you

guys for coming on and sharing this so

openly. I think it's going to help a lot

of people and who knows what's going to

happen next with AI and what's possible,

but this is super cool. Thanks for

coming on and sharing.

>> Thank you for having us, man.