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Susan Cain: Why Introverts Make Great Leaders | Podcast | In Good Company

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Susan Cain: Why Introverts Make Great Leaders | Podcast | In Good Company

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1059 segments

0:01

Hi everyone, I'm Nicolai Tangen, the CEO

0:03

of the Norwegian Wealth Fund, and today

0:04

I'm in really good company with Susan

0:06

Cain.

0:07

>> [music]

0:07

>> Now, Susan is the author who gave the

0:10

world of introverts a voice because her

0:12

book Quiet spent 8 years on the

0:14

bestseller list, and her TED Talk has

0:17

been watched by millions and millions of

0:19

people.

0:20

She changed how millions of us think

0:22

about personality, leadership, and

0:24

creativity, and Susan, warm welcome.

0:27

>> Thank you so much, Nicolai. It is such a

0:29

pleasure to be here with you.

0:31

>> Um Susan, I'd love to start with AI

0:34

because the world is changing. Is it

0:37

changing the relationship between

0:38

introverts and extroverts?

0:40

>> It's very interesting with these

0:41

technologies in general. Uh I often feel

0:45

that they're

0:46

they often at the beginning um offer

0:50

more promise for introverts to have

0:53

multiple ways of communicating beyond

0:55

the conventional ones of being always in

0:58

person, always on, always activated. Um

1:01

and then uh somehow they they end up

1:03

often becoming

1:05

uh additional platforms for

1:07

self-presentation because that's so

1:09

prevalent in our culture. So, I I

1:11

actually with AI I'm adopting a bit of a

1:12

wait-and-see attitude.

1:14

>> Yeah. Um there is a new expression uh

1:16

which I heard which is the kind of the

1:18

high agency people.

1:20

People who kind of really leverage the

1:22

technology to make them even louder, and

1:23

I'm just wondering whether that's

1:25

one of those things, you know, which

1:27

amplifies

1:29

the extroverts even more. What do you

1:30

think?

1:32

>> Well, not necessarily. I mean, from the

1:33

dawn of the uh internet, there's

1:37

actually been this kind of concept of

1:38

the People call it sometimes the online

1:41

extrovert, the in-person I'm sorry,

1:43

yeah, online extrovert, in-person

1:45

introvert. And introverts are just as

1:49

high agency as extroverts in terms of

1:52

having goals that they're excited about,

1:55

projects that they want to accomplish,

1:57

um and being uh having high agency

2:01

in the service of those goals that they

2:02

care about. And in fact, I would say um

2:05

what is singular about introverts or

2:07

what distinguishes them is that uh they

2:09

tend to focus on one or two or three

2:13

goals in their lives. They tend to focus

2:15

on people in their lives that they

2:16

really care about. Um if they're

2:18

committed to a given company or to

2:20

leading a company, they're like really

2:22

really really committed. And so, um so

2:25

their high agency in that sense, and in

2:28

that sense uh being able to mobilize AI

2:31

towards those highly directed goals can

2:34

be incredibly amplifying and powerful.

2:37

>> So, who do you think are going to be

2:39

more robot-proof

2:42

in the future?

2:44

>> I don't know that that

2:47

that it's going to be introverts or

2:49

extroverts are more robot-proof.

2:52

Uh what I would say is that the most

2:54

robot-proof people are going to be the

2:57

ones who

2:59

care very deeply about maintaining human

3:03

authenticity. Um

3:05

we we as human beings we're

3:07

evolutionarily

3:09

designed to pick up a thousand

3:12

unconscious cues from the people around

3:14

us. And so so we take in information

3:16

from the people around us without even

3:17

quite knowing that that's what we're

3:18

doing, which is how we can often tell

3:22

that somebody is speaking the truth

3:24

versus telling us the lie. You know, you

3:25

just get some kind of a six a sixth

3:27

sense about that. So, when we talk about

3:30

introverts and extroverts, I don't know

3:31

that there's a difference there.

3:33

However,

3:34

there's this category of person that I

3:36

talk about a lot in my work. Um it's

3:40

category called the highly sensitive

3:41

person, and it describes about 15 to 20%

3:45

of the population. Many of these people

3:47

are introverts, although some of them

3:49

a few of them are or

3:51

who just like a lot of alone time. But

3:53

anyway, highly sensitive people uh

3:56

by their nature

3:59

react more to everything in their

4:01

environments, both the positive and the

4:03

negative. So, they see a a beautiful

4:06

sunset or a beautiful spreadsheet or

4:08

whatever it is, and they're very excited

4:10

about it, and it's incredibly meaningful

4:13

to them. Um

4:15

by the same token, when there's, let's

4:17

say,

4:18

a conflict or an upset in their personal

4:20

life, they they might feel that more

4:21

acutely as well.

4:24

Highly sensitive people

4:26

care a lot about authenticity. Before

4:29

authenticity was ever a word that people

4:31

were using hundreds of times per day, um

4:35

this is the way highly sensitive people

4:37

live and breathe. And so, for that

4:39

category of people, I believe there's

4:40

going to be a huge advantage, if if

4:43

that's even the right word, um

4:46

in the age of AI, because they are the

4:47

ones who are going to be resistant to

4:50

letting the machines take over their

4:52

self-expression and their leadership and

4:54

and their means of connecting with

4:55

people.

4:57

And, you know, I as we all know, I

4:59

that's going to be the big commodity in

5:01

in the

5:02

next decade is actually being oneself

5:06

and connecting human to human.

5:08

>> It's interesting when you say highly

5:09

sensitive people, of course, there are

5:10

some

5:12

immediate characters to come to mind of

5:14

my friends and so on. You What

5:16

characterize these people?

5:18

>> Um

5:19

well, I mean, we could start with uh

5:22

with what's happening neurobiologically

5:24

um for these people, and that is that

5:27

they have nervous systems that react

5:29

more intensely to all different forms of

5:31

stimulation. So, if you think of people

5:34

you know in your life who um

5:37

react more to a noisy environment, like

5:40

there's a lot of noise, and they it just

5:42

really bothers them, that kind of thing.

5:43

And by the same token, they react more

5:45

to beauty. Um

5:48

what's happening is that

5:50

their nervous system is much more

5:52

stimulated by those incoming inputs.

5:55

Um

5:56

and what they often have in common as a

5:58

result of that is a deep appreciation of

6:02

excellence,

6:03

um a commitment to having beautiful

6:06

environments or to making beautiful

6:07

things or products or whatever it is,

6:10

um and to having authentic personal

6:12

relationships because their very nervous

6:15

systems will react more um in the

6:17

presence of inauthenticity.

6:20

And so yeah, I I I I do think that once

6:22

you become attuned to the presence of

6:25

this 20% of the population, you you do

6:28

see them everywhere and you become

6:31

it

6:31

Yeah, one starts to notice them. And

6:34

I think the beauty of all of this kind

6:37

of work about personality and

6:38

temperament is you quickly start to

6:41

realize that the world really could not

6:43

exist without all these different kinds

6:46

of people. Like you you couldn't have an

6:47

organization that was made up entirely

6:49

of highly sensitive people.

6:51

Uh

6:52

but you also couldn't have an

6:53

organization without them. There There

6:56

There would be uh a core essence missing

6:58

there.

6:59

>> Is um social media making us all

7:03

less sensitive um

7:07

less social?

7:09

>> In a sense, yes, because what it is

7:11

doing and it wasn't like this at the

7:12

beginning. You know, at the beginning of

7:14

the internet or even at the beginning of

7:16

social media,

7:17

um

7:18

I think there was a desire to use it to

7:21

connect, right? Like people would get on

7:23

Facebook and they would use that to

7:25

connect with their oldest friends or

7:28

stay in touch with people, whatever it

7:30

was. And And there's still that aspect

7:32

to it.

7:33

But in in In the years to come,

7:36

uh social media has just become an

7:38

amplification of our already overloaded

7:42

culture of self-presentation.

7:44

Um so like one of the things I I

7:47

researched

7:49

in my book is uh

7:51

about the way that we moved in the 19th

7:54

or really at the turn of the 20th

7:55

century from what cultural historians

7:58

call a culture of character to a culture

8:01

of personality.

8:03

So in the culture of character,

8:05

this

8:06

was in the time when we tended to be

8:08

living in smaller communities with

8:10

people who we knew intimately. And if if

8:15

you were living alongside your and

8:16

working alongside your neighbors,

8:19

what really matters is inner worth.

8:22

Um you know, character. Like are are you

8:24

going to do the right thing in a

8:25

difficult time? Those kinds of

8:26

questions. Are you going to be a person

8:28

of honor and a person of integrity? And

8:31

if you look at the the self-help manuals

8:34

even from that era,

8:36

they were teaching people how to have

8:38

more integrity.

8:40

Then we came to the 20th century

8:43

and people started moving out of their

8:45

small towns and moving into cities and

8:49

um working alongside people they had

8:51

never known before and having job

8:54

interviews and sales presentations. And

8:56

suddenly what started to matter was

9:00

how magnetic are you? How charismatic

9:03

are you? How do you present yourself?

9:05

And so that's when we came into this era

9:07

of the culture of personality.

9:09

And so to so to answer your question,

9:12

right now in the 21st century with with

9:15

social media

9:17

and

9:18

though at first it seemed like it was

9:20

going to return us to an age of

9:23

heightened connection with people we

9:25

knew and love,

9:27

um

9:28

it has become an ampli-

9:31

amplified platform for self-presentation

9:34

and for the for just presenting

9:37

ourselves as as a package as opposed to

9:41

what we truly are.

9:42

>> How do you see differences between the

9:44

various geographies in the world when it

9:46

comes to this?

9:47

>> Oh, well, that's very interesting

9:49

actually because there there really are

9:52

um

9:53

great cultural differences in terms of

9:56

how we view introversion and

9:58

extroversion as personality traits.

10:00

Um so, you will not be shocked to know,

10:03

for example, that the United States is

10:05

one of the more extroverted cultures in

10:07

terms of what it values. Um

10:11

if you look at Confucian societies in

10:14

particular, you see much more of a

10:16

valuing of introversion because

10:20

Confucian societies, of course, are

10:22

cultures where people um

10:25

where there's much more of a focus on

10:27

group harmony.

10:28

And if you want group harmony, you don't

10:31

want

10:32

one person standing out too much or

10:34

drawing too much attention to

10:36

themselves. You want the the strong

10:37

functioning of the group. So,

10:40

in Confucian societies, for example,

10:42

some of the the common aphorisms would

10:44

be um

10:45

the the the wind howls and the mountain

10:49

remains still.

10:51

So, quiet is much more of seen as a

10:53

source of strength.

10:55

Um

10:56

>> Susan, how much of this is given from

10:57

birth and how much is it because of the

10:59

way we are brought up and

11:01

you know, encouraged by our parents?

11:04

>> It's a good question and of course, we

11:06

know by now that everything is a

11:08

combination of nature and nurture. Um

11:10

but, introversion and extroversion and

11:13

also high sensitivity that we were

11:15

talking about um

11:16

are among the most heritable of all the

11:19

personality traits. So, like I was

11:21

telling you at the beginning about how

11:24

highly sensitive introverts will react

11:26

much more to stimulation.

11:28

That's something that you can see from

11:31

the minute babies are born. Um so so,

11:34

scientists have done these fascinating

11:36

studies where they'll take newborn

11:37

babies and they will follow them over

11:40

the course of their lifetime or or for

11:42

many years, let's say. And um

11:45

they they start with these newborn

11:46

babies and they give them sugar water.

11:51

And what they see is that the babies

11:52

that salivate more in response to the

11:55

sugar water, that's an indication of a

11:57

nervous system that is reacting more to

11:59

all different kinds of stimulation. So

12:02

now you take that baby and they're 2

12:03

years old and they go into a playgroup

12:06

of kids they haven't seen before.

12:09

Those are the the the the children who

12:11

salivated for the sugar water

12:14

are the same ones who are going to be

12:15

more quiet in that playgroup because

12:18

their nervous systems are sending them

12:20

the signal

12:21

that there's a lot there's a lot

12:23

happening right now. We should pause, we

12:25

should check it out and figure out

12:26

what's going on here and let's get back

12:28

to equilibrium. And as soon as those

12:30

kids feel that they're in equilibrium

12:32

and they they figured out the

12:34

environment, then you'll see they get

12:36

comfortable and they start to go and

12:38

play.

12:39

And this

12:41

way of being

12:43

can stay with us. It's it's a

12:45

temperament. So even though we learn all

12:47

kinds of skills and we have all kinds of

12:49

experiences as we grow, that temperament

12:52

can stay with us.

12:54

Um

12:55

and and so then you talk about let's say

12:57

people in a company who are 40 years old

12:59

and now it's time to make a business

13:01

decision. Well, if you're the person

13:03

who's

13:05

uh

13:06

whose nervous system tends to tell you

13:08

we want to get back to equilibrium here,

13:10

you're that you're probably going to be

13:12

more attuned to if you're contemplating

13:15

a new business deal, let's say, you're

13:17

going to be more attuned to um the

13:20

potential risks along the way or just

13:22

the the the subtleties that are involved

13:24

in the business program because you want

13:26

to make sure everything's

13:29

getting to that equilibrium point. So,

13:31

these things affect us in fascinating

13:34

ways, and there are aspects

13:37

bottom line that we really are born

13:38

with. Although, we do, of course,

13:41

adapt and change over the course of a

13:43

lifetime.

13:44

>> Susan, what are the implications for

13:46

leadership? How should

13:49

introverts and extroverts be led

13:51

differently if so if they should?

13:53

>> Oh, how should they be led differently?

13:54

And we should talk also about the

13:56

difference between introverted and

13:58

extroverted leaders. Um but, yeah, in

14:01

terms of being

14:03

led differently, I I

14:06

It's really

14:07

the idea of leading the actual person as

14:11

opposed to just leading

14:14

an undifferentiated mass of humans

14:16

really applies here, of course, because

14:19

um

14:22

introverts and extroverts have

14:23

incredibly different needs for a perfect

14:27

work day.

14:28

If you think if if you go back to that

14:30

idea of equilibrium, and what is it that

14:32

gets each person into a state of

14:34

equilibrium? And by the way, so less

14:36

less sensitive people um

14:39

have nervous systems that react much

14:41

less to stimulation. So, for them, the

14:44

the downside and the danger is that

14:47

they're not having enough stimulation

14:49

coming at them, and then they can start

14:50

to feel unhappy and bored and sluggish.

14:54

So,

14:55

we have to take care of that as well.

14:56

So, you want to be creating environments

14:58

where

15:00

each employee can

15:03

have access to the proper amount of

15:06

stimulation for them so that they could

15:08

be spending as much of their time in a

15:10

state of equilibrium as possible. So,

15:12

this shows up in terms of how do we

15:14

design our office space? Um are we

15:17

making sure that we have spaces where

15:20

there's lots of interaction and

15:21

stimulation and noise, um which all of

15:24

us, whether introvert or extrovert, we

15:26

all want that at some point during the

15:27

day.

15:29

And then, do we have office places in

15:31

the office where people can go to be

15:33

quiet and focus and have their heads

15:36

down? Um in terms of how do we design

15:39

schedules? An introvert will probably

15:41

function at their best if they can have

15:43

a schedule where they can focus a lot

15:46

uninterrupted and get into that state of

15:48

flow.

15:49

Whereas

15:51

extroverted workers will need that some

15:53

of the time because all good creative

15:54

work needs that, but they're going to

15:57

start feeling unhappy if they don't have

15:59

enough uh

16:01

enough um social interaction during the

16:03

day. So,

16:05

you know, so thinking about how do you

16:06

structure the day? Like, do you want to

16:08

maybe have

16:09

uh designated zones where there's

16:12

uninterrupted flow time, no meetings, um

16:15

and then zones where the meetings can

16:16

happen.

16:18

Um in terms of how do you run those

16:20

meetings?

16:21

How do you make sure that you're hearing

16:22

from everyone? Um there is a study

16:25

outside of from the Kellogg School of

16:27

Business that found that in your typical

16:29

large meeting, you have three people

16:32

doing 70% of the talking.

16:36

And that is a disaster if you assume

16:39

that on average everyone has the same

16:42

number of good and bad ideas. And now we

16:45

know we're only hearing from

16:47

a few of the most vocal or dominant or

16:49

senior people, whatever. Um

16:51

well, that's

16:53

a lot of bad a lot of good ideas we're

16:54

not hearing, and there might be an over

16:56

weighting of less good ideas.

16:58

>> The extrovert and also the most highly

17:00

paid.

17:01

>> Uh often, often [clears throat] that's

17:03

true, which then uh

17:05

creates the has the cycle keep on going.

17:08

>> So, your So, your perfect day then. So,

17:10

you're you I mean, you are you are

17:11

self-declared uh introvert, right?

17:13

>> Yes, I am.

17:14

>> I uh

17:16

let's say I am a touch more extrovert

17:18

perhaps. So your perfect day, do you

17:20

have how does it look?

17:22

>> Oh, that's interesting. So um

17:25

I need to have social interaction in my

17:27

day to look forward to and then I like

17:29

to have a lot of

17:30

alone time in between. So

17:33

every day I try to play tennis and

17:35

that's partly social, partly not I guess

17:37

you could say.

17:38

Um

17:39

every day

17:41

I absolutely must have my alone time

17:44

with my laptop where I'm writing or

17:46

otherwise thinking. It's that's

17:48

incredibly

17:50

important solo sanctuary time for me.

17:53

Even when we're on family vacation, I

17:55

have to have that time.

17:57

Um

17:58

and then usually I like well, it

18:01

depends. If I'm spending if it's a day

18:03

where I have my family around, I don't

18:05

really have other social needs.

18:08

Um

18:09

If my family happens not to be around,

18:11

then I have to be scheduling something

18:13

at one point or another. And then

18:15

there's always business meetings and

18:16

podcasts and that kind of thing. But

18:18

basically, like I

18:21

I schedule my calendar I I can't let my

18:25

assistant, even though she's amazing, I

18:27

can't have her schedule a calendar for

18:30

me because every single day I'm

18:32

precisely calibrating it so that I'm

18:34

getting exactly the right amount of time

18:37

of social time and solitary time. And

18:40

and it's so

18:42

idiosyncratic that no one else could do

18:44

it for me. But I

18:46

>> What happens What So what happens now? I

18:47

take over your calendar. You know, I'm

18:49

going to work for you for a few weeks

18:51

now. I'm going to take over your

18:51

calendar and we're just going to pack it

18:53

full of stuff, you know.

18:54

>> Uh-huh.

18:54

>> Meeting people, open door policy,

18:57

everybody can come and grab you when

18:58

they want. There is no tennis, no

19:00

nothing. How What would it do to you?

19:03

>> Um

19:04

I would just start to feel

19:07

I probably I I don't know that I'd

19:09

really show it, but I would start to

19:10

feel overwhelmed

19:13

tired of it all

19:15

um

19:16

probably not focusing quite as well

19:19

just a little bit jangled more likely to

19:21

burn out

19:23

not enjoying the day-by-day I I

19:25

as I'm saying it

19:28

I'm just talking about myself now the

19:29

word that really comes to me is burnout

19:32

I would burn out quite quickly

19:34

though I'd function in the moment

19:36

>> well um

19:37

somebody told me that if you if you

19:39

pretend to be an extrovert than you are

19:40

you burn out straight away and I guess

19:41

that's what it is right?

19:43

>> yeah but it's a cognitive load

19:46

you also you're you're you're not you're

19:47

not thinking as well because when you're

19:51

when

19:52

when you're having to fight against the

19:54

way you really prefer to be spending

19:56

your time there's a kind of cognitive

19:58

load that's involved with that so

20:00

literally your brain is just not quite

20:02

as fluid as it would be otherwise

20:04

>> why do we promote so many extroverts you

20:07

know charismatic people to become

20:08

leaders?

20:10

even even the even then when they're not

20:12

you know what first of all why do we do

20:13

it and then of course are they are they

20:15

actually better or are they actually

20:16

worse?

20:17

>> well um I think there's two reasons one

20:19

of them is you know the very word

20:21

charisma uh

20:23

means a person who has a kind of magical

20:26

quality about them and we all love a

20:28

magical quality and it's one of it's a

20:31

great gift to have that and people like

20:33

to be around it so I mean that's just

20:35

one really simple explanation um

20:38

but then the other one is this culture

20:40

that we live in like that I was talking

20:41

about before that since the 20th century

20:44

we have lived in this culture of

20:45

personality where we're we're taught

20:47

from a very early age that

20:50

uh what [clears throat] what's most

20:51

important is

20:53

the

20:55

to be the most dominant to talk the most

20:57

um there's studies that show that people

21:00

will value as more will rate as more

21:03

intelligent

21:04

someone who speaks more loudly and who

21:06

speaks more quickly, and all of these

21:08

things.

21:09

Um but in terms of the actual outcomes,

21:12

what's interesting about it is there's

21:14

there are many studies suggesting that

21:16

introverted leaders deliver outcomes

21:18

that are as strong or in some cases

21:21

stronger um than extroverted leaders.

21:25

And that's a really interesting

21:28

phenomenon, and we could talk about the

21:30

reasons why that is, cuz I think there's

21:32

a few of them.

21:33

Um

21:35

One is

21:37

so there was a study uh you're probably

21:39

familiar with the book Good to Great,

21:41

Jim Collins's famous work, and um

21:44

in that study he looked at the

21:46

top-performing CEOs in the United States

21:49

at that time, and there was 11 of them,

21:52

and he found that

21:54

all 11 of these CEOs were described by

21:58

their colleagues

22:00

as quiet, unassuming, soft-spoken, shy

22:04

people, which is not I I think the what

22:07

we expect.

22:09

But they were also described as having a

22:12

fierce sense of dedication to their

22:14

companies and like real commitment and a

22:16

real vision for their companies.

22:18

And this gets into the the heart

22:22

of what introverted people are like,

22:24

because I was saying this before,

22:27

introverts by nature, we tend to

22:31

invest deeply in the subjects that we

22:34

really care about and in the people that

22:36

we really care about. And if you have

22:40

an employee who's incredibly talented

22:43

and dedicated in that way,

22:46

they can end up becoming incredible

22:49

leaders, but they'll often get to that

22:51

leadership po- um

22:54

point through a different means. It's

22:56

It's like they're they're getting there

22:57

through their commitment, and they end

22:59

up acquiring all this expertise, they

23:01

end up building networks with with other

23:04

people who share their passion. Um

23:07

and and they end up attracting people

23:09

around them who also share their sense

23:11

of commitment. So, it's a very different

23:16

uh route to that leadership position,

23:19

but it can be incredibly powerful.

23:22

Um

23:23

And and they also like once they get to

23:24

those leadership positions, they often

23:26

have a very different way of

23:28

communicating. So, one of my favorite

23:30

examples of this is Douglas Conant who

23:33

um until not long ago, he was the CEO of

23:36

Campbell Soup. Um he is by his own

23:39

description a very shy and introverted

23:41

person.

23:42

And

23:44

he and he really cares about people and

23:47

you can feel that the minute you meet

23:48

him. Like he really cares.

23:51

And he

23:53

when he was at Campbell, he would

23:55

identify who were the employees who were

23:58

really contributing to the company.

24:00

And he would sit down and write to them

24:02

these personal letters of gratitude.

24:05

And people would carry those letters

24:07

around like it meant so much to them. Um

24:09

and he wrote

24:11

30,000 of those letters during his 10

24:13

years at Campbell. And an extroverted

24:15

CEO would would connect in a completely

24:17

different way. No more, no less

24:19

powerful. It's just different.

24:21

So,

24:23

so there these alternative routes to

24:25

leadership that that we don't think

24:26

about. Um

24:29

and then there's also a a famous study

24:30

by the social scientist Adam Grant at at

24:34

Wharton. Um

24:36

And he found

24:38

this is really fascinating. He found

24:40

that

24:41

extroverted leaders do produce better

24:44

outcomes in situations where

24:47

um their employees are not as motivated.

24:51

And the extrovert can come in and

24:53

deliver a lot of inspiration and

24:54

charisma and kind of like get them get

24:56

them going.

24:58

And the introverted leaders

25:00

got delivered better outcomes than the

25:02

extroverts when they had proactive

25:05

employees. Because in those cases

25:08

the introverted leaders were more likely

25:10

to listen to what those

25:12

um proactive employees had to say. The

25:15

proactive employees would share their

25:16

ideas and the introverted leader would

25:18

would take them in and think about them

25:20

and listen to them.

25:21

And that would produce better outcomes

25:23

in the end.

25:25

So, there's all kinds of factors to

25:26

leadership that were not

25:28

well enough taken into account and as a

25:30

result

25:32

we're not cultivating for leadership

25:34

opportunities many of our most talented

25:36

people, which

25:38

is a waste and a shame.

25:41

>> So, now we are establishing a new

25:42

company and it's called Susan Cain

25:44

Limited [laughter] and we produce great

25:46

stuff and do incredible We just do

25:49

incredible things.

25:51

Now, you are the CEO. You are now

25:54

building up this company, recruiting the

25:55

people you want, making the mix of

25:57

people you want. Do whatever you want.

26:00

Just how do you

26:01

how do you go about it? What is the

26:03

right mix? Um

26:05

you know, who do you recruit? Just how

26:07

do you think about all these things?

26:09

>> Well, I mean I I assume you're asking

26:10

kind of from a temperament point of view

26:12

and what I would really want to do is

26:15

create it it is hire a mix of people. A

26:18

mix of introverts and extroverts. Um we

26:20

know that teams who have introverts and

26:22

extroverts on them, mixed teams

26:25

do the best.

26:26

Um because introverts and extroverts

26:28

really like each other. Like they like

26:30

working with each other. They complement

26:31

each other. And you see it in marriages,

26:33

too. I mean, I'm married to an extrovert

26:35

and that's not an accident. Um

26:38

so

26:39

that's what I would be looking for in

26:41

the hiring and I would also probably be

26:43

looking for

26:45

a co-CEO or a deputy or something like

26:47

that who is more extroverted than I am.

26:50

Um

26:52

so that there would be

26:54

we each get to play to our own strengths

26:55

instead of having one person try to do

26:57

everything.

26:59

Very important.

27:00

>> Is home office

27:02

good for introverts?

27:03

>> To some degree, um but

27:07

we all have social needs.

27:09

Uh

27:11

so

27:14

everyone's social needs need to get met

27:15

just to differing degrees.

27:17

And we all function better with people

27:20

who we truly know. So, there's got to be

27:22

some way of having that connection. And

27:25

it it it I I it's really a question of

27:27

degree.

27:29

I never

27:31

write my books at home ever. I find it

27:34

much too isolating. I always go off to

27:36

coffee shops to do my writing because I

27:38

like to have people around me. So, these

27:40

things are not always as um

27:43

as predictable as you might think. But

27:45

yeah, I I do believe hybrid is the way

27:47

to go.

27:47

>> Susan, 10 years after you wrote um

27:49

Quiet, you wrote another book,

27:51

Bittersweet. And um

27:53

I I read it as someone where I was uh

27:56

you know, quite down and it just

27:58

resonated so incredibly with me, you

28:00

know.

28:01

Um

28:02

tell me, what is a bittersweet

28:03

personality?

28:05

>> It's um

28:06

it's a personality that

28:10

understands and is aware of the fact

28:12

that in our lives and in this world,

28:14

there is always a mix of joy and sorrow.

28:17

That that's just part of the nature of

28:19

being human. And that paradoxically, to

28:22

live with that awareness and with an

28:24

awareness of mortality and all of it,

28:26

leads to a richer form of happiness in

28:30

the end. Um because it leads you to

28:32

appreciate each moment and and there's

28:35

also just a curious

28:37

beauty in it all. I mean, you know from

28:40

reading the book, I I actually got

28:42

started on this quest because I was

28:44

curious about why I kept having such an

28:47

ecstatic reaction to listening to

28:50

minor key sad music. And I would

28:54

It didn't make sense. Like this music

28:56

that is by by definition sad music, why

28:59

would it make me happy? Um but

29:03

there is a kind of heightened joy that

29:06

comes from

29:07

realizing just the fragility of being

29:09

human and the fact that all our fellow

29:11

humans were equally fragile and there's

29:13

a a kind of connection in it all and a

29:15

savoring of each moment that comes with

29:17

that outlook on the world.

29:19

>> You are critical to what to what some

29:21

people call toxic positivity.

29:24

What is that?

29:25

>> Well, it's

29:27

uh

29:28

the insistence, the unspoken insistence

29:32

that people show up every day at work or

29:35

anywhere really um

29:37

with a relentlessly

29:40

happy uh

29:42

presentation.

29:44

I Okay, so I think about this all the

29:45

time. I often get called in to do um

29:49

Zoom calls where it's like a company or

29:52

a group of employees or something and

29:54

everyone gets on the Zoom and the person

29:55

who's leading it will

29:58

ask everyone, you know, tell us in the

30:00

chat, what are you

30:01

how are you feeling right now?

30:03

And everyone types in the chat, I'm

30:05

feeling great, I'm feeling excited, I'm

30:07

feeling happy.

30:08

And like there's no way that's true.

30:10

There's no way that all those people are

30:11

feeling that way. Um

30:14

and yet there's this expectation that

30:16

that's what we have to perform for each

30:18

other. Now, I'm not saying actually that

30:21

we should have workplaces where

30:25

people feel the opposite expectation

30:27

that they should be disclosing

30:29

everything that they feel, the the good,

30:31

the bad, the sad, the happy. Um

30:33

but when there's the expectation that

30:36

you have to kind of pretend to be happy

30:38

in a way that you're not, that

30:41

that is an unspoken load.

30:43

Not only because it takes so much energy

30:46

um out of the individual people, but the

30:48

real issue is the connections that don't

30:51

actually happen um

30:54

when we're performing that kind of

30:55

positivity. And you know, you know in

30:57

the in the book I talk about um a

30:59

Harvard Business School study

31:02

of an oil rig in the Gulf of Mexico. Uh

31:06

and this oil rig had an incredibly

31:08

masculine culture where you had to

31:11

present a very positive face all the

31:12

time. And also you had to present that

31:16

you always knew what you were doing, you

31:18

had no doubts, nothing bothered you.

31:21

And

31:24

and and and and then what happened was

31:26

the um the

31:27

the this oil rig was moving to an even

31:30

bigger oil rig. It was going to be more

31:32

dangerous, more challenging, all

31:34

the whole thing.

31:35

And the CEO, this guy named Rick Fox,

31:39

he

31:40

decided he he was he was worried about

31:42

this move and about the safety

31:44

implications. And he started bringing

31:47

all his workers into rooms where they

31:50

would

31:51

talk to each other from morning until

31:53

night. They like holed up together for

31:55

like 10 days in a row and really

31:57

encouraged each other to share what was

31:59

happening in their personal lives, their

32:02

family lives to the extent they wanted

32:03

to.

32:04

And and they developed a completely

32:08

new and more open way of connecting with

32:12

each other. And as a result, the

32:14

accident rates, even once they had moved

32:16

to the the more dangerous, bigger oil

32:19

rig, the accident rates plummeted and

32:21

their productivity went way up. And a

32:23

lot of this was just a result of the

32:25

guys no longer feeling like they had to

32:27

pretend that they knew what what they

32:29

were doing when they didn't. Or if they

32:30

saw that there was a problem in the

32:32

machinery, they would feel comfortable

32:35

saying to their co-workers, "There's a

32:36

problem here. Uh what should we do about

32:39

it?" And these these subtle little

32:41

shifts of a culture can make a huge

32:43

difference.

32:44

>> But positivity, isn't that a good thing?

32:46

I mean, positive people are on average

32:48

happier, aren't they? They recover

32:51

easier from setbacks. They make more

32:53

money.

32:54

I mean,

32:55

how how wrong is it to be positive?

32:57

>> I mean,

32:58

the point is not so much be positive,

33:01

negative. Um it's great whenever

33:05

whenever we're feeling positive, it

33:06

feels very good. It's it it feels good

33:08

to be around positive people. The point

33:10

more is to um

33:13

be able to be more or less what you

33:16

actually are.

33:17

>> Is it a choice? Is positivity a choice?

33:20

>> There are It's a very good question

33:22

because

33:23

we definitely, I would say in micro

33:25

moments, have the ability to

33:28

um do things like fake it until you make

33:30

it or to decide I I

33:33

um you know, I'm going to put on a smile

33:35

and that's actually going to make me

33:36

feel better temporarily in the moment. I

33:38

I'm not even talking so much about

33:39

moment-by-moment choices as I am kind of

33:42

a a broader outlook.

33:44

>> And it I think it's kind of funny

33:45

because every time

33:46

every time I'm asked to send pictures to

33:49

a US uh you know, whatever it is,

33:52

seminar or speaker engagement, I get the

33:54

picture back and I'm asked to send a new

33:56

one with a big smile on.

33:57

>> Oh, that's so interesting. Yeah.

34:00

>> I I never smile on pictures cuz I don't

34:02

think life is that funny, you know.

34:03

>> That's very, very interesting. Yeah, and

34:05

interest I was just having um dinner the

34:08

other night with uh a couple. The guy is

34:11

American and the uh

34:14

the the what

34:15

gal is from the Czech Republic. And we

34:17

were talking about those cultural

34:19

differences and how like

34:21

you look at pictures of people from the

34:23

Czech Republic. Like no one's smiling in

34:25

the pictures. So, same thing. And from

34:27

the US point of view, that looks so

34:29

surprising.

34:30

>> Talking about um uh Beatrice Wei, what's

34:32

the mistake you have done in your life?

34:35

>> The biggest mistake

34:38

That's interesting.

34:40

Something I ask myself about all the

34:42

time is, you know, I wanted to be a

34:44

writer from the time I was 4 years old.

34:47

But I went to law school and I worked as

34:50

a corporate lawyer for about 7 years.

34:54

And

34:54

there's some ways in which that was a

34:56

mistake because I was spending

34:59

such a large part of my extremely like

35:03

productive like inexhaustible years

35:06

doing something that ultimately wasn't

35:08

really my calling.

35:10

But

35:12

I don't know. In the end, I don't

35:13

exactly regret it because I feel like

35:17

I wouldn't have the outlook that I have

35:19

now without having had that experience

35:22

in the hardcore business world and

35:25

one thing just led to the other. So,

35:28

yeah.

35:29

>> What are you What are you reading just

35:31

now?

35:33

>> Um I just finished an incredible novel

35:36

called uh

35:37

Flashlight by Susan Choi. It's about a

35:41

Korean family living in Japan um in the

35:45

World War II years. I love learning

35:47

about history through reading novels. I

35:49

will say by the way, I don't know if

35:50

you're noticing this, but I went through

35:53

a period of time where I wasn't reading

35:55

very many books and I was really worried

35:57

about the

35:59

the future of books cuz I saw that I

36:00

wasn't reading and I like I was always

36:02

such a reader all my life and I felt

36:03

like, well, if I'm not reading, no one

36:05

must be. And all of a sudden in the last

36:08

6 months or 12 months

36:11

I'm back to books again.

36:13

And I think it is a kind of just

36:18

reaction, you know, to

36:20

to everything being screens. And so, I'm

36:22

hoping that I'm a kind of human

36:23

barometer here and I'm not the only one.

36:26

But how about you? Are you reading books

36:28

right now?

36:29

>> I'm I'm reading all the time.

36:32

Um

36:33

I just think it's the most incredible

36:35

thing, and that's how I spend my my

36:37

holidays. But, I don't finish all the

36:38

books. I don't think

36:40

I don't think you need to finish books.

36:41

I think they really need to deserve to

36:43

be finished. And so, I probably finish

36:45

um

36:46

>> I agree.

36:46

>> Yeah, not all of them. That's uh to be

36:48

frank.

36:49

>> Have you read um Iain McGilchrist? He

36:51

wrote The Master and His Emissary.

36:54

I

36:54

I've been reading a lot of his work

36:56

lately, and I think he's fantastic.

36:58

He writes about the left and right

37:00

hemisphere of the brains. I think you

37:01

would like it.

37:02

>> I'll put it on I'll put it on my list.

37:04

Susan, lastly, what is your um

37:07

advice to young people?

37:09

>> My advice to young people is

37:12

to think about

37:14

what did you really love, and who were

37:17

you really when you were a child?

37:20

Because that gives you the clue to who

37:24

you really are.

37:25

And you're getting so much pressure in a

37:27

thousand different ways, not just about

37:29

introversion and extroversion, just a

37:30

thousand different things. You're

37:31

getting pressure to go in

37:33

direction X.

37:35

And

37:36

if you remember what your childhood self

37:38

was, it will tell you what you really

37:40

want.

37:41

>> That's a beautiful piece of advice, and

37:42

it's the first time I've ever heard it

37:44

on this podcast. So, big thank you.

37:46

>> You're very welcome.

37:47

>> Susan, it's been great having you on. Uh

37:49

big thank you for all you've done in

37:50

terms of increasing our understanding of

37:52

this super important uh

37:55

topic. I mean, it means life and kind of

37:58

life and death to so many people every

38:00

day. So,

38:01

big thank you.

38:03

>> Oh my gosh, big thank you for having me

38:05

on [music] and for this podcast. Really

38:07

enjoyed it.

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