Okay, let's talk about AI and what are we actually paying for?

Because we are at this really interesting inflection point, where there's,

8 million AI options and everyone wants you to sign up for something.

So I thought I would do a quick video sharing

with you, what I am paying for, what we are paying for as a

business when it comes to AI.

I don't know if this will be an exhaustive list.

I might forget something.

But I thought I would share what we're spending money on because, I'm

a small business owner and there's not, a great money tree outside, and

we have to be conscious of, budget

so in no particular order ChatGPT, number one.

I've been paying for ChatGPT since probably the beginning.

ChatGPT came around, I believe it was November 2022.

December of 2022, I was like, "Yes, take my money." I'm still paying for it.

I know a lot of folks have transitioned to Claude, and I

do use Claude for some things.

I don't pay for Claude.

I think Claude's great.

For right now, a lot of what I'm using AI for, I'm using a lot of ChatGPT

stuff as well, so we're paying for that.

I'm also paying for Google tools, so We have a professional Google account

because our website's hosted with Google.

Our email's hosted with Google, which means we are also paying for Gemini.

So between ChatGPT and Gemini, I am able to get done a lot

of what I want to do with AI.

Now, I realize with Claude there's a lot I probably could be doing.

But I'm gonna be completely transparent here, but I don't

necessarily want to do that right now.

And maybe I will regret saying that, and maybe that's costing me more time.

But I, right now, with my comfort level in terms of AI, I'm gonna be really honest,

I have some conflicting feelings about AI.

I think it's not going away anytime soon, but I think there's some ethical

concerns that a lot of us have about AI.

I am paying for ChatGPT and Gemini primarily to help optimize my content.

I put out a ton of content across multiple platforms, and both ChatGPT

and Gemini have helped me optimize my content, in terms of keywords,

titles, thumbnails, SEO, and, getting found in the search engines.

I've been putting out content for 14, 15 years.

We've been in business 14 years, And I've been putting out

content since even before that.

So I'm proud of a strong digital footprint.

Over the past few years, we've been using AI tools to optimize

some of that content, and also going forward what that looks like.

I'm curious what you guys will say about that in the comments below about Claude.

Again, no hate to that.

Same thing with NotebookLM.

NotebookLM is a great tool.

I do not use the paid version for that, though.

Although, I might have the access to the paid version, 'cause that's a Google

tool and we do pay for Google, which is included in Gemini, so I'm gonna look

into that after I record this video.

Okay Canva.

Not surprising.

I'm like a Canva power user.

I love Canva.

I've been using it forever, ever since it came out.

Some of the AI tools.

Okay, so I do pay for Canva I love the branding.

I love the brand kit that you can get with Canva.

I feel like that's a game changer right there.

If you're a Canva user and you're a paid Canva user, I

don't need to sell you on it.

But as far as AI, I love, Magic Edit, Magic Erase, Magic Layers, those

tools to help improve photos, to help improve video content, just for

like basic editing stuff, awesome.

I don't necessarily use Canva to create AI-generated images.

In fact, I don't really create any AI-generated images.

I, am primarily using AI as a time-saver.

So helping to write email newsletters, helping to write captions,

helping to optimize my content.

All of that being said, especially when it's anything written, like email

newsletters or social media captions, I am never, ever just copying and pasting.

I might copy and paste, but then I'm always rereading it.

I'm reading it out loud.

I'm like deleting half the emojis.

I'm deleting half the sentences.

Like, no matter how good you can train your AI, you still have to talk like

yourself, especially with your captions and especially with your email marketing.

So that is something that I just feel is so important.

I also pay for Descript.

Descript I love.

I've used Descript for a couple years now.

Now, I record and edit all my videos.

In the past we've had an amazing team that we worked with.

We've worked with some great contractors over the years to help with that.

As of right now, I am recording and editing all my own content, but I

use Descript for a lot of my video editing because I can upload my videos.

I'm not using Descript to create videos.

I did a video recently where I was like, "I do not think you

should be creating AI videos."

I don't wanna see the AI version of you.

I wanna see you.

So for Descript, the way I'm using it is I upload all my videos.

I love the AI tools that are baked into Descript, 'cause I can click a button

and it's gonna fix the sound, right?

Like right now, I'm not using a mic because I know I can

fix the sound in Descript.

It's gonna sound great.

I can extract the audio for a podcast.

I can get my entire video transcribed and not have to pay a transcription fee.

I can download subtitles for my YouTube.

I can take out the ums and the ahs and all the extra little words.

I can make it more concise.

I use the AI functionality in Descript as a huge time saver.

Even though I do have some ethical concerns with AI, what I go back to is

how can I use it in a way that feels good for me in terms of time management,

so I can still show up as my true self, but use it as a way to save time,

and Descript is a huge time saver.

Okay.

ChatGPT, Gemini Canva, Descript.

What other AI tools am I paying for?

Those are kind of the big ones.

I'm trying to think if there's anything else that I pay for AI related.

I do pay for CapCut, I don't use their AI tools quite, that much.

I really primarily just use CapCut as a video editor, so I don't know if

that counts, but I do pay for that.

And that's it for now.

If I think of anything else, I'll put it in the caption below, just wanted to share

this in the spirit of full transparency.

A lot of people out there are selling AI tools.

We use Kajabi, and Kajabi is our platform that hosts our Get Social Smart Academy.

It hosts our website.

It hosts our email marketing.

There are AI tools baked into Kajabi, which I also do not use as of right now.

I'm not saying I wouldn't use them, but I don't use them right

now, but we do pay for that.

So what are we paying for, that's one other thing we do pay for.

And Zoom, again, I'm not really using the AI functions in Zoom.

But we do pay for Zoom.

And actually, as I'm saying this, what I'm sure you've also realized, too, is

there's probably a lot of things that you pay for that have AI baked in.

Are you using the AI functionality or not?

I am curious if you wouldn't mind sharing what are tools that you're paying for, AI

tools that you find are, totally worth it?

Let me know in the comments below.

Let me know if I should upgrade to a paid version of Claude.

I'm sure all of my Claude fans are gonna be like, "Oh my gosh, how

are you not paying for it yet?" So let me know in the comments below.

And this whole challenge of, showing up as yourself and then AI what's that

inflection point, I have to say, these are conversations we're having all day

long in the Get Social Smart Academy.

If you are like me and you are looking if you are working through, what your

content strategy looks like and how does AI fit into that, we would love

to have you part of our academy family.

It's so interesting with AI because yes, you can go into any AI tool and get a list

of, content ideas and scripts and all this stuff, but as one of our longtime members

recently said, he's like, "But when you do that, you need the discernment.

You need the discernment of, like, what is actually a good idea?

Like, does that actually sound like you?

Is that something you would actually say?" And if you don't have a trusted

resource, a trusted coach, a trusted consultant, a trusted voice to help

you with that, it just becomes really obvious when someone doesn't have that.

It's like your clients who are just going to ChatGPT for real estate information

and they have no discernment about, like, what's good or bad or real or not real.

Not saying that to, like, pat myself on the back, but whether or not you choose

to work with someone like me, we've been working with agents and brokers

we've been in business for 14 years.

We serve agents and brokers through our Get Social Smart Academy, through

webinars, through keynote speaking.

It's something I'm super passionate about, and I know I'm not everyone's cup of tea.

If you're looking for someone to just help with that discernment a little

bit and you like my vibe, you'd love to check out what we're doing.

I'll put all the links below.

What are you paying for?

Let me know in the comments below.

Is there anything that you think I'm missing?

If I finish this video and go, "Oh my gosh, I forgot to mention

X, Y, Z," I'll link it below.

I hope you're having a great day.

Bye for now.