Sergey Brin | All-In Summit 2024
507 segments
they wondered if there was a better way
to find information on the web on
September 15th 1997 they registered
Google as a website one of the greatest
entrepreneurs of our times someone who
really wanted to think outside the box
if that sounds like it's impossible
let's try it he took a backseat in
recent years to other Google leaders
Brin is now back helping Google's
efforts in artificial intelligence I
feel lucky uh that I fell into doing
something um that I feel really matter
you know getting people
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information no introduction needed
welcome I I just agreed to this last
minute as you know I don't know where
you pulled up that clip so fast you guys
team is amazing kind of amazing this is
kind of amazing yeah
I thought Serge Ser just well he asked
to come check out the conference and I
was like definitely like come hang out I
didn't actually understand to be
perfectly honest I thought you guys just
kind of had a podcast and like a little
get together or something but yeah this
kind of mind-blowing congratulations
thank you well I'm glad you came out I'm
feeling a little bit shy but yeah wow
but thanks for agreeing to chat for a
little bit we're going to talk for a
little bit so this was not on the
schedule um but uh I thought it'd be
great to talk to you given where you sit
in the world as AI is on the brink of
and is actively changing the world
obviously um you know you founded Google
with Larry in 1998 and um you know
recently it's been reported that you've
kind of spent a lot more time at Google
working on AI I thought maybe and and a
lot of Industry analysts and pundits
have been kind of arguing that llms and
conversational AI tools are kind of an
ex Potential Threat to Google search
that's that's one of the and I think a
lot of those people don't build
businesses or they have competitive
Investments but you know we'll leave
that to the side um but there's this big
kind of narrative on what's going to
happen to Google and and where's Google
sitting with AI and I know you're
spending a lot of time on it so thanks
for coming to talk about it how much
time are you spending at Google what are
you working on yeah um honestly like
pretty much every day I mean like I'm
missing today which is you know one of
the one of the reasons I was a little
reluctant but I'm glad I came um but
I think as a computer
scientist I've never seen anything as
exciting as all of the AI progress
that's happened the last few
years thanks um no but it's it's kind of
mindblowing when I went to grad school
in the 9s you know AI was like kind of
like a footnote in the curriculum almost
like you like oh maybe you have to do
this one little test on AI we tried all
these different things they don't really
work that's it that's all you need to
know um and then somehow miraculously
all these people who are working on
neural Nets which was one of the big
discarded uh approaches to AI in like
the' 60s 7s and so forth um just started
to make progress a little bit more
compute a little more data a few clever
algorithms um and the thing that's
happened in this last decade or so is
just amazing as a computer scientist
like every month um you know well all of
you I'm sure use all of the AI tools out
there but like every month there's like
a new amazing capability and I'm like
probably you know doubly wowed as
everybody else is that computers can do
this um and
so yeah for me I really got back into
the technical work um because I just
don't want to miss out on this um as a
computer scientist is an extension of
search or a rewriting of how people
retrieve
information I mean I just think that the
AI touches so many different elements of
day-to-day life and sure search is one
of them uh but it kind of covers
everything um for example programming
itself right like the way that I think
about
it is very different now like you know
writing code from scratch feels really
hard compared to just asking the AI to
do it right um yeah sorry um so what do
you do then um actually I've written a
little bit of code myself just for Just
for kicks just for fun uh and then
sometimes I've had the AI write the code
for me um uh which was which was fun um
I mean just one example I wanted to see
how good our AI models were at Sudoku
so I had the AI model itself write a
bunch of code that would automatically
generate Sudoku puzzles and then feed
them to the AI itself and then score it
and so forth right um but it could just
write that code and I was like talking
to the engineers about it and you know
whatever we had some debate back and
forth like I came back half an hour
later it's done and they they were kind
of impressed because they don't honestly
use the AI tools for their own coding as
much as I think they ought to right um
so that's interesting example because
maybe there's a model that does Sudoku
really well maybe there's a model that
like answers information questions for
me about facts on the in the world maybe
there's an AI model that designs houses
um a lot of people are working towards
these ginormous general purpose llms is
that where the world goes some people I
think refer I don't know who wrote this
recently said there's a God model like
there's going to be a god model and
that's why everyone's investing so much
is if you can build the god model
you're done you got AGI whatever terms
you want to use there's this one thing
to rule them all or is the reality of AI
that there are lots of smaller models
that do application specific things
maybe work together like in an agent
system like what's the what what what is
the evolution of model development and
the how models are ultimately used to do
all these cool things um yeah I mean I
think like if you looked 10 15 years ago
there were different AI techniques that
were used for different problems
altogether like uh you know the chess
playing AI was very different than image
generation which was you know very
different um than like recently the
graph neural net at Google that like
outperformed every physics forecasting
model I don't know if you know this but
you guys publish this pretty aesome
embarassed I but it was like a totally
different Arch it was a different system
it was trained differently and it ended
up in that particular so there
historically there have been different
systems and even recently um like the
international math Olympiad that we
participated in we got um silver metal
as an AI actually one point away from
gold um but we actually had three
different AI models in there there was
one very uh formal theorem proving model
that actually did basically the best
there was one uh specific to Geometry
problems believe it or not that was just
a special kind of AI uh and then there
was a general purpose language model
um but uh since then we've tried to take
the learnings from that that was just a
couple months ago uh and triy to infuse
some of the sort of knowledge and
ability from the formal prover into our
general language models um that's still
working progress but I do think the
trend is to have a more unified model I
don't know if I'd call a god model uh
but to have certainly sort of shared
architectures and and ultimately even
shared
models um right so if that's true you
need a lot of compute to train and
develop that model that big
model uh yeah yeah I mean you definitely
need a lot of compute I I think like
I've I've read
some articles out there that just like
extrapolate they're like you know it's
like 100 megawatt and a gwatt and 10
gwatt and 100 gwatt and I don't know if
I'm quite a believer in you know that
level of
extrapolation um partly because
also the algorithmic improvements that
have come over the course of the last
few years uh maybe are actually even
outpacing the increased compute that's
put into these
models so is it irrational the buildout
that's happening everyone talking about
the Nvidia Revenue the Nvidia profit the
Nvidia market cap supporting all of what
people call the hyperscalers and the
growth of the infrastructure needed to
build these very large scale models
using the techniques of today is this
irrational or is it rational because if
it works it's so big that it doesn't
matter how much you well first of all
I'm not like an economist or like a
market Watcher the way that you guys
very carefully um watch companies so I
just want to disclaim my abilities in
the space um I think that I know uh for
us we're kind of building out compute as
quickly as we can and we just have a
huge amount of demand I mean for example
our Cloud customers just want a huge
amount of tpus gpus you name it um you
know we just can't we have to turn down
customers uh because we just don't have
the compute available uh and we use it
internally to train our own models to
serve our own models and so forth
so I guess I think there are very good
reasons that companies are currently
building out comput at a fast pace um I
just don't know that I would look at the
training Trends and extrapolate three
orders of magnitude ahe just blindly
from where we are today but the
Enterprise demand is there out there you
know I mean they they want to do lots of
other things for example running
inference on all these AI models
applying them to all these um new
applications um yeah there doesn't seem
to
be uh a limit right now
and where have you seen the greatest
success surprising success in the
application of models whether it's in
robotics or biology what are you like
seeing that you're like wow this is
really working and where are things
going to be more challenging and take
longer than I think some people might be
expecting um yeah I mean uh now that you
mentioned those well I I would say in
biology you know we've had Alpha fold
for quite a while um and I'm not
personally a biologist but when I talk
to biologists out there like everybody
uses it and it's more recent uh variants
um uh and that is I guess a different
kind of AI but like I said I do think
all these things tend to
converge um you know
robotics for the most part I see in this
sort of wow stage like wow you could
make a robot do that with just you know
this general purpose language model or
just a little bit of fine tuning this
way or that and it's like
amazing uh but maybe
not for the most part yet at the level
of robustness that would make it like
day-to-day useful but you see a line of
sight to
it
um yeah yeah I mean it would be it's I
don't see any particular Google the
robotics business and then spun it out
or sold it we've had like had aot five
or six robotics businesses they just
weren't the timing wasn't right yeah um
yeah unfortunately I don't know I guess
yeah I think that was just a little too
early to be perfectly honest I mean
there was like Boston Dynamics um what
was called um start stamp I don't even
remember all the ones we had anyway
we've had like five or six
embarrassingly yeah um but they're very
cool um and they very
impressive
um it yeah it just feels kind of silly
having done all of that
work uh and seeing now how capable these
General language models are that include
for example vision and image and they
multimodal and they can understand the
scene and everything and not having had
that at the time uh yeah it just feels
like you were sort of on a treadmill
that wasn't going to get anywhere
without the modern AI technology you
spend a lot of time on core technology
do you also spend a lot of time on
product visioning where things going and
what like the human computer interaction
modalities are going to be in the future
in a world of AI everywhere like what's
our life going to be like I mean I guess
there's water cooler chitchat about
things like
that um sh care to share
any
I um trying to think of things that
aren't embarrassing um struggling but uh
friends I I guess it's like just really
hard
to you know just forecast like you know
to think five years out because you know
based on the base technical capability
of the AI is what enables the
applications um and then sometimes you
know somebody will just whip up a little
demo that you just didn't think
about
um and it'll be kind of mind-blowing
yeah um uh and uh and of course then
from demo to actually making it real in
production so forth takes time um I
don't know if you've played with like uh
the Astra model but it's just sort of
live video and audio and you can chat
with the AI about what's going on in
your environment you'll give me access
right uh yeah I'll get well once I have
access um I mean I'm I'm sort of
sometimes the slowest to get some of
these
things um but it's um yeah there's like
a moment of wow
uh and you're like oh my God this is
amazing and then you're like okay well
it does a correctly like 90% of the time
but am I really like is that then worth
it if 10% of the time it's kind to make
a mistake or taking too long or
whatever and then you have to work work
work work work work work to get to
Perfect all those things make it
responsive make it available whatever
and then you actually end up with
something kind of amazing I heard a
story
that you went in you were on site I
should have mentioned this to you before
you came on stage see if you were cool
about talking about here we are um and
there like a bunch of Engineers showed
you that you could like use AI to write
code and it was like well we haven't
pushed it in Gemini yet um because we
want to make sure it doesn't make
mistakes and there was this like
hesitation culturally at Google to do
that and you were like no if it writes
code push it and you really and a lot of
people have told me this story because
they said and um or you know I've heard
this that it was really important to
hear that from you the founder in being
really clear that Google's conservatism
you know can't rule the day today and we
need to kind of see Google push the
envelope is that accurate is that kind
of huh how you've spent some time or I
don't remember the specific in just to
be honest but uh but I'm not
surprised um I mean I guess that's the
question for me is like as Google's
gotten so big there's more to lose
I think there's like this um yeah I
think there's a little bit of fearful I
mean language models to begin with like
we invented them basically with a
Transformer paper that was um whatever
six eight years ago something like that
um and uh oh no one by the way is back
at Google now which is awesome Cong um
and um yeah we were we were too timid uh
to deploy them um and you know for a lot
of good reasons like whatever they some
make mist mistakes they say embarrassing
things whatever you know um they're you
know sometimes they're just like kind of
embarrassing how dumb they are even
today's like latest and greatest things
like make really stupid mistakes people
would never make um and at the same
time like they're incredibly powerful
and they can help you do things you
never would have done and um you know
like I've like programmed really
complicated things with my kid like
they'll just program it because they
just ask the AI using all these really
complicated apis and all kinds of things
that would take like a month to like
learn so I just think that that
capability is
Magic
and uh you need to be willing to have
some
embarrassments uh and take some risks
and um and I think we've gotten better
at that and well you guys have probably
seen some more
embarrassments um but you're comfor
I have super voting you're still like I
mean you're comfortable with the
embarrassments at this St it's so to do
this like I mean not not particular on
the basis of my stock but I I um but as
a you know I mean but am I comfortable
um I mean I guess I just think of it is
this something magical we're giving the
world yeah and I think as long as we
communicate it properly like saying like
look this thing is amazing
and we'll periodically get stuff really
wrong uh then I think we should put it
out there and let people experiment and
see what new ways they find to use it um
I just don't think this is the
technology you want to just kind of keep
close to the chest and hidden until it's
like
perfect do you think that there's so
many places that AI can affect the world
and so much value to be created that
it's not really a race between Google
and meta and Amazon like people frame
these things as kind of a race is there
just so much value to be created that
you're working on a lot of different
opportunities and it's not really about
who builds the the model that score the
llm that scores the best that there's so
much more to it I mean how do you kind
of think
about um the world out there and
Google's place in it I mean I I think
it's very
helpful to have competition in the sense
that all these guys are vying and um we
just we were number one for on olysis
for a couple weeks by the way uh just
now and I think we're last time I
checked we're still beat the Top Model
there's just some El stuff so you do
care yeah yeah not
saying not but um uh and uh um and I you
know we've come a long way since um you
know a couple whatever years ago um chat
GPT launched or and we were quite a ways
behind uh I'm really pleased with all
the progress we made so we definitely
pay attention I mean I think it's great
that there are all these AI companies
out there be it uh US Open AI anthropic
um you name it there's um mistol it's
it's a I mean it's a big fast moving
field but I guess your question is yeah
I mean I think there's tremendous
value uh to humanity and I I think if
you think
back uh you know like when I was in
college let's say and there wasn't
really a proper internet or like web the
way that we know it today like the
amount of effort it would take to get
basic information the amount of effort
it would take to communicate with people
you know before cell phones and things
um like we've gained so much
capability uh ac across the world uh but
the sort of the new AI is another big
capability
uh and pretty much everybody in the
world can get access to it in one form
or another these days and I think it's
super exciting it's awesome uh sorry we
have so such limited time Sergey thank
you so much for joining us please join
me in thanking Sergey thank
[Applause]
you thanks yeah
Ask follow-up questions or revisit key timestamps.
Sergey Brin, co-founder of Google, joins the podcast to discuss his return to active involvement at Google, focusing specifically on the rapidly evolving field of artificial intelligence. He reflects on the recent progress in AI, noting that as a computer scientist, he finds these developments more exciting than anything he has previously witnessed. Brin shares his perspective on the necessity of moving past organizational conservatism, embracing the potential for "magic" in these technologies despite the risks of occasional errors, and the healthy role of competition in driving innovation across the industry.
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