Today we're going to talk about how you

can build anything with AI, but people

are going to need to figure out

distribution. How do you actually get

[music] customers to the thing that

you're vibe coding? I believe that the

wealthiest people will be marketers over

the next 10 years.

But every YouTube tutorial is telling

you how to vibe code. So today, by the

end of this episode, you're going to

have seven really straightforward things

that you can do this week, frameworks,

ideas, [music]

alpha that's working right now, uh so

that you can actually build a software

company, a SaaS, [music] an agent

company that actually gets customers. So

I'm going to explain how to do it. By

the end of this, you're going to get

your creative juices flowing. I needed

to make this episode. I really needed to

make this episode. I'm actually

recording at night, and you know, I

tweeted [music] this that, you know,

people need to figure out distribution,

you know, and it hurts me that people

you know, don't have the ideas around

it. So, like and comment if you want me

to do more episodes on this. Let's get

right into it.

The startup ideas podcast.

>> [music]

>> It's tipping time, baby.

So I believe that there's this great

flip happening. You know, I moved to

Silicon Valley

um in 2014.

And uh when I moved, it was all about

engineers as number one. I actually

studied computer science in university

because I was like, "Engineers are

number one on the hierarchy, right?" And

then it became product uh

and then marketing is at the bottom.

Like literally, the laughing stock of

Silicon Valley were marketing people.

Now today, I believe that, you know,

because of AI distribution, people who

understand distribution, how to get

customers is, you know, you're at the

top of the list. Then it's product

people, and then it's developers.

Um this is uh

you know, a big deal because I actually

think that not a lot of people

understand distribution. They don't

understand brand. They don't understand

advertising, they don't understand

content. Um

but I think that, you know, if you can

you know

if you do understand it, you are at an

unfair advantage. Um you know, there's

200,000

new vibe coding projects being created

every single day on Lovable. Um how many

people are actually seeing those

products? Probably not a lot. Um Peter

Levels has $3 plus revenue. He has zero

employees.

The reason why he's been able to uh you

know, get so much revenue as a

one-person business is he's got 750,000

plus followers, I think. And also he's

got great SEO. I mean, if you look at

some of the stuff that he works on you

know, Nomad List, for example.

A lot of the tools uh like these could

be you know

copied quite quickly. Um

you know, it's it's essentially a

directory. I've done episodes and

tutorials on how to vibe code

directories before.

You know, but he's he's obviously got

good data and data's part of that, but

it's also largely he's got an audience,

he's got trust and he's built good SEO.

We'll talk more about that in this

episode. So, the big trap

that I think a lot of founders and

builders do is they vibe code something

you know, once they've built the

product, they've got this great idea um

then they're just going to try marketing

things, but it's just silence. So, then

they're going to build more features and

they're going to launch again and more

silence. So, they basically are just

thinking about how do I build a really

good product? Um and if you build it,

they will come, but they don't come.

What smart builders do is they start

with the distribution. So, they'll grow

an audience uh to maybe a thousand

people. They ask that audience what they

need uh and then they go and build it in

a weekend, 24 hours, 72 hours, a few

days. Um and then that audience is

shocked that wow, you built the thing

that I wanted. And then you launch it to

a warm audience, you iterate with real

users, and you start making money. So,

it's distribution first, product second,

always. You know, the example of Peter

Levels, I think I, you know, I think

he's tweeted 125,000

times in the last like 8 years. You

know, he's he's put in the consistency

and the work to actually go and build

that audience, and he's been iterating

with users and customers, you know, with

them.

So, let's get into the actual tactics.

Uh, strategy one is going to be about

using an MCP server as your sales team.

So, you know, if you're lis- if you're

listening to Startup Ideas podcast, you

probably know an MCP is,

um, but you can think of it as basically

like an, uh, an app. Um, you know, the

example I'll I'll use here is, you know,

plugins in Open AI use the the MCP

protocol, so you can just be like at

Google Drive, find the right drive, then

summarize a doc, and update a sheet, or

edit a slide stack. So, there's this

massive opportunity to build MCP servers

as your sales team. How does it work?

Well, a user asks an the AI, it could

be, you know, Claude, it could be

ChatGPT,

as a question. The AI discovers your MCP

server, and AI returns, uh,

you know, your product, and the user

gets value from it. So, there's zero

CAC, the AI assistant basically becomes

your sales teams. And I have friends who

are, you know, I'm actually incubating

uh, some things, you know, around here.

And actually, if you look at

ideabrowser.com,

you know, we we've been doing some MCP

stuff.

But I also have a lot of friends who

just, you know,

in in for example, in the fintech space,

you know, 150 plus installations in 30

days, $0 ad spend for something that he

vibe coded, uh, quite quickly. So, I

believe that building an MCP server in

2026 is in a lot of ways building like

kind of building for mobile in 2010.

There's just a lot of opportunities to

show up in LLMs in these connections,

plugins, or MCP servers. So, how can you

start uh this week? And then by the way,

I realize that this, you know, an MPC

and an MCP server, it's not for

everyone, right? If you're building a

boring business, maybe that's not for

you or, you know, even some software

business is not might not be for you.

But for some people, for SaaS, you know,

if you want to get started this week, um

what can you do? Identify what question

your product answers. That's the first

thing you're going to want to do.

Number two, you're going to want to

build an MCP server that returns that

data. You can vibe that code that

realistically in 24 hours or less.

You're going to want to publish that to

MCP registries, uh Smithery, MCPT, Open

Tools. And then every AI assistant that

connects to your server is now selling

for you 24/7. So, that's a bet that

you're going to make,

um and that's strategy number one. Let's

get to strategy number two.

Strategy number two is programmatic SEO.

So, it's how can you create 10,000

pages, SEO pages, in 48 hours? So,

you're going to want to look at, you

know, a keyword a keyword pattern

pattern. Best X for Y. So, best

uh CRMs for dentists, for example. Then

you're going to want to do uh look at uh

data sets. So, you're going to want to I

actually did a whole episode on

Firecrawl recently, a tutorial on how to

use it. Um so, you're going to want to

but basically, what does that do? If you

haven't seen that, it basically goes and

scrapes and gets you clean structured

data

uh so that you can actually, you know,

provide value in your in your pages. Uh

then you're going to want to do use a

page template, Next.js. You can use

Cloud Code or something to actually go

and build this.

Uh then you're going to want to actually

create AI content.

And then you're going to go and create

10,000 pages. Now, I know there's a big

gap. I can see the comment right in the

comment section right now. So, okay, oh,

you're just going to press one button

and then just automatically create

10,000 pages.

Uh well, no, of course not because you

you know, you you do need to make sure

that the content is good and doesn't

feel like AI. So, there's going to be a

lot of optimizations that you're going

to have to do to actually get it so it

doesn't feel like AI. But, once you get

it to there, I mean, you can start with

just a few pages. And once you get it to

there, then you can start scaling to to

more pages. Um you know, the math is is

pretty simple. If you end up creating,

you know, 10,000 pages and each page

gets 30 visits a month, which, you know,

it's not a lot of visits, right? Um that

could go up to, you know, 300,000

monthly visitors. If you convert at 2%,

that's 6,000 conversions a month. Maybe

that's $10 each and then all of a sudden

you're making $60,000 a month from pages

you built once. Now, those 30 visits a

month, that's not going to happen

overnight. Um SEO does take some time to

compound. Uh but, like think about it

directionally, right? Directionally, the

idea is build a lot of pages, get really

good at creating AI content, get

structured data that's that's

high-quality, um

and uh

and and and rinse repeat. So, how can I

actually start this this week? If this

is something that's interesting to you,

how can I go and start this this week?

Well, you're going to want to pick a

keyword pattern. So, like the product

type for niche or service in city. Um

like, for example, the CRM for dentists

or uh

you know, uh roofing in

Miami. You're going to want to build

your data set. So, you're going to

scrape with Firecrawl or you can use

existing databases. You can create a

template in your framework, like, you

know, Next Next.js, Webflow, WordPress.

Doesn't, you know, just stick with the

thing that you're going to use. And then

you're going to want to use AI to

generate unique content per page. So,

not just variable swaps, actual

paragraphs, high-quality stuff. Um and

you know, you may also might want to

have a human in the loop to actually

edit and look at some of this content.

Publish 100 pages as an MVP, monitor

indexation, and then that's when you can

go ahead and scale. So, that's number

two. I think that's applicable to really

anyone. Doesn't make a difference if

you're building a service, a SaaS, an

app, you've got a boring business,

you've got an agency, programmatic SEO

is still under tap.

Strategy number three, uh three on

seven, is doing a free tool as a top of

the funnel, uh

as for your top of the funnel. So, the

tool is your marketing.

Um you know, the example I would use is

uh Ahref for for a while has had this

backlink check uh checker. So, you know,

you you put in your domain, for example,

gregaisenberg.com,

and it's going to see what are the

different backlinks, like who's uh

connected to me, uh what links are

connected to me,

um

and you know, it's high quality and

stuff like that. And you know, but the

reality is it gives you a taste of their

full product. So, if I want more, I have

to go and spend hundreds of dollars or

thousands of dollars a month with

Ahrefs. So, they kind of hook you in

through that. So, you know, step one is

building a free tool. It could be a

grader, it could be an analyzer, it

could be a calculator. Uh step two is

the user gets instant value. So, you

know, your site scores 43 on 100. Um

generally what you want to do is

obviously grab their data in some

capacity, you know, text message, email,

in order to get access that. Uh

step three is the user shares their

score. So, that's going to help this

thing go viral. Uh social proof, back

backlinks,

um and then step four is more users are

going to discover it. So, you've got

this organic viral loop and step five is

upsell to a paid product. So, you want

to fix these issues? Well, we've got the

product for you. Now, this

uh strategy has been around for for a

while, right? Um

you know, but why is it different? Well,

now it's different because you can use

Claude code uh to go and actually build

these free tools, right? It's now like

not crazy to build a free tool a week,

whereas in the past these things would

have taken you months. So, you can vibe

code a free tool in a day, ship it by

lunch, and then markets itself forever.

So,

uh I really like this one. This is

something that I'm doing in all my

businesses as much as possible. Um

and if you want to get started this

week, I would just say uh you know, I

would ask

uh you know, your LLM of choice to be

like, "Here's what I'm working on."

And give me 10 ideas for free tools that

can act as my top of the funnel. And

that's, you know, you're going to have

your 10 tools. You can prioritize the

best possible the ones that you think

are the best. Can even ask your

audience, "Hey, what would be more

interesting, this or that?"

Um get them involved and then go and

build it. And then just, you know, we we

think of uh when you do social media,

you you think of like an editorial

calendar or content calendar, but no one

really thinks about like a free tool

calendar. And I really do believe the

tool is the marketing. This is working.

Don't know why more people aren't doing

it. Um

but strategy number three,

one of my faves.

Strategy number four, answer engine

optimization. So, you want to be the

source that AI sites. So, the old way

of, you know, getting seen obviously was

SEO. You just wanted to get, you know,

on on Google page one. You do 3,000 word

blog post. You're doing backlink

building, keyword stuffing. Oh my god.

Um click through your site. You know,

I'm just having flashbacks of all of

doing all this stuff. Uh

It's there's still opportunity in SEO. I

mean, we talked about it today, but it's

declining

and zero-click searches are growing,

right?

So,

if AEO is in 2026 is where SEO was in

2010, first movers will own these niches

for years. So,

the idea is answer engine optimization.

How do we get cited by ChatGPT and

Perplexity? You know, structured direct

answers. You can do an FAQ format,

schema markup, comparison tables that AI

can parse. So, you know, that way

yeah, you're getting seen a little more.

And then AI AI is going to send users to

your product. So,

yeah, I think it was Peter Levels

actually.

I believe that he said like his AI

referrals jumped from 4% to 20% in 1

month. I think that it's only going to

increase for, you know, across the board

on e-commerce, SaaS, apps, you you name

it. So,

it's worth kind of

exploring. It's worth exploring.

So, okay, great. You know, you probably

already knew this. Obviously, you know,

you want to be seen in Perplexity or

ChatGPT, but how do you how can you

start this this week? Well, Google the

top Step one is to Google the top 20

questions your customer asks.

And you're going to step two, write the

definitive structured answers for each.

So, I'm not talking about a 3,000-word

fluff. I'm talking about clear direct

citation worthy. It's all about getting

citation worthy content. Then you're

going to add step three, add schema

markup and FAQ blocks. Step four, you're

going to want to publish on a domain

with authority or build authority

through the other strategies. Obviously,

it's bet you know, why a Peter Levels

you know,

could could get his SEO and AEO up

quickly more quicker than the average

person listening to this is because a

lot of his domains have built authority

over time. So,

uh you know

there's no better time start building

that authority today. And then lastly,

monitor your Perplexity and ChatGPT

citations. You can use tools like

Otterly, there's profound, there's

manual testing. Um but the important

thing here is that you're just getting

started. So, get started this week um on

AEO.

Strategy number five is how can you make

your outputs of your product shareable?

So, we all know, you know, the end of

year December Spotify wrapped. Um they

get 100 million shares every December of

that thing. It's absolutely crazy. Um

everyone wants to share it, your mother

wants to share it, your sister wants to

share it, your kids want to share it,

everyone is sharing it, laughing about

it. It says it says about something

about your identity, who you are. So,

what is that for you, right? So, what is

the free distribution output shareable

thing that you can be creating? You

know, the way I the way I

the way I have it in my head at least

is, you know, ask what does my user want

to brag about? And then make that thing

beautiful and shareable.

Uh for GitHub, they've got the

contribution graph. Um and then you see

like devs bragging about sharing those

green squares on Twitter. Uh Stripe

Atlas, which allows you to create

companies, you know, the artifact there

is the incorporation milestone. Founders

tweet uh I just I just incorporated or

it's been 5 years since uh I

incorporated.

Uh here's my, you know, my anniversary

post lessons learned.

Duolingo, perhaps, you know, one of the

most famous uh examples, daily streak

count.

And then uh you know, users are bragging

about 365 day streaks. I don't know if

Snapchat was before them. I think they

were.

Um

but like I think yeah, I think that was

an original Snapchat thing, too, right?

Um I like to look at like how social

products Like what are social products

doing?

Um because you can actually take a lot

of that thinking, that psychology, and

bring that into whatever it is you're

doing. So, your product, what is the

artifact that you're going to create?

What is the viral artifact that you're

going to create? Um

what do your users want to brag about?

So, if you want to get started this

week,

what are we going to What do we need?

Step one, we're going to have to

identify the output or milestone your

user would screenshot and share. Step

two, let's make it beautiful, let's make

it shareable, let's make it branded.

Your logo actually should be subtle, but

present. I've seen some examples of

artifacts that the logo's super big, and

it just no one wants to share someone

else's logo. It should be It should feel

uh it's about you. Step three is you're

going to want to add a share button that

pre-fills the post with the artifact.

Step four, every share is free

impressions to your exact target

audience, so that's a huge win. Um the

user is doing your marketing cuz they're

bragging about themselves.

Uh

people are going to say, "Well, these

are, you know, mostly consumer

uh examples. Will this work in B2B

or you know, yeah, B2B? Yes, you know,

at the end of day, B2B is are people,

too. There's things that these you know,

people want to share. Maybe they're

sharing it within Slack, maybe they're

sharing it within Microsoft Teams. But

just think about what is something that

they are willing to share

uh with your with a the group that you

ultimately want

more of. So, that is strategy number

five.

Strategy number six.

So, you know me, you know, I think

audiences are really important. Um

sometimes, you know, it's just hard to

build an audience. Listen, a lot of

times it's hard to build an audience

more more often than not. Uh it takes it

takes sometimes years. It requires daily

content. Uh, there's no guarantee it

works, too, right? Sometimes you just it

doesn't work. Um, and then it it's

tough, right? Cuz you have zero

subscribers on day one.

So, uh, what if you just acquired a

niche newsletter instead of building

from zero? So, this is something a lot

of people don't think about, but you can

go and like buy a 10,000 subscriber

newsletter for 5 to $20,000.

You inherit that trust from day one. You

plug in your product immediately, and

then you can repeat that across niches.

Um,

if you have a product that you believe

in and you understand the LTV, this just

might make sense for you.

Uh,

so

a and a lot of these, uh, smaller

newsletters,

like they're not really monetizing that

well. So, they might be like stoked to

get a $10,000 offer from you.

So, if we want to get this started this

week, uh, I would go to Duuce.com,

uh, which is like a, you know, listing

of selling newsletters, newsletter

investor, or just search your niche

newsletter on Twitter or Substack, and

just try to find these newsletters.

That's step one. Step two is you

probably want to look at the 5,000 to

50,000 subscriber in your target niche.

You obviously don't want to buy

something so big in the beginning.

Uh, but I mean, listen, if you have the

money and you really do understand the

LTV, maybe you do. Um,

it's all about confidence.

Uh, how much confidence do you have?

Uh, step three is DM the owner. Have you

ever thought about selling?

Uh, you'd be surprised how many people

would sit uh, would take the call. Um,

next step is, you know, a lot of these a

lot of these folks, as I mentioned, are

not really making that much money. Maybe

they're making zero to $500 a month, and

they would be open to a fair offer,

uh, you know, 5 to 10 to 15 to 20,000

dollars. And then all of a sudden you

want a direct channel to your exact

audience and more importantly it's not a

social media account that could be taken

away from you at at any point. This is a

yeah, a direct line

that you can go and put links to and if

you want to put your product in there

and say come buy my product, you know,

it's going to get seen unlike places

like social media that could suppress

your reach over time. So I think this is

something that a lot of people think of

so I definitely want to throw it throw

it in there.

Um the last strategy is

thinking about

AI building an AI content repurposing

engine.

So

the way I think about it is this. You

can think about creating one, you know,

hero or pillar piece of content that

could be a podcast episode, a YouTube

video, a long blog post, an essay. Um

and that one piece of content ends up

becoming

a lot more, you know, it could be 50, 75

you know, 20 depends how much you want

to get out of it. So you can actually

use AI to take that pillar content, turn

into five to 10, you know,

tweets, three to five LinkedIn posts,

two to three short form videos, one

newsletter and the short form videos

would be using like a re-motion

skill on something like a Claude code,

you know, a newsletter edition, a blog

post, five to 10 quote graphics that you

can use creative LLMs to go and create

for you, email sequences. And a lot of

this stuff can actually you know, for

the people into open claw they can go

and automate with open claw. You can

also use

just Claude dispatch and and I think

you know, Claude co-work. Um perplexity

computer, any of these to go and

automate some some of this stuff for

you. The big The big idea here is you

get one thing that'll equal a bunch of

different contents, and that gives you

way more touch points across

multiple platforms. Um so, if you want

to get that started this week, um

you know, I I I would suggest just

starting recording like one 30-minute

piece of content. It could be a podcast,

could be a video, or just a voice memo.

It's way harder to actually go and write

a uh 3,000-word essay on something, and

I just find if you just voice memo

something or you do a podcast, uh it

could be like It could also just be an

internal podcast or just like literally

a video of you that you don't end up

putting out, and that like the actual

value is in the you know, the

repurposing that AI is going to do.

Uh you're going to want to transcribe

it. You can drop the translation into

Claude, turn this into five tweet

threads, three LinkedIn posts, and one

newsletter. Um

obviously, it needs to be set up

properly. Obviously, uh

you know,

there's

you you're going to get slop by default,

so you have to optimize to not slop, and

a part of that is having a really good

brand and reference images. A part of

that is, you know, setting routine so

it's going, you know, and researching,

you know, different topics and adding to

what you have. Part of it is

uh

part of it is knowing what skills and

having those skills, you know,

implemented. Um but, you know, you can

get started by just

by just getting started, and then

schedule across platforms. Um if you do

this every week, I think in 3 months

you'll have more content than your

competitors. You know, your competitors

are not putting out this amount of of

amount of content. They just really

aren't. And where we are with content,

just you know, in 2026 is because of for

you pages,

um

you know, you could you never know when

you can go viral in your niche.

Um, and you don't need a lot of

followers to to start. You just need a

lot of shots on net. So, this is kind of

like a shots on net strategy, and I

don't know why more people aren't, you

know, building this out.

So, those are the seven strategies,

growth strategies that, you know, I

think are interesting and that I think,

you know, I would pay attention to if I

was vibe coding something, if I wanted

to build a business, if I wanted

customers to have business, if I wanted

to build a growth engine.

Um, code used to be the moat. I think by

now, maybe by the end of this you you

understand that. Uh, distribution is the

new moat, right? It's the most important

thing is distribution. You know, it's

scarce, right? AI can't build it.

Product is really important, but it, you

know, in lots of ways it is commoditized

and code is fully commoditized. So, I've

given you seven distribution weapons.

Uh, just to summarize, I've given you

MCP servers, so let AI sell for you.

I've given you programmatic SEO, 10,000

pages in a weekend. I've given you free

tool, the tool is your marketing. I've

given you answer engine optimization, be

the source AI sites. I've given you

viral artifacts, make your output

shareable. I've given you buy a

newsletter, acquire the audience. And

I've given you AI repurposing engine,

one pillar and seven channels. So, pick

two of them, start this week, don't just

vibe code.

Um, I want to see you get customers,

make money, grow from there, reinvest,

have fun.

Um, and I'm happy you know, I wanted to

do this because, like I said, I want I

want I don't want you just to

to be to be, you know,

vibe coding stuff and no one's seeing

it. And I think there's too many people

doing that. Um, so, if this is

interesting, like I said, let me know

and I can do more of these. I have tons

of strategies that I use. I can go

deeper in the future.

I'm here to help you. The Startup Ideas

podcast like I

am here to help you get

increase your odds of success with good

ideas, growth tactics, startup ideas.

So, you know, please share this with a

friend. Let me know what you think and

I'll see you on the next episode. Happy

building.