Blake Scholl: How 50 People Built a Supersonic Jet
1302 segments
I want to start by saying Houston,
we have a problem.
In 1969,
we landed on the moon for the first time
and the same year we flew Concord, the
faster than the speed of sound airliner.
The future was supposed to be faster and
better. where we're supposed to look
forward to innovation in air and in
space. And yet, half a century later, we
can't go to the moon and we can't fly
faster than the speed of sound. And not
only have we lost the ability to go
fast, we've lost the ability to do
things even at any kind of reasonable
speed. This was the Wall Street Journal
just a couple weeks ago. It now takes
Lockheed more than two years to build a
new Patriot missile interceptor.
This is crazy. This is no way to build
the future and this is no way to win a
war. If we look back at history, this is
the Boeing 707. This is the airliner
that brought us into the jet age. But if
we fast forward half a century, this is
the 787, their latest airliner, which by
the way was launched more than 20 years
ago. You can't spot the difference. It
doesn't fly any faster. It doesn't make
the world any more accessible.
Prior to boom, the closest the America
ever got to a supersonic airliner was a
mockup.
But I guess it's all okay because
flying's really great, right?
But for me personally, there is nothing
so moving as flying. Think about that
experience of going down the runway, of
gathering speed, rushing to hundreds of
miles per hour, then climbing into the
sky, having this thing that we call a
bird's eye view, but it really is a
human's eye view in nearperfect safety.
Being able to look down at the beauty of
the natural world, as well as the beauty
of everything that humanity has created.
We get to ride aboard the wings of
Newton and the Wright brothers while
taking in the creations of Edison and
Rockefeller.
Yet flying, which would should be one of
the most inspiring experiences we could
ever do, we've turned into something
that most people dread.
But if we look back in history, it
wasn't always this way. Those first
jetliners truly did double the speed of
what had come before them. And was they
doubled the speed of air travel, the
most important changes were on the
ground. Hawaii was simply not a tourist
destination before the speed of the jet.
It was the ability to get from the US to
Honolulu in seven, eight, nine hours
that turned uh Hawaii into a mainstream
tourist destination.
Shoes.
There's a connection even between air
travel and the shoes we wear. Phil
Knight, the founder of Nike, started the
company in the 1960s on a chance trip to
Japan when he fell in love with Japanese
style running shoes. And Nike got their
start importing Japanese running shoes
to America.
or music. Long before Spotify or
Napster, music started to become global.
The Beatles took the First World Tour in
the late 1960s, a tour that simply would
not have been practical 10 years earlier
with slower airplanes. So, I'd like to
invite you to imagine with me what would
happen if we had another doubling of
speed. What would happen if we could
cross the Atlantic in three and a half
hours? What would happen if Sydney were
as easy to get to as Honolulu is today?
What would be the Beatles, the Nikes,
and the Hawaii of a supersonic age? In
my mid20s, I started to think about what
it would take to bring back supersonic
passenger travel. And I set a lifetime
goal of breaking the sound barrier. So,
like any tech nerd in my 20s, what did I
do? I put a Google News alert on
supersonic. And yet there was more
progress in supersonic music than
supersonic flying. So I started to
wonder how would it be that supersonic
travel could come back. The obvious
thing seemed to be that it would be a
private jet, a business jet made by
somebody like Gulfream for the
wealthiest people on the planet. But one
of the fallouts of the Concord era was
that we actually banned supersonic
flight in the US. And since most
Gulfream miles are overland in the US,
there simply wasn't much of a business
case without a regulatory change. And
nobody in the business jet world wanted
to try to change the regulations. They
didn't want to build an airplane that
might not be legal. What about an
airliner? Wouldn't you expect Boeing to
carry us forward into a supersonic age?
Well, no. They're not even building new
airplanes anymore, let alone innovative
new airplanes.
So, could a startup do this? Not all
that long ago, the idea of a startup
supersonic airliner seemed laughable.
Uh, one of my very many failed investor
pitches was in 2015 when Jeff Bezos
passed on our seed round at Boom. And
then he wrote in the 2015 Amazon
shareholder letter about how there's
certain things that only big companies
can do. And he cited uh airliners as one
of these. So uh an even more laughable
idea was one if I could do this. Uh, I
was a software engineer by training. We
spent time at early Amazon. I'd founded
an apps company that got acquired by
Groupon. Could I do this? My knowledge
about airplanes was limited to a pilot's
license. I could fly a Cessna. But one
of the things I learned from that time
was I didn't think I could really know
what I was capable of except by picking
a mission that inspired me, something
that I wanted to create in the world,
and giving it everything I could. Only
that way could I find my limits. So in
2014 we got started and it wasn't a very
auspicious start. That's right. This is
a supersonic airliner mockup made of
cardboard plywood and seats from Office
Depot. That was before YC. And by the
end of YC batch, this is what Boom
looked like. Now we had a cardboard
mockup of our first airliner prototype.
And people laughed. Who would name an
airplane startup after the sound of an
explosion? But we didn't let this deter
us and we kept going. We started
building uh our first prototype airliner
uh XB1 uh which started life as baby
boom. Uh we didn't know what it would
really take to build a supersonic
passenger plane. And so we figured the
only way to learn the lessons was to go
build to go build the first supersonic
jet made outside of a government or
military. And that was how XB1 got
started.
Last year, XB1 became the first
independently developed jet to break the
sound barrier more than a decade after
founding the company. I'd like to invite
you to relive that moment with me from
just about a year ago in the Mojave
Desert.
>> 20 to 45,000.
>> Historically, the human race has always
wanted to [music] go faster.
Control,
you are Gopher Excel to Mach 1.1. Copy.
Go for Excel. Castro [music] gate.
There we are. XB1 is supersonic, faster
than the speed of sound.
>> Congratulations to you, you made history
today.
>> Congratulations to the whole team. Super
thankful for you guys.
The future of supersonic travel is
looking incredibly promising.
It's not just about speed. It's about
making the world more connected.
[applause]
>> Thank you. Um I've I've come to come to
believe as a startup founder, you really
have to optimize for two days. The worst
day and the best day. There's no such
thing as a startup that doesn't have
tough days. Along the way to that
flight, Boom nearly failed several
times. There was a moment where we got
down to seven days of cash and the board
told me to shut the company down. I told
them, "No, we're getting through this.
We just haven't found the way through
yet." And we did. And because I believed
that what we were creating was
important, because I wanted it to exist
in the world, I was able to keep going
even when it seemed almost impossible.
And because of that, we got to have the
best day. that moment where I got to
watch the team pull the airplane out of
the hanger, watch the uh pilot push the
throttles forward and see that we'd
broken the sound barrier. This is why
you have to build things that matter,
things that matter not just to yourself,
but to the world. Things that inspire
you, things that keep you going through
the inevitable ups and downs. So, XP1
accomplished some radical things. Not
only did we break the sound barrier, but
we did something that we didn't even
think was part of the original plan,
which is related to solving sonic boom.
XB1 broke the sound barrier on two
flights, six times through the sound
barrier. Each time no audible sonic boom
in the ground. We t uh actually
demonstrated a principle that had been
talked about for a long time called mock
cutoff where if you break the sound
barrier at a sufficiently high altitude
and at the right speed for the current
weather, the sonic boom actually makes a
U-turn in the sky and never touches the
ground. So it's like if a tree falls in
a forest and no one's there to hear it,
did it really make a sound? So, by
making the sonic boom disappear
entirely, we are able to put aside a
question that had long plagued people
talking about supersonic flight, which
is how quiet is quiet enough? If there's
no boom at all, there's nothing to argue
about. And so it was about 24 hours from
breaking the sound barrier to be invited
to the West Wing and 115 days from
breaking the sound barrier to uh an
executive order making supersonic flight
legal again in the US.
[applause]
Yeah. People talk about isn't it a bad
idea to build in a regulated industry?
Turns out you can change the
regulations. And the way you do it is
just by building the thing and
communicating why it's okay. By
demonstrating that we could have
supersonic flight without a sonic boom.
Everybody got excited about it. And I
like to say that supersonic flight isn't
red or blue. It's red, white, and blue.
After the executive order, a bill
dropped in the House and the Senate to
make the supersonic legalization
permanent. It passed the House
unanimously.
And just last week, it got out of the
Senate Commerce Committee again with a
unanimous vote. So, supersonic flight is
coming back. Thank you.
[applause]
We were able to do many things for the
first time on that airplane. First, the
first privately developed supersonic
jet. Previously, this had been the work
of governments and militaries with
enormous budgets. It was also the first
supersonic jet made in America. The
first humanpiloted airplane landed
solely on augmented reality with no
natural view of the runway. And the
first supersonic air-to-air live stream
filmed on an iPhone, streamed via
Starlink, and of course, the most
importantly, legalizing supersonic
flight in the US.
We did all of this with a remarkably
small team. The XP1 team was just 50
incredibly committed, passionate men and
women who are willing to keep going when
other reasonable people would have given
up. So how is it that something that
used to take billions of dollars and
thousands of people was suddenly done by
a small team with a comparatively small
budget? The key thing is to make
hardware development look more like
software development to reduce the cost
of iteration both in the world of bits
and in the world of atoms. So what does
that look like? If you're coming at this
from a software perspective, I think we
all know that great software is modular.
If you change something in this pit of
code over here, it shouldn't change
something in the behavior of this code
over here. Not if it's welldesigned. But
great airplanes are incredibly
integrated and everything affects
everything else.
uh the the best airplane design is
interplay of propulsion, of
aerodynamics, of structures, of all
kinds of optimizations, how you fit the
systems into it. And if we do something
like add another row of passenger seats,
it makes the fuselage heavier, the
engines have to get more powerful, the
wings have to get redesigned, everything
changes. And so classically, these pace
of iteration for complex integrated
hardware has been very slow. Imagine a
whole bunch of engineering specialists
each working in an Excel spreadsheet on
their own discipline and then handing
off the results of analysis from one
engineer to another. So iteration would
take very large teams enormous amounts
of time and eventually you'd have to
just say good enough it's time to move
on and actually build. Uh but instead we
took a different approach. We said all
of this engineering that historically
exists in spreadsheets really should
exist in software. The spreadsheet
engineering is like it's like baby
software. It's really code, but it's
getting treated like a secondass citizen
with no automated integration, no
automated testing, no continuous
integration, none of that stuff. So, we
said, let's fix it. And we built a
system called Makeboom. And Makeboom
lets you literally define an airplane in
a configuration file and then you could
run a script that does a whole aircraft
simulation. And in just a few minutes,
you could have a good idea of how well
your design performed, how far could it
fly, what would its fuel burn be, uh how
many passengers could it carry, what
would the trade-offs be? And this would
allow us not just to evaluate design
ideas. It would allow us to go do
studies of what airplane we should build
out of the infinitely many conceivable
supersonic jets, what is the correct one
to build? How do we get to product
market fit? You can't get to product
market fit on a supersonic jet by
building it and seeing if anybody likes
it. You have to analyze very carefully
the art of the possible and also what
will maximize the market opportunity.
And by being able to understand the
universe of conceivably buildable
airplanes digitally, we're able to
narrow in on the one that we would
actually want to go build. We're also
taking the same approach to how we
design uh our engines, which we're now
building for the first time. And we
built a tool called Bladeunner. And
Bladeunner allows us with really just a
couple engineers to change a blade
design in real time and see exactly how
it's going to behave structurally and
aerodynamically. This reduces literally
to real time a process that previously
would have taken dozens of engineers
many months.
So investing in iteration in the world
of bits is very important. And with
thanks to AI, the cost of software
development is dropping. And it's now
possible to have many more uh uh
software tools than previously would
have been possible to build. But you
also have to iterate in the world of
atoms. And one of the most important
things we discovered along the way is
it's extremely difficult to iterate with
outside suppliers, particularly outside
suppliers in aerospace, which are let's
just say I have no kind words for them.
So we chose to build our own machine
shop. And now we can go from a digitally
designed engine part to a prototype part
in about 24 hours. This is a uh this is
our R&D shop in Denver. This is a room
that does not exist at GE or Rolls-Royce
or Boeing or any other large aerospace
company.
So, our engineers are able to work
handinhand with our manufacturing
technicians and we're able to go from
design idea to part in hours and then
iterate much faster than is otherwise
possible. We're also vertically
integrating our own test assets. We're
building our own engine stand about half
an hour from where the engineers and the
manufacturing facility exists. This
means that when we've got something
ready to test, we can test whenever we
want. We don't have to reserve time in
someone else's test cell and wait for
that slot.
So what happens next? As we're scaling
up from XB1, the test airplane to
Overture, the passenger airliner that we
all get to fly on, we have to go big. Uh
we're taking our vertically integrated
manufacturing and building a superactory
that will allow us to build engines and
ultimately airplanes at scale. This is
what it will look like uh when it's
complete in just a few months. And this
is what it's been like over the last few
months. In January, uh, this was an
empty building, uh, with a lease that we
had just signed. And now, six months
later, the first machines are going in.
And in just a couple weeks, we're making
our first production engine parts. Along
the way, we solved what was the other
hard problem with building a supersonic
airliner, which is how do you finance
the development? uh when you're building
something that you know is going to take
billions of dollars in R&D capital and
when it's impossible to predict exactly
how much capital it will take or exactly
how long it will take it's very very
difficult to raise financing and but we
discovered along the way that because we
had made a choice to vertically
integrate our own propulsion we were
able to take the engine that we were
building for supersonic flight and sell
it separately on the ground as a natural
gas power turbine and that's what we
call superpower this This is a
supersonic engine adapted for ground
power generation that can ship without
the rest of the airplane, thereby
generating the test data, the learnings,
the reliability, and also the capital
that we need to go big. The first
superpower turbines under construction
right now and goes to the first customer
in less than 12 months.
So, let's take a step back and think
about why we're doing this.
I think it's important to create things
that we want to exist in the world and I
think it's important to create things
that inspire other creators. Because of
that, we chose to live stream XP1's
supersonic flight. This was the first
supersonic installation of Starlink, the
first supersonic air-to-air live stream.
And when we turned that stream on,
millions of people around the world
tuned in. And some of my favorite shots
were from classrooms around the country
where kids who were otherwise not tuned
in to aviation or to science uh tuned in
and some of them stood up and some of
them jumped up and down.
In one of those classrooms somewhere in
the world is the next chief engineer of
another supersonic jet. I just haven't
gotten to meet him or her yet.
>> [applause]
>> We think it's important to do that
inspiration and so we build in public.
The best way to follow along is to
follow me or follow the company on X.
And now we have uh actually quite a bit
of time uh for Q&A. So I'd love to make
this interactive. I'd love to make this
a conversation. uh and uh you know if
you can send your question to the Y
combinator agent uh they are filtering
them backstage and uh we'll uh we'll pop
them up here and we'll talk about them.
So
uh what is something widely believed in
tech that's just not true? Boy, uh lots
of things. Uh but there was one false
belief that almost stopped me from
founding Boom. uh just you you tend to
get told that every technology gets
created kind of at the earliest moment
of history that it that it could be and
if you're therefore if your idea is any
good and nobody else is working on it
there's probably something wrong with
the idea and maybe there's something
wrong with you and what this uh and then
investors ask you the question why now
and so all of this kind of compounds to
uh a whole bunch of founders running at
a relatively small base of ideas that
are only recently possible. This is why
we've got an explosion of AI companies
now and why a little while ago we had an
explosion of like photo sharing apps. Uh
but it's not true. There are many many
unsolved problems in the world, many
great ideas hiding in plain sight that
were actually solvable that could have
been multi-billion or multi-t trillion
dollar businesses a while ago, but
nobody's building them and not for any
reason other than nobody went and did
it. The technology for supersonic flight
existed actually a long time before boom
was founded. Technologically the company
could have been created 10 years earlier
but nobody started it. Uh the law of
large numbers you might think applies to
startups just doesn't. The world is a
smaller place than we're told. Um so I I
deeply believe that you should pick a
problem that you want to go solve in the
world and don't worry too much uh about
the answer to why now. Uh the answer to
why now can be because I started now.
Okay. Uh is it possible for America to
actually compete with China on
manufacturing at scale? Yes, absolutely.
Um the uh but we have to do it smartly.
Uh it it won't work to try to repatriate
uh the the manufacturing that left the
US. Um that's a uh you you don't you
don't beat China at its own game. What
you do is invent the future, invent the
next wave of manufacturing uh and build
that here. And uh and I I can give you
some examples of that. So uh one of the
ways that that China hollowed out
American manufacturing was by kind of
hoovering up the tool and die industry
and uh which used to be big in the US.
And by so if for any of you are not
hardware people uh one of the things you
need to understand about building
hardware is uh you have to make custom
precision molds, tools and fixtures to
create your precise parts. And uh you
know so for example uh for a a um a
carbon fiber wing uh there is a mold the
size of the wing uh the contour of the
wing in which you lay up layers and
layers of carbon fiber fabric and then
cure in that mold to make your make your
wing. uh or for metallic parts uh you
might have stainless steel tools in
which you injection mold or make wax
masters that then go through some other
complex process. And the the downside of
all this this tooling uh a couple fold
one is because so much manufacturing
went to China the tool and die industry
in the US basically died and it's very
very hard to find tool and die engineers
in the US. Um, but if you throw a
baseball in China, you'll hit one. So,
uh, a lot of what we're doing at Boom is
trying to figure how to get rid of the
tooling entirely. Uh, for example, for
our turbine blades, we're working in an
all digital manufacturing process that
will let us go in 24 hours from a
digital design to the most advanced
turbine blade in the world with
absolutely no tooling. And that example
matters because this is, I think, how we
win versus China. We don't win uh in a
game where the most labor is what
matters. We don't win in a game where
having the tool and die industry is what
really matters. Uh we need to invent the
next generation of manufacturing scale
that here because what America is still
best at is invention and freedom and
innovation.
Okay.
Uh in what ways has AI made building in
the physical world easier? Uh what
things remain really hard? Um the the
first thing I think we've seen is that
the AI has dramatically reduced the cost
of software development
and uh and what that means is that we
can have uh custom engineering tools
that otherwise would have been
unaffordable to create. Uh I was lucky
to start my career at uh at Amazon uh in
uh 2001 when my my family thought it was
a bookstore. And uh one of the things
that was I think great about Amazon
culture is they built their own business
software to run their own business. Um
like the personalization algorithms that
powered the recommendations on the
websites, the things that powered people
who bought this item also bought all of
that was in-house software. The back-end
software was also completely uh uh
custom that the things that would power
the warehouses and the delivery trucks
etc. And uh and I think that is a part
of why Amazon was able to be so uh to be
the winner in e-commerce is that they
had software that fit the business
operation like a glove. But to do that
in the early 2000s required scale. That
much software couldn't have been created
by a small company with a small
operation. And what AI does is reduce
the cost of building custom software
which I think allows more businesses to
have software that fits them perfectly.
And uh one of the things that's you know
traditionally inefficient about custom
software or really software at all is
the people building the software the
people using the software uh are in two
different companies and two different
organizations and they don't necessarily
understand each other very well but AI
allows uh uh anybody who is a user to
become a tool builder and I think that's
a that's a really really big deal and so
that's I think that's what uh AI has
already made better about building the
physical world. Uh, I think what's left
is we don't really have great physical
world AI yet. Like programming a CNC
machine is still an incredibly manual
task. And despite lots of pitches about
AI for uh uh industrial automation, we
haven't yet seen much that works, but I
think that's going to come.
Okay. Uh what do I look for when uh when
when hiring people? Um this is uh this
is one of for me this has been one of
the most difficult things to to really
learn and to get right uh is building
the team and in particular at boom you
the last company uh entrepreneur founded
that went on to build a commercial
airliner was Douglas aircraft in 1921.
So this this is an industry that has not
had startups for an incredibly long
time. uh and it has only kind of big
companies, Boeing, Lockheed, etc. that
are really terrible cultures. And uh and
and so we we often found that we had
this tension between being able to hire
people who are technically competent uh
who are good culture fits and who are
really experienced and uh and so what I
what I found is that uh when looking for
you know to to really value early career
talent uh people who are young,
ambitious, smart who have not yet been
destroyed by working at one of the
legacy big aerospace companies. um value
people who are hands-on, who've gone out
into the world and built smart, gets
things done, optimistic. Uh at at senior
levels, it gets even harder. And uh
that's one of the reasons why when
you're building a company, if you can
manage to promote from within, people
that you have been grown up in your own
culture, that is uh much much better.
Um okay. Uh what are some products that
Boomer uh wished existed? Uh from from a
boom perspective um you know
actually delivering on physical AI for
manufacturing would be huge. Uh like
imagine a large format uh uh
manufacturing capability that could go
from a CAD design uh to an automatically
QA part with one machine without a
programmer. That would be incredible. Uh
there's no reason to believe that's
impossible. It just hasn't been uh just
hasn't been created yet.
Uh for an early hardware startup in a
regulatory gray zone, do you engage
regulators before deploying or deploy
first and legitimatize after? How do we
make that call with Boom? I I don't
think this is one-sizefits-all.
I think this is very contextual what you
should do, you know. So, for example, at
in building Uber, uh Travis basically
ignored the regulators and built his
service anyway, built a fan base of
customers who that he could use against
the regulators that were trying to shut
him down. And uh I I don't I think if uh
Uber had tried to befriend the
regulators first, uh it just it just
wouldn't have worked. And and one of
those reasons is that there was an
active opponent, right? like the the
entrenched TR uh uh taxi industry was
using the regulators to block their
competition. By the way, this is the
pattern in a lot of regulation. It
doesn't come from like some well-meaning
person trying to keep the public safe.
It comes from some entrenched, frankly,
lazy interest that doesn't want to have
to compete and runs to DC or runs to the
local regulator and tries to use the
power of government to shut their
competition down. I think this is deeply
unethical, but it happens all the time.
And so, uh, so if you can do what Travis
did and go launch your product and have
your customers be your ally, I think
that can work great. That was never
going to work in aviation. And, uh, uh,
on the other hand, we didn't really have
an entrenched enemy. Uh, Boeing has
plenty of its own self-inflicted
problems. Uh, they thought boom was kind
of cute, would probably never succeed.
Uh, so it turns that we were flying
under the radar. And in that context and
also building a product that was safety
critical, it made a lot of sense. uh to
engage regulatory early. So uh when we
started the company, started building
XB1, uh I went to the FAA, I told them
what we were doing, why we were doing
it, why we thought it mattered, and we
asked them to help us. Uh we asked them
for feedback. We said, "Hey, come
anytime you want see anything you want
to see. Uh if you see us doing something
we could do better, please tell us. Uh
we're going to show you our plans before
they're finalized so you can give us
feedback and we want to listen." And so
what we found was that the approvals
process for XB1 that even for an R&D
airplane could stretch on for months uh
actually happened in 90 minutes uh from
when we said we think we're ready to fly
and FAA said here's the paperwork we
agree. Uh we got the first ever permit
for flying a civil supersonic airplane
supersonic even before the airplane had
flown for the first time. Why? We
engaged early. We made the regulators
part of the team and we worked together.
We made it boom plus FAA versus the
problem, not Boom versus FAA.
Um,
what's the best piece of advice I ever
received? Um,
I think about uh
I think about what Steve Jobs talked
about in his Stanford's commencements
address, which I assume many of you have
seen. Uh, but if not, you should watch
it. If you've watched it, go watch it
again. and he talks about what it takes
to do great work and how it's important
if you're going to do great work to work
on something you love and the importance
of not compromising on that and holding
out to find that thing that you really
want to go build that you really want to
go do because that's the only way to
build something great and I think this
also hearkens back to the earlier
question about what do we look for in
people one of the most important thing
to look for in people are those who
actually care is you can teach skills
you can teach knowledge you can learn
any kind of engineering But the one
thing I've never been able to teach
somebody else is to care when they just
didn't care. And that is an important
thing to look for in your partners
personally, professionally, and your
employees, people who care.
What's the worst piece of advice I've
received and why? Uh
the worst piece of ad So my mom, hi mom.
Uh
my mom told me not to start boom. And
you know what she said was, "Shouldn't
you work on something you know something
about?" And this is this is common
well-meaning advice, right? Uh you know,
when I started my first company, I had
uh I I figured I knew e-commerce from my
time at Amazon. I been at one of the
very first mobile app companies. So, I
thought I knew mobile. So, I thought I
should work on mobile e-commerce because
my resume said that's where I would have
expertise. And yeah, so I actually knew
how to do mobile e-commerce, but I had
no idea what mobile e-commerce should
be. And I actually didn't really give a
about anything we were building.
And so although I cranked out, you know,
high quality apps, I wasn't having a
good time and I had no product vision.
So I think the worst advice is like work
on what you know. Uh what you know can
be changed. Particularly in a world
where you everyone has personalized AI
tutors. Anybody with passion and
dedication can learn new knowledge and
learn new skills. But what you can't
change easily is what you love.
Knowledge is changeable. passion is not
and there never has there been uh uh uh
more reason to work on what you love.
Okay. Um it took Boom about 10 years
just to break the sound barrier. Yeah.
Oof. Uh how do you convince investors to
give a deep tech company enough runway
to survive that long before there's a
real payoff? Uh so I don't recommend
following in our footsteps in this
regard. Uh boom nearly died uh many
times. uh it took a lot more time and a
lot more money uh even to get to a real
proof of concept than than I expected.
And so uh two things one one is I mean
in with the benefit of hindsight we were
very early to deep tech uh and we should
uh had we known on day one what I think
the whole community knows today it
wouldn't have taken five years it would
have taken more like two or three and it
would have been much easier and so if I
say okay what are the what are the
specific lessons uh behind that part of
it is about iteration and the most
important iteration in hardware by the
way is to integrate iterate at the
product level uh we bit off an extremely
challenging prototype challenge in XP1.
What we should have planned is something
simpler and easier that that would give
us multiple shots on goal is that is how
you discover not only have you gotten
engineering decisions wrong, maybe
you've gotten requirement decisions
wrong. And if you do that, you can
iterate faster. You can get to proof
points faster. And the fundraising
challenge that Boom had is not one
you'll have. So, I guess I recommend um
uh I I recommend not following in our
footsteps in that that regard. Um,
okay. Uh, what would I work on if I was
20? Um,
I I I think founders should work on the
most uh exciting thing uh that they can
imagine themselves doing with a stretch
wherever they are in life. So if you're
20, uh if you have a startup that is
like calling you
um that that you think about day or
night, maybe you're not even sure
whether you can pull it off, but if
you're in that state, you should go
build that thing.
Um and if you don't have that, you
should go uh work with the best people
you can find solving the problem they're
working on that you're most excited
about solving. The magic happens early
in your career when you find an
intersection of uh what you love doing
that you can become really good at that
matters to the organization uh around
you. When you hit all three of those,
your career goes vertical. At early
Amazon, I was lucky to get to work on
something uh that Jeff Bezos cared about
that mattered to Amazon. So there I was,
I was like 23, 24. I had a $300 million
P&L with a project that one of the
world's greatest entrepreneurs cared
about. So when I screwed up, I had the
most like significant people at Amazon
telling me how I screwed up and trying
to help me not fail. Those are the kinds
of things that are game-changing
experiences to have early in your
career. So go work with great people uh
on a problem you care about that matters
to the organization you're in. And if
it's a startup that you want to go
create, that you love that you can't get
out of your system, then don't wait,
just go start it.
Okay? uh on paper uh uh you didn't have
the credentials to start boom but you
did it anyway. Where did that
self-belief come from? Can it be
cultivated? Um
truth be told, I didn't have the
self-belief on day one. Uh I had nowhere
close to the resume to build a
supersonic airliner. Uh when I told my
friends I was thinking about it, I could
just watch their eyes roll back and the
oxygen [snorts] would left the room. One
friend told me like, "Call me back when
you got something less pie in the sky.
Um, but I started thinking about uh the
founders that I admired the most, the
Steve Jobs's, the Bill Gates, and I
think in particular about something that
Bill said in the 1970s. Bill said his
goal for Microsoft was to put a personal
computer in every home and on every desk
running Microsoft software. And this was
at a time where personal computers
mostly didn't exist. And not only does
he want to make them exist, he's going
to put them everywhere and he's going to
own the market. And of course, Microsoft
did that and then some. But you know
what was it like to be Bill on that day?
Nobody comes down and taps you on the
shoulder and says, "By the way, you're
the one out of all the billions of
people that could have done this
incredible thing. Like you're the one
that's actually to do it. So like here's
the confidence. Go." Like that. Like
that conversation never happens. No one
gives you that permission. And a thing I
came to believe was that uh the only way
to know what I was capable of was to
pick something that I'd work really hard
at and give it everything I got and to
stop worrying about whether I could do
it and to put all my mental energy on a
how to do it. H and so the self-belief
actually came uh late, you know, and
there's still some days I get up and
think, "Oh man, this is hard. Can I pull
this off?" Uh I think that kind of
self-doubt is is normal. you have to put
it aside, do it anyway, and become the
person you need to become to succeed at
um uh what you've set out to do.
Uh okay. What did I learn from working
at Amazon in the early days? Uh and any
lessons from from Bezos? Um I have I
have an enormous enormous respect for
Jeff and I was very lucky to get to work
with him even a little bit uh when I was
young. Uh I think one of the things that
that Amazon did really well that is
difficult to do together is is to think
uh very long range while having
incredible operating discipline in the
moment. Uh so Jeff liked to make kind of
seven-year business plans. Uh and
because of that he would tackle things
that um uh seemed bizarre to much of the
rest of the world. Uh he was laughed at
internally and laughed at by his board
when he launched Amazon Web Services.
who was laughed at by the world for
e-commerce and yet both of those stories
ended really well. Uh I think you can
tell a lot of a character of a company
uh particularly a public company by its
its quarterly behavior and uh you know
when it got to the end of a quarter uh
Amazon would never like massage you know
their choices to try and make earnings
look good that quarter. They just take
the long-term cash flow decisions and
yet at the same time there was
incredible operating discipline. There
were goals, operational excellence,
focus on the here and now. I think doing
those two things together, uh, a vision
that exists long range and the
operational excellence day-to-day,
that's unusual. It's rare. Uh, but, uh,
this is what great companies, uh, are
made of.
Um,
you taught yourself the fundamentals of
aerospace engineering. Uh, do I have any
advice about how to teach yourself hard
things? Uh I think it's important to
know
the difference between uh knowing enough
to pass a test and really understanding
something. And at least for me going
through school, you know, I got mostly
good grades. Uh but I didn't understand
half of what I was actually doing. Uh
not not really deep down, not first
principles. Uh but uh as I was learning
aerospace engineering, you I bought
textbooks. I went back and I did
remedial Khan Academy physics and
calculus because I hadn't had any since
high school. I was doing the problem
sets and I uh I I started making a list
that I called my confusion list which is
my list of things I didn't think I
really understood even if I could answer
the question uh on a test or answer the
question plausibly. And uh my goal was
every week to take one thing off the
confusion list. It turns out that was
wildly optimistic. the confusion list
grew without bound uh because I was
always finding things that I wish I
understood completely that I just didn't
understand yet. But what it created in
myself is a a mental awareness of that
difference between I really get this and
I'm kind of waving my hands and uh and
so that that self-awareness I think
really matters. Uh because when there's
a thing that you don't know yet that you
need to know, you can stay on it and do
whatever it takes cognitively until you
have that internal sense of uh uh of
clarity of not being confused.
Um
let's see. There's a lot of uncertainty
about what jobs will look like as AI
develops. Uh do you have advice to early
career technical people about what
skills to learn? Um, I think all this AI
dumerism is like deeply wrong and
confused. So my my biggest piece of
advice is don't worry about it. Just go
do useful things. And um you as an
example like this notion that software
engineering is dead. I just don't buy
it. At boom we need far more software
engineers in a postAI world than we need
in a pre-AI world. Why? Because the cost
of software development has dropped.
anybody including hardware engineers can
now become a coder and we need software
engineers to make sure the architectures
are right and make sense and are
coherent. Uh so our need for software
engineers has actually gone up as the
cost of software engineering has gone
down. Uh so the the thing that you know
again I think let's go back and think
about uh you know what what really
matters from first principles what will
be true over a long period of time. uh
the the being able to discover what's
useful in the world and go learn how to
do it and go create something that's
real working with other people uh being
multi-disiplinary like one of the
reasons I went to Amazon early in my
career is I knew that I'd be able to
work on software for marketing and I
didn't know jack about marketing and I
wanted to learn it uh and so finding a
way to kind of see things from multiple
perspectives matters but mostly go find
something you want to create and go
create it um and uh I I I don't don't
worry too much about being repled
Um, in software, young builders have an
edge. In hardware, experience seems to
win. High barriers, deep expertise
required. Uh, how does a young engineer
break in and actually stand out? I don't
believe the premise of the question. Uh,
this this like in hardware, uh,
experience wins. This is one of these
lies told by old people at big dumb
companies, and it's just not true. And
by the way, all those people suck. Uh,
so don't worry about it. uh go build
real things, go have hobbies. Like if
you're into airplanes, do RC model
airplanes. Um and uh and you know, and
learn not just how to design things, but
learn how to actually make them. And and
the barriers are not actually that high.
You can just go do this stuff. Um so, uh
don't try to become a deep expert. The
moment you become an expert, what you're
steeped in is the past and then you're
completely useless. Uh so um and you
don't listen to all the people that tell
you you need ages and ages of
experience. There is one thing about
experience that matters though. Um and
and a rule we have developed a rule
about this at Boom. It is totally okay
for a young engineer to do something
they've never done before just the way
it's okay for them to do something that
nobody has ever done before. But uh but
if somebody has done it before in the
world, uh our rule is you have to go
find one of those people, call them, and
ask them your advice. And you don't have
to take it. You just have to hear it.
And uh I find it's very rare that there
are uh experienced accomplished people
that aren't willing to take that call in
some form of passion um and to give you
that give you that advice. So so go seek
that wisdom where it's out there, but
don't listen to it too much and uh just
go build.
Uh do I recommend starting a company or
working at a company early in your
career? Uh I don't think this is a
one-sizefits-all.
Uh, I think the moment you have a
startup that you desperately want to
start, a thing that you want to go
create, even if you're not sure how to
do it, even if you worry you might fail,
uh, but you can't get that idea out of
your head, I think at that point you
should go start it. Uh,
and don't wait. And the world is full of
examples of great companies that were
started by young people. Uh, the world
is also full of great companies that
were started a little bit later in life.
Um, I started Boom when I was 33. Uh, I
started my first company in my parents'
basement in high school. Uh, an internet
service provider that I basically
started because I wanted to get a better
internet connection and I needed a way
to finance it and starting an ISP was
the way to do it. Um, right out of
college, I didn't really know what
startup I wanted to start and so I went
to work at Amazon and got some great
experience there. So, I don't think this
is an any sizefits-all. Uh, and don't
start a company just to start a company.
Uh, that's a good uh recipe for misery.
And the the worst the worst thing you
can do is start a company that you don't
love and then get stuck. And uh this
sounds like a champagne problem, but
it's actually pretty bad. And I know I
know like successful founders that have
had this problem who are running like
successful companies that they actually
don't love, but they feel the debt of
responsibility to their employees and
their investors. And it's very hard to
replace a founder CEO. So now they're
like trapped. So start a company, but
only if one only if it's a company you
want to keep.
Okay. Uh, it says we've got time for
three more questions. Um,
okay. Do uh do founders need to move to
San Francisco? Uh, no. This founder
moved from San Francisco to start Boom.
uh you know we we uh we I left San
Francisco and moved to Denver uh to put
boom uh to put boom there because it it
did not seem feasible to build uh uh in
the physical world affordably uh at
scale in the Bay Area. Uh that said, I
do think there's enormous benefit in uh
being surrounded by other ambitious
people and there is there is no
ecosystem uh uh better than that than
what exists you know here in San
Francisco. So unless there let me put it
this way uh unless there is a specific
reason why the the uh you should not be
in an ecosystem you should be in an
ecosystem like think San Francisco uh LA
Austin uh be around other people that
will inspire you.
Um what would I look for in a freshman
or sophomore in college who doesn't have
work experience yet? Um
side projects. Uh when I was something
like 15,
uh I got my first real software job at
what was probably the only software
company in Cincinnati where I grew up.
Uh I think because I did okay in an
interview and I'd built some things on
the side and they felt like they just
kind of had to give me a chance. And uh
at at Boom, we will um we will hire
people early career uh with no work
experience, but they have to have done
something else that demonstrates having
been extraordinary. So So if if you
want, for example, to come work at Boom
uh go to boomupet.com/careers
and there is a there's a job opening.
It's called your dream job and it's
basically go create whatever you want to
go do. But in in in doing that, you have
to tell us something extraordinary about
yourself, something that makes you
really stand out. And uh if you don't
have work experience yet, uh just show
the most impressive thing that you've
built on the side and show it with
pictures. And that's how you can
bootstrap yourself. And I I find this is
true of a lot of good good people. They
they find a way to do things at
abnormally young ages. And you so this
notion of like, oh, you have to be like
a junior in college to get an
internship. Nope. That's bologn. Uh, all
the best people have gotten internships
way earlier than that and you can do it,
too.
Um, okay. Does work life balance matter?
Uh, I think, um, I believe in work life
harmony like this this notion that like
there's like life and work and there's
somehow an opposition uh doesn't doesn't
make any doesn't make any sense to me.
If you have meaningful work, it is a big
part of your life and the meaning of
your life. And you know, I I believe we
spend so much of our, you know, so much
of our energy doing our work that we
should find work that we love that that
is meaningful that is not just punching
in and punching out. Um, and I've I'
I've never um I've I've never found that
when there was one more thing I wanted
to like add to my life that I couldn't
find a way to do it. when I when I
started Boom um I had three kids under
the age of two
and uh and you know it wasn't easy but I
but I but I made it work and uh you can
have a family and be a good dad and be a
good CEO too. Uh it's not easy but it
can be figured out and uh in fact I find
that like doing you know being being a
parent and being a good CEO is very
synergistic. Sometimes I take a
parenting lesson and uh uh and bring it
uh bring it to work and find it's the
exact same leadership lesson at the
office that was part of help me with the
kids. So it crosspollinates all the
time. Just do things in your life that
you love. Don't let detritus into your
life. Uh don't let things that are not
meaningful soak up your time and energy
and passion. Okay, we are done. All
right. Well, thank you all very much uh
for coming. And if I leave you with just
one thing, go build something you love.
Go build something that should exist in
the world. Leave this planet better than
you found it. Thank you all very much.
Ask follow-up questions or revisit key timestamps.
The speaker recounts his journey founding Boom Supersonic, a company dedicated to bringing back supersonic passenger travel. Despite skepticism from investors and the difficulty of navigating the regulatory landscape in the aerospace industry, the company successfully developed the XB1 prototype and became the first independent entity to break the sound barrier. The talk emphasizes the importance of iterating rapidly in hardware development, similar to software practices, and advocates for building things that inspire and matter to the world.
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