If you've clicked on this video, you're

probably struggling with getting

attention for your brand. You might have

an awesome app or an awesome product,

but no one's talking about it. No

traffic, no buzz, no growth. And look,

I've been there, too. I spent countless

[music] hours making content by myself

and reaching out to creators in mass,

wasting so much of my time, getting no

results. And using the strategy I'm

going to share with you in this video, I

was able to get hundreds of content

creators to create content for my brand

for [music] free. And this content drove

real results and real customers to my

product. No cold DMs, no begging

influencers, no paying $20,000 per post,

[music]

just a streamlined system that drives

results. And look, this is the exact

method that I used to scale my previous

app, PuffCount, to $44,000 per month in

monthly recurring revenue. And if you

watch until the end of this video, you

will have a proven strategy to get

content creators talking about your

brand in like less than 30 minutes. Here

we have it. The blueprint to get content

creators to post about your brand in

mass without you paying upfront for the

content. Let's be honest, traditional

influencer marketing is so broken.

Everybody's going through the super

distortive approach to get in touch with

content creators. You have to email a

thousand of them. You have to wait weeks

for a reply. Maybe you get one and then

the price that they give you is absurd.

And you're not paying for results.

You're paying hoping that the content is

actually good. And this way of working

with creators does not scale. you'll

have to end up hiring someone to manage

these creators or VAS and the creators

themselves become like employees. We

don't want that. We want the easiest way

to work with creators today and only pay

for results. So, that's where Posted

comes in. Posted is a unique content

creator platform that is reversed to

what you've probably used in the past.

Other platforms out there use the same

method. You have to pay upfront and then

the creators make the content for you.

Posted completely reverses that.

Creators will submit videos for your

brand and you only have to pay for what

you love. So, it's very easy to set up.

All you have to do is go to

postitapp.com and you can get started

for free. And spoiler alert, this is my

product. I built it because I had this

problem. But we are going to use it

completely for free. And again, in this

video, we are going to be building a

campaign. We're going to be getting

posts from creators and I'm going to

show you my real live results of using

this platform. So, if you don't trust me

yet, just watch until the end of the

video, and I guarantee the results will

blow your mind, and you'll know exactly

how to leverage this platform to the

max. So, it is very, very simple. On

posted, we are going to be leveraging

the deals feature. And this is how we

can get riskfree content. Creators are

going to submit custom videos for our

brief. We will get to watch those videos

and then we only pay for the videos that

we love. And I'm going to show you how

cheap it is to get content on posted.

It's like the stock market of content

creation. And I'm going to show you

exactly how to set up a deal for

success. So deal title is simply going

to be our brand name. We are going to be

promoting my mobile app posted. So,

we're going to be using the platform to

grow the platform, and we're going to

see how many installs we can get by the

end of this. So, boom. Title, great.

Technology, financial, great. We're

going to upload a quick thumbnail here.

Boom. Nice little graphic there. We can

choose our regions. So, we can only

choose American creators if we want to.

I'm cool with having global creators

because again, we are going to be

leveraging this content for maximum

results. I'm going to show you exactly

how to set set up a campaign, write a

killer brief, pick the right content,

filter the creator database. We have

over 40,000 creators on this platform

and you can pick and choose which ones

you want to work with and invite to your

campaign. And the most important part,

not only is this content going to get

views organically, but we're going to

leverage this content on paid ads on Tik

Tok on meta ads to run profitable paid

ad campaigns. But I'm getting ahead of

myself. Let's let's finish off the brief

first. So, here we go. And for the

product overview and the rules, this is

probably the most important part, but

we're going to keep it very simple. And

we have tutorials here if you want to

watch this video. We show you exactly

how to set up a brief. We're going to

keep it very, very simple, though. We're

going to tell the creators, posted is

the app you're using right now. You can

describe your product briefly. And we

want the creators to show other creators

how they are making money with the app.

We're going to explain briefly how the

app works. We want the creators to

follow the inspiration content. The

inspiration content is viral content

within our niche. We need to be doing

market research and understanding what

content goes viral for our products in

our niche. And it doesn't matter if you

don't have this content yourself. If you

don't have content specifically about

your brand, you can grab content from

competitors, paid ads that have worked

very well for competitors and you can

use that in your brief. The most

important part is you need to guide the

creators to making solid content for

you. Okay. Next, we're going to set up

our rules and then we can choose assets

here. You don't need to upload any

assets. The most important part is the

inspiration content. So, let's take a

look at some of our inspiration content.

This creator has 757 followers. Her post

about our brand got 53,000 views. That

is going to be one of our inspiration

pieces. And then again, this one, I

think this video also got 50,000 views.

It is about our product. This one is not

about our product at all, but she is

showing her side hustles. And one of

them is creating content. So, this is

perfect. This is not about our product.

This isn't about any product, but it's a

piece of content that went viral within

our niche. So, we are going to show this

piece of content, all three of these, to

the creators in our brief, and we're

going to tell them, hey, make content

like this because it worked. It worked

for us. So, we're going to throw these

in here. We're going to add a little

description

for each.

Boom. We're good to go. Our deal has

just been approved. And now we'll be

able to launch our deal and it will go

live on the app on the posted mobile

app. every creator will be able to see

this deal and start submitting content.

We can even invite creators to our deal.

So, we can head over to the creator

database and we can filter by certain

niches. We can filter by what country

the creators are from, right? And we can

sort through all 40,000 creators on

Postit and we can invite them to our

deal. So, we can invite this creator to

our deal and say, "Hey, Kira, love your

content. Consider submitting to the new

Posted deal." We can even give them a

price. we would offer 50 per post for

you. You can even offer them a price and

you can send these invites. So, boom,

we're going to send that invite out. The

creator is then going to get an email

and a push notification and they'll be

able to check out our deal. Now that our

deal is live, we simply sit back and we

let the submissions roll in. And I want

to make something very, very clear. The

most important part about your deal is

the amount of money that you spent on

it. So, when your deal goes live, your

spend is obviously going to be at zero.

So, the most important part that we're

going to focus on is getting our spend

above zero because we want creators to

know that we are active and paying for

content on the platform. Once our spend

starts to get higher, the deal will get

more visibility with creators and we

will get more submissions, more

high-quality submissions, bigger and

bigger creators as we start to spend

more on our deal and the results are

going to snowball. If this feels

overwhelming and you're like, "Ah, get

to the results." Stick around to the end

of the video because the results are

going to blow your mind. I'm going to

show you exactly what type of content we

are getting on our deal, how much

engagement it gets organically, and

we're going to start paid ad campaigns

and really scale this content. Boom. Our

first submissions have started flowing

in. I want to show you this one that we

got here. This creator has 18,000

followers. She wants $40 for this piece

of content. And if we watch the video,

>> so I need to put you on how I've been

making this extra money. The app is

called Post. So, great video, social

proof, but the hook needs to be a little

bit better. So, we're going to leave a

slight note for her. We're going to say,

"Let's start with a stronger hook. Quick

and cut to the chase. I need to put you

on how I made it." Blah, blah, blah.

Just creating content. So, we're going

to suggest a different hook for her, a

stronger hook to capture the attention

much quicker. She'll get more views this

way. So, we're going to decline the

video with this feedback, and she will

come back with that post. We also just

accepted another piece of content. This

creator made an amazing piece of

content. Social proof here showing how

much she made as a small content

creator. This creator only has 36

followers, but we're still paying her 35

bucks. And it doesn't matter how many

followers the creators have, they all

have a chance at going viral if they

follow the right format. And we actually

declined a piece of content from this

creator and she came back with this

edited version. So, this is awesome.

>> This is how we're going to get mass

content. We're going to give the

creators valuable feedback. They're

going to submit better and better

videos. And you'll see as the

submissions start to stack up and other

creators can see that we're spending

money on the platform, the submissions

are going to start flowing in. I'll let

you know when we have another update.

So, we actually put together another

campaign. We have two deals running now.

And I built this new text on screen

campaign because I've seen this format

going absolutely ballistic. So, super

easy format to copy just slideshows,

creators talking about how much they

have been paid to create content. And

this is such an easy style of content to

create for our creators, but it goes

mega viral. They're coming in with

amazing styles already. So, this is

pretty much exactly what we want. It's

exactly what we were asking for, right?

And we're going to accept this piece of

content from this creator. Please submit

more of these. And boom, we're going to

accept and pay. And we're good to go. We

got over 50 submissions. We got 50

pieces of free content created for our

brand and we get to choose which ones we

which ones we like. Like look at all

these. It's it's absolutely absurd how

much content is coming in for free that

we get to scroll through and choose.

This creator has 20,000 followers. This

creator has 29,000 followers. 11,000

followers. Let's see if we can find some

more here. 23,000 25,000 10,000 19,000

2.6 million followers. The amount of

submissions that we're getting in here

is absurd. 2.6 million followers for

$55. This is the power of posted. So

again, we'll keep you updated on how

these posts perform. Okay, now let's get

into the results. As you can see, our

previous campaign absolutely crushed it.

60,000 views on this video, 25,000 here,

28,000 here, 53,000 here. So, this

campaign actually performed much better

than our text on screen campaign. This

was great for mass content, but it

didn't end up getting us too many

organic views. But that's okay because

we are going to be able to take this

content and we're going to run it on

paid ads shortly. And as you can see in

this text on screen format, we got 309

different content proposals, which is

absolutely insane. We spent a total of

$1,000. We accepted 38. We declined 193.

We got so much content, we couldn't even

handle it all coming in. So if you are

looking to get mass content, this is the

way to do it. So what we're going to do

is we are going to download all these

videos. We're going to start a Tik Tok

campaign and see what the results will

be there. We're running a Tik Tok

campaign. As you can see, we've already

had one active here. We've been testing

out these creatives and our CPC is

absolutely

crushing it. As you can see, we have

spent just over $500 on this campaign.

And if we go to our app, and we just

started running this a couple days ago.

If we go to the last 7 days here, we can

see that is absolutely crushing. We have

pushed 1,000 and this is October 1st.

And if we go today in the last 24 hours,

300 downloads. So let's call it 1.3,000

downloads. 566. That's 43 cents per

download. The tracking on Tik Tok here

is a little bit a little bit whack. It

doesn't track all the conversions very

well, especially with scan. Takes a

little bit of time for it to come in. So

it's always good to just cross ref cross

cross reference with your app store

connect dashboard. But with that being

said, we are going to create a brand new

campaign from scratch. I'm going to show

you exactly how you can take your posted

creatives and run a profitable Tik Tok

campaign. And the beautiful thing is you

can take the spark ads code from all

these videos and you can run these as

spark ads. So that is exactly what we're

going to do. Let's go ahead and create

the campaign. Okay, so we're obviously

going to choose app promotion for our

campaign. We're going to use an iOS 14

dedicated application and we are also

going to use a smart plus cuz this will

make everything so much easier for us.

It will automatically pull in content uh

from our account. Smart plus, it's just

set and forget. It will automatically

optimize for the best results. App

install campaign V3. Let's call it no

special categories. We want to turn off

video download just because we don't

want anyone downloading our videos. And

then we're going to select a couple

different regions here. If you only

select the US, that's great, but you can

greatly reduce the cost of your

campaigns if you select all of all the

other tier one countries. There's a lot

of European countries that are tier one.

So, that is what we're going to do.

We're going to accept Netherlands. New

Zealand, we want in there. Sweden is a

good one. Switzerland is a good one. We

have the US, of course. We want the

United Kingdom. We want Germany. We want

Canada, of course. Australia, also a

great one. And boom. Now we have a very,

very, very broad audience that we can

market to. We're going to keep this

campaign as broad as possible. Okay. And

we're going to set the budget to $100

per day. It wants us to do 107, so we're

going to do 110. Start time immediately.

Optimization goal is going to be

install. Target CPA. We leave this

alone. All day long, we want to run

these. And boom. Here is the fun part.

We can add in creatives. And we're also

going to turn on creative autopull. So

we want to open our creative library

here. And we want to create more spark

ads posts. So this is all the content

that we can pull in from our deal on

posted. You get the spark ads code for

every single piece of content that you

pay for. So we're going to go ahead and

copy and paste in the best performing

ads here. And we are going to add these

to our account. Boom. It is that easy.

We have just uploaded all of the content

and it will run on these creators

profiles. So, it's not going to feel

like an ad. It's going to feel very

natural. And we have a full 365day

period to run ads on all of these thanks

to posted and the spark ads codes that

we have just utilized. So, using these

posts, we're going to go back and we are

going to add these in. Okay. And boom,

here are all of our posts. And we are

simply going to copy and paste and add

all these in. This is the fastest way to

mass test content. Okay. Boom. So now we

have 13 ads in this campaign. We're

we're going to do also creative

autopull. Clear and update these. And

then very important, we want to choose

the app profile page. We want to set an

instant page. So we're going to set this

up. Boom. We've already created ours

here. Okay. Don't need to do anything on

the tracking. And it was that simple.

What did it take us? 3 minutes to set up

this campaign and boom, we can go ahead

and publish all of this content. So, Tik

Tok is going to do its thing. They're

going to create the campaign. They're

going to review all the content and then

it will be live. Okay. So, as you can

see, the campaign that we just launched

is already active. We're going to let

this spend. And what we can do is we can

go into these campaigns. For our

previous one that we've been running, we

had around 30 cribs that we were

testing. And we can simply go in and

some of these got disapproved because,

you know, on post you make money. Tik

Tok doesn't like when you talk about ads

that make people money. Um, but what you

can do is you can go in here and you can

see which ones are getting the most

spend allocated to them. For example,

these are our top performers in terms of

impressions. So, we know that these are

the best performing ads. So, what we can

do is we can build other campaigns on

top of these after we see which pieces

of content are performing the best. And

we can see all of our conversions here.

We can see the conversion rate. Again,

these numbers are going to be a bit off

because Tik Tok is not the best at

tracking app conversions, which is why

it's so important to have an MMP, but

also to track your stats on your App

Store Connect dashboard. It's been a

couple hours now and our campaign has

successfully spent a little bit of

budget, but we can already see our CPC

has been cut by a third. This is why we

mass test content, right? We just threw

up a bunch of videos here that we got

from posted and we've cut our CPC by a

third. We'll see how the conversions

roll in. Again, these numbers are not

going to be super accurate. These

numbers are going to be delayed. Um, but

we've cut our CPC by a third here. And

as we can see, we've also seen a sharp

increase in installs over the past

couple hours here. So, we know these new

campaigns are working. They're crushing.

We've cut our CPC by a third.