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Meet The Man Running The Next Thing in Cars | Bloomberg Hot Pursuit!

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Meet The Man Running The Next Thing in Cars | Bloomberg Hot Pursuit!

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1745 segments

0:02

Bloomberg Audio Studios podcasts, radio,

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news.

0:09

I'm Hannah Elliot.

0:10

>> And I'm Matt Miller. This is Hot

0:12

Pursuit.

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[music]

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>> I've been driving the most boring BMW,

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[music] but it's like definitely all you

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need.

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>> Okay. What's that? The BMW 540i

0:29

X drive is the one I've been driving and

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it's got just the normal inline 6 like 3

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liter turbocharged inline 6 BMW motor

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and it's a peach

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>> a

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>> and like every time I would I look at it

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my driveway I'd say that's not really a

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very special car but it's I get in it

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and it's a pleasure to drive and it's

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got enough room for the family and I you

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know I'm happy to go on all the errands

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and like it's so funny cuz It doesn't

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evoke like any emotion at all when you

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look at it. It's just a white,

1:00

>> you know, five series, which might as

1:02

well be a seven series cuz they're now

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bigger than the seven series were when I

1:06

was a kid. They're huge.

1:08

>> Um, but not too big. It's just it's so

1:12

funny um

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that I can I can comment on that a

1:15

little [clears throat] bit.

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>> You've Okay, great. Great.

1:19

Um, are you ready to do I can kick us

1:22

off if you want.

1:24

>> Yeah. I'm Hannah Elliot.

1:26

>> And I'm Matt Miller. This is Hot

1:28

Pursuit.

1:30

>> Music stings. Coming up on today's

1:32

podcast, we are talking to Kai Lurman,

1:35

who you may not recognize the name, but

1:38

I guarantee you you recognize a lot of

1:41

things he's worked on and been sort of

1:44

the man behind the curtain. You might

1:46

have heard of the Quail of Motorsports

1:48

Gathering, which Kai was the

1:50

orchestrator of that for many years. And

1:53

now he is on to do some very exciting

1:56

things at Willow Springs Track and with

1:59

Goodwood. You might have heard of a

2:01

little car meet called Goodwood and uh

2:03

some stuff going up on on up in Montana

2:06

as well.

2:06

>> Yeah, I think it's um like in the car

2:10

enthusiast sitegeist, the

2:14

purchase of Willow Springs and then the

2:17

um progress of the renovation or

2:20

whatever you want to call it and what

2:21

they're going to do with it. uh has been

2:23

something you hear about for the past

2:26

couple of years now

2:28

>> and it seems to be uh so important to

2:31

people who live around there and who

2:32

spend a lot of time there but it's also

2:34

part of this big

2:36

>> um this big car enthusiast web right

2:40

because

2:41

>> yes

2:42

>> he works for a company owned by Cross

2:44

Harbor is also an investor in a NASCAR

2:47

team with um Nighthead

2:51

owned

2:53

uh singer as well as I think Icon now

2:56

plus um Revology and Lemon.

3:02

>> Yeah. And so like

3:04

>> there's this big web of people that are

3:06

at the heart of the car culture and

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that's all comes together in in what Kai

3:11

is doing. So very cool.

3:12

>> Totally. Yes. To I think it's really

3:14

fascinating. It's great that you point

3:15

that out, Matt, because, you know, when

3:17

you go to these sort of disparate

3:19

events, you don't really think about who

3:22

is producing them, who is planning them,

3:24

who is funding them. And when you start

3:26

to follow those threads, you realize

3:29

it's a it's actually a relatively small

3:32

group these days. And half the time

3:35

they're working together or have some,

3:37

you know, common interests. And it to me

3:40

it's fascinating to talk to these people

3:42

behind a lot of what's happening in car

3:44

culture. For sure. And then I mean you

3:46

go to all these events, but there's the

3:48

incelss like me sitting at home that

3:50

just read about these things.

3:51

>> Um it's called being a family man with

3:52

three young children.

3:54

>> Exactly. So I'm home. I'm like home

3:56

reading about Goodwood. I'm reading

3:57

about and hearing about the quail. And

4:01

um by the way, in the interview I

4:02

mentioned that Doug Demiro's friend

4:04

Kenneth uh bought a car to get in the

4:07

quail. I realized that first of all

4:09

there's no one named Kenneth on that

4:10

podcast. Oh,

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>> it's Kenan. And secondly, it's Nick who

4:15

bought the SLR. So I'll preemptively

4:17

correct myself. That's great.

4:18

>> Um but but like so I hear about this

4:21

stuff, right? I hear about people um

4:25

>> uh Spike Ferris or Matt Farah talking

4:28

about how important Willow Springs is.

4:31

And I've never been to these places, but

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it's so funny to me that they're all

4:35

connected. It's like less than six

4:37

degrees of separation between Willow

4:40

Springs, The Quail, Goodwood, you know,

4:43

Singer. And so, it's interesting to me

4:45

to hear um to hear about these

4:47

relationships and what they have planned

4:49

cuz it seems like things are brewing.

4:51

Like everything is growing.

4:53

>> Yeah. Everything is just like

4:56

exponentially getting bigger. There's a

4:58

lot of money behind it right now. And I

5:00

think that's a good thing for us who

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love cars and want to go to events. I

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mean, shoot. Take like throw throw an

5:06

arrow and you'll hit something that you

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can go to.

5:08

>> By the way, um I know I remembered last

5:11

week when we were doing this intro thing

5:14

uh before we got into our conversation,

5:15

we said we'll talk about the Ferrari 296

5:19

challenge and then we never did.

5:21

>> Whoops. All right, we're going to make

5:22

up for it right now.

5:24

>> If somebody was listening and now and

5:26

then came away thinking, "Wait, they

5:27

never talked about the Ferrari 296

5:29

challenge." and then googled it and

5:32

realized there isn't a 296 challenge.

5:35

That's because

5:35

>> it's a rumor, right? It's it's not

5:38

confirmed, but there have been

5:40

>> um people reporting uh I think the super

5:45

maybe supercar blondie or the supercar

5:47

blog or whatever that that they're going

5:48

to come out with a new version, a

5:51

non-hybrid version of the 296, which now

5:54

you know we know the existing one is a

5:55

hybrid. It has the

5:58

>> 3 L twin turbo V6. I'll stand behind

6:01

that.

6:01

>> You've driven it. I've not I've not

6:02

obviously been near a Ferrari since the

6:04

FF. So,

6:06

>> well, you're following closely. I mean,

6:08

you're the one who's telling me about

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this rumor, which is great. Like, as

6:10

far,

6:10

>> but you've driven the actual existing

6:13

296, and I thought it was great. It's

6:16

fun. It's fun. What more can you ask

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for? It's fun. It's dramatic. It looks

6:20

beautiful.

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>> What more can I ask for? I can ask for

6:23

twice the cylinders and a stick

6:24

[laughter] shift.

6:25

>> I don't think that's necessarily more

6:27

fun.

6:27

>> I'm sure you're right. I'm sure. Look,

6:29

if I were given a 296 to drive, even for

6:32

a day, I would probably never forget the

6:35

experience. I'm sure it's amazing. And I

6:37

know some guys, some here in New York, I

6:40

know some Wall Street dudes who are

6:42

hoping to someday get the 12cylinder.

6:44

And so, they have purchased the 296.

6:47

>> Very beautiful of

6:48

>> in order to get into the dealer's good

6:49

graces. And they they say uh without

6:52

exception that they absolutely love it.

6:54

>> Yeah, I know. It's Here's the thing. And

6:56

and yes, I agree.

6:58

We love the two. I'll say I love the

7:00

296. Now, might I like a 296 CS better?

7:05

May maybe I love it better.

7:07

>> Sure. It doesn't mean we don't also love

7:09

the 296, but do we love some things more

7:12

than we love other things?

7:13

>> Yeah. So, there's a rumor that Ferrari

7:16

will debut,

7:18

>> first of all, a track only version of

7:20

the 296 on uh next week um at a track

7:25

somewhere, the Hungaro ring. I don't

7:28

even know where that is.

7:29

>> I just read it. And there are spy shots

7:33

showing like a huge whale tail or a swan

7:36

neck rear wing on a 296 challenge uh

7:40

track only challenge race car with an

7:43

aggressive front spoiler and a center X

7:45

exhaust. And what people are saying is

7:47

that they took out basically the uh

7:49

electric motor and the battery which is

7:51

going to save some 100 or 200 lb in

7:56

between that and basically bring it down

7:58

to less than 1300 kg or less than uh

8:02

2900 lb. It'll be reportedly 2,866

8:07

lb which is very light for a modern car

8:09

and still have the 700 plus horsepower.

8:13

or I think 720 horsepower that the gas

8:17

motor alone provides. And if you have

8:20

less than 3,000 lb and more than 700

8:23

horsepower, it's going to be a blast.

8:25

>> Oh, wow. Totally. Giddy up. Hold on

8:27

tight. That That could be really great.

8:30

>> That's the rumor.

8:30

>> I'm looking at I'm looking at spy shots.

8:34

I mean, it's so hard these days to

8:35

figure out if something's like a

8:37

rendering, an AI. True.

8:40

>> Uh actual photo, but I'm seeing what I

8:44

think is the Hungaro ring. Ferrari 29

8:48

>> Hungaro ring.

8:49

>> Yeah. Um got to spellch checkck that

8:52

one. But yeah, could be cool. Could be

8:55

cool.

8:56

>> Yeah, I willing I will still probably

8:58

never drive one. And uh certainly

9:01

>> I think [laughter]

9:02

I think that run's going to come to an

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end pretty soon. Matt, I bet when you

9:05

come to LA this fall, someone will let

9:08

you drive their Ferrari. It's going to

9:10

be nice weather.

9:10

>> By the way, that's exciting. Did I tell

9:12

you I'm coming? I told you I'm coming.

9:14

>> Yes. Oh, yes.

9:14

>> Yeah. On October 24th, I'm going to

9:17

>> my entire month

9:18

>> in San Francisco. And then after that,

9:20

I'm coming straight down to LA to visit

9:21

you.

9:22

>> Okay.

9:22

>> To visit Matt Padet, my buddy Michael

9:25

Hos, my brother-in-law Louise. I can't

9:27

wait.

9:27

>> Are you driving or are you flying from

9:29

San Fran?

9:30

>> I imagine that we'll drive. I because I

9:33

have

9:34

>> like three kids and a wife in tow or she

9:37

has a husband and three kids in tow. So,

9:40

>> um yeah, we'll

9:42

>> drive could be fun.

9:44

>> Maybe we'll rent some giant SUV and

9:47

drive it down.

9:48

>> Get a press car, get get, you know, uh

9:50

get Barbosa on the line. It doesn't

9:52

always work that way. But it will be

9:55

that will be after the raptor rally

9:59

>> which I am

10:00

>> that's one of these years

10:01

>> which I am very much hoping to go to.

10:03

>> Yeah.

10:04

>> Um at Lake Havsu. And so maybe Yeah,

10:08

maybe I'll put the kids in the back of a

10:10

Raptor

10:11

>> and drive them down. By the way, I want

10:13

to talk about a car that is uh that I'm

10:16

driving this week or I was driving and

10:18

is much less exciting.

10:20

>> Okay. In fact, I walk would walk out to

10:22

my driveway and see this BMW 540i

10:27

and think like it's in in white almost

10:30

as if they didn't even bother to paint

10:32

it a color [laughter]

10:33

>> and um it looks so boring and then I

10:36

it's the 540 which used to mean that it

10:40

had the 4 L V8 but since they've uh BMW

10:44

kind of split apart from reality in

10:46

terms of nomenclature now it means that

10:47

it has the 3 L

10:49

>> uh

10:50

words in line.

10:52

>> Exactly. And so I would think

10:54

>> that's kind of lame. And when you open

10:57

it and close it, the doors make even a

11:00

really boring sound.

11:02

>> It's no kind of good thunk like a G

11:05

Wagon. No. And it it seems like it's not

11:08

going to be. But then I get into it

11:11

>> and the motor is a peach. Like people

11:13

talk about enthusiasts like BMW people

11:15

talk about the B-58 motor

11:17

>> all the time. like this is some

11:19

bulletproof motor that delivers enough

11:22

power to just be exciting to drive at

11:25

any time. And I have to agree like

11:28

>> oh

11:28

>> um you know as press cars we always get

11:31

these V8s or these special you know

11:34

hybrids. Last time I uh drove a BMW as a

11:36

press car it was the XM and you know

11:39

otherwise I've had you know the the M8

11:42

or all the M2 that you drove that we

11:45

drove. Um, they're awesome, but this

11:48

regular motor I I get into this regular

11:50

boring car. It's a four-door sedan with

11:52

the regular normal BMW engine, and it

11:55

just it blows me away every time I drive

11:57

it. Like, I'm having so much fun driving

12:00

it. It does everything I need it to do.

12:03

>> You really don't need more. And

12:05

>> I guess that's not an exciting story,

12:07

but I just wanted to share.

12:08

>> It is an exciting story because it makes

12:10

me think, can you learn to love a car?

12:14

>> Yeah. You know,

12:15

>> I kind of wonder the same thing. Like if

12:16

I was going to buy a car and I'm, you

12:19

know,

12:20

not made of money. I don't want to

12:22

splurge on everything I do. So maybe I

12:24

would say, "Let me just buy the regular

12:25

one." And would I felt like I settled?

12:28

But with this motor, I would not feel

12:29

like I settled. I

12:30

>> Well, that's great. That's great. I

12:33

mean, I don't

12:35

I It goes back to the right tool for the

12:37

job. and you're lucky enough that you

12:40

have a couple different vehicles and you

12:43

have access to a couple a few more. So,

12:46

it's not wrong to h that you would have

12:49

one that is exactly as you describe.

12:52

>> Yeah. That's just um I you know I have

12:56

the V12 the 760 in my garage and then I

12:59

drive this 540 around and I'm like

13:02

>> do I just love the 760 because I know it

13:06

has 12 cylinders because I don't know if

13:08

it's really more fun to drive than the

13:11

540.

13:12

>> Oh wow. Oh really getting somewhere

13:14

deep. I mean, it's there's like a

13:17

cosplay thing that I'm that embarrasses

13:19

me a little bit like, uh, do I really

13:22

need the more special motor if the

13:25

normal one can deliver? And I'm sure

13:27

that there are BMW blogs where they talk

13:29

about this day and night.

13:31

>> Surely. Surely, fascinating.

13:33

>> I will tell you that yesterday, uh, the

13:36

guys from FMI came to my house to swap

13:39

cars. Tom, thank you.

13:42

And I didn't realize it, but he brought

13:44

me a Cadillac CT5V

13:48

Blackwing.

13:49

>> What?

13:50

>> With a manual transmission and the

13:52

precision package. And I It was so funny

13:56

to see that contrasted with this

13:58

>> BMW 5 series cuz of course the CT5 is

14:02

Cadillac's

14:03

>> 5 series equivalent.

14:05

>> Sure. You know, in my head, I classify

14:08

all sedans compared to like is it their

14:12

3 series, is it their 5 series, is it

14:14

their seven? Like

14:15

>> so beamer of it,

14:16

>> you know, or I think is it their A4,

14:18

their A6, or their A8, right?

14:20

>> Everything falls into those categories

14:22

of sedans. And then I thought, um, I've

14:25

been so positively impressed by BMW over

14:28

this whole week, but when you put it

14:30

next to the CTV5,

14:32

CT5V Blackwing, then I think, why is BMW

14:38

sleeping? Like, why aren't they how come

14:40

Cadillac is the only manufacturer doing

14:43

God's work? Like putting a V8 with a

14:46

manual transmission in a four-door

14:48

sedan. Who else does that these days?

14:50

And it's a supercharged V8, by the way,

14:52

making over 660

14:54

horsepower. Who else is doing that?

14:57

>> Nobody.

14:58

>> I guess nobody.

14:59

>> I'm thinking like,

15:01

>> does obviously uh BMW doesn't do this?

15:04

Cuz there's no manual transmission in

15:06

the M5. Um

15:08

>> What about AMG? Something in the

15:11

>> They don't make any manual trans AMG is

15:14

>> You're not Well, you're not getting

15:15

manual. You're not going to get manual

15:17

any. But in terms of the engine,

15:19

>> the engine,

15:20

>> it's all I mean, Europeans love

15:22

turbochargers. We talked about this,

15:23

right? Americans love superchargers, but

15:26

um they're not doing it. Audi doesn't do

15:30

that. They make an awesome car in that

15:32

category with the RS6 and now the RS5,

15:35

but

15:36

>> no manual transmission. Um,

15:40

>> and nobody else in America does it. like

15:42

Ford does it with the Mustang, but so

15:44

far the Mustang is only a two-door

15:46

vehicle. Now, maybe there's hope that

15:49

they'll come out with a four-door

15:52

V8 manual transmission,

15:55

you know, in the under the Mustang. What

15:56

about What about the

16:00

AMG

16:02

GT63

16:04

four-door coupe,

16:06

which does have a V8,

16:08

>> but that's a tur that's a turbo and it's

16:10

a hybrid. So, I know it's not the same.

16:12

>> It's not,

16:12

>> but because it's the it's the three

16:15

pedals that really make the difference.

16:17

It's that's what makes it more fun to

16:19

drive. That's what brings it one step

16:21

higher than any super car, four-door

16:24

supercar that's made in Germany.

16:27

>> And obviously none are made here, but

16:29

you know, that's that's what elevates

16:32

it, right? And I don't know. I've got to

16:34

ask uh Mark Roy um because I'm sure that

16:38

he's the one.

16:38

>> They're not making any money on that.

16:40

>> I don't know. Are they not making any

16:42

money on it? Is it not a good business

16:43

case?

16:44

>> I'm sure it's a lawsuit. They keep

16:45

bringing it. They keep bringing out new

16:47

versions though or new annually making

16:50

making it again. And I keep thinking I

16:52

remember when I moved here I thought

16:53

okay that they're not going to make that

16:54

anymore.

16:55

>> I know a guy who bought one cuz he was

16:56

like this is not long for this world

16:58

right but they keep making new ones. And

17:01

they are absolutely phenomenal and also

17:05

a little scary in a way that those

17:07

German sedans just aren't like this

17:09

thing loses the rear end when you when

17:11

you think about the accelerator.

17:13

>> Yeah. Um, like how come

17:18

for God's sake Cadillac? Would you

17:19

expect Cadillac to be the only brand in

17:23

the world that has the coonus

17:27

to do this? I mean, basically this is

17:30

>> this is this a 2026 model year?

17:32

>> It is.

17:34

>> It's courage. It's courage that they

17:36

have.

17:37

>> Yeah. I think of it might be sort of

17:39

like, you know, the New Yorker magazine

17:41

as a loss leader for Conde Nast because

17:43

it's the jewel and the crown and it it

17:45

it lends another layer of prestige and

17:48

and uh you know

17:50

>> I don't know cuz it's not that nobody in

17:53

the mainstream knows about this. It's

17:56

not like a Corvette, that's for sure.

17:58

>> It's not like a Corvette or a Mustang or

18:00

a 911. It's not the car that's bringing

18:03

No one's going into a Cadillac dealer

18:05

because

18:06

>> she knows that she might be able to see

18:08

a Blackwing in there. Like, it's only

18:10

for us. They're only doing this for us.

18:13

>> According to the Cadillac VNET forum,

18:15

and we're going to take this with a

18:16

grain of salt, but a quick

18:18

>> I'm a member. I'm a member of that

18:19

forum.

18:19

>> Are you? Okay. So, all right. Maybe we

18:21

could They're saying that in the US last

18:24

year 621 units were delivered. So, that

18:28

gives you an idea. Canada got 62 of them

18:32

for the entire year across all of

18:34

Canada.

18:35

>> That's

18:36

>> Is that actually more than you expected?

18:38

>> That's No, it's far less than I expected

18:40

because if you have the money, like if I

18:42

had the money

18:43

>> uh to buy another car

18:45

>> or if I had the money to buy this car, I

18:47

would 100%

18:49

>> and for sure buy it,

18:52

>> right? I mean, I can't It's It's like

18:54

the one I'm driving is 143,000. that.

18:58

Wow, that's a lot.

18:59

>> So, um, and and the and the one knock on

19:02

it, I will say, and I don't mean this,

19:05

uh,

19:06

>> how it looks.

19:06

>> I hope Mark's not looking, is the way it

19:08

looks, right?

19:08

>> I know. Well, I I wasn't going to be so

19:10

shallow as to bring it up quite yet, but

19:13

>> I was thinking this and I I haven't

19:15

spent a week with it yet. I've only

19:16

driven it one day.

19:17

>> Yeah,

19:18

>> but I'm

19:18

>> We can discuss more next week.

19:20

>> I I've I've driven this year the

19:22

Lamborghini Torio. I've driven the Aston

19:25

Martin Vanquish. Um, you know, I've

19:29

driven these uh the BMW, the M2, and um

19:33

that I that I love. And I would rather

19:37

have the Blackwing than any of those. If

19:39

it weren't about the money

19:42

if it weren't about the price, like

19:45

obviously I'm taking among all those.

19:47

>> We're dreaming here. Yeah.

19:48

>> The Aston Martin because then I'll sell

19:50

it and buy two or something else. If it

19:52

weren't about the money, like if it were

19:53

just about the driving experience, I

19:55

would have this car over any of those.

19:59

>> What color would you

19:59

>> Because it has three pedals that if you

20:01

can put a third pedal in there and if

20:03

you can operate the mechanical, you

20:05

know, vehicle yourself, then it's worth

20:07

it.

20:09

>> Yeah, I

20:10

>> But it's not But it's not a looker.

20:12

>> No, it it doesn't align with my

20:14

aesthetics or sense of taste at all. Um,

20:18

what color would you get, Matt? I mean,

20:20

there are very few choices. I probably

20:22

would get like Lakeshore Blue. I don't

20:24

even know, by the way, what they call

20:25

these colors in Cadillac speak because

20:27

GMC, Chevy, and Cadillac, uh, they all

20:32

have for the same colors, they have

20:34

different names. So, I know that Chev

20:36

for Chevy Lakeshore Blue, which for GMC

20:40

is called Downpour Metallic. That's a

20:43

color I'm partial to.

20:44

>> Nice. I also love Chevy makes a color

20:47

called um Cypress. Wait, Cypress Gray.

20:52

That's kind of like an army green sort

20:54

of but cooler than that.

20:55

>> That'd be very cool.

20:56

>> Uh and GMC calls it midnight pine. I

21:01

don't know what Cadillac calls it or if

21:03

you can get the Cadillac in those

21:04

colors. Um Corvette has some great

21:07

colors. They have a Sebring orange that

21:08

I love.

21:10

>> Uh and they have a purple. I don't maybe

21:13

they just call it purple. Um,

21:16

>> so I don't know what color I would get.

21:17

You they don't usually offer you many

21:19

choices with these. There's no, as far

21:21

as I know, there's no paint to sample.

21:23

>> Uh, I have not heard of that, but they

21:25

should for Cadillac, but

21:26

>> they should do that,

21:27

>> man. Uh, I can't wait to spend the next

21:29

week driving this thing. And then I'm

21:31

just And I just want to know how come

21:33

somebody at BMW doesn't say, "Yo, if

21:35

Cadillac can do that, I'm putting three

21:37

pedals in the M5." And also make and

21:40

also making it go on a diet and also

21:43

going to try and make it better looking

21:45

cuz Cadillac, the Cadillac CT5V

21:48

Blackwing, not a pretty car, but I think

21:51

it's better looking than the M5

21:53

>> cuz that thing is that thing is all

21:56

kinds of ugly.

21:57

>> The M5.

22:00

Do you not think so? Is that too blunt?

22:01

>> No.

22:02

>> Are we going to edit this? We have to

22:03

edit this.

22:04

>> We don't We don't have to edit anything.

22:05

No, this is

22:07

>> um I don't think that I'm just kind of

22:09

thinking like, wait, what what's so ugly

22:12

about the M5?

22:13

>> It's just a big fat blob. It just is a

22:16

car that needs to

22:17

>> I'm try I'm really racking my brain like

22:19

what could you possibly uh object to?

22:22

>> It needs to eat far less carbs and

22:24

>> it's inoffensive though. It's just kind

22:26

of there.

22:26

>> It's nothing good. There's nothing good

22:28

about it. the whole 5 series like the

22:31

one I the one I kind of stealth loved

22:34

last week just it's not a good-look

22:36

vehicle you know

22:38

>> but the one that the 5 series that you

22:40

have not the M5 but the the 5 series

22:42

that you just went on about and called a

22:44

peach

22:45

>> the engine's a peach the motor's a peach

22:47

the car the car is like jack of all

22:49

trades and can do a lot of stuff it's

22:51

like a Swiss Army knife of

22:53

>> but you're not offend you're not

22:54

personally offended by how that car

22:55

looks

22:56

>> it just is not good-looking I mean

22:57

>> I put it next to my 760, my M760 from

23:01

2020. And it's

23:04

butterface. I mean, hit every branch on

23:07

the way down the ugly tree. Not good

23:08

looking.

23:09

>> Oh, wow. Wow. I I don't know. I I think

23:12

I'm getting soft. I just It doesn't

23:15

bother. It's like, all right.

23:18

>> Wait. So, you see you say the Cadillac's

23:20

not your aesthetic. Like you clearly

23:21

don't think that's a good looking car.

23:23

But you don't mind that the M5 or the

23:25

any BMW 5 series just don't they're not

23:28

good.

23:29

>> They're just neutral to me. It's

23:31

neutral. The the BMWs are neutral.

23:36

>> Nothing. I feel I you know I don't feel

23:38

anything.

23:38

>> All of them. You don't even

23:42

me too. We're talking about the M5 and

23:44

the 5 series. I don't feel anything

23:46

specifically either way. I'm not

23:48

offended. It's I'm not bothered, but I

23:50

do. Do I love it? No, it's just like a

23:51

thing. It's a It's an okay, it's there.

23:54

>> That's also not great. That's no great

23:55

compliment to BMW. Why not take a car

23:58

that s such a legendary vehicle as the

24:01

M5 or the BMW 5 Series? Think about the

24:04

5 Series from

24:06

>> that you saw from the 80s or the '9s.

24:08

Like

24:09

>> those cars were gorgeous.

24:11

>> BMW was at the top of their game.

24:13

>> You drool over those cars. Um,

24:17

think about uh like the the 6 series

24:20

from back then, right?

24:22

>> Here's the thing. I think with

24:23

>> they're amazing.

24:24

>> With the Cadillac partly,

24:27

>> for some reason, when I see that car, it

24:30

has multiple layers of

24:33

association about who drives those.

24:36

>> Apparently, only like 141 people drive

24:38

those.

24:38

>> Yeah, not very many people. I wonder how

24:40

many women out of that group. I'm

24:42

guessing there are very few. Um, you

24:45

know, and the BMW is a lot more

24:48

ubiquitous, so it doesn't carry a strong

24:51

association with the people who drive

24:54

it.

24:54

>> Fair. Yeah. It just blends in. You don't

24:55

even see.

24:56

>> Yeah. Part of it is that it that when

24:58

you see that Cadillac, you there are

25:01

very few of them and it's typically

25:03

driven by an older dude. you know, it's

25:06

just a very specific type, whereas the

25:09

BMW could be a wider swath of

25:12

individuals.

25:13

>> That's for sure true about the BMW. I

25:15

think we have to get the data on the

25:17

Cadillac because and also there's so few

25:20

>> uh Black Wings out there that I don't

25:22

like you can you can make an assumption

25:25

about the buyer because of your

25:26

assumption about any Cadillac buyer.

25:29

>> Sure. But we don't really know about a

25:31

black and the BMW.

25:34

>> Uh,

25:36

it's going to be like

25:38

>> it's a very much a

25:40

sort of corporate dude/sockccom

25:43

car.

25:43

>> It could it's it's Yeah, but the the

25:46

aperture is far wider who could be

25:48

driving.

25:48

>> Yes, of course. Cuz they probably sell

25:50

>> many more

25:51

>> many many tens of thousands if not

25:54

hundred

25:55

>> thousand more. But um I just think like

26:02

their competition is the for the M5 at

26:04

least the RS6. That's a car that just

26:07

punches you in the face. When you see it

26:09

visually it's like wow

26:10

>> that is so cool. And that is not the

26:13

case when you look at the M5 even the

26:15

wagon, right?

26:16

>> Yeah.

26:17

>> Um

26:18

>> yeah.

26:18

>> And or I guess the Mercedes version is

26:22

more toned down muted. I guess in

26:25

general the nonM/ AMG SLRS versions of

26:30

this segment,

26:32

you're not supposed to think anything

26:34

when you see them, right?

26:35

>> They're kind of I mean, it's a it's a

26:37

midsize sedan.

26:38

>> Yeah.

26:39

>> You know, you can't What more can you do

26:40

with it really?

26:41

>> I wish they would bring that segment

26:44

back, though. Like I was thinking about

26:45

when I was driving this Blackwing into

26:47

work today, the Lamborghini. Um I was

26:51

thinking about this compared to the

26:53

amazing cars I've had the chance to

26:54

drive this year. And the Lamborghini

26:56

visually obviously is an amazing car,

26:58

but uh not very useful if you're not

27:00

just like one person or maybe two max.

27:04

>> Um but wouldn't it be cool if

27:06

Lamborghini made a four-door sedan with

27:09

some real

27:11

>> It's called the Urus. No, that's a SUV

27:14

that now we're back to soccer mode.

27:15

>> Are you trying to a mini a Lambo

27:19

minivan? What did What did we get told?

27:22

We do not want to do this.

27:24

>> True. That was [laughter]

27:26

>> going down. It was like a Lambo van or

27:28

something. I'm locked out of my Lambo

27:30

wagon. Lambo wagon. I'd have to look it

27:32

up.

27:32

>> It would be cool if Lamborghini made a

27:34

four-door that had

27:36

>> Well, they did. Ever heard of the

27:37

Espatada? Ever heard of the Espatada?

27:40

>> True. That was a very cool looking car.

27:42

By the way, if they brought that back,

27:44

>> I know that I know that Winkler wants to

27:47

do it. So, I I think about it that Winkl

27:50

that Winkkelman wants to do it. I know

27:52

that he wants to

27:53

>> How do you know this?

27:54

>> Years ago, many years ago, I talked to

27:56

him when he was running Bugatti. He was

27:58

like, "Man, I wish we we we could make a

27:59

four-door car.

28:00

>> Bring back the Espatada." I mean, I love

28:03

the when Ferrari has done their Luso

28:06

style. Um, not the luch, but you know.

28:10

>> Yes,

28:10

>> the Lusso, the the two plus two. Those

28:14

were very cool. I I think I still think

28:16

those are really underrated and very

28:18

very cool.

28:19

>> So maybe Lamborghini could do that.

28:21

>> I agree. Well, the last Ferrari that I

28:23

drove was the FF and that is the

28:26

predecessor to what is it called? The

28:28

GTC4 Luso.

28:30

>> There you go.

28:30

>> That's really what like the evolution of

28:32

the FF.

28:33

>> That was awesome. But even that didn't

28:34

have four doors. It just had four seats.

28:37

>> That's right. That's right.

28:38

>> And four-wheel drive.

28:39

>> Yeah.

28:40

>> Um, all right. Let's

28:41

>> let's let's talk with Kai.

28:43

>> Let's stop. Yes.

28:45

>> Coming up now, our conversation with Kai

28:47

Lurman from Summon in Speed.

28:50

Kai, I'm so excited and happy to have

28:52

you here. We, of course, I think we met

28:55

for the first time in Monterey pretty

28:58

recently, just a few weeks ago. Was that

29:00

the first time we've met?

29:02

No, you actually met when we um when you

29:05

came in at the the quail. I think it was

29:08

22 or three. 23 when we actually

29:12

celebrated the Porsche 930 Turbos

29:16

Magnus' first.

29:17

>> Of course.

29:19

>> Uh and we did the we did the poster,

29:22

remember?

29:23

>> Of course. Of course. Well,

29:25

>> that was kind of the first time we met.

29:28

I knew of you, but you know, you were

29:30

always in a higher league there.

29:33

>> That is That is [laughter] absolutely

29:35

not true.

29:36

>> It's true. She is in a higher league.

29:38

>> That's very kind. I was just telling

29:40

Matt, you won't believe it. You know,

29:42

you think that you're going to think

29:43

that Kai is a car guy, but actually also

29:47

he's a foodie. He I mean this is a this

29:50

is a Michelin chef we've got on which

29:53

we're not here to talk about food really

29:55

but I think it's really people should

29:57

know you are a man of many uh many

30:01

layers and many talents.

30:03

Well, yeah, I think it it helps with,

30:06

you know, when you know the food part,

30:08

which I look at chefs, you know, it's

30:10

kind of a they're artists in their own

30:12

way, in their own realm. And it it helps

30:17

to when when you look at the bigger

30:19

picture, when you do an event or when

30:20

you understand the car thing and that's

30:23

where everything comes in where you look

30:24

at the car, right? You look at it as an

30:26

art piece and and what has done with

30:27

him. A lot of these these days when you

30:30

look what people are doing with it, if

30:32

it's a if it's a modification on a car,

30:34

if it's a paint, if it's a design, I

30:36

think that's what intrigues and and gets

30:38

you going and then makes it starts a

30:40

conversation to a certain degree, right?

30:42

That you say like, "Wow, what is this?"

30:44

And then, you know, a lot of chefs like

30:45

cars. So,

30:47

>> is that true?

30:48

>> Of course.

30:49

>> Yeah. You go in, right? Like like I used

30:51

to. You had a rough Saturday night,

30:53

right? You go in the car and drive,

30:54

right?

30:55

>> Oh, I didn't know this. [music]

31:01

>> [music]

31:03

>> You know, I got to say that I uh I

31:05

studied in Tubingan and [music]

31:07

when I was there um one of my best

31:11

friends was uh

31:14

um Graph Fitzum who used to work at

31:17

Mercedes and he was always hanging

31:19

[clears throat] around the sort of Black

31:21

Forest foodie scene. And you studied

31:23

there as well, right? In uh Hotel Fakula

31:26

in the Black Forest somewhere, is that

31:27

right?

31:28

>> Yeah. Yeah. Yeah. Yeah. I was Yeah. I

31:29

did my apprenticeship in the uh in the

31:31

in the Black Forest and then we went to

31:33

the hotel to the hotel school in uh in

31:36

the there as well.

31:38

>> But I noticed that all these car guys at

31:41

Mercedes and Porsche, they were also

31:43

interested in um tennis. They both have

31:46

big uh marquee events in Stuttgart at

31:48

the Visonenhoff and um Porsche does one

31:50

uh for the women and they also all love

31:54

obviously good food and there's some

31:55

delicious I mean there's some amazing

31:57

chefs around the area. So these things

32:00

you know uh um food and sports and cars

32:04

and watches they they all kind of live

32:06

together in the same area.

32:09

>> Yeah. Yeah. I'm glad you you mentioned

32:11

watches because it's another thing, you

32:12

know, what what comes in with the whole

32:15

with that whole era um of, you know,

32:17

what fits together kind of. But yeah,

32:19

you're right. And uh yeah, when you go,

32:23

we did once, you know, we were very

32:24

excited. We did I don't know we did the

32:26

European delivery when we lived in

32:28

Canada for a Mercedes and we went to

32:30

Stutgot and the mo I mean it was

32:33

exciting to get the car but when you

32:35

haven't been in Germany for a while the

32:36

best was like we could eat in the

32:37

restaurant there right and get a and get

32:40

some local food.

32:42

>> How did you make the jump though from So

32:44

you're uh a major chef um

32:48

>> in Chicago.

32:50

Yeah. In a major city um you know for

32:53

that known for its food and then now

32:56

you're working with Cross Harbor and

32:59

doing major car events which we're going

33:01

to talk about in Big Sky and Willow

33:04

Springs. Like how did you make the jump

33:06

from one industry to the other

33:10

>> in well in the indust indust in in the

33:12

hotel industry it's kind of it

33:13

progresses. It's not a common thing that

33:16

a chef goes from the back of the house

33:18

to the front but you see it more and

33:19

more. also in Chicago. I had the

33:21

opportunity to work from when I was

33:23

running the property as the executive

33:25

chef to go to the front of the house and

33:27

became the director of food and beverage

33:29

that oversee all the banquetss, catering

33:32

and restaurants and anything that has to

33:34

do with that.

33:36

When I did start it in 2009 and we had

33:40

the quail, the quail was actually

33:41

closing because, you know, the financial

33:44

crisis and so on. It was supposed to get

33:46

sold the property. Then they decided

33:49

other way they got but we had the golf

33:51

club open because of the the membership

33:53

and uh we did the car show because that

33:56

was kind of a revenue stream at that

33:58

time with the hotel being closed.

34:01

So Maria who is running still running

34:04

the hotel in this the regional VP for uh

34:07

the US for Peninsula she said like we

34:09

need somebody who go over there and help

34:10

them with with the with the cooking and

34:13

the food and beverage because they don't

34:14

know have enough people and they don't

34:16

know what I want to make sure it's going

34:18

well because we're going to renovate and

34:20

then reopen. So, I went over the first

34:22

time and helped the whole event cook.

34:24

And then I I had no idea at that point

34:27

what it was, tell you the honest truth,

34:29

right? Because I just came back from

34:30

Japan and it was like, "Okay, let's do

34:34

this." Um, and that's kind of when I

34:36

fell in love with it. I I got the whole

34:38

concept and I went every year and we

34:40

cooked at the beginning ourself. Then

34:42

when we reopened in 13, if I talk too

34:44

much, you need to stop me by the way.

34:45

>> No, this is great. We're we're listening

34:48

with wrapped attention

34:50

>> and and in 13 when we reopened that was

34:53

really then when we said okay we this we

34:55

want to make the event which is being

34:58

successful how can we make it more

34:59

successful and there was a lot of drive

35:02

>> from from uh the CEO at that time and he

35:06

was a visionary and obviously with sir

35:08

Michael who owned the the property and

35:11

tells me it's a huge caricado together

35:13

with his son Um,

35:16

>> Phil's got great cars, too.

35:18

>> Yes. No kidding.

35:20

>> Yes.

35:21

>> Yeah. So it that's when this all started

35:25

and then there was a general manager

35:27

change in um later on in 15

35:32

and they said look we need somebody who

35:34

understands operation particularly food

35:36

and beverage and

35:38

um who also is you know likes likes the

35:42

automotive industry understands it what

35:44

we're doing over there and and so on and

35:47

that's when they came to me and said

35:48

like look you've been going there for so

35:50

long and we know you like it and you

35:52

know know already some people out of the

35:54

contacts you made. I have a very dear

35:56

friend that we first met when we came to

35:58

the US from Canada in 2000 who

36:01

who I bought my first car from in

36:03

Philadelphia and he introduced me to a

36:06

lot of people in the industry. And so

36:10

the whole thing kind of rode as a side

36:12

thing, you know, and as when you do a

36:13

main job, you want always something else

36:14

to do that takes you away from it. And

36:16

the car part was something that you know

36:18

I really enjoyed and talking to these

36:20

people and how they operate. And there

36:22

was a also a mutual kind of interest

36:25

from my friend who had the dealerships.

36:27

He always was intrigued with the

36:28

hospitality because he said like I don't

36:30

want to be a regular dealership would

36:32

just deliver us a car. If somebody comes

36:33

here we want to give a fivestar service.

36:35

You know we want to put the chocolate

36:36

strawberry on the dashboard when he

36:38

comes and arrives and picks up the car

36:40

instead of just saying thank you for

36:41

purchasing the car. We see you next

36:42

time. So the there was a lot of mutual

36:47

um thinking between the two of us that

36:50

at the end intrigued me more and so on.

36:52

So that's how that came and then when I

36:54

was over there I took over and that's

36:56

when we you know started to elevate more

36:59

and put more emphasis in the car show

37:01

and that's how I got that.

37:03

>> So let me let me just break in and ask

37:05

because Hannah's been going to Monterey

37:08

for many years. Um, I've never been able

37:11

to go thus far. Something always comes

37:14

up. But the quail of which you then

37:17

became managing director is like the the

37:22

event that all the enthusiasts want to

37:23

get into the most. There's kind of a

37:25

running gag on Doug Demiro's show about

37:29

um his buddy Kenneth who actually bought

37:31

a car to try and get invited to the

37:33

Quail. Um I think it was like a Mercedes

37:35

[laughter] SLR and then he didn't get

37:36

invited to the Quail. Um, what is so

37:39

special about the quail? What is what

37:41

should we know about the quail? Like how

37:43

do you explain it to somebody if you sit

37:45

down in an airplane next to someone

37:46

who's not a gear head? Like what is the

37:49

quail a motorsports gathering?

37:52

>> Well, it's I think what sets it apart

37:54

and I think more and more people

37:56

striving for that now is it wasn't your

38:00

regular concour or car show. Hence, we

38:03

don't call it a concore, right? It's a

38:05

it's a it's a motorsports gathering

38:08

which if you look at it with the cars

38:10

are not lined up to a certain degree

38:12

like you see at a regular concour you

38:14

know it's it's we put them on the field

38:16

more interesting kind of you throw a

38:18

bunch of Skittles on the field and see

38:20

where they land uh still with still with

38:23

a a system but more organically. I think

38:27

adding the food component was a huge was

38:31

always there but was more enhanced and

38:34

it it is it is a garden party at the end

38:36

of the day right it's it's we don't want

38:38

it we want it to be something for

38:40

everybody when they come and they have a

38:42

great time that they have enjoyable they

38:44

can be with car people you can look at

38:46

cars there's a concourse you see some

38:48

interesting things you can also then see

38:50

what crew and crew over the year with

38:52

with the uh with the OEMs that they show

38:55

want to showcase their newest car Right.

38:57

So, it was interesting for them and it

38:59

was a small event, right? While other

39:01

events are larger, we always kept it at

39:03

a smaller audience

39:06

um when I was there. And I think just

39:09

having that difference in what's going

39:12

on throughout the day. I think that

39:14

makes that makes made it interesting

39:16

when everything else was at that point

39:20

solely focused on this is the class,

39:23

this is how we win, you know, this is

39:24

how it get judged and so on, which is

39:26

great. We just wanted to be different,

39:28

right? And that was really, I think,

39:30

addressing something that a lot of

39:32

people in the car world have always

39:35

noticed, which for many years, the cars

39:38

are great, but there wasn't a lot of

39:40

hospitality setup around anything car

39:44

related. A and it always was kind of a

39:48

bummer to be honest. You know, it it it

39:51

for many years it was like you would go

39:53

to car shows or you would go to uh

39:56

races, that sort of thing, and they're

39:58

just wasn't you've got these very

40:01

expensive cars and these very high netw

40:03

worth individuals, but then the

40:05

hospitality is just non-existent. So, I

40:09

I think you really did create something

40:11

at the quail which elevated everything

40:14

else to catch up with the caliber of the

40:16

cars. Is that to to hear someone say

40:20

that to you? Is that an accurate

40:22

assessment?

40:23

>> Yeah.

40:23

>> No, we did. I mean, that was

40:26

>> that was the whole part to have because

40:28

like you mentioned, you have to sign it

40:29

with people there. They're buying

40:30

expensive cars, but of course,

40:32

>> you want to do it in an environment that

40:34

is comfortable for those people and and

40:37

showcases something they may not have

40:39

seen, you know, something that surprises

40:41

them throughout the day. have uh have

40:44

the lights and and tastes there that is

40:46

like oh wow see this and that's why

40:48

we're always we're thinking throughout

40:49

the year when people said like why do

40:50

you need all these people all year like

40:52

it takes a lot of work to put an event

40:53

together you know yeah

40:55

>> and I'm I'm I'm doing that now when we

40:58

have three events and soon to be four so

41:00

it's you know it takes a lot of it takes

41:03

a lot of people and and it's you know

41:06

the collaboration that you put in

41:08

because everybody has an idea and then

41:10

you dream high and then you see like

41:11

where can you end up that makes sense.

41:13

You try something out. Sometimes it

41:15

doesn't work, but at least you tried it.

41:17

>> But it was important to get that

41:18

lifestyle aspect in to get and and then

41:21

feel out where people come. The same

41:23

with merchandise, you know, we sold at

41:24

the beginning, I think we said hats and

41:26

t-shirts

41:27

>> and then it grew over the year, right?

41:29

And we

41:30

>> we saw like the interest for that part,

41:33

right? And then you know everything goes

41:35

two phases and you need to you know you

41:38

need to understand the industry you need

41:40

to understand the market where there are

41:42

globally can they do more this year or

41:44

less some brands don't have anything to

41:47

showcase because there's nothing

41:48

happening some brands are not there

41:50

anymore so there's always movement so

41:52

that you adapt to the industry I think

41:54

is very important so you don't have just

41:56

a stern vision and say like this is what

42:00

we do I mean some can do it because the

42:02

tradition traditional and and they do it

42:04

but even then I think you have to flex

42:06

these days to to ensure and and look at

42:09

them as um specifically with the

42:12

partners you work with that it's

42:13

beneficial for both and and

42:16

>> wait can we just can I just understand

42:18

so now you are running events for summit

42:21

and speed right and you talk about the

42:25

four events that you're running I know

42:27

about the Willow Springs um reimagining

42:31

and I know about the fat race obviously

42:34

the uh the big sky event and um you're

42:39

doing a goodwood event as well

42:42

>> and what what what is the uh what is the

42:44

fourth and tell us about summit and

42:46

speed because that's where you after the

42:47

quail you go to summit and speed

42:49

>> right so we

42:51

>> Sam came because he started

42:53

>> he started these events right and he

42:55

he's did the first event was the opening

42:57

event that we imagined last year at the

42:59

track and then we had u the ice race

43:02

this year in Big Sky.

43:05

>> Let me just break in for our listeners

43:07

and say Sam is Sam Burn who's the

43:09

co-founder of Cross Harbor Capital

43:12

Partners. Sam saw your talents at the

43:15

quail and invited you to join him on

43:18

this new

43:20

endeavor.

43:21

>> I think was combination a friend of mine

43:24

that I worked with in previous hotel

43:27

industry who was working for him. when

43:30

Sam was looking, he pointed out to me.

43:33

So, and that's how we met. I met Sam the

43:35

first time at Festival of Speed

43:38

and then uh we met um last year at the

43:42

Quail and that's when you know we

43:44

>> No, you were in Goodwood like you were

43:46

there as a

43:47

>> I was there for you know for Peninsula

43:49

and then he was around I said like well

43:51

let's meet right why were they both

43:53

there and talk initial conversation I

43:55

didn't know Sam so that was that's how

43:56

that started and I think we we hit it

44:00

off right away and and we he you know I

44:03

said like look I I mean it it is what it

44:05

is, you know. This is what I do, you

44:06

know. I'm not trying to hide and I

44:08

wasn't looking for for any move or

44:10

something. So that's how that that came

44:13

together. Then we then we got together

44:16

again the day before the quail and then

44:18

we had conversations and uh then here I

44:21

am. So

44:22

>> and the the exciting thing about

44:25

uh the exciting thing about Goodwood is

44:27

that while it's in England, a lot of us

44:29

don't get a chance to go over there. Um,

44:32

it would be cool if we had something

44:33

like that in America. So, is the idea

44:36

that you have like a festival of speed

44:39

um or a revival or something at Willow

44:43

Springs? Is that am I understanding that

44:45

correctly?

44:46

>> Yeah. So, I think there's there's two

44:48

components to it. So, first of the it's

44:50

the the Goodwood Road and Racing Club

44:53

America which we getting interests now

44:58

that will start in January 1st and

45:01

that's the sole that that's kind of

45:04

based with the Goodwood team out of the

45:07

UK. They will start announcing it. There

45:10

will be events around that that are not

45:13

announced because they're member events

45:14

for now. They will be smaller. They may

45:16

be introductory something like that.

45:18

that will be probably before already

45:20

happening.

45:21

But then the second component is that

45:23

we're going to do a event

45:27

for everybody, right? Not just for the

45:29

members. So it's not a members club

45:31

event only the event. It's it's a

45:34

different event what that event's going

45:36

to be. It's going to be the best of

45:37

probably all the things Goodwood does

45:40

with uh using our platform of the

45:44

racetrack and uh and the landscape which

45:47

they're having them out there more and

45:50

more and and working with them which is

45:52

absolutely lovely is they're very

45:55

intrigued by by the landscape and the

45:59

contrast that it provides towards what

46:02

they have in England when it's you know

46:04

when it's not raining it's really lush

46:06

It's beautiful. You have castles,

46:07

horses, and stuff and and and and the

46:10

track and the airplanes, but they see

46:12

this contract that's really intriguing

46:15

and what can be done out at Willow

46:17

Springs, which is which is uh which is

46:20

great that they're really visionaries

46:21

and and it's

46:24

very it's great to work with them. It's

46:26

very educational. It's inspiring. It's

46:29

also cool because especially for Hannah

46:31

and Magnus and everybody out in

46:33

California, like Willow Springs has been

46:35

a place they've grown up with and a

46:36

place that they feel I mean Hannah,

46:38

correct me if I'm wrong, but it's like a

46:40

a second home to a lot of the car

46:41

enthusiasts out there.

46:42

>> Yeah, it's historic. It's got a lot of

46:44

history.

46:45

>> And for us also because um we love

46:48

Singer, they do a lot of stuff out

46:50

there. Our friend Tom Wagner and and

46:52

Nighthead um are there a lot uh and they

46:55

work closely with Cross Harbor, which

46:57

owns Willow Springs now. So like it's

46:58

like everyone's getting together and

47:00

something this movement is happening,

47:02

right?

47:02

>> It's happening. Yeah. And we, you know,

47:04

we're we're working like right now. I

47:06

know the event is around the corner. We

47:08

still need to get educated people on

47:10

what's happening, you know, how it's

47:12

moving. Everybody wants to have it all

47:14

change tomorrow, but good things take a

47:17

while, right? And it will every every

47:20

time you go up there, something has

47:22

changed for improvement. So we we

47:24

continue to do that. Um and um and

47:28

moving forward with everything. But

47:30

yeah, it's when you talk with locals now

47:33

that I live down here in the LA area,

47:36

it's they're creative. Even when we met

47:38

with the authorities for the event next

47:40

months, they were like so happy that

47:42

something is happening because they

47:44

thought like nothing would happen to the

47:45

to the place anymore, right? It would

47:47

just become dust eventually. But when

47:49

they saw activity and something is going

47:51

on and that we include the neighborhood

47:54

and the communities, they were really

47:55

happy about that. So that was that was

47:57

great.

47:58

>> Let me ask you this. You mentioned the

48:00

Goodwood Road Racing Club membership.

48:03

What does membership get you? Um, you

48:06

know, maybe for somebody listening if

48:08

they're curious about this, what should

48:11

they expect if they want to become a

48:13

member of this sort of Goodwood America

48:15

chapter?

48:17

I think the probably the programming

48:20

will be similar than what they do for

48:23

the Goodwood uh uh road racing club over

48:26

in the UK. Um special events that will

48:28

be be held um on the track here, but

48:32

also not only here, they will have

48:34

different events throughout the

48:36

throughout the US. So it's it's right

48:38

now the center part is Willow Springs

48:41

around, but it will stretch out because

48:42

they wanted to be have a presence and

48:44

activity on the east coast. They want

48:46

something in the middle. They want to go

48:47

to some historic and and and and um

48:52

recognizable areas, tracks and so on

48:54

that they can invite their members and

48:57

and program around that. They will give

48:59

them probably access to to uh to the

49:02

Goodwood UK club to a certain degree. We

49:05

were looking at how we can integrate

49:06

with our membership in Willow Springs on

49:10

that. So there's multiple aspects that

49:14

will fall in place. you know how this

49:15

going to develop. It's it it's very

49:17

organic at this point and we have a lot

49:19

of meetings and calls

49:23

about how to to put this together. But

49:25

again, like I said, it's very it's

49:27

great. It's inspiring and uh you know,

49:29

we look we look really forward to to

49:32

that move. Is it going to be like So I

49:36

um wondered how much it costs to join

49:40

the Goodwood uh road racing club and I

49:43

know that in the UK they have I mean

49:45

it's pretty reasonable. It's it's only

49:47

like a few hundred pounds um to join.

49:49

The problem is they have a strict cap on

49:52

membership, right? So there's a

49:53

multi-year waiting list. You can't just

49:55

join today.

49:56

>> Yeah. And you get like I don't know what

49:58

I think I pay like what7 75 or 85 for uh

50:02

for the fellow fellow me fellowship or

50:04

something. Right.

50:05

>> Yes.

50:06

>> But I never been to any of the events.

50:08

[laughter]

50:08

>> But you get stuff you get like 10% off

50:11

events and I mean you get swag and um it

50:14

sounds like something that

50:16

>> any car person would want to join.

50:20

>> I think so. I think the, you know, the

50:23

the the feel around Goodwood and like

50:26

like you said, it not everybody can can

50:29

go and and just hop over there. I mean,

50:30

not the I mean, these days to fly around

50:32

is not that cheap anymore. So, if you

50:34

have real enthusiasts, it's it's hard to

50:36

get over, right? And then to find a

50:37

place and go there and travel. So I

50:39

think having it here and I think will

50:43

will really expand

50:46

for them but also get something new and

50:50

hopefully interesting going for what's

50:53

happening right now in in in our scene

50:55

here right not only in the LA area but

50:58

throughout the US that we say like look

50:59

there's something new and they bring a

51:01

new flavor in it um that can uh just

51:05

keep everything interesting because

51:06

there's such a hype right now around

51:08

automotive I wanted I wanted to ask you

51:10

about that, Kyle. And I'm also thinking

51:12

of Retromobile, of course, that's coming

51:14

to the US as well, another European

51:17

import. Um, you guys aren't associated

51:19

with that, but it's it's a similar thing

51:21

and you mentioned this scene and it does

51:23

feel from my side of things

51:26

>> having watched this whole culture for so

51:28

long that we are really at a

51:30

unprecedented levels of interest and

51:33

engagement with cars.

51:35

>> Are you seeing that on your end? And

51:37

what do people want these days when you

51:41

are talking to constituents?

51:46

Is this unprecedented on your side as

51:48

well? And what are people looking for?

51:51

It's I think it's a it's interesting as

51:54

and I think I mean you know the the

51:57

industry better than I do but I think as

52:00

a lot of these brands are

52:03

marketing towards lifestyle

52:06

um it's it's becoming more to have a car

52:10

is not only okay I I do it because I

52:14

want to be I'm a I'm a mechanical or

52:17

automotive enthusiast. it becomes part

52:19

of their life and something that certain

52:22

people can afford easier than others.

52:25

But that's why we have different types

52:27

of cars, right? But I think the

52:28

enthusiast level, even if it's from a

52:30

lower, you know, like we used to have in

52:32

Europe, you know, even if you had a

52:34

small Fiat Panda or Ford Escort, right?

52:37

You were you were proud of it, you build

52:39

it up, you got parts, and you made stuff

52:40

around it and you painted it, but and

52:43

and then you go up in the in the in in

52:47

the ladder. But it it is kind of

52:50

phenomenal right now to see that drive

52:53

and I think people look at it for some

52:55

who have not been exposed prior. I think

52:57

this is something new and gives them a

53:00

new entryway to something they haven't

53:02

explored. Most people can drive so it's

53:04

fairly easy.

53:07

>> Some of these have, you know, the means

53:10

of getting whatever they want to get on

53:12

a on on a car and it just gets them in

53:15

different uh areas. I think what's also

53:18

nice and it's not talked enough about is

53:21

and you probably I I want to know your

53:23

comment on it. When you're there and

53:26

I've seen this, I've seen it at the

53:27

quail. I've seen it at other events.

53:28

I've seen it in sorit. I see it at

53:30

whatever. Even in the local cars and

53:31

coffee, it doesn't matter who you are.

53:34

As soon you start talking about the car,

53:36

nobody cares if you're like if you're if

53:38

you're a cook that just came out of uh

53:41

out of the kitchen or if you're a

53:42

billionaire or if you're a CEO. Nobody

53:45

cares. Everybody is aligned because we

53:47

talk about the common thing and I think

53:49

that's another intriguing part in the

53:51

industry that it's very it's very

53:54

inclusive. It doesn't make changes. It

53:57

doesn't care as much.

53:59

>> There's something for everybody. You

54:01

know, I really think there's something

54:03

for everyone. If a particular make or

54:05

model isn't your cup of tea, you know,

54:07

walk five feet down the road and you're

54:09

you're going to see something else that

54:11

>> that you like. And if you one event

54:14

isn't for you, there's going to be there

54:16

will be five other events that might be

54:18

just perfect, you know. Totally agree.

54:21

>> But I think you're also you hit on

54:22

something that's really cool, Kai, which

54:24

is that um there's kind of an equalizer

54:28

at car shows. Nobody cares if you're if

54:30

Ku Reeves shows up, you know, with uh

54:33

Honda 750, CB750, you know, and you're

54:36

talking to him about the bike, you don't

54:38

care as much about whatever movie he's

54:40

made. you're not asking him about um

54:43

Point Break. You care about the bike and

54:45

why he got it, how he got it, and

54:47

>> um it it does kind of bring us all

54:50

together on the same plane. If if if

54:52

some movie star walks up and sees some

54:54

dude who's just a janitor, but also has

54:57

a sweet CB750, then he'll want to talk

54:59

to him about that and not about It's so

55:01

cool. And by the way, you also

55:03

mentioned, you know, uh, Sam Burn and

55:06

and Tom Wagner and those guys, I'm sure,

55:08

have 930s until uh, the cows come home

55:11

and they have singers and they have

55:13

these million-dollar cars. Um, but you

55:16

don't have to have that, right? You

55:17

mentioned getting you can just get an

55:19

escort and paint it orange and you've, I

55:21

think, done that.

55:23

>> Yes. [laughter] So, tell us tell us

55:25

about your you you mentioned you bought

55:27

a car, you know, and uh I I've heard

55:30

that you have a 1968

55:32

uh Ford Escort. What what what and

55:35

>> I used to have that was my first car in

55:36

Germany. My dad painted it because it

55:39

was rusty

55:40

>> and you're driving it in the in the

55:42

Schwartzvald. I mean, the best roads in

55:45

the world, right? So, tell us about the

55:47

cars that you like and what you've been

55:49

uh getting and what you love most.

55:54

Well, we had that. Yeah. Well, we had

55:55

the Ford Escort and then you did like,

55:57

you know, my my cousin was building a

55:59

speakers

56:01

homemade. I don't know why, but he put

56:02

the whole speaker things in the back,

56:04

right? And we got the radio and I that

56:06

that car obviously didn't come and I saw

56:08

it actually at the Porsche that they

56:09

have in the center console. They

56:10

remember uh had they had these little

56:13

cassette holders you poked in and you

56:15

could clip your cassette in.

56:16

>> Yes.

56:17

>> So, we had to build one out of plywood

56:19

in the middle console. So we work that

56:21

and no I sure I like I like Porsches. I

56:24

like a lot of cars. I think it's like

56:25

what what you know what aesthetically

56:27

like you said what do you what do you

56:28

like you know I think there's there's

56:30

things that are very intriguing

56:32

that you just go for uh I'm very open to

56:36

that [music] you know

56:44

[music]

56:45

what's your favorite car right now? Like

56:47

if you have a crappy day at work and you

56:50

go home and there's a nice road near

56:52

you, open the garage, what do you take

56:55

out?

56:56

>> Well, I only got the one Porsche, so I

56:58

take that.

56:58

>> That's all you need. You can only drive

57:00

one at a time.

57:00

>> All right. So, what? Tell us about it.

57:02

Like, what is it? What color? What have

57:03

you done to it?

57:04

>> Dish. Dish.

57:06

>> I actually didn't do anything to it.

57:07

It's It's a 993 C4S white body with a

57:11

kit.

57:12

>> And I just kept it. It was It's the last

57:14

one. It was a 98. I got it as now what

57:18

12 years ago or something. I got it

57:20

because of the color actually because it

57:21

has the original Aventurina green which

57:24

was not done which was done for I think

57:26

for the 964s but not for the 993. So

57:28

it's a paint to sample

57:30

>> and whoever I bought it from or did

57:32

originally the purchase for it. It has

57:34

so many I think it has all the extras in

57:36

which at that point wasn't really a

57:37

common thing to do that you have leather

57:40

covered air vents and B-pillars. So,

57:44

>> wow.

57:45

>> It has all that stuff in it and that's

57:47

what it just looked cool to me, right?

57:49

>> What color is the leather and what color

57:50

is the interior?

57:52

>> It's a beige beige and black leather.

57:53

>> That's a good That's a good spec.

57:54

>> So, I mean, somebody may say this very

57:57

traditional. I love the car. It sounds

57:59

great, you know, drives great. Just had

58:03

service done. So, that's what I take

58:04

out. I like it.

58:05

>> It's traditional for a reason.

58:06

>> Yeah.

58:07

>> Yeah. And I said like when when I just

58:08

had all the big maintenance done, I said

58:12

you should get this new radio with the

58:13

whatever the Porsche radio with. I don't

58:16

I don't need that. I said I like my my

58:18

CD player in there. You know, you can

58:20

play the old I don't know Aerosmith or

58:22

something.

58:23

>> There you go.

58:24

>> That's your go. Wait, that's your go-to?

58:26

Your go-to is like Dream On. What?

58:29

[laughter]

58:29

>> I just messed up cuz I just I cleaned it

58:31

and I put out the CD the other day. I

58:33

was

58:34

>> I want you to be listening to the

58:35

Scorpions, dude. No judgment. He can

58:37

listen to Steven Tyler.

58:38

>> He's listening to Ramstein in there. You

58:40

know,

58:41

>> I do like Ramstein. Yes.

58:43

>> Or Hillig Schneider.

58:45

>> Yeah. [laughter]

58:46

>> I do love the idea.

58:50

>> I do love the idea of letting someone

58:51

else pay for all of the upgrades and

58:54

specs and then you get it. Hell yes.

58:57

>> You know, let the other guy pay for

58:59

everything else. Beat the depreciation.

59:01

>> Exactly. And then you get to actually

59:03

enjoy it at a at a decent So

59:06

>> decent value

59:07

>> and 12 years ago that's goodbye. I mean

59:09

that's before they went insane right

59:12

>> with prices.

59:14

>> Yeah. I I guess [laughter]

59:16

>> I'm telling you dude as someone who

59:18

looks every day they looked they looked

59:20

way they looked way more affordable 12

59:23

years ago than they do postco.

59:25

>> Yeah. Well it wasn't six figures I can

59:27

tell you that.

59:28

>> Well there you go.

59:29

>> Well I look forward to When's the next

59:32

event that we can go to that you're

59:33

running Kai?

59:36

Oh, the next event we have is actually

59:38

in a couple weeks. That's your fourth

59:40

event which we which I never got to got

59:42

to um is u the newest baby which is the

59:47

Big Sky Food and Wine Festival that's

59:49

happening um in uh September. So that's

59:54

the next one. That's what I'm going to

59:55

get up there. And then we have uh

59:59

re-imagined

60:01

in uh October 17th 16th we have people

60:05

come in do practice rounds for for the

60:09

groups that are running the next day and

60:11

then we got the we got uh the 17th is

60:15

the day of the event and we're very

60:17

excited. We got the um Porsche Cup cars

60:21

racing. We got the uh B sedans lined up,

60:24

vintage motorcycles. We also got the uh

60:28

we also got the uh um working with the

60:31

Peterson. We're going to do a time

60:32

attack uh from the start to the fifth

60:35

fifth turn which is going to be great.

60:37

Something new that we're doing. We have

60:39

uh drifting going on all day on the

60:42

balcony one of the tracks. Uh we have

60:45

dirtfish doing uh rally lessons and

60:49

drive alongs. The go-karting is going to

60:51

be live. So there's a lot of activity

60:53

throughout the day which we programming

60:55

more. Last year was an opening event.

60:57

This year it's more like on an event

60:58

basis where we programming get the folks

61:00

out there and yeah we're really excited

61:03

about it. So

61:03

>> can people buy tickets to that if they

61:05

go online and Google it?

61:07

>> Yeah.

61:07

>> Great.

61:08

>> You can buy tickets right now. We have

61:10

uh ads out. So yeah, it's open.

61:13

>> That's so cool. And this and this Big

61:15

Sky Wine and Food Festival, even though

61:17

it's not specific to cars, I think makes

61:20

so much sense. and really feeds into

61:22

what you guys are doing, what we spoke

61:23

about a little bit, which is creating

61:25

more of a car scene, car culture in

61:27

Montana, which

61:29

>> to me makes so much sense. And I am

61:31

obsessed with Montana anyway, so I love

61:34

it. I want more opportunities to get up

61:36

there.

61:37

>> It's interesting because we have such a

61:41

demand for for the automotive industry

61:45

right now up in Big Sky and Montana.

61:47

Even when I visit for for meetings up

61:50

there, may it be for fat or for the food

61:52

and wine,

61:54

there wasn't a there wasn't a time where

61:56

there was not a rally going through. If

61:57

it was the gold rush went through, then

61:59

something else went through, then we

62:00

have a group of guys or OEMs staying at

62:03

one of the hotels. It's Montana is

62:06

really kind of what is untouched right

62:09

now. A little bit still, I hope.

62:12

>> And you know, it's it's not much around

62:15

particular Big Sky. I mean, it's very

62:18

>> somewhat secluded. It's it's unique.

62:20

It's growing, but it's growing in a

62:22

manner that it's very

62:24

uh to the traditions and which is nice

62:26

to see. It's not just, you know, crowing

62:29

out. Um,

62:32

so

62:32

>> I love it. I went skiing there for the

62:34

first time about 20 years ago. I rented

62:37

my it was the first time I drove a Ford

62:39

Expedition, which at the time I was

62:41

living in

62:42

>> either London or Berlin, I can't

62:44

remember. And I was yearning for an

62:46

American for a giant oversized American

62:49

truck. And so when I got there, the

62:52

first thing I rented was a big

62:54

expedition with the V8 under the hood.

62:56

And we drove out from Bosezeman to Big

62:58

Sky. And I can't I was blown away by the

63:00

skiing. It was amazing having been

63:02

skiing in Europe for so long and

63:04

fighting people in the lift crowded lift

63:06

lines. All of a sudden I was like, "Wow,

63:08

there is no lift line here." It was

63:10

insane.

63:11

>> No, there's there's nothing, right? It's

63:13

it's crazy. It I haven't been there

63:15

skiing in the winter yet, but what I

63:17

heard is like there is no Yeah, there's

63:20

really no no lines.

63:22

>> Yeah, it's incredible.

63:23

>> Probably a little bit more these days,

63:24

but it's still, you know, there's not

63:26

it's not a huge area. Plus, the

63:28

infrastructure for hotels is very

63:29

limited.

63:30

>> Yeah.

63:31

>> Well, Sam's working on that.

63:33

>> Yeah,

63:34

>> he's working on it. Someone's got to do

63:36

it.

63:37

>> Well, we keep telling him we said we we

63:39

need more rooms. These people, hurry up.

63:41

Hurry up.

63:42

>> Not everybody has a house at the

63:43

Yellowstone Club. You know,

63:45

>> some of us need other lodging.

63:47

[laughter]

63:49

>> All right, dude. Well, it's been so

63:50

great uh of you to share your time with

63:52

us, and I can't wait to come to some of

63:54

your events. I'm really looking forward.

63:56

>> No, please, please do. And uh come to

63:58

the next one. Everybody's welcome. U

64:01

tickets on for sale and yeah, would love

64:03

to see you.

64:04

>> Right on.

64:05

>> Thank you, Kai. We really appreciate it.

64:07

That does it for this week's show.

64:08

Remember to follow and subscribe to Hot

64:10

Pursuit on Apple, Spotify, and anywhere

64:12

else you listen. You can also send us

64:14

your comments. Email us at hot pursuit

64:17

[music] bloomberg.net.

64:19

And check out Hannah's columns and

64:20

stories on bloomberg.com and the

64:22

Bloomberg business app. Go there for car

64:24

reviews, events, and stories you won't

64:26

find anywhere else. Find it all at

64:28

bloomberg.com/pursuits/autos.

64:31

I'm Matt Miller. And I'm Hannah Elliot.

64:33

We'll be back in your podcast feed again

64:35

next [music] week.

Interactive Summary

In this episode of Hot Pursuit, hosts Hannah Elliot and Matt Miller discuss their personal car experiences, including the surprisingly satisfying BMW 540i and the high-performance, manual-transmission Cadillac CT5-V Blackwing. They later interview Kai Lerman, a former director of 'The Quail' motorsports gathering, who now works with Cross Harbor Capital on ambitious automotive projects, including the renovation of Willow Springs Raceway and collaborations with the Goodwood Estate to bring new, high-caliber enthusiast events to the United States.

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