Cody Schneider, co-founder and CEO of

Grafft. He is uh continually doing so

many things with AI agents,

go-to-market, etc. He is famous

>> He's cracked.

>> that distribution is even more important

than the product itself. He is cracked.

We must bring him inside of the show.

Everybody welcome the one and only Cody

Schneider of Grafft. Stand up, Cody.

Get inside this show.

>> He's got the Steve Jobs swag.

>> Let's go. How you doing?

>> Let's go. We're doing even better now

that you are here, Cody. And I have to

say you're looking very you're looking

very Jobs-esque, very Steve Jobs.

>> rock look, you know? I just only do when

I do public. It's like everybody always

in the comments just blows it up. It's

like Anyway, it [snorts] it's really

just engagement bait, but it always

works. It's hilarious.

>> You do a very very rock. That's true,

very Dwayne Johnson.

>> meme of him and it just like always

rips, which is hilarious. So, anyways.

>> Cody

>> What were you guys talking about before?

Is it people buying pallets from Walmart

and then flipping them on eBay?

>> E-commerce.

>> I have a founder friend who's doing

this. They just like raised money for

this in Seattle, but they

>> Seriously?

>> Their whole setup, it's really

interesting. They do like

they do it regionally, so they buy from

like a store and then they go I don't I

can't remember the company name right

now, otherwise I would share it, but uh

they basically like you have to drive up

and pick it up physically. And it just

turns into the like your car you you

know you drive your car in they

literally like you know whatever it is,

you know, a pressure washer they load it

in the back of the car and then you like

drive away. Absolutely crushing it. I

didn't realize like this was such a huge

problem for them like both for the

companies like just trying to offload

this inventory, but anyways, super

random, you know, tangential thing

that's related.

>> There's

>> Wow.

>> There's opportunity everywhere

>> Absolutely, man.

>> on the interwebs.

>> There's so many different ways to make

money.

>> So many different ways to make money. Uh

now, Cody, I have heard I have heard in

all of your um agent building, agent

mobilizing, man, I have heard that

there's uh something interesting on your

side going on with agents monitoring

every competitor ad library and such,

Facebook and and more. Is this Is this

the case, Cody?

>> Yeah, 100%. I mean, you're seeing this

more and more like we I mean, you guys

are in the industry, you know how this

functions, right? It's like if you look

at like Rise Superfoods as an example

right now, I think they have like 2,500

plus like ads that are live currently

across the platforms and they're just

like at scale deploying. It's in the

range, you know, 100 plus daily.

Um

>> Phew.

>> Uh this is becoming like really

important. Is So, when you think about

inventory that's available on an ad

platform, right? Like something we spend

a lot of time on of like, okay, what is

my total addressable market? I work in

the B2B space, so it's a little bit

different, right? But we're like, what

is my total addressable market? How do I

get in front of them, you know, across

all of the places that I'm trying to

market? Um and then like I need to think

about basically, how is everybody else

in the market positioning themselves?

And then where is it like red ocean? So,

like every company that's a beef tallow

company is saying these exact, you know,

three same things with their ads. Okay,

well, there's actually this these seven

other benefits that we can talk about

that nobody is talking about once we

actually pull all of the creative. So,

if we go and we just make creative for

those topics that people aren't like

competing in, what we'll see is that

ROAS will like increase, it'll become

cheaper on a CPA, etc. And it's largely

just like

mapping, right? Again, how is the market

communicating themselves? Like So, first

it just take a step back. How do you do

this? It's like, okay, what are the pain

points and the outcomes of the person

that I'm trying to sell to? Like what

are the pain points they have? What are

the outcomes that they want? And then

once I've identified that, we like how

we do this is we build a matrix, right?

Of like, here are all these emotional

triggers, here's these situations that

they could be in. So, like as an

example, like one that we did recently

was like um I took this restaurant over

from my dad and I'm afraid I'm going to

run it into the ground. That's an

emotional trigger, right?

>> Okay. [laughter]

>> Situation that they could be in is like,

oh, it's the Friday night rush. It is

the uh you know, what like it it's uh

the weekend and it's off. I know their

phone is ringing. I hear it ringing. I

don't want to answer it cuz I'm like

shutting down, you know, etc. Um and I

can make ads across all those different

variations of the matrix. So, imagine I

have like, you know, five different

emotional triggers and I have like 10

different situations. Like from that I

can create, you know, 15 different

concepts of ideas. When you map once you

created that

when you go and you pull the ad creative

that all of your competitors are

running, what you'll find is that if you

like, you know, put that to the matrix,

you'll find that certain parts of the

matrix are lit up. Like oh like only

these like, you know, only these cells

within the top left corner. Everybody's

talking about the product in the exact

same way, but there's really like, you

know, 10 different ways that I could

talk about this and then nobody is. And

so if I go make ad creative talking to

those pain points, [clears throat]

I'm actually going to be able to

outperform, you know, who I'm competing

against because I'm differentiating the

messaging to the same, you know, exact

customer, but like I you know, talking

about it in a different way. So,

anyways, I I think that that's something

that we're really excited about and

we're seeing like really great results

with. So, just like to pass that on.

Also just the scale that you have to do

this at now. I mean, we're at this like

the point where it's like every day, you

know, we are publishing for example for

one company it's like 20 or

it's five new ad sets, five new ads

within those ad sets every day. The ads

compete against each other over like a

two to three-day window. Losers

automatically turn get turned off. So,

the winners get left within that ad set

and then the winners at winning ad sets

are to a winners pool and then the

winners pool is competing against each

other for like the ad budget that's

available, right? So, it's almost a

different game than like historically

like I would like find an ad and I would

try to go and scale that. Like I would,

you know, how much like what is the the

ceiling that I'm going to? Now with

Indromena, again, I'm in the B2B space

so it's a little bit different. The game

that we're playing is like how much ad

creative can I just give the model

because it's almost like I I you know, I

had somebody else describe this where

it's like it's this one-to-one ad

algorithm, right? Where it's like it's

just going to go find this random person

that it can serve this ad to. And maybe

like, you know, that one person it's

going to cost $30 to get that lead from.

It's not going to find anybody else,

right?

>> Yeah.

>> But we can go like it's so cheap to make

that creative now that we can go and

just like feed basically Andromeda for

this. So, anyways, happy to answer any

questions about that or like how we're

actually doing that or like you know

technically, etc.

>> I I find that fascinating. I find that

fascinating. I'd love to know like how I

when you start talking spreadsheets, I

mean, Cody, my eyes just like I'm I'm my

face gets tired. When my face gets tired

>> I understand, yeah.

>> all of this is just like it's just code

under the hood, right? Like but for

example, if you're pulling your ad

libraries, like you can use Appify,

you're just like monitoring

the ad libraries of your competitors and

then have it where it's like a daily

cron job that's like Okay, go into that

you know, Facebook ads library, pulling

out the net new ad creative, it adds it

into the database of like what is the

active ads, and then from that you're

basically okay, like what are the core

concepts? Like you can have a vision

model watch the actual ad if it's a

video and be like, what is this? Like

explain [laughter] to me like what's

happening like you know, second by

second within this video. Okay, cool.

Like based off of this like now let's do

that for 10 different competitors and

then from that aggregate, okay, this is

how this is the things that these are

the larger trends that we're seeing,

right? Oh, for some reason claymation

ads are now going viral within

supplements that are for, you know,

women's health, okay. Let's let's can we

go and create make ad creative using

seed dancing that as well, right? Etc.

Um,

but yeah, and then I mean

this isn't like a person

doing this, right? [laughter]

This is just this is just software. Like

what the [ __ ] is an agent, you know, to

be

>> Yeah. I Yeah, what Yeah, what is it? I

mean, it's it's software, right?

>> software under the hood. It's a software

with a thinking loop and some type of

data like feedback, right? And like

that's all it is. It's like cool, like

it's an app when you think about a media

buyer, like what are they doing, right?

They have like an algorithm that's in

their head of like, okay, I'm publishing

new creative, I'm looking at what's

working. I'm like doubling or I'm

removing the losers and I'm doubling

down on the winners. That can be like

turned into code now. Like but what do

you need to accomplish that? You have to

have a data stream and you basically

have to have like an agent that can like

think on top of that data and then the

ability to make new ad creative. You If

you've solved all of that, you can just

have this engine that's like running

media buying now. And this is like where

this is all headed, right? And so

anyway, I I I think with all that said

though, let's take a step back. Like the

real opportunity I think is that you can

now identify like what are all the ways

that I could talk about this? What are

all the ways my competitors are talking

about this? What are the ways that they

aren't that they should that I should

be? Let me go play in that blue ocean

space and like I this is just like you

with hypothetically cloud code, you

know, figuring this out. Totally

possible. So.

>> That's juicy.

>> I think this is so important because I

think a lot of people are the smaller

players within our space not realizing

that they're going against behemoths. We

talked about IM 8, you know, raising not

raising but getting a billion dollars of

cap that they can basically deploy

against ads. And so if you're running

the same exact thesis for ads as IM 8

and you're trying to compete with them,

and you're you're like that doesn't even

work at all because

they're going to win. They're going to

win nine to 10 times out of 10. You

don't have the capital to keep up with

them. But if you zig when they zag and

you're talking about completely other

things, that's a way to compete with

them, not not capital to capital. It is

just angle to angle. I love this I love

this concept so much.

>> information is out there too. I think

this the challenge is like historically

to go and collect all this would be I

mean you'd literally pay.

Oh my god.

Yeah, it'd be insane, right? Like you

got you You both know what this actually

takes to do. In in contrast now it's

like I can just have an agent go for

like 12 hours straight just read Reddit,

aggregate all of [laughter] the

information for all the different

situations that people are in.

Um you know, both [laughter] good and

bad like right?

>> Both good and bad.

>> But then from that I can then basically

again map out this persona and like this

is how I think about Andromeda more and

more is like I am trying to map out this

emotional trigger plus a situation that

they're in and that situation is like

I'm using language that they wrote that

resonates with them, right?

And from that I can like you know,

really clearly see like there's only so

many ways that I can talk about beef

tallow, right? But like maybe you know,

people

are spending less time talking about it

as like an eczema solution or whatever,

right? Okay, cool. Then you should spend

your you should spend your time there in

contrast to like oh, here's this like

you know, it's it's replacing what

people do with like Vaseline for

slugging, right? Or whatever.

>> [laughter]

>> Yeah.

>> So anyway, yeah. But

again I the scale the volume of the the

creative that you can read This is where

this is all going is like and I mean

we're spending so much time trying to

figure this out of like how can I employ

seed dance to like at scale make

creative that feels cinematic that feels

like you know, these Pixar ads rip

across the board

by

any industry any category etc. And I I

don't think we're there yet like but

we're close and we're probably like six

weeks away to where it's like you're

just going to like plug into

this ad machine and it just starts

creating ad creative, right? And like

you know, you can have that

automatically upload to Facebook. Now

the problem becomes understanding like

if I'm publishing 10,000 ads a month,

what the [ __ ] is working? Like that's

going to be the hardest part of this,

right? So anyway.

>> Well Cody, it seems to me. I'd love your

take on this. I mean it seems to me like

Zuck wants to build this inherently

inside of Meta. It's like we can make

your ads, we can run your ads, you just

tell us a CPA and who you want and like

we'll go make it happen. I I I um

I genuinely like don't really trust them

to do that.

>> [laughter]

>> I JUST DON'T.

I JUST DON'T.

>> HIRED US, RIGHT? Cuz like how many times

have you gotten on a call with like a

Google Ads specialist and they're just

like, "You should increase budget." And

it's like, "That's not what I'm here to

do, right?"

>> [laughter]

>> Thanks for the advice. Really appreciate

the advice.

>> Totally. And like also like when you

think about like what they're probably

training off is it's to the average,

right? And like what we're advocating

for here, what we're actually talking

about is like I don't want the average.

I don't want like what all my

competitors are doing. I'm trying to

look for like what are the outliers

because that's with the better place to

allocate the limited resources I have,

time, money, mental energy, right? Um

and so I think, you know, for the app

I was talking to I was at a dinner in

San Francisco recently and this guy was

saying like, you know, when they

initially built like the self-service

like Facebook Ads platform, a lot of it

was just like we're just trying to get

to like very normie like the boost a

post, you know, that that boost a post.

The very normie SMB owner. Like there

was just so much money that they could

like basically accumulate from that. And

they have no idea what the what is the

actual outcome, what does this actually

do, but [ __ ] like 10,000 people in my

geography saw it, that's awesome.

>> Yep.

>> Um but I think that the

like for the average person, probably

solves it. You're an HVAC company, so

you're like, "I hate my agency. Like I

despise them, you know? Like all they

do, you know,

they just lie to me, full stop, right?

Like they're not actually like giving me

the real information, they're not

delivering." You're telling me that I

can just plug into Facebook and I'm

like, "Cool. Here's this form that I

want people to complete. Go find me

people that like, you know, do my get me

leads for my tree trimming business,

right?" And it like makes it a creative

that solves that. I think that that for,

you know, again, the SMB makes a lot of

sense. But now it's like you want to

compete in the top 1% or, you know, top

10%. The only way to create And this is

with all the AI like generate

AI is just a tool that is like utilized

by the person that or that, you know,

the the the strategy that's behind it,

right? Like if I say, go write me a blog

post about X, right? Like it's going to

write to the average of the bell curve,

it's going to be terrible, it's going to

be super vague. In contrast, if I'm

like, hey, here's 10 podcasts from

experts talking about this specific

topic, right? Um

for example, like hotel marketing in

2026, go write me a piece of content

based off of the source material that I

provided you, the outcome that you're

going to get from that is going to be,

you know, top 1% because I I created

this walled garden that it has to think

in, and I gave it source material for

It's the same idea here, right? Like of

like, what is a good ad for like me to

be able to like be publishing or me to

publish to it the the channel, I have to

basically like context-oriented,

like this is this is the scope. Like

this I'm pointing you in the direction

of what actually Now, I can give it

leeway within that, right? where it's

like, okay, yeah, we're going to go

generate 100 different like, you know,

static variations based off of these

different persona like maps that we're

going after and these different, you

know, these pain points, these outcomes

that they want. But it's still very

specific to like, this is what I know

Like I'm still giving it the the

direction. This is what north looks

like. You can go northwest, you can go

northeast, I don't care, but you have to

go north in some capacity. So.

>> Cody, oh, go ahead, Kyle. Go ahead.

>> I was just going to say, Cody, I would

love to shift gears into what you've

been talking about with TikTok real

farms because I am

>> [laughter]

>> so insanely fascinated by this. I and I

will say I will say selfishly, I have

tried to crack this. I was unable to

crack it for me personally. I I think

there's something there. I would love

for your take on this because I think

it's

>> Yeah, yeah, yeah. I'm happy and I'm not

an expert on this. There's way better

people than like I have friends that

this is all they do and like they're

incredible, right? But um so, what a

TikTok real farm is, it's basically like

imagine literally an Android phone that

is in a warehouse in Brooklyn that has

like an eSIM that's separated and

they're getting a local like IP address

and they like have like they're like

doom scrolling on this phone to make it

look like it's a real person, right?

So company like our partner that we use

we love them double speed AI they're

great. Um

>> You use them?

>> Yeah, we use double speed. They're

awesome. We've been super satisfied with

the results and the like what we've seen

and their team has been just great

partner. Um but the what it ends up

looking like

is in practice they basically like they

manage this like infrastructure for you.

Um I think it's like $100 per account

per month or don't quote me on that.

And we've got 10 accounts and it's I

think it's like $1,500 is what we pay

per. Basically what the math comes out

to is like if you're doing

about a thousand or 500 to a thousand

dollar or sorry 500 to a thousand views

per video across like 10 accounts that

you have over a month the CPM on that

ends up being about two to three

dollars.

>> That's nice.

>> on Tik Tok is like you know in the range

of $10 right? When you just like are

just doing like ads to the general

audience. So What what the what it ends

up looking like that's that's the whole

arbitrage here is you're basically

getting cheaper costs on impressions on

one of these platforms. You can do this

on like Instagram as well there's like

less sophisticated providers Tik Tok is

where like majority of people spend the

time. What the media so how this

actually functions like double speed has

these accounts they give you an API and

then we use the nano banana to make

slideshows where it's like literally

like

>> Slideshows baby.

>> Exactly. So it's like super cheap. We're

not doing videos for this. We tried

videos it doesn't work as effectively

just like slideshows always work.

The tricky part is finding a format that

is already working that you're then

going and replicating. And so this is

where you have to go and do this

research. You can just brain rot

yourself like go to Tik Tok and like

scroll within your category you're going

to find like what's working and then

pull out those winners and then turn

that into a repeatable format. Or you

can use a tool like one of them's

Viralo it's like v i r l o

they have an API that enables you to go

it like with Claude code and you can

basically be like hey I'm in the beauty

category show me all the like viral

posts in the last 7 days and it's going

to like bring up it it has this huge

database like a repository. Gives you

that source material.

So once you make these

slideshow images the actual like

tactical pieces is like you have some

type of hook like imagine day in the

life of a corporate girly and then it

like it's like sliding them through

them.

>> Yeah.

>> What new like their day in New York

looks like you include the product

within the slideshow. Like as a natural

like part of it and then you can also

include that you know in the for example

the the caption of of the the thing the

the the actual like account you just

like make it look like a normal person.

>> [laughter]

>> Not that it's like branded whatsoever

it's just

>> Yeah.

>> And every I mean if you I guarantee you

guys like

I would not be shocked I have all the

internet is fake right like I'm I'm in

problem with this.

>> Your dead internet theory.

>> I am I'm 100% it's already done like

it's it's game over.

>> It's over.

>> It I don't know if there's a way to just

there isn't a way to beat it

I mean at the end of the day it just

comes into like your

we're just hunting for impressions right

like I'm just like looking for like what

is the way to get in front of my target

customer as cheaply as I can to create

the outcome that I'm looking for. But

anyways yeah when you do that at scale

though like the master is crazy right so

it's like okay 10 accounts you know if I

can get whatever 300 to 500,000 views a

month from those like if I scale that up

to 100 accounts if I scale that up to

1000 what does that look like and when

you see um

like in if you see a

like a musical artist like come out of

nowhere

and why are they all over social this is

how this is happening.

>> Yeah.

>> If you see like a brand come out of

nowhere and it's like all over social

this is how it's happening.

If you see you know kind of universally

this is like the tactic that's that's

this is how discovery happens for new

products so it's a great way to do like

brands uh

like build like brand notoriety or

authority and just like also like brand

just like do they does it do they do

they have brand recognition etc. of like

you know what you're trying to build?

It's not very tactical like it's not

very bottom of funnel. Like again, I'm

B2B we don't like we don't see any crazy

results from it, but it's like we use it

as like a again, we're trying to build

brand within this category for a

specific customer that we're selling to

etc. Um there's just like another way to

show up in front of them. For e-comm you

can get this to work though where it's

like cool, here's this literally the

supplements that I take on slide three

hits next when I when I take my when I

drink my matcha I also take this, right?

And like that is like a part of like

that sales process. Um then again, the

it's just very hard to track attributed

like

this is like why it's we we don't do it

a lot of it or like why we see people

not wanting to do it. Hard to track on

an attribution side. Um you have to

think about it in the aggregate. People

are always hunting for like outliers.

Like that's not the game that you're

playing here. You're playing more of

like I'm getting you know if the average

views again can be a thousand per video

like a thousand per slide show, awesome.

Like we've we've we've accomplished

again like what that you you know

hitting the CPM number that we're trying

to to to come to from a price

standpoint. So

>> I I

you know in in D2C and e-comm like

people are spending gobs of money per

month.

>> gobs

>> gobs of money

>> gobs

>> What is what is like fifteen hundred

bucks for a two to three dollar CPM?

That's like crazy.

>> And Chris we we had Ryan Beltran CEO of

Original Grain on the show and he said

specifically yesterday he said

impressions matter. Impressions matter.

I cannot quantify it to my brand. It's

not something I can like tie back into a

conversion and blah blah blah. He's

running a a multi multi million dollar

watch brand and he is saying impressions

matter. At the end of the day

impressions matter for my brand.

>> I think it's just I mean you can see it

too, right? Like you can see it in the

branded search. That's the only like you

know trailing indicator where it's like

you can go to Google search console and

you can be like our branded search is up

month over month. Like what does this

look like? Or we had a viral video. This

happens all the time. It's like we have

a banger day, and like do we see

impressions go up? Like branded search

impressions increase, and branded clicks

increase? Absolutely. Always like you

can you can absolutely quantify it.

Tying that all together though, like

what is my ROAS? What is my number?

There's no way like you're going to

actually do that. People are trying to

solve this. I I've been in this game for

like

10 years.

>> [laughter]

>> Everybody has told me they're going to

solve this over my entire career. It's

never been solved. [laughter] It's not

going to be solved anyways.

>> For For that like banger video that

you're talking about, that quote-unquote

like viral run, is it the same form Like

are you talking about like a a slideshow

video that pops off? And then if so,

like what would you consider that to be

a Okay, we got a viral one on our hands.

Is it like a hundred? Like a hundred K

impressions?

>> It's an outlier that's like 5x or 10x

what the average is. Um

>> Got it.

>> Like So, for example, like this is a

strategy, right? It's these like TikTok

real farms. Another strategy is I put

creators on payroll. Like I use

something like a lot of people are

starting to use slideshow. I haven't

used it personally. I don't know how it

functions, but how I've ever done this

is like I go and I

scrape 20,000 creators in beauty, and I

cold email them, and I'm like, "Hey, uh

I want you to do a video per day across

Facebook or sorry, across uh Instagram

Reels, YouTube Shorts, and TikTok. Uh

we'll pay you whatever, you know, 900 a

month for that."

>> Yeah.

>> And then I go and I get 20 different

creators. They're all making a video per

day, so I have 20 videos per day going

out. And then I'm They're basically

hunting for viral formats.

As soon as I see a viral format, then I

roll that out to the whole all the

creators that are within my like cohort,

right? So, it's like I'm But that that

same idea, like this is how this can

work together is like, "Cool, I found a

viral format. I now take that and I

apply that to the TikTok real farms."

And maybe they don't perform as well as

the actual like original. Like but even

if it's only whatever, you know, if it's

10% of a hundred Say your average, you

you views per video or per slideshow is

a a thousand. And that video did a

million, and you only get, you know,

10,000 on the TikTok real farm in

comparison to the million that it did.

Um, it's still, like, that's still an

outlier. There's still a way to double

down on that. So, it can work in tandem

together, but it typically is like one

direction, like where it's like, I have

the creator identified, that human

identifies the format, and then I'm

rolling that out to like this this real

farm. Um, this is in contrast to, like,

that's creator marketing, right? This is

totally in contrast to influencer

marketing. Which is its own animal,

which is like, this person has like, you

know, incredible reach, and also like,

they have trust and notoriety that's

built into them.

>> Yeah.

>> And that's its own game, right? And a

lot of the time that's for brand, like,

you're building brands, right? Like, for

example, why did, you know, Meta Ray-Ban

like just work with Kylie Jenner, right?

It's like to elevate the brand identity.

>> Yeah. Yeah.

>> Um, and that there's that's that can,

you know, strategically fit into it, but

it just depends on like what you're

trying to do. Like, are you, is this

transactional, or is this like more

again, like, am I going for impressions?

Am I going for that brand affinity? Cuz

we know that branded search happens, we

just don't know when. Like, it's the

only, like, impressions are the way that

you influence word of mouth, right? And

and then the the example I always come

back to, like, I had a I had a boss who

said this to me, he's like, why do you

think that like accident lawyers buy

every billboard in a city, you know, a

tier two, tier three city? Like, do you

think it's not working? Like, do you

think it that they're buying billboards

cuz it's not [laughter] working? They're

always buying billboards, so like,

something is obviously happening, and

this is like why Frank Wright is like

getting all the leads [laughter] for

accident lawyers in like, you know,

whatever Tuscaloosa. So.

>> Yeah. Yeah.

>> Something's working.

>> Something's working.

>> That's why they're doing it.

>> That's so funny.

>> Cody, I you've always got so much sauce.

>> Sauce. You're dropping sauce all the

time.

>> And but here's here's the thing. Here's

the thing. Like, I I have never really

like fully got my hands around grafft.

But bro, YOU CAN DEPLOY AI AGENTS WITH

GRAFFT. LIKE, THAT IS THIS IS LIKE THE

THING. I MEAN LIKE

IS THIS am I the only one who's shocked?

I mean I've maybe I should have known

this but like you can do you can do the

stuff that you're saying with Graft.

>> I so we initially started out as like

data pipeline and warehouse tool and

then like that's what I was told it was.

Yeah. Totally and we knew agents were

coming on some horizon and like we were

going to build marketing agents and

sales agents and like fit into that

space. We only work with B2B right now

just like that's largely just

where we have expertise and like where

we're seeing the like the adoption of

this make the most sense. Long term we

totally see this working for e-com which

is again like you're trying you're uh

you know you're a brand that's trying to

compete against like Rise right? Yeah.

How are you going to compete against

them? Like okay well this is you're

going to have to have agents that are

being functioning as like media buyers

and also like production like media

production you know for ads and voice

right? But anyway yeah so what we build

is basically data pipeline data

warehouse and then also the

infrastructure to deploy the agents onto

and then also the infrastructure to

deploy artifacts too. Say you wanted to

make a reporting dashboard. So an

example of this is like so how we

function right now is we basically for

to plan engineer and we do this work for

company. They're like I just most

companies are like I just want to buy

the outcomes. I don't care how it

happens. That's where we fit into this.

Long term where this all evolves to is

basically like you're in cloud code and

you build some type of system that's

like running your Facebook ads for you

automatically and you're like damn I

wish I could deploy this into a cloud

that like has access to my live you know

Facebook ads data Google Analytics data

my like Shopify data that's all in a

single place.

That's basically the infrastructure that

we're building that enables you to just

like one stop shop you know deploy that

out. So anyway yeah that's the product

and why we're helping companies right

now. But

>> That's incredible.

>> We could talk about agents all day

though. I know we're coming up on time

but it's it's crazy man. Like if you we

had this conversation 6 months ago I'd

have been like agents are [ __ ] and

[laughter]

now I'm just full stop I don't know

where the the boundary the only boundary

we found so far like on our side is long

form video editing. Um

>> Okay.

>> Everything else like if a human can do

it on a computer,

um we can almost get, you know, we can

basically get an agent to do it at this

point. Um

>> I

>> This is an example like we have we're

probably launching launching in the

range of like 10,000 to 15,000 ads a

month across all the companies that

we're working with.

>> Wow.

>> You know, in the aggregate. Across

Facebook ads, we understand what the ad

is, how it's doing, how does it fit in

the persona, what's actually working,

and then there's like a learning loop on

top of that. Like the volume is

unfathomable, but sorry, go ahead.

>> So you would say still that your the

bottleneck here is running up against a

very, very long form video that needs to

be edited?

>> For sure.

>> Say like a a two-hour live stream show

about e-commerce and one of those.

>> [laughter]

>> Absolutely. There are solutions that are

coming, and I think they're like really

close.

>> Um yeah.

>> Next six months I think we're going to

be in a place that the challenges that

you have to have So the things that you

have to solve you is you have to do a

word-by-word transcription

of like what's being said within it, and

then you have to like the agent has to

understand like frame by frame what is

happening.

>> Yeah.

>> And it's just expensive, right? You can

do this. It's just very expensive, and

it doesn't make sense. It's cheaper to

go and, you know, hire a homie out of

the Philippines for

1,600 a month, and they're just like

heads down basically, you know.

>> Yeah.

>> Like

pumping this out with

automations within Adobe Premiere,

right? Um

>> Yeah.

>> But it'll get to that place where it's

like cool, vision's got cheap enough,

like transcription is already cheap

enough. It's largely just that vision

piece of like understanding what's

happening in the video and like like

being able to stitch that together. Um

Once that's solved, it's like this is

done. Like that's

I mean then there's all this is like

what does B-roll look like and those

pieces, but I think there's I mean we

we're working with a company right now

that is like solving a lot of this

motion graphic stuff, and I'm like,

"Dude, this is insane." Like you're just

like giving it random

I I mean honestly, for your audience

it's probably great. It's the the

company's called Styleframe AI.

>> Um

>> Styleframe

>> You give it a key frame. So for example,

it's like here's four like key frames

of the

like I want an animation to occur. So

for say for example, like I think one of

the ones they have on their home page is

like I'm trying to make like like a

watch like a motion graphic for a watch

like that's like cinematic almost feels

like an Apple like style, right? You can

do that within their platform. Like it's

it's ridiculous like what is possible

and what's like on the forefront. So

anyways, yeah, just another nugget for

you guys. Again, if you're

like trying to build that type of

creative that feels incredibly like, you

know, cinematic polish, right? This this

there's there's tooling out there now

that that is actually possible to do.

This is pretty incredible.

>> Cody Schneider, man. Wow.

>> Let's go.

>> Love you guys. Love being here.

>> Hey, hey, everybody watch how far you've

come to. I've been like just you know,

in the

>> You've been along the ride, bro.

>> Awesome, yo. It's so

>> You've been along the ride, man. I I

think everybody needs to go to graft.com

B2B go talk with Cody. Cody, I think of

you as like Mr. GPM. I mean to me you're

Mr. Go to Market.

And anybody who wants that and wants to

get forward deployed

>> [laughter]

>> in the AI age should go and do that.

Brother, we appreciate you.

>> right now that are like trying to figure

out how they do their like wholesale

motion.

And like if that's interesting to you

guys, you know, anybody that's listening

we're all trying to discover that,

right? And like

build basically the system to accomplish

that where you're like, yo, I'm trying

to get into every boutique in

for example, the south eastern part of

the United States. So how do we go and

create a system around that? That's

something that's totally possible. So

reach out if that's in your wheelhouse

and you're trying to accomplish that.

>> Jack, we need to clip that and then we

need to put it [laughter] out for

everybody in CPG especially.

Oh my gosh. Cody, we appreciate you.

Cheers, man. Thank you, brother. Look

forward to having you back. Wow.