One thing that is,

uh, acutely different with this

generation is they are experiencing a

crisis of loneliness. Uh, they grew up

during a pandemic, their peak dating

years in their late teens and early 20s,

they didn't experience that. They were

in lockdown. And those are years for

figuring out who you are, what you like,

who you want to be with, how to flirt,

kind of all of that. So, without that,

you know, paired with the fact that

they're spending a thousand less hours

in person with others than two decades

before them of the same age. That's two

plus hours per day spent literally on a

phone, most likely, in isolation. So,

the core ability to walk up to a

stranger and say hi, you know, that

confidence and that resilience to work

your way through that just doesn't

really exist.