Nasdaq CEO Reveals the Next Era Of The Stock Market - Adena Friedman | All-In Summit
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Over the last year to date, up 14%. Over
the last year, NASDAQ shares up 40%.
Over the 5-year period, more than
doubled, up over 100%. You've been on a
real tear.
>> She is often on the list of not just the
most influential women in finance, but
just the most influential. Adena
transformed NASDAQ into a global tech
powerhouse. Adena is a dealmaker at her
core. NASDAQ is in the business of
deals.
>> We are here to advance economic progress
for all.
Ladies and gentlemen, please welcome
NASDAQ CEO Adena Freriedman.
[Music]
>> Welcome.
>> Hey Jason, how are you?
>> Thanks for coming. How are you?
>> Hi. It's great to see you. Hey,
>> great. It's great to be here.
>> Welcome. Thanks for coming out.
>> What a day you've been having.
>> Yeah. So, you caught some of the action
earlier today, right?
>> I did. I did. I've been watching from
behind the scenes. It's been amazing to
watch. You've been hanging backstage.
Did you have a favorite moment or
speaker?
>> Oh, I I I never like to pick favorites
at NASDAQ. We don't pick favorites. Um
uh we have great companies, but
obviously Rene is a wonderful NASDAQ
listed company that and I've gotten to
know it very well with ARM. So, I would
say always have great conversations.
>> But you know, sorry, but NASDAQ's more
than a market. I think I wanted to start
with this real important question
because when when we were talking, I
didn't realize that NASDAQ was more than
just the NASDAQ market that we all know.
Maybe just for the for the audience you
could just share a little bit more about
the broader business.
>> Sure. Thank you. Well, so first of all,
we are really proud of our foundation as
a market. But as we started to grow and
expand the business, first of all, you
know, when I became CEO, we had about
two and a half million billion dollars
in revenue. Today or as of the end of
last year, we had a little over $2.5
billion dollars of IBIDA. So, we've
grown and expanded the business quite
dramatically. And how we've done that is
taking our core as a market and saying,
what more can we do for our clients? So
we are an architect of modern markets.
We provide our technology to our 17
markets and we sell it to 135 other
markets around the world. So market
infrastructure is our business and we do
that globally. Then the second is really
being powering that innovation economy
like companies like Renee you know ARM
and other great companies. So uh we've
expanded that. So, our index business
now has about $700 billion of assets
under management that are tied to those
great innovators in addition to creating
better abilities for companies to
navigate the public markets and
investors to find cu find investments.
>> And you had a big announcement today.
And then the third is is also building
trust in across the financial system.
And that is anti-inancial crime
technology, market surveillance
technology, other technologies that the
banking industry and the and the broker
dealer industry really need to manage
their lives in the markets. And you're
right, we had a big invest we had a big
um a big announcement today
>> which almost Vlad foreshadowed before
you actually.
>> Yeah. And and actually it goes right
back to that first pillar being, you
know, being the architect of modern
life.
>> Tell people what
>> You think we should? Yeah. Yeah. Okay.
So uh so this morning we announced that
um we're going to be bringing
tokenization into our markets. So making
sure that equities are tokenized and
traded on market in the markets not in a
side a side sleeve but actually in the
the core markets.
>> So the eventual goal or is it today 24x7
365 equities just let it rip constantly.
>> I mean I think we are all moving in that
direction. We announced several months
ago that we're moving to 245. So we're
moving that way. So Saturday and Sunday
not
>> not not for equities yet. I think that
you know we have to we're walking before
we run u but I think that getting to 245
is a major advancement for the US
equities markets. And then on top of
that now with tokenization if we can
introduce that also into the markets it
allows us to really think about
streamlining the post trade processing
bringing and modernizing elements of the
markets that have a lot of friction. You
know we we are hyper resilient and we're
hyperscaled. You know, we manage like
today we had 95 billion messages come
into our systems today and we had a
median, you know, return time of 20
micros on from order to trade. We handle
like 3 million messages a second. It's
hugely scaled. But then at the same
time, you know, once that trade occurs,
there's a different process. And the
post trade process as we know is an area
where tokenization really shines and
really cutting down the friction
managing capital flows across the global
ecosystem and really bringing that
capability into the market is going to
be the next.
>> Get your reaction to this. You know
there's this very famous curve which is
like you get this early font of insanity
and then there's the trough of
disillusionment and then you grow
through and it's is it does it seem like
crypto is actually a blockchain? It's
just it's finally real. It's like
there's real companies doing real
things, stable coins, what Sachs did
with the Genius Act. It's
>> Well, I I actually want to point to that
because, you know, honestly, having
regulators who want to to work on
bringing it into the mainstream and want
to create the rules of the road is such
a refreshing thing because I think that
it allows us all to understand how we
can operate within a world where there
are tenants of investor protection. the
technology is going to have things we
can and can't do, but also being forward
thinking and forward-leaning in how the
technology is going to be applied is
going to be critical. So, we're very
excited about the fact that we finally
have this convergence of regulatory of
regulation between the traditional
markets, the digital markets. How do we
bring it all together to frankly advance
all markets and we're very very excited
about that.
And and I don't mean this to be glib or
anything, but wasn't there like a
concept around the markets having an end
of the day at 4:00, allowing people to
have a life and to sleep and to not have
this anxiety? Are we all going to live
in a world where we have to check our
stocks at 2 in the morning or some crazy
event happens in the world, god forbid,
a terrorist attack or a hack or
something, and now we've all got to wake
up at 3:00 in the morning and decide, do
we trade or not? Was that the resistance
to this? And then how do you justify it?
Like, hey, it's going to be worth the
fact that none of us are ever going to
sleep again.
>> Yeah. So, so I think first of all, I've
been at I started at NASDAQ in 1993, and
back in the '9s, we had a vision to go
to 247 markets, and we just couldn't
achieve it both technologically, it
wasn't the technology wasn't there to do
it, but also regulatory. And and part of
a big part of that was that resistance
from the industry saying, I like to be
able to finish my day and go home. And
actually we need those points in the
day. I mean the market open and the
market close will continue to exist in a
world of 245 markets. But you'll have
like a US trading day and you'll have
non- US trading day. And so and we
already our systems turn on at 4 and
they turn off at 8:00 at night. 4 in the
morning 8:00. Trading occurs during that
entire period of time. But the official
trading days of the United States are
9:34. I don't anticipate that changing
because we have to have those moments
for like the navs to be set for mutual
funds and things like that but have
allowing the entire world to trade these
securities. I mean we have the NASDAQ
itself we have the top seven companies
in the world listed on NASDAQ. Those
companies are global investors have
global interests. The NASDAQ 100's one
of the most traded products in the
world. The futures trade 245. So why
shouldn't the underlying? So that's how
we look at those non- US trading hours
and then the trading hours and trying to
find that confluence and wait a little
bit.
>> There's a lot of um hand ringing about
the number of companies that have gone
public. The weight of being a public
company, the stay private longer moment.
Took Uber 11 long years. Stripe is
private now close to 15 years. SpaceX.
So and and we have some folks who maybe
think things should run differently. We
had Spotify go uh public in a direct
listing. You have Chimath experimenting
with spaxs. What should the IPO market
look like? And how can we make it now
that we have a government that's maybe a
little more engaged, let's say, and less
napping as administration? How should
the IPO market change and that process
change to encourage people to maybe not
stay private so long? Because all the
gains are being captured by the elites,
by the qualified purchasers, the
accredited investors can barely get in
and let alone the public. By the time
the public gets in, it does feel like,
oh, I'm getting into Instacart and it's
going to go sideways for a year or two
or three.
>> Yeah. So I mean first of all I think
it's really good to remind all of our
you know all of us why the public
markets are so important for the
economy. Um when a company goes public
they get access to billions of investors
and every citizen in this country gets a
chance to become an owner in the
economy. And when we look at just the
performance of the NASDAQ 100 over 40
years of its existence the average
return on the NASDAQ 100 over those 40
years is a 14.25% annual return. So
that's double the broader market.
>> It's an incredible return
>> if if if com you know if individuals
have access to these great companies as
you know I saw your your pod a few weeks
ago showing the performance of the
public markets. It's it's such an
important part of our economy to engage
the population in the economy and the
growth of the economy and the success of
the economy. So I've always believed in
the balance between public and private
markets. I think there are reasons for
them both to thrive and be great great
for everyone. But the public market
experience has become this massive you
know burden and I think that we call it
like you have to cross the Rubicon to
become public and it's become very
daunting for com for CEOs and companies
to to take that decision. So we have
talked very closely with the SEC and
others about what can we do to lighten
the load to make it so that it's not
such a huge change. We've t we've
advocated for changes in disclosure
reforms, proxy reform, litigation
reform, all of those things. There's
such a different existence. It shouldn't
be so different.
>> Does the burden actually improve the
quality of the companies that are
public? Does it improve the fraud rates?
Does it
>> It's a good question. And I actually do
think that you will find that there is
really good valid reasons for certain
disclosures. I think disclosure is a
cleansing, you know, as a as a cleansing
event. Um but and so having the respon
but there's so they have to disclose so
much more than that's actually necessary
for an investor to make a smart
investment decision.
>> Let's strip that away and get back to
the core disclosures and then offering
different ways to actually enter the
public markets. We think the direct
listing and we've actually worked
closely with Bill and others on a direct
listing with a capital raise like why
not have that? We have that ability
today. Um and so and then spaxs are
another another avenue to public
markets. ICOs over time. We'd like to
kind of bring that as a that to me is
frankly a direct listing, a tokenized
direct listing. So, how do we bring all
those capabilities into the markets and
make them available and make these
companies feel like it's exciting?
>> That requires the SC hold just sort of
one followup if I may. That requires the
SEC to take a a little bit more risk and
they seem like an organization that is
incredibly riskoff and you know very
conservative in their approach. Did they
need to change their approach to be a
little bit more forwardinking in your
mind?
>> Well, I first of all, I would say that
um Chair Atkins is my first meeting with
him was just amazing. He's great. Um you
know, he is forward-leaning. He wants to
create change. He wants to make IPOs
great again.
>> He wants to to really support the public
markets while also, frankly, looking at
elements of the market structure in the
established markets and saying, does
this all need to exist? Because there's
a lot of there's a lot of that, too. And
then also really embracing the crypto
ecosystem to say what elements of this
could be brought in that regulatory
convergence is real.
>> You know, how can we create a a
regulatory road for crypto markets? How
can we actually create a regulatory road
for tokenized securities markets? How do
those things kind of converge? Can I can
I ask you he's a he's a great I mean I
would say he's off to a great start.
outside of the equity markets, the
biggest liquid pools that are trading
right now, whether it's the actual
tokens or pers or what have you or the
crypto markets themselves, it would seem
relatively logical that um you guys or
others would want to play in that game.
And um why don't you?
>> Yeah, I mean yeah, I think what's held
us back is the lack of regulatory
clarity. I I say that NASDAQ is really
good at operating regulated markets and
so you ask us to go into a completely
unregulated space that's a pretty
different existence. The risk tolerance
is much higher. Um we want to make I
mean we are always investor protection
first always. So how do we make sure
that we create the right structure with
fairness and equality for for investors
while also being really big innovators?
You know we've moved our markets to
cloud. We've kind of really brought
forth a lot of modern technology into
markets, but we also operate best when
we have the rules of the road. What's
happening now in Washington is the
potential for rules of the road. And
that gives us an opportunity to
participate in a market that has not
been available to us.
>> And is that something that if the
federal government just creates that
clarity, you know, you could compete
with Coinbase, you can compete with
Binance, you can compete with OKX, you
can compete with the decentralized. I I
would say that what we would want to do
is really work with our institutional
clients because they also have not been
able or willing to play in the markets.
Their risk tolerance is we have a
similar profile.
>> So if we can actually bring the
institutional ecosystem into crypto
assets, we bring tokenization into
securities assets. That's a really
interesting way for us to play a role in
in really helping evolve these markets
and and bring them to the mainstream.
And whether you know I many flowers will
bloom in that in that ecosystem. you you
today all of your markets are equities.
These are securities that have secured
interest in in an underlying business
asset. There's a business that's buying
and selling stuff and has employees and
does stuff.
>> But much of what we see the volume today
in prediction markets, in crypto
markets, there aren't underlyings. These
are there's there's a there's a point of
view on some value of, for example, in
the prediction markets an event. And
historically, you'd have to figure out a
way to play that event with some equity
trade. Does that do the prediction
markets actually kind of create a new
way to express investment pieces that
are kind of going to perhaps be a
superset of the way we trade equities or
are these just fundamentally different
that owning an interest in a business is
different than having a point of view on
a thesis?
>> I mean, I have to say the options
markets are as much a prediction market
as uh as the other prediction markets.
So we own and operate the largest
options marketplace in the United
States. Um and so we are really you know
we're very engaged in looking at how do
you think about you you are making a
decision as to the direction of travel
in an in an underlying equity but you're
not actually trading in the underlying
equity. So options are I think a great
reflection of a prediction market. The
difference though is that in a
prediction market it's a binary yes no
versus an option market you're laying
you're layering in your bets across
multiple price points and different
durations. There's by the way a million
and a half strikes in the in the options
markets today. But so it's I think that
in in some ways the prediction markets
make these types of um these types of
bets you know more accessible to more
people because the options markets are
quite complex. prediction markets are a
little bit more simple. So there is an
opportunity and I I think it's also good
that the SEC and the CFTC by are joining
forces to think about these markets much
more comprehensively because if we can
bring that regatory paradigm across the
markets and make more more of these kind
of asset classes more accessible. I
think that's good for everyone.
>> Maybe you could talk about private uh
markets and the secondary sales that are
occurring. There's an SPV boom. We heard
um uh Vlad talk earlier today about
tokenizing open AI and SpaceX and I know
when Masayoshi wanted to buy a bunch of
um Uber when it was a private company,
they did that through NASDAQ uh and I
guess second market.
>> NAS Yeah, NASDAQ private market.
>> NASDAQ private markets which came
through the acquisition for Second
Market. That's right. If I remember my
history correct,
>> that's pretty good. Um, so how do you
think about those opportunities and
aggressively going after them? Right now
I I I take it you are invited into those
and people hire you to do that. But what
about making markets for an open AI
share or SpaceX shares or stripe shares.
>> So I think the first thing we focus on
in NASA private market is being issuer
first in how we work with work with
these private companies. So you know
they are private companies and they're
private for a reason. They want to have
control over their shareholder base. Uh
and yet they want to create liquidity
for their employees, their early
investors, etc. And there is a second
market that is created on the back of
these private shares. So how do we work
with them to allow that to happen in a
fair way to make it so that we can
introduce them to other other investors
that they want to have in their cap
table? SPVS are a way to do that. You
can roll up a lot of wealth interests in
a company and create an SPV through a
known institution. And so the
institution becomes the owner. Remember
the the you know the wealth clients are
not actual owners of the shares. They're
owners of the SPV that are owners of the
shares. But letting the issuer have the
the ultimate decision on whether or not
they invite those issu those investors
in I think is actually really important
in the private context, you know, and
that's that's kind of part of I I
believe is what makes NASA private
market different than other providers in
the private space is we always partner
with the issuer
>> because they're going rogue basically.
They're going around the backs of the
CFO and CEO of those companies at times
and it does piss them off.
>> Yeah. I I think it's important always to
realize that um you know the the issuers
the companies especially private
companies are being very mindful of who
they have as owners. Let's let them
continue to do that as private
companies. Once you enter the public
market then you've got public investors
and that's a different it is a different
responsibility
>> and there is different risk that that's
involved in opening the aperture to
billions of people but I think um and
there should be disclosures also
provided as a result of that. So in this
in that private marketplace, let's make
sure that we we keep some controls in
place around that.
>> The um the stock market has mostly
flipped from individual stock pickers to
just an absolute abundance of index
funds.
>> Um
it kind of compresses returns in some
way. It's hard to find like a lot of
alpha in the market. Um you have an
enormous concentration with the top
seven, eight or nine companies as a
percentage of the overall market. um
when you see these kinds of structural
things, what does it tell you about the
moment of the cycle because you you've
seen it now for 30 years.
>> Yeah. Yeah, I have. Um well, first of
all, I I think that the rise of index
investing is making investing more
accessible in general. It's a very very
inexpensive, very accessible and very
liquid way to have a view into a sector
or a return profile or a theme and not
have to pick stocks. And you know, as as
as retail investors, it's hard to sit
there and be a stock picker. It takes a
lot of time. I tried to I worked with my
son when he was a teenager. He really
wanted to do it. So I had to teach him
how to read an S1 or a 10K. It's you
spend some time on it. But but indexes
give makes I think investing much more
accessible. However, I also agree with
you that you also have to balance it
with active management. You have to have
active investors. I mean, at the end of
the day, I always say that there's a
balance between the passive and and
active world within the markets. And
whenever it skews towards the passive,
what happens is that that creates um
arbitrage opportunities for the active.
If the herd really kind of starts to
move the socks in a certain direction,
the active manager should step in and
take advantage of that arbitrage. But
the the real foundation of it though,
Chimath, is this that the you know the
NASDAQ 100 or these innovative companies
h are they are performing the way
they're performing for a reason and it
becomes very difficult to beat
>> the index because these companies are
very hard. It's hard to find companies
that deliver a better return than they
do. Um, and I think that's where active
management has has uh struggled just
because they are trying to beat a
benchmark, but that benchmark is so such
an attractive benchmark.
>> Let me ask a question unrelated to
NASDAQ. Um, your role on the board of
the New York Fed
from where you sit and and and your role
in capital markets, do you think that
there is a trend of ddollarization
underway? Um there's a report that just
came out on central bank holdings that
have shown dollar denominated I think it
was treasuries declining from 60 to 40%
gold going from 10 to 20% over just the
last decade with some acceleration
perhaps underway obviously China selling
down treasuries what's your view on
where we are um with respect to spending
with respect to central bank interest in
in in dollar denominated assets and what
that implies for our markets
>> yeah I mean I think First of all, I am a
huge believer in dollar as a reserve
currency and the fact we will be
persistent as a reserve currency over a
long period of time. I think our economy
is just is such a powerhouse. Um I think
that the rule of law and the stability
that we have and that we deliver to the
world is going to continue to provide
that anchor for for the dollar to be the
reserve currency. But you know uh
investors will express themselves if
they see certain risks starting to
manifest. I do think as we've you guys
talk about a lot you know the amount of
debt that we have in the country is
something that is we're starting to see
manifest itself in the markets and we'll
make it so that they look for
alternatives if they feel like the
return characteristics of a of a
treasury are different than what they
could get in another the risk weighted
returns versus other currencies or other
treasuries that they're going to express
themselves. I I believe in the US I feel
like I believe in the power of the US
economy to work its way through this. I
believe that you guys talking about it a
lot is actually going to help us make
ourselves work our way through it.
>> Does the Fed
>> uh and the Fed I think the Fed is a
staunch believer in the reserve
currency? I don't think that they have
any, you know, at least my experience
with them is that they don't have any
significant concerns that have arisen
from what you talked about.
>> Do you think that there's a data issue
at the Fed? You know, I've talked about
this before. I just I worry that, you
know, sort of bad inputs, bad decisions,
and they don't necessarily benefit from
the best of what's available. And quite
frankly, the best of what's available
is, you know, held close by certain
companies and not really shared broadly
because that they think is their edge.
So I'm just curious how
enabled the Fed is to actually see the
tea leaves and actually see what's
actually happening on the field.
>> I I can only say I mean I I can just
speak from my own experience. The the
Fed is very data driven. They get
sources of data, private sources of
data, public sources of data. They'll
get private databases of information
that they're not going to disclose or
they're not going to share with others
as an input. But there are many many
inputs that they take into
consideration. And they share every 10
days we go through and understand a
market update and economic update to
help us understand and frame what's
happening in the economy. And they use
that data. They're they're quite wedded
to understanding the data. But they'll
take in new sources. if new sources
become available or they find something
that could be useful, they will
absolutely take that into consideration,
but it won't supplant everything else
that they're looking at.
>> Do you have concerns about the Fed
remaining independent? We've seen a bit
of pressure uh from this administration.
We've seen it from other administrations
in the past, but what are your thoughts
broadly on the Fed and independence and
the importance of that and their
mandate?
>> Yeah, I mean, I know there's a a debate,
you know, even in healthy debate, a
health debate, I would say on that
point. I do have a point of view. I do
think that the Fed we've benefited for
almost 250 years on having Fed
independence. Uh I think that it's
important to to have allow the Fed to
think long term and that's why the term
of the Fed chair is six years like to
think longer term than through
individual political cycles and to be
data dependent. And I agree Tomoth like
there should be new sources of data that
are made available to allow the Fed to
continue to make those smart decisions.
But and I think in terms of the
decision-m within the Fed um that
independence allows them to to look
through a lot of different noise in the
economy and to think longer term. Are
they going to make perfect decisions
every time? No.
>> Are they 2020 hindsight we could all
look back and say oh we would have done
it differently.
>> Are they a political politically driven
organization in your experience?
>> Yeah. My pers my perspective and my
experience is that it is a very
datadriven very apolitical. I mean the
New York Fed has been very very focused
on just looking at the economy looking
at the market.
>> They take pride in that. I take it
>> a huge amount of pride in that and they
have you know there's definitely I mean
we've they've gone through some very
different political cycles. I I've been
there for almost six years. Uh and and
yet it's been a very steady process of
evaluating the monetary policy. Very
steady. while they also do a lot to
operate the economy. It's pretty cool.
>> Yeah. Do you think that um we need to
think more about the underlying leverage
that the Fed enables in market
participants and specifically you know
I've said this I I worry that we
financialize so much of the the economy
that you know hedge funds they can take
on so much leverage that even if you
have you know 60 70 billion you're
running a trillion long and you know a
trillion is not what it used to be but
it's still a lot of money where you can
really screw up the infrastructure of
America if you blow up or if you know
things go wrong. And there just doesn't
seem to be this robust check and balance
anymore yet again. I mean, we had it for
a few years coming out of the GFC
because we everybody was so burned by
it.
But I think that all these risk
measures, if you look at them, many of
them say, you know, a lot of these folks
um are running very levered. Um, so I
don't know if you see that from your
vantage point if you have
>> I mean certainly NASDAQ as the CEO of
NASDAQ we do see it in not so much in
our specific ecosystem although there
are you know highly levered let's say
ETFs and other things like that. Um
certainly outside the regulated markets
in the crypto space there's a lot of
leverage there too in the derivatives
markets there is but so but at the same
time I think there are a lot of checks
and balances within the securities
ecosystem that um that forces us to go
back towards a mean and there is an
oversight that the SEC has on what
levered products are at least brought
into the public markets. Uh in terms of
the Fed and looking at leverage I think
that the way that they focus it is what
really truly creates systemic risk. Um
and the GFC too big to fail kind of.
>> Yeah. The GFC really introduced the fact
that the there are certain banks that
introduce systemic risk by capitalizing
the banks the way they have. They feel
like have addressed a lot of that. And
yes, some of that activity moves off
outside the banking system that they
don't necessarily have complete control
over. But their view is that it's
distributed enough that it doesn't
necessarily create um systemic risk or
having a too big to fail hedge fund for
instance, right? Um but that's that's
that's how they kind of manage that that
risk. I you know leverage is a part of
the system but we also I think there's a
responsibility we all have to think
about how much
>> where do you see the biggest risk in the
market today? All markets. So there's
there's a lot of talk about climbing
defaults in commercial real estate and
the catalyzing effect that may result
from delinquency rates starting to
climb. We're private
>> credit I've heard about those now for
several years. Um, and I also would say
that the banks, you know, to the extent
they have a lot of real estate in their
portfolio, they've been working through
that. I do think that as we start to be
in an environment where we can start to
see rates come down, I think that
there'll be a lot of pressure that's
eased off of some of those those
concerns. Uh, and you know, people are
also coming back to work. Like, you
know, commercial real estate's going
through a cycle, but it's not it's it's
going to go through a different cycle.
So, but I do think that a lot of banks
have been working through those issues
and have been managing actually quite
well. We have over 5,000 banks in this
country. So, it's also again it's pretty
distributive risk.
>> So, I'm going to go buy stocks tomorrow.
>> I think that's a great idea. I remember
joining me in thanking Tina Freriedman
for being here today. Thank you. Thanks.
That was great. Thank you.
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NASDAQ CEO Adena Friedman joins to discuss the company's evolution from a traditional market exchange into a broader financial technology powerhouse. The conversation covers key strategic pillars including market infrastructure, powering the innovation economy, and building trust through anti-financial crime technology. Key topics addressed include the future of 24/5 trading, the integration of tokenization in equity markets, the importance of public markets versus private alternatives, and the independence of the Federal Reserve.
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