Big Tech Cut 950,000 Jobs... And Then Hired Them All Back
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In May of this year, Meta announced it would be laying off around 8,000 employees,
or around 10% of its entire workforce. Just 2 months before that, it laid off a further
700 people, and 2 months before that, it was another 1,500 people. Again, in 2025,
it laid off a further 4,000 people, including a large chunk from its AI division. And this
was all on top of the record layoffs from its year of efficiency, which actually lasted 3
years and cut an additional 26,000 jobs. Now, obviously, this hasn't been great for morale,
even after the Zuck mandated that people start having fun again, but if you do the math,
that's collectively around 40,000 people that have been laid off over the last 4
and 1/2 years. All from a company that only had around 75,000 employees to begin with. For most
of the other major tech companies, the numbers aren't really much better. And in specific cases,
they are actually much worse. This also isn't including the people who have just, you know,
made their you money and quit. Now, obviously, big tech in particular has been changing rapidly.
Companies are investing hundreds of billions of dollars into AI development, which means they
just have less free cash flow to pay their staff and a greater incentive to justify that very same
investment by doing supposedly AI enabled layoffs. But if this is really happening so broadly,
how many jobs do these companies really have left a cut? Well, the good news or the inconvenient
truth is uh basically just as many as they started with. Apart from the outliers like X,
most of the major tech companies have just as many people today as they did when layoffs became the
hot new trend in the valley. The same is true for more traditional industries as well that
have quietly had to curb their layoff enthusiasm. And this does raise the obvious question of why
bother? These companies have effectively passed the same group of technical talent around between
one another, killed the vibes that they so clearly covet, undermined the job security
that made tech jobs so desirable in the first place, all to generate headlines that didn't
really look as good as they thought they would. So, what was all of this for? This week alone,
about a dozen major companies announced job cuts, including Amazon and Google's parent,
Alphabet. Meta announced Thursday that it's laying off about 8,000 workers as it continues to ramp up
spending on artificial intelligence. In a dramatic twist, Open AI Sam Alman has revealed that Meta is
dangling jaw-dropping $100 million signing bonuses to lure his top engineers. 76% of Nvidia employees
are millionaires and 37% are worth over $20 million. How crazy is that? Ford has rehired
350 experienced engineers after admitting that artificial intelligence alone did not deliver
the quality it expected in vehicle development. Okay, so even if you set aside the very real human
cost of doing all of this and just look at it through the cold dead eyes of corporate strategy,
these layoffs have still been doing real damage to the companies making them. The most immediate
damage is just to workplace morale, which I know might sound a little bit wishy-washy, but in roles
that rely on talent in highly collaborative environments like tech development, it can
be a big deal. Workplace researchers have observed what they have dubbed turnover contagion. The idea
is that when a round of layoffs goes through, the survivors start updating their resumes and people
who are already thinking about quitting naturally become slightly more motivated to make that jump.
Andrea Durler, who leads research at the workplace analytics firm Vizier, describes this whole cycle
as a clear failure of workforce planning, which is the polite academic way of saying these companies
keep firing people they still need. The second problem is that especially in technical roles,
a lot of doing the job well just comes down to having done the job for a long enough time.
Institutional knowledge like which workarounds actually matter and which cursed legacy code
should never be touched and even really basic things like who sits at what desk makes a big
difference in how quickly stuff gets done. In theory, companies like to imagine that this gets
captured in a handover dock. In reality, even if the laid-off workers really did want to put
their all into teaching their replacement how to do their job, it still doesn't. I will get into
this particular example in detail a little bit later, but Ford recently had to hire back a team
of senior quality assurance engineers charmingly referred to as the Greybeards to address certain
failings in the company's production. The company had attempted to replace them with
an AI system overseen by a much smaller team of more technically qualified but significantly less
experienced operators. And well, credit where credit is due, the company reversed this move,
acknowledging the problem that there was nobody left who could tell the AI why it was being
dumb. Now, this is a problem because when a company eventually realizes it cut too deep,
getting people back usually costs a lot more than keeping them around in the first place.
If a company is rehiring someone, that normally means they were a talented employee and they've
usually landed somewhere else. So businesses are paying a premium on top of the recruiter fees and
layoff expense to get people back who for obvious reasons don't necessarily want to work for
companies who have a reputation for letting people go. Companies like Meta have developed such a bad
reputation for morale turnovers and layoffs that they are now paying a measurable premium
to hire new staff because if given a choice, people would take almost any other option for
the same level of pay. More broadly, according to industry estimates, laid-off roles are now being
refilled at a significant premium from what the original position paid in the first place. Some
of the people they want back also just simply aren't coming back at all. Laid-off employees
naturally realize that their employer doesn't and didn't really care about them. Of course,
that was probably always true, but actually being laid off makes it a bit harder to ignore. Support
groups for laid-off Googlers reportedly ballooned after 2023 cuts, full of people who hadn't written
resumes in 15 years because they genuinely believed they found the last job they would
ever need. Now, I know there's a level of irony in these people losing their extremely highly
compensated jobs, often developing the tech that replaced them, especially since, let's be honest
here, a lot of them would happily automate other jobs if it meant a slightly more lucrative RSU
package. But the point here is that purely from the business perspective, if layoffs were supposed
to cut costs, they haven't been doing a very good job. This is also ignoring things like severance,
higher unemployment insurance rates, and recruiter fees to enable the constant churn. The losses
aren't random either. Stanford economist Nick Bloom pointed out that attrition driven by return
to office mandates loses companies or best people first because the best people are the ones with
outside options. What's left is mostly the people who couldn't afford to leave. Now, obviously,
mandatory return to office is slightly different from layoffs, but they were done with the same
intention of thinning out the workforce, hoping that people would quit instead of publicly having
to reduce headcount. Now, it sounds dumb, but it gets dumber. So far, these have just been the
immediate costs. Entry-level hiring has collapsed by somewhere between 55 and 65% at the major tech
companies since the layoff era began. IBM's head of HR, Nicol Maro, has been unusually blunt,
warning that if you cut the pipeline, there's no secession talent in 3 to 5 years. And IBM is
now tripling its entry-level hiring to patch the hole it dug for itself. And on top of all of that,
these companies are burning the thing that made them special employers in the first place. A job
at Google used to be the prize. Partly this was because of the pay, which at the time was decent
but still inferior to something like finance, but mostly because it was seen as the best
place in the world to work. It had cool offices, interesting projects, a decent work life balance,
a vibe culture, and most importantly, good job security. If that perception dies, the smartest
people can just take their talents to finance instead, which pays comparably, never pretended to
love you, and is somehow now the less risky option for a high performer who doesn't want to find out
from a LinkedIn notification that they no longer work there. Now, to play devil's advocate here,
despite the beanag chairs and kombucha on tap, these are still for-profit companies, not a
jobs program. Even if there are costs associated with doing layoffs, and there are a lot of costs,
it could be argued that endlessly accumulating staff who feel overly secure in the role would
end up costing a business more, especially if all their competitors are willing to pay a premium to
poach their best talent. But well, these companies are still accumulating workers. Alphabet finished
2025 with around 190,000 employees, essentially back to its all-time peak. Microsoft ended its
last fiscal year with 228,000 people, identical to the year before, despite cutting roughly 15,000
across two heavily publicized rounds. And Amazon is within 2% of its 2021 high even after 4 years
of going allin on headcount efficiency. So, the workforce is right back to where it started. And
since most entry-level hiring has been so slow, this pool of workers has mostly been maintained
with people just moving to the next company in line. So they did all of this, accounted for all
of these costs, accepted the human toll, took the morale and reputational hits, all to effectively
just play past the parcel of employees. Which raises the obvious question of why? Well,
Stanford business professor Jeffrey Feffer has spent decades on this exact question, and
his conclusion has been depressingly consistent. Layoffs repeatedly failed to cut costs or improve
performance once you account for severance, morale damage, and lost productivity. The same was true
for headcount trimming efforts like return to office mandates. Researchers at the University
of Pittsburgh's Catz Business School went looking for financial improvement at S&P 500 companies
that imposed strict return to office mandates and found no significant improvement at all.
Employee satisfaction, on the other hand, dropped measurably. Now, say what you want about the
senior leadership of these companies. Most of them aren't stupid. They are capable of reading these
studies and understanding the basic cost benefit of what they are doing. But across corporate
America and particularly in tech, they are doing it anyway for three simple reasons. The first is
quite simply human vindictiveness. For the last decade in particular, tech workers had a little
bit too much power and security, safe in the fact that nobody else could do what they do, which
bred a culture very different from a standard corporate hierarchy. Staff pushed social agendas,
spoke out against their own bosses, worked their own schedules, and demanded recognition for their
achievements. You know, a true nightmare scenario. A lot of these companies leaned into this idea
when it was convenient for talent acquisition. But it has become pretty clear that the actual
executives at the top of these businesses, not so secretly, despised this culture. People like Zuck
may have been the CEO of one of the most powerful companies on Earth. But his entitled employees
didn't kiss the ground around his feet like they ought to in a more traditional company. The
Wall Street Journal ran what might as well be the era's mission statement as a headline. The bosses
are back in charge. Executives saw the layoff wave as a chance to put entitled workers back
in their place after the leverage workers built up during the great resignation and the remote
work boom. The commentator Ed Zitron went further in a piece bluntly titled tech elite hates labor,
arguing that the industry resents having created a pampered class of worker that it now has to
cater to and overpay. Even several prominent people within tech have been happy to say the
quiet part out loud. Venture capitalist Keith Rabo boy said Meta and Google hired thousands
of people to do fake work out of vanity called those workers extraneous and held up Elon Musk's
Twitter purge where roughly 80% of the company was cut as the model the rest of the industry
should copy. Venture capitalists and real life Baron from Dune. Mark Andre mocked the remote
laptop class. David Saxs called Twitter bloated and overstaffed. All of this meant that when
mass layoffs became more commonplace across the industry and these executives saw that their stock
price wouldn't take a hit for doing it and in many cases would actually trend upwards, a lot of them
were more than happy to dive in, even if the long-term benefits would be questionable. Sure,
they might have just ended up passing the same people along to the next company, but it did still
send the message that nobody is irreplaceable. The HR software company Bamboo HR surveyed more than
1500 managers and found that roughly a quarter of sea suite executives openly admitted that they
hoped return to office mandates would get people to quit voluntarily. About 20% of HR leaders said
their inoff rules were specifically designed to drive attrition. And around 40% of managers said
layoffs followed because not enough people left on their own. And again, this was just what they were
publicly admitting to. I don't get it. Why are they confessing? They're not confessing. They're
bragging. The sad part is it kind of worked. In one survey, the share of workers who said
they would quit over a mandatory return to office collapsed from 51% to just 7% in a single year.
Again, this is just one variable. But ultimately, people have now been trained to hold on to their
jobs at all cost. It's not great, but even the most vindictive CEO still needs to justify
their smiting to shareholders who don't have endless patience for workplace power politics.
So, it's time to learn How many works to find out how they have actually justified this so
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So big tech bosses with bruised egos finally getting one up on the people who actually
built their technology in the first place is nice and all, but outside of their emotional
support podcasts, this kind of justification isn't going to fly. Expensive and financially damaging
layoffs still need to hold up to the scrutiny from shareholders. But well, if anything, they have
been right on board, largely because of the equity math. A huge chunk of tech compensation is paid in
restricted stock units or RSUs. Grants of company shares that drip out to an employee over about
four years depending on the exact agreement, but only as long as they stick around long enough to
collect them. This has been a great deal for these companies because it allows them to pay worldclass
engineers worldclass compensation with shares it can print rather than money it has to earn. And it
also means that staff are compelled to stay with their company to actually receive shares they have
technically already earned. But printing shares creates its own problem. Every RSU that eventually
vests is a brand new share, and every brand new share makes everyone else's slice of the company
a little thinner. Shareholders are uh not fans of getting thinner. Now, over the last decade, the
solution to this has been stock buyback programs largely just to mop this up. The company takes
real cash and buys its own shares off the open market to cancel out the new ones being minted for
staff. Analysts have estimated that over the last several years, effectively all of Meta's roughly
$96 billion of buybacks and around 90% of Google's 156 billion went to sterilizing the dilution from
employee stock compensation. So yeah, effectively they were just paying their staff out of their
retained earnings in a very roundabout way. Eventually shareholders realized that this
would all work a lot better, at least in the short term, if companies kept doing buybacks while doing
less stock creation for their employees. When someone gets cut before their RSUs finish vesting,
the unvested shares just disappear. They were never created. So, the dilution never happens,
and the company even gets to reverse the expense it had already booked. In normal times, this would
mean that more of the buyback money could go to bidding up the price of stock in regular markets.
But well, we are not really in normal times right now. All of the money that was going to buybacks
to offset these stock bonuses is now going to data centers instead. Now, I have already spoken
endlessly about this spending, so I am not going to waste your time again. But the point is that
they can either spend money on stock buybacks, spend money on neutralizing RSUs, or spend money
on data centers. They don't have enough to do all three. Google and Meta have already started
scaling back their buyback programs. And some of these companies are now issuing debt to fund
data center construction or going even further and actually issuing new shares onto public markets.
For existing shareholders, this made them much more amendable to a level of employee churn to
avoid employees actually collecting their stock to sell on public markets. Most of the big firms
vest RSUs at a flat rate of about 25% per year. So, if you earn $200,000 in stock compensation
in a given year, you get $50,000 after the first 12 months, $50,000 12 months after that,
and so on. But if you keep working there, those future bonuses keep stacking up. So,
even assuming your bonuses stay totally flat, if you quit, you are still walking away from as
much as $500,000 in compensation that you will have theoretically already earned. And again,
this is in companies that spread things evenly. Amazon schedule is infamously backloaded at 5, 15,
40, and 40%. So, an Amazon employee cut 2 years in has collected just 20% of the equity they were
promised. People have started reading these schedules very carefully for reasons that are
probably obvious by now. In a culture of permanent churn, a lot of these RSUs simply never live
long enough to vest. Now, if you hypothetically wanted to be a bit cynical, according to company
financials, there are currently over a quarter of a trillion dollars in outstanding stock waiting to
be accessed by employees in just the top seven tech companies alone. That's also only as of
the date those bonuses were actually granted. If you get awarded 100 shares worth $50,000 and then
the price doubles next year before it's actually handed over to you to liquidate, you still get 100
shares. they are just now worth $100,000. Now, of course, in theory, this is a nice way to motivate
staff to align them behind a stock price, but it also means that the true value of outstanding
stock incoming RSUs is likely to be significantly higher than what has been expensed. Because over
the last 3 years, when a majority of that stock was vested, the average value of a mag 7 company
has roughly quadrupled. Realistically, that means there is something like half a trillion dollars
worth of stock that will be hitting the market over the next 2 years coming from the employees
at these companies. And that's also ignoring the stock coming from this year's slate of mega IPOs.
That's a lot of stock hitting a market on top of a potent combination of reduced buybacks, increased
capital raises, stretched valuations, and further bonuses going towards newly hired staff in the AI
space. Even more simply, more money coming out of the market than going into it. Now, to be fair,
these pools of unreleased stockbased compensation are still at record highs thanks to record high
prices and huge AI based pay packages, but they would be significantly higher again if they
weren't continuously scraped down over the last 4 years. I know this sounds a little bit tinfoilty,
but it's worth keeping in mind that locked up expiration and insiders looking to liquidate
their winning positions was one of the key catalysts for the unwinding of the dot bubble.
At the very least, it's not unreasonable to think that executives are considering ways to manage
this ballooning obligation. Now, if all of that was a lot of boring numbers, well, that's kind
of the point. Equity engineering is boring, which is why most of the headlines have been focused on
the third major justification, which is the AI tools that all of these shenanigans were going
to finance in the first place. AI was supposed to make the whole layoff era make sense. There
are naturally a lot of headlines when a major company cuts tens of thousands of workers,
but usually a lot less attention when they hire back just as many to cover over shortcomings,
but people are now starting to notice. And well, it's kind of getting a little bit embarrassing. I
mentioned Ford earlier because they leaned hard on AIdriven quality inspection. Now, on paper,
this is actually a perfect use case for pattern recognition software because inspection work is
repetitive, datari, and hopefully consistent. But well, to nobody's surprise, according to their
chief operating officer, Kumar Ghotra, the systems were not getting the desired results while quality
failures were costing the company billions. So Ford went out and rehired roughly 350 of their
veteran Graveybeard engineers it had let go and put them back on the line. The CEO of Coinbase,
Brian Armstrong, apparently went full founder mode and reportedly fired engineers who
didn't on board the company's AI coding tools within a week. According to their own claims,
somewhere between a third and 40% of Coinbase's code is now written by AI. Unfortunately,
they announced this a few days before their entire platform went offline for several hours
due to technical issues. And then just last week, literally as I was writing this video,
Coinbase's AI powered prediction market alerts pushed breaking news to millions of users,
announcing that Norway had beaten Brazil 3 to2 in the World Cup before the match had
even kicked off. Now, putting aside the horrors of having a prediction market on top of a supposedly
respectable investment platform, this is obviously not a great look. Companies mess things up all the
time, but customers and even investors are a lot less forgiving of those mistakes when
leadership has made a big deal about getting rid of people that were there to avoid them in
the first place. More broadly, a report by Robert Half found that roughly one in three managers who
cut a role citing AI has already rehired for the same or similar position. Org view found
that 55% of leaders who made AIdriven cuts now admit it was a mistake and Gardner projects that
by 2027 half of all AI blamed layoffs will have rehired the role under a new job title. Forester
found roughly the same with one extra twist. A lot of the rehires are coming from offshore at
lower pay. So the original workers still lost. And then of course there is the part we already
knew. According to a rumé.org or survey, 59% of companies that cited AI is the reason for
layoffs admitted they emphasized AI's role because it plays better with stakeholders than admitting
to financial constraints. It sounds bad, but it gets worse. This whole game has created almost
a cult-like culture around a really strange idea, particularly in the tech industry. So, go
and watch this video next to find out why you are apparently going to spend the rest of your days in
the permanent underclass. And don't forget to like and subscribe to keep on learning how money works.
Ask follow-up questions or revisit key timestamps.
This video examines the recent wave of mass layoffs within major tech companies, arguing that they have failed to achieve their stated financial goals. Instead, these actions have severely damaged workplace morale, institutional knowledge, and talent retention. The video explores how companies are using 'AI-enabled' layoffs as a convenient narrative to mask financial struggles, while executives use these purges to reassert authority over a workforce they feel had become too entitled. Despite the high human and strategic cost, many companies have ended up rehiring for similar roles, often at a premium, highlighting the inefficiency and performative nature of these workforce 'efficiency' drives.
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