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Big Tech Cut 950,000 Jobs... And Then Hired Them All Back

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Big Tech Cut 950,000 Jobs... And Then Hired Them All Back

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265 segments

0:00

In May of this year, Meta announced it  would be laying off around 8,000 employees,  

0:03

or around 10% of its entire workforce. Just  2 months before that, it laid off a further  

0:08

700 people, and 2 months before that, it  was another 1,500 people. Again, in 2025,  

0:14

it laid off a further 4,000 people, including  a large chunk from its AI division. And this  

0:19

was all on top of the record layoffs from its  year of efficiency, which actually lasted 3  

0:24

years and cut an additional 26,000 jobs. Now,  obviously, this hasn't been great for morale,  

0:29

even after the Zuck mandated that people start  having fun again, but if you do the math,  

0:34

that's collectively around 40,000 people  that have been laid off over the last 4  

0:38

and 1/2 years. All from a company that only had  around 75,000 employees to begin with. For most  

0:43

of the other major tech companies, the numbers  aren't really much better. And in specific cases,  

0:48

they are actually much worse. This also isn't  including the people who have just, you know,  

0:53

made their you money and quit. Now, obviously,  big tech in particular has been changing rapidly.  

0:59

Companies are investing hundreds of billions of  dollars into AI development, which means they  

1:02

just have less free cash flow to pay their staff  and a greater incentive to justify that very same  

1:07

investment by doing supposedly AI enabled layoffs.  But if this is really happening so broadly,  

1:13

how many jobs do these companies really have left  a cut? Well, the good news or the inconvenient  

1:19

truth is uh basically just as many as they  started with. Apart from the outliers like X,  

1:25

most of the major tech companies have just as many  people today as they did when layoffs became the  

1:29

hot new trend in the valley. The same is true  for more traditional industries as well that  

1:33

have quietly had to curb their layoff enthusiasm.  And this does raise the obvious question of why  

1:39

bother? These companies have effectively passed  the same group of technical talent around between  

1:44

one another, killed the vibes that they so  clearly covet, undermined the job security  

1:47

that made tech jobs so desirable in the first  place, all to generate headlines that didn't  

1:51

really look as good as they thought they would.  So, what was all of this for? This week alone,  

1:58

about a dozen major companies announced job  cuts, including Amazon and Google's parent,  

2:03

Alphabet. Meta announced Thursday that it's laying  off about 8,000 workers as it continues to ramp up  

2:08

spending on artificial intelligence. In a dramatic  twist, Open AI Sam Alman has revealed that Meta is  

2:14

dangling jaw-dropping $100 million signing bonuses  to lure his top engineers. 76% of Nvidia employees  

2:22

are millionaires and 37% are worth over $20  million. How crazy is that? Ford has rehired  

2:30

350 experienced engineers after admitting that  artificial intelligence alone did not deliver  

2:36

the quality it expected in vehicle development.  Okay, so even if you set aside the very real human  

2:43

cost of doing all of this and just look at it  through the cold dead eyes of corporate strategy,  

2:48

these layoffs have still been doing real damage  to the companies making them. The most immediate  

2:52

damage is just to workplace morale, which I know  might sound a little bit wishy-washy, but in roles  

2:57

that rely on talent in highly collaborative  environments like tech development, it can  

3:01

be a big deal. Workplace researchers have observed  what they have dubbed turnover contagion. The idea  

3:07

is that when a round of layoffs goes through, the  survivors start updating their resumes and people  

3:11

who are already thinking about quitting naturally  become slightly more motivated to make that jump.  

3:16

Andrea Durler, who leads research at the workplace  analytics firm Vizier, describes this whole cycle  

3:21

as a clear failure of workforce planning, which is  the polite academic way of saying these companies  

3:25

keep firing people they still need. The second  problem is that especially in technical roles,  

3:30

a lot of doing the job well just comes down  to having done the job for a long enough time.  

3:35

Institutional knowledge like which workarounds  actually matter and which cursed legacy code  

3:40

should never be touched and even really basic  things like who sits at what desk makes a big  

3:44

difference in how quickly stuff gets done. In  theory, companies like to imagine that this gets  

3:48

captured in a handover dock. In reality, even  if the laid-off workers really did want to put  

3:53

their all into teaching their replacement how to  do their job, it still doesn't. I will get into  

3:59

this particular example in detail a little bit  later, but Ford recently had to hire back a team  

4:03

of senior quality assurance engineers charmingly  referred to as the Greybeards to address certain  

4:10

failings in the company's production. The  company had attempted to replace them with  

4:13

an AI system overseen by a much smaller team of  more technically qualified but significantly less  

4:19

experienced operators. And well, credit where  credit is due, the company reversed this move,  

4:24

acknowledging the problem that there was nobody  left who could tell the AI why it was being  

4:28

dumb. Now, this is a problem because when a  company eventually realizes it cut too deep,  

4:33

getting people back usually costs a lot more  than keeping them around in the first place.  

4:38

If a company is rehiring someone, that normally  means they were a talented employee and they've  

4:42

usually landed somewhere else. So businesses are  paying a premium on top of the recruiter fees and  

4:47

layoff expense to get people back who for obvious  reasons don't necessarily want to work for  

4:52

companies who have a reputation for letting people  go. Companies like Meta have developed such a bad  

4:57

reputation for morale turnovers and layoffs  that they are now paying a measurable premium  

5:01

to hire new staff because if given a choice,  people would take almost any other option for  

5:06

the same level of pay. More broadly, according to  industry estimates, laid-off roles are now being  

5:11

refilled at a significant premium from what the  original position paid in the first place. Some  

5:16

of the people they want back also just simply  aren't coming back at all. Laid-off employees  

5:21

naturally realize that their employer doesn't  and didn't really care about them. Of course,  

5:25

that was probably always true, but actually being  laid off makes it a bit harder to ignore. Support  

5:30

groups for laid-off Googlers reportedly ballooned  after 2023 cuts, full of people who hadn't written  

5:35

resumes in 15 years because they genuinely  believed they found the last job they would  

5:39

ever need. Now, I know there's a level of irony  in these people losing their extremely highly  

5:44

compensated jobs, often developing the tech that  replaced them, especially since, let's be honest  

5:49

here, a lot of them would happily automate other  jobs if it meant a slightly more lucrative RSU  

5:54

package. But the point here is that purely from  the business perspective, if layoffs were supposed  

5:59

to cut costs, they haven't been doing a very good  job. This is also ignoring things like severance,  

6:05

higher unemployment insurance rates, and recruiter  fees to enable the constant churn. The losses  

6:10

aren't random either. Stanford economist Nick  Bloom pointed out that attrition driven by return  

6:14

to office mandates loses companies or best people  first because the best people are the ones with  

6:19

outside options. What's left is mostly the people  who couldn't afford to leave. Now, obviously,  

6:24

mandatory return to office is slightly different  from layoffs, but they were done with the same  

6:28

intention of thinning out the workforce, hoping  that people would quit instead of publicly having  

6:32

to reduce headcount. Now, it sounds dumb, but  it gets dumber. So far, these have just been the  

6:38

immediate costs. Entry-level hiring has collapsed  by somewhere between 55 and 65% at the major tech  

6:44

companies since the layoff era began. IBM's head  of HR, Nicol Maro, has been unusually blunt,  

6:50

warning that if you cut the pipeline, there's  no secession talent in 3 to 5 years. And IBM is  

6:56

now tripling its entry-level hiring to patch the  hole it dug for itself. And on top of all of that,  

7:01

these companies are burning the thing that made  them special employers in the first place. A job  

7:05

at Google used to be the prize. Partly this was  because of the pay, which at the time was decent  

7:10

but still inferior to something like finance,  but mostly because it was seen as the best  

7:15

place in the world to work. It had cool offices,  interesting projects, a decent work life balance,  

7:20

a vibe culture, and most importantly, good job  security. If that perception dies, the smartest  

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people can just take their talents to finance  instead, which pays comparably, never pretended to  

7:31

love you, and is somehow now the less risky option  for a high performer who doesn't want to find out  

7:36

from a LinkedIn notification that they no longer  work there. Now, to play devil's advocate here,  

7:42

despite the beanag chairs and kombucha on tap,  these are still for-profit companies, not a  

7:47

jobs program. Even if there are costs associated  with doing layoffs, and there are a lot of costs,  

7:53

it could be argued that endlessly accumulating  staff who feel overly secure in the role would  

7:58

end up costing a business more, especially if all  their competitors are willing to pay a premium to  

8:03

poach their best talent. But well, these companies  are still accumulating workers. Alphabet finished  

8:09

2025 with around 190,000 employees, essentially  back to its all-time peak. Microsoft ended its  

8:15

last fiscal year with 228,000 people, identical  to the year before, despite cutting roughly 15,000  

8:22

across two heavily publicized rounds. And Amazon  is within 2% of its 2021 high even after 4 years  

8:28

of going allin on headcount efficiency. So, the  workforce is right back to where it started. And  

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since most entry-level hiring has been so slow,  this pool of workers has mostly been maintained  

8:37

with people just moving to the next company in  line. So they did all of this, accounted for all  

8:43

of these costs, accepted the human toll, took the  morale and reputational hits, all to effectively  

8:48

just play past the parcel of employees. Which  raises the obvious question of why? Well,  

8:53

Stanford business professor Jeffrey Feffer  has spent decades on this exact question, and  

8:58

his conclusion has been depressingly consistent.  Layoffs repeatedly failed to cut costs or improve  

9:03

performance once you account for severance, morale  damage, and lost productivity. The same was true  

9:07

for headcount trimming efforts like return to  office mandates. Researchers at the University  

9:11

of Pittsburgh's Catz Business School went looking  for financial improvement at S&P 500 companies  

9:16

that imposed strict return to office mandates  and found no significant improvement at all.  

9:21

Employee satisfaction, on the other hand, dropped  measurably. Now, say what you want about the  

9:25

senior leadership of these companies. Most of them  aren't stupid. They are capable of reading these  

9:30

studies and understanding the basic cost benefit  of what they are doing. But across corporate  

9:35

America and particularly in tech, they are doing  it anyway for three simple reasons. The first is  

9:40

quite simply human vindictiveness. For the last  decade in particular, tech workers had a little  

9:45

bit too much power and security, safe in the fact  that nobody else could do what they do, which  

9:49

bred a culture very different from a standard  corporate hierarchy. Staff pushed social agendas,  

9:54

spoke out against their own bosses, worked their  own schedules, and demanded recognition for their  

9:59

achievements. You know, a true nightmare scenario.  A lot of these companies leaned into this idea  

10:03

when it was convenient for talent acquisition.  But it has become pretty clear that the actual  

10:07

executives at the top of these businesses, not so  secretly, despised this culture. People like Zuck  

10:13

may have been the CEO of one of the most powerful  companies on Earth. But his entitled employees  

10:17

didn't kiss the ground around his feet like  they ought to in a more traditional company. The  

10:21

Wall Street Journal ran what might as well be the  era's mission statement as a headline. The bosses  

10:25

are back in charge. Executives saw the layoff  wave as a chance to put entitled workers back  

10:30

in their place after the leverage workers built  up during the great resignation and the remote  

10:35

work boom. The commentator Ed Zitron went further  in a piece bluntly titled tech elite hates labor,  

10:41

arguing that the industry resents having created  a pampered class of worker that it now has to  

10:45

cater to and overpay. Even several prominent  people within tech have been happy to say the  

10:50

quiet part out loud. Venture capitalist Keith  Rabo boy said Meta and Google hired thousands  

10:55

of people to do fake work out of vanity called  those workers extraneous and held up Elon Musk's  

11:00

Twitter purge where roughly 80% of the company  was cut as the model the rest of the industry  

11:04

should copy. Venture capitalists and real life  Baron from Dune. Mark Andre mocked the remote  

11:09

laptop class. David Saxs called Twitter bloated  and overstaffed. All of this meant that when  

11:14

mass layoffs became more commonplace across the  industry and these executives saw that their stock  

11:18

price wouldn't take a hit for doing it and in many  cases would actually trend upwards, a lot of them  

11:23

were more than happy to dive in, even if the  long-term benefits would be questionable. Sure,  

11:29

they might have just ended up passing the same  people along to the next company, but it did still  

11:34

send the message that nobody is irreplaceable. The  HR software company Bamboo HR surveyed more than  

11:39

1500 managers and found that roughly a quarter  of sea suite executives openly admitted that they  

11:43

hoped return to office mandates would get people  to quit voluntarily. About 20% of HR leaders said  

11:49

their inoff rules were specifically designed to  drive attrition. And around 40% of managers said  

11:54

layoffs followed because not enough people left on  their own. And again, this was just what they were  

11:59

publicly admitting to. I don't get it. Why are  they confessing? They're not confessing. They're  

12:06

bragging. The sad part is it kind of worked.  In one survey, the share of workers who said  

12:12

they would quit over a mandatory return to office  collapsed from 51% to just 7% in a single year.  

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Again, this is just one variable. But ultimately,  people have now been trained to hold on to their  

12:23

jobs at all cost. It's not great, but even  the most vindictive CEO still needs to justify  

12:28

their smiting to shareholders who don't have  endless patience for workplace power politics.  

12:33

So, it's time to learn How many works to find  out how they have actually justified this so  

12:37

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So big tech bosses with bruised egos finally  getting one up on the people who actually  

13:57

built their technology in the first place is  nice and all, but outside of their emotional  

14:01

support podcasts, this kind of justification isn't  going to fly. Expensive and financially damaging  

14:07

layoffs still need to hold up to the scrutiny from  shareholders. But well, if anything, they have  

14:12

been right on board, largely because of the equity  math. A huge chunk of tech compensation is paid in  

14:17

restricted stock units or RSUs. Grants of company  shares that drip out to an employee over about  

14:23

four years depending on the exact agreement, but  only as long as they stick around long enough to  

14:27

collect them. This has been a great deal for these  companies because it allows them to pay worldclass  

14:32

engineers worldclass compensation with shares it  can print rather than money it has to earn. And it  

14:38

also means that staff are compelled to stay with  their company to actually receive shares they have  

14:42

technically already earned. But printing shares  creates its own problem. Every RSU that eventually  

14:48

vests is a brand new share, and every brand new  share makes everyone else's slice of the company  

14:53

a little thinner. Shareholders are uh not fans of  getting thinner. Now, over the last decade, the  

14:59

solution to this has been stock buyback programs  largely just to mop this up. The company takes  

15:04

real cash and buys its own shares off the open  market to cancel out the new ones being minted for  

15:09

staff. Analysts have estimated that over the last  several years, effectively all of Meta's roughly  

15:14

$96 billion of buybacks and around 90% of Google's  156 billion went to sterilizing the dilution from  

15:21

employee stock compensation. So yeah, effectively  they were just paying their staff out of their  

15:25

retained earnings in a very roundabout way.  Eventually shareholders realized that this  

15:30

would all work a lot better, at least in the short  term, if companies kept doing buybacks while doing  

15:34

less stock creation for their employees. When  someone gets cut before their RSUs finish vesting,  

15:39

the unvested shares just disappear. They were  never created. So, the dilution never happens,  

15:45

and the company even gets to reverse the expense  it had already booked. In normal times, this would  

15:50

mean that more of the buyback money could go to  bidding up the price of stock in regular markets.  

15:54

But well, we are not really in normal times right  now. All of the money that was going to buybacks  

16:00

to offset these stock bonuses is now going to  data centers instead. Now, I have already spoken  

16:05

endlessly about this spending, so I am not going  to waste your time again. But the point is that  

16:10

they can either spend money on stock buybacks,  spend money on neutralizing RSUs, or spend money  

16:15

on data centers. They don't have enough to do  all three. Google and Meta have already started  

16:20

scaling back their buyback programs. And some  of these companies are now issuing debt to fund  

16:24

data center construction or going even further and  actually issuing new shares onto public markets.  

16:29

For existing shareholders, this made them much  more amendable to a level of employee churn to  

16:34

avoid employees actually collecting their stock  to sell on public markets. Most of the big firms  

16:38

vest RSUs at a flat rate of about 25% per year.  So, if you earn $200,000 in stock compensation  

16:44

in a given year, you get $50,000 after the  first 12 months, $50,000 12 months after that,  

16:50

and so on. But if you keep working there,  those future bonuses keep stacking up. So,  

16:54

even assuming your bonuses stay totally flat,  if you quit, you are still walking away from as  

16:59

much as $500,000 in compensation that you will  have theoretically already earned. And again,  

17:05

this is in companies that spread things evenly.  Amazon schedule is infamously backloaded at 5, 15,  

17:11

40, and 40%. So, an Amazon employee cut 2 years  in has collected just 20% of the equity they were  

17:17

promised. People have started reading these  schedules very carefully for reasons that are  

17:22

probably obvious by now. In a culture of permanent  churn, a lot of these RSUs simply never live  

17:27

long enough to vest. Now, if you hypothetically  wanted to be a bit cynical, according to company  

17:32

financials, there are currently over a quarter of  a trillion dollars in outstanding stock waiting to  

17:36

be accessed by employees in just the top seven  tech companies alone. That's also only as of  

17:41

the date those bonuses were actually granted. If  you get awarded 100 shares worth $50,000 and then  

17:47

the price doubles next year before it's actually  handed over to you to liquidate, you still get 100  

17:52

shares. they are just now worth $100,000. Now, of  course, in theory, this is a nice way to motivate  

17:58

staff to align them behind a stock price, but  it also means that the true value of outstanding  

18:02

stock incoming RSUs is likely to be significantly  higher than what has been expensed. Because over  

18:07

the last 3 years, when a majority of that stock  was vested, the average value of a mag 7 company  

18:12

has roughly quadrupled. Realistically, that means  there is something like half a trillion dollars  

18:17

worth of stock that will be hitting the market  over the next 2 years coming from the employees  

18:21

at these companies. And that's also ignoring the  stock coming from this year's slate of mega IPOs.  

18:26

That's a lot of stock hitting a market on top of a  potent combination of reduced buybacks, increased  

18:32

capital raises, stretched valuations, and further  bonuses going towards newly hired staff in the AI  

18:37

space. Even more simply, more money coming out of  the market than going into it. Now, to be fair,  

18:42

these pools of unreleased stockbased compensation  are still at record highs thanks to record high  

18:47

prices and huge AI based pay packages, but they  would be significantly higher again if they  

18:53

weren't continuously scraped down over the last 4  years. I know this sounds a little bit tinfoilty,  

18:58

but it's worth keeping in mind that locked up  expiration and insiders looking to liquidate  

19:03

their winning positions was one of the key  catalysts for the unwinding of the dot bubble.  

19:07

At the very least, it's not unreasonable to think  that executives are considering ways to manage  

19:11

this ballooning obligation. Now, if all of that  was a lot of boring numbers, well, that's kind  

19:16

of the point. Equity engineering is boring, which  is why most of the headlines have been focused on  

19:22

the third major justification, which is the AI  tools that all of these shenanigans were going  

19:26

to finance in the first place. AI was supposed  to make the whole layoff era make sense. There  

19:31

are naturally a lot of headlines when a major  company cuts tens of thousands of workers,  

19:35

but usually a lot less attention when they hire  back just as many to cover over shortcomings,  

19:40

but people are now starting to notice. And well,  it's kind of getting a little bit embarrassing. I  

19:46

mentioned Ford earlier because they leaned hard  on AIdriven quality inspection. Now, on paper,  

19:51

this is actually a perfect use case for pattern  recognition software because inspection work is  

19:56

repetitive, datari, and hopefully consistent. But  well, to nobody's surprise, according to their  

20:01

chief operating officer, Kumar Ghotra, the systems  were not getting the desired results while quality  

20:06

failures were costing the company billions. So  Ford went out and rehired roughly 350 of their  

20:12

veteran Graveybeard engineers it had let go and  put them back on the line. The CEO of Coinbase,  

20:17

Brian Armstrong, apparently went full founder  mode and reportedly fired engineers who  

20:21

didn't on board the company's AI coding tools  within a week. According to their own claims,  

20:26

somewhere between a third and 40% of Coinbase's  code is now written by AI. Unfortunately,  

20:32

they announced this a few days before their  entire platform went offline for several hours  

20:36

due to technical issues. And then just last  week, literally as I was writing this video,  

20:40

Coinbase's AI powered prediction market alerts  pushed breaking news to millions of users,  

20:45

announcing that Norway had beaten Brazil 3  to2 in the World Cup before the match had  

20:49

even kicked off. Now, putting aside the horrors of  having a prediction market on top of a supposedly  

20:54

respectable investment platform, this is obviously  not a great look. Companies mess things up all the  

20:59

time, but customers and even investors are  a lot less forgiving of those mistakes when  

21:03

leadership has made a big deal about getting  rid of people that were there to avoid them in  

21:07

the first place. More broadly, a report by Robert  Half found that roughly one in three managers who  

21:12

cut a role citing AI has already rehired for  the same or similar position. Org view found  

21:18

that 55% of leaders who made AIdriven cuts now  admit it was a mistake and Gardner projects that  

21:23

by 2027 half of all AI blamed layoffs will have  rehired the role under a new job title. Forester  

21:29

found roughly the same with one extra twist. A  lot of the rehires are coming from offshore at  

21:34

lower pay. So the original workers still lost.  And then of course there is the part we already  

21:40

knew. According to a rumé.org or survey, 59%  of companies that cited AI is the reason for  

21:45

layoffs admitted they emphasized AI's role because  it plays better with stakeholders than admitting  

21:50

to financial constraints. It sounds bad, but it  gets worse. This whole game has created almost  

21:55

a cult-like culture around a really strange  idea, particularly in the tech industry. So, go  

22:00

and watch this video next to find out why you are  apparently going to spend the rest of your days in  

22:05

the permanent underclass. And don't forget to like  and subscribe to keep on learning how money works.

Interactive Summary

This video examines the recent wave of mass layoffs within major tech companies, arguing that they have failed to achieve their stated financial goals. Instead, these actions have severely damaged workplace morale, institutional knowledge, and talent retention. The video explores how companies are using 'AI-enabled' layoffs as a convenient narrative to mask financial struggles, while executives use these purges to reassert authority over a workforce they feel had become too entitled. Despite the high human and strategic cost, many companies have ended up rehiring for similar roles, often at a premium, highlighting the inefficiency and performative nature of these workforce 'efficiency' drives.

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