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Gen Z's Peptide Epidemic

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Gen Z's Peptide Epidemic

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478 segments

0:00

On June 16th, 2025, The Guardian posted

0:03

a YouTube video featuring fitness

0:04

influencer Ryan Johnson. And what he

0:06

revealed in his fridge might surprise

0:08

you.

0:09

>> So, right here in the middle drawer is

0:10

where we have all the special

0:12

supplements.

0:13

>> Wow.

0:13

>> Got a wide variety of them.

0:15

>> What you're looking at here are

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peptides, short chains of amino acids

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that send signals to cells in the body.

0:21

These peptides are backed by claims that

0:22

sound almost too good to be true. They

0:24

can melt your fat, give you a

0:26

blemish-free face, and even help you get

0:28

it up in the bedroom.

0:29

>> That makes your skin tanner, but also

0:30

increases uh sexual libido. That's why

0:32

there's that PT-141 peptide.

0:34

>> Ryan is just one of thousands of

0:36

influencers now promoting these often

0:38

unregulated drugs to people in their

0:40

late teens and early 20s. But just how

0:42

realistic are these health benefits? Can

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they really come with little to no risk?

0:46

And what is this say about the growing

0:49

body image issue in the modern world?

0:52

Contrary to the peptide craze we usually

0:54

hear about now, the first major

0:55

therapeutic peptide began with one of

0:57

the greatest medical breakthroughs in

0:59

history, insulin. When researchers

1:01

Frederick Banting and Charles Best

1:03

isolated insulin in 1921, they

1:05

transformed diabetes from a near certain

1:07

death sentence into a manageable

1:09

disease. Insulin became the first

1:11

peptide drug used in medicine in 1922

1:13

and was commercialized shortly

1:15

afterward. Then in the 1950s, scientists

1:18

learned to synthesize peptide hormones

1:20

such as oxytocin and vasopressin,

1:22

opening the door to a much larger

1:23

peptide drug industry. Advances in

1:25

peptide synthesis and later recombinant

1:28

DNA technology dramatically increased

1:30

the number of peptides that could be

1:31

manufactured safely. Over the following

1:34

decades, peptide-based drugs were

1:35

approved for conditions ranging from

1:37

growth hormone deficiencies and

1:38

infertility to osteoporosis,

1:41

HIV-associated complications, and

1:43

metabolic disorders. By the early 2000s,

1:45

peptides became a legitimate

1:47

pharmaceutical industry, though they

1:49

were still largely confined to hospitals

1:51

and endocrinology clinics. Then in 2005,

1:54

a new peptide would get approved that

1:56

would change the way we injected

1:57

ourselves with stuff we don't understand

2:00

forever. GLP-1 GLP-1 or glucagon-like

2:03

peptide-1 is a hormone your body

2:05

naturally releases after you eat.

2:07

Produced primarily in the intestines, it

2:09

acts as a messenger that tells the

2:11

pancreas to release insulin, slows the

2:13

rate at which food leaves the stomach,

2:15

and signals to the brain that you've had

2:16

enough to eat. The problem is that

2:18

natural GLP-1 doesn't stick around for

2:20

long. An enzyme called DPP-4 breaks it

2:23

down within minutes, making it difficult

2:25

as a practical medication. For years,

2:27

researchers searched for a version that

2:29

could survive long enough in the body to

2:31

have meaningful effects. And the

2:32

breakthrough came from a surprisingly

2:34

unlikely place, the venom of a lizard.

2:36

In the early 1990s, researchers

2:38

discovered a peptide called exendin-4 in

2:41

the saliva of a Gila monster. Exendin-4

2:44

behaves similarly to human GLP-1, but

2:46

was much more resistant to breakdown.

2:48

Scientists realized they had stumbled

2:50

upon a molecule that accomplished what

2:51

natural GLP-1 could not, remain active

2:54

in the body long enough to become a

2:56

useful drug. That discovery led to

2:58

exenatide, marketed as Byetta, which

3:00

became the first GLP-1 receptor agonist

3:03

approved by the FDA in 2005 for people

3:06

with type 2 diabetes. Unlike many

3:08

diabetes medications before it,

3:09

exenatide not only helped lower blood

3:11

sugar, but also caused many patients to

3:13

lose weight. At the time, that was

3:15

viewed as a useful side effect, but in

3:17

hindsight, it was the first glimpse of a

3:19

much larger phenomenon. This diabetes

3:22

treatment would eventually evolve into

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the common GLP-1 drugs we know of today,

3:25

such as Ozempic, Wegovy, and Zepbound.

3:28

Medications so effective at suppressing

3:30

appetite that they would ignite a global

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obsession with injectable peptides,

3:34

transform the weight loss industry, and

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convince millions of otherwise healthy

3:38

people that the future of

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self-improvement might come in the form

3:42

of a weekly shot. Enter the peptide gold

3:45

rush. For most of modern history,

3:47

injectable drugs were associated with

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serious medical conditions. Diabetics

3:51

injected insulin, and patients with

3:53

hormone deficiencies injected hormone

3:55

replacements. The average healthy person

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wasn't browsing online forums for

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compounds to inject into their stomach

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unless you were a bodybuilder on

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bodybuilding.com forums. But that began

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to change as millions of people watch

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celebrities, influencers, and even some

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of their close friends rapidly lose

4:11

weight using GLP-1 injections. As public

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trust in peptide drugs increased, many

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peptide curious users began scouring the

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internet for other similar injectable

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remedies that could improve other areas

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of their lives such as their recovery,

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muscle growth, tanning, aging, or focus.

4:25

Thus, a parallel peptide economy was

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about to emerge, one with many less

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guarantees and potentially many more

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side effects.

4:33

>> Things like GP 157 definitely do

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accelerate the healing of an injury

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>> [music]

4:40

>> and there's no question about that. And

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I had a tendinitis in my elbow that I

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just could not fix. Yeah. I started

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using BPC 157, it was gone in 2 weeks.

4:48

>> That's a clip from the Joe Rogan podcast

4:50

where he's interviewing famous

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neuroscientist Andrew Huberman who

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swears by the recovery benefits of one

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of the most famous unregulated peptides,

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BPC 157. The initials stand for body

5:00

protection compound. Researchers derived

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it from a protein naturally found in

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human gastric juice and began studying

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its effects on wound healing and tissue

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repair in animal models. And now, with

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the endorsement of health influencers or

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just influencers with no sort of

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credentials whatsoever, online

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communities are treating it as a near

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mythical recovery drug capable of

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healing everything from tendon injuries

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to gut problems. Looking at a YouTube

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video analyzing the Rogan podcast, we

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can see tons of positive anecdotes in

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the comments. BPC 157 literally saved me

5:30

from an 8-year journey looking for ways

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to heal my stomach issues. These issues

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caused depression, constant pain, etc.

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BPC healed it completely after a month

5:39

or so. I got one bottle of BPC 157 and

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in 2 weeks, I feel about 90 to 95%

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better. BPC 157 sorted my tendinitis in

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my forearm in about 5 days. Then came TB

5:51

500, a synthetic fragment of thymosin

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beta 4, a naturally occurring protein

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involved in cell migration and tissue

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repair. Yeah, a lot of this stuff is

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just labeled with really complicated

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verbiage. That's just what scientists

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do. Combining this with BPC 157 creates

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what some users refer to as the ultimate

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recovery stack. Growth hormone-related

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peptides soon followed. CJC 1295 was

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developed the release of growth hormone

6:16

by mimicking growth hormone-releasing

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hormone. No, that isn't a typo or a

6:20

miswrite. Ipamorelin works through a

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different pathway, mimicking ghrelin and

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triggering additional growth hormone

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release. Together, CJC and Ipamorelin

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became staples of anti-aging clinics and

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bodybuilding circles, marketed as a

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safer alternative to direct growth

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hormone injections. And now there's more

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peptides that target entirely different

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bodily desires, but have managed to

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become just about as popular. Melanotan

6:43

II, for example, originated from

6:45

research into a hormone and was designed

6:46

to increase skin pigmentation. Users

6:49

quickly discovered that it could produce

6:50

a deep tan without extensive sun

6:52

exposure, turning it into an underground

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cosmetic phenomenon. And the last of

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these really popular ones that I could

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find is something called GHK-Cu.

7:01

This is a copper-binding peptide first

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isolated from human plasma in the 1970s.

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Researchers investigated its potential

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role in collagen production and tissue

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regeneration, leading many enthusiasts

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to view it as this miracle anti-aging

7:14

breakthrough. This growing peptide trend

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has even reached the early adopter

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capital of the world, Silicon Valley,

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where peptides have become the latest

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biohacking obsession among tech workers

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chasing everything from better cognition

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and injury recovery to longer lifespans.

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Now, it would be one thing if people

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were sticking a needle in their butt

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with a bunch of regulated drugs, an

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already questionable decision unless

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your life depends on it or you have a

7:36

prescription. But the real reason why

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these peptides are potentially really

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dangerous is where they come from, how

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people get their hands on them, and the

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lack of adequate research. It is here

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where we must talk about the often long

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and expensive process of FDA approval.

7:52

Before a drug reaches your medicine

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cabinet, it typically spends years

7:55

moving through a gauntlet of trials.

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Researchers first investigate whether

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the compound appears safe in cells and

8:01

animals. If those results look

8:02

promising, the drug enters phase one

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trials where small groups of human

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volunteers are monitored for side

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effects and safety concerns. If it

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survives that stage, it advances to

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phase two and phase three trials where

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hundreds or even thousands of

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participants are studied to determine

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whether the drug actually works and

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whether its benefits outweigh its risks.

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The process is notoriously expensive.

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Estimates vary, but getting a new drug

8:26

approved can cost hundreds of millions

8:27

of dollars and in some cases well over a

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billion dollars. As a result, many of

8:32

these compounds fail along the way. Some

8:35

of them just straight up don't work.

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Others produce side effects that only

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appear after a long amount of time and

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after being tested on enough people. But

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that's precisely the point. They need to

8:46

do that much research to see not just if

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the drug produces the desired effect,

8:51

but also discover everything else it

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does. And this is where the peptide gold

8:55

rush becomes much more concerning. Many

8:58

of the internet's favorite peptides

9:00

never made it through this process. Some

9:02

never entered large-scale human trials

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at all. Others showed promising results

9:06

in rodents or small pilot studies, but

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lacked the evidence necessary for

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regulatory approval. But somewhere along

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the line, a growing amount of people

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started treating promising and proven as

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if they were the same thing. If you

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spend enough time in online fitness

9:19

circles, you've probably seen this logic

9:22

before. A study finds that a compound

9:24

accelerated healing or recovery in rats.

9:27

Then a podcast host mentions it or their

9:29

guest does. Then a YouTube creator makes

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a video about it and a few users in the

9:33

comments report incredible results.

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Before long, thousands of people are

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injecting it into their bodies under the

9:39

assumption that somebody else has

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already done the hard work of proving it

9:42

safe, even though they have it. As I was

9:44

doing research for this video, I found

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one of the most dystopian influencers

9:49

promoting these peptide products. Her

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name is sarah.pepkit on TikTok. She has

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almost 3,000 followers and she talks

9:56

about her peptide usage and things you

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should know while plugging a link for a

9:59

peptide tracking app in her bio. Sarah

10:02

does not exist. Sarah is AI. I know it

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goes without saying for most of you, but

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please do not download or buy anything

10:10

being promoted by an AI influencer. I

10:12

mean, [ __ ] is just getting crazy out

10:14

here. Is there anything more creepy or

10:16

uncanny or dystopian about an AI

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influencer posting about unregulated

10:22

peptides and trying to get people to

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take them or download this app that is

10:26

in her bio. I mean, it's shit's just

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it's just crazy, man. But if they're

10:30

totally unregulated, how are these

10:32

products being sold in the first place?

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The answer is one of the most bizarre

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legal gray areas on the internet. Visit

10:39

enough peptide vendors and you'll

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eventually encounter the same disclaimer

10:43

repeated over and over again, "For

10:45

research purposes only." The implication

10:47

is that these products are supposedly

10:49

intended for scientific research rather

10:52

than personal use. But many of the same

10:54

websites simultaneously advertise all

10:56

those benefits we talked about like

10:58

recovery, anti-aging, muscle growth, fat

11:01

loss, or skin health. And that's where

11:02

things become especially risky. When you

11:05

receive an FDA-approved medication,

11:07

there are strict manufacturing

11:09

requirements. The company creating the

11:11

medication must govern the purity, make

11:13

sure to test for contamination, and keep

11:15

adequate storage conditions, dosage

11:17

consistency, and quality control. But

11:19

with many gray market peptide products,

11:21

consumers are often forced to trust the

11:23

claims of companies operating outside of

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that system. In fact, most of these

11:28

companies get their unregulated peptides

11:30

from random Chinese factories. Because

11:33

of this, the concentration listed on the

11:35

label as opposed to what's actually in

11:37

the vial can sometimes vary wildly.

11:39

>> I sent in a bottle of Red and True Tide

11:41

to get tested that claimed it had 60 mg.

11:43

Turned out it had 108 mg.

11:46

>> Or a bunch of other [ __ ] can go wrong

11:48

regarding contamination and storage,

11:50

only further proving that this peptide

11:53

trend has gone much too far. As I

11:56

finished research for this video, I

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couldn't help but keep coming back to

11:59

the what and how of all of this. Like,

12:01

what type of person do you need to be to

12:04

even get to a point where you feel like

12:06

you need to take a bunch of unregulated

12:08

drugs just to improve yourself. And I

12:10

think the answer reveals itself when we

12:13

return to Ryan. Ryan was someone who

12:15

felt disrespected by those around him

12:17

for his appearance. A pretty natural

12:19

thing for a young teenage guy to go

12:21

through before you've had the

12:22

opportunity to mature and find firm

12:24

footing in this world.

12:25

>> This would have been like 17 years old.

12:28

I was an easy person to disrespect. Cuz

12:30

I wouldn't stand up for myself

12:31

physically or mentally.

12:32

>> Mhm.

12:33

>> Right? And I get a lot of young men come

12:34

to me that was like, I want to feel

12:35

respected by the people around me. So, I

12:37

want to get bigger and I want to look

12:38

better.

12:38

>> Mhm.

12:39

>> You know, but also change what I see in

12:41

myself. So, if you change what you see

12:42

in yourself, you won't allow people to

12:44

treat you that way.

12:45

>> But without proper guidance, Ryan felt

12:47

like he couldn't get to the point where

12:49

his kindness or his positive actions

12:51

were ever enough to get people to

12:53

respect and like him. So, instead of

12:55

focusing on the internal root causes, he

12:57

focused on the external. He got jacked,

13:00

he started an online fitness business,

13:02

and the numbers and validation poured

13:04

in, giving him more validation to

13:05

continue on this trajectory. And I can

13:07

only imagine that that addictive feeling

13:10

of finally being respected led him to

13:12

pursue an even higher state of

13:14

validative ecstasy. If you're constantly

13:17

getting feedback from your external

13:18

environment that bigger muscles or a

13:20

better tan is what gets you attention

13:22

and respect, and you haven't taken the

13:24

time to resolve of deeper insecurities,

13:26

more muscle or money will never feel

13:29

like it is enough and you will resort to

13:31

the most extreme measures such as taking

13:33

unregulated peptides. That's the type of

13:36

people these drugs attract. Those whose

13:38

upbringing never taught them to reach a

13:40

state of self-acceptance that repels the

13:42

idea of abusing your body with needles

13:44

full of a bunch of different things. And

13:46

the theme of building an identity full

13:48

of self-confidence that comes from

13:50

within is one of the central ideas of my

13:52

debut novel Echoes Across Infinity.

13:55

Echoes Across Infinity is a story about

13:56

a 21-year-old named Elliot who lives in

13:58

the modern world, our [music]

13:59

post-pandemic world, who loses his

14:01

mother in an unexplainable accident.

14:03

Through the trauma he endures, he begins

14:05

to have uncontrollable visions, which he

14:07

soon discovers are glimpses into a

14:09

parallel reality he can learn to access.

14:12

And a good portion of this book is

14:14

Elliot coming to term with his

14:15

insecurities and learning to accept and

14:18

overcome them. It's a blend of sci-fi,

14:20

psychology, and philosophy and the first

14:22

person who ever reviewed the book on

14:24

Amazon said they almost finished it in a

14:26

single sitting. So, shout out to that

14:28

guy. If the themes of grief, loneliness,

14:30

and self-improvement resonate with you,

14:31

you can pick up my debut novel by going

14:33

to the first link in the description or

14:35

scanning the QR code that you see on

14:37

screen right now. Now, let's go back to

14:39

Ryan. I want to make it clear that this

14:41

is not a diss at Ryan. Honestly, I

14:44

watched that Guardian video and my first

14:46

thought was, "Well, Ryan actually seems

14:48

like a genuinely cool dude." He has

14:49

great energy and it's clear that he just

14:52

wants to help guys feel respected and

14:54

feel better about themselves. And I love

14:57

people who uplift other people. I just

15:00

don't agree with the methods he promotes

15:02

to get there. If you know anyone who is

15:04

taking these peptides or considering

15:06

taking these peptides, I encourage you

15:07

to show them this video and highlight

15:10

the consequences. While we might

15:11

eventually find out that some of these

15:13

peptides do end up providing significant

15:15

benefits with little downsides, it's

15:17

important to wait until proper testing

15:19

and regulation has been put in place.

15:21

Even if RFK Jr. is trying to ease limits

15:24

on them because he's quote used them

15:26

himself and with really good effect on a

15:28

couple of injuries. Taking care of

15:29

yourself, eating well, and moving your

15:31

body is absolutely essential to feeling

15:34

your best and therefore respecting

15:36

yourself and having others respect you.

15:38

But there's a limit you need to put on

15:40

your incessant desire to self-improve

15:42

before it starts to do the opposite.

15:46

Let me know your thoughts as always in

15:47

the comments and if you enjoyed this

15:49

video, you'll probably enjoy my video

15:50

about the male body image crisis

15:52

specifically focusing on men's body

15:55

image in this bigorexia that's been

15:57

going around, kind of the opposite of

15:59

anorexia where men just need to get as

16:02

much muscle as possible to feel like

16:04

they're worth something in this world

16:05

now and why that's the case. Yeah, go

16:07

check it out if you want to. Thank you

16:09

very much for watching and also check

16:11

out my novel if you want to read it,

16:12

link in the description like I said, and

16:14

now I'm leaving.

Interactive Summary

This video explores the growing and dangerous trend of using unregulated injectable peptides among young people and fitness enthusiasts. While therapeutic peptides like insulin have a long history of medical success, the current 'peptide gold rush' involves people self-administering substances for non-medical reasons like fat loss, recovery, and anti-aging without proper FDA approval or quality control. The narrator warns about the risks of contamination and lack of oversight in the gray market while highlighting how societal pressures and body image issues drive individuals to pursue these extreme self-improvement methods.

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