I've got a dumb question. If the world's

most powerful AI model just came out,

Fable 5, how are we supposed to use it

to make money and be more productive? I

mean, I've seen some crazy examples on X

of people one-shotting like a Monopoly

game, and that's really cool. But how

could I use this super intelligence and

just point it to different problems to

make me money and be more productive?

That's what this episode is about. By

the end of this episode, you're going to

understand why Fable 5 really matters.

But more importantly than that, you're

going to understand practically how

[music] you can use Fable 5 to make

money and be more productive. Now is the

time that you have this unfair advantage

for [music] actually pointing this

thing, this insanely powerful model,

at problems that could build businesses,

that could make you more productive, and

to be honest, it's a lot of fun. So,

enjoy the episode, and I'll see you in

there.

>> [music]

[music]

>> Oh, I needed to make this video. I

needed to make this video because 99% of

people are using Fable 5 wrong. I mean,

this is the most powerful model that

we've ever seen, and people are just

they're just using it the wrong way.

They're not seeing all the

opportunities, all the ways to make

money, be more productive with it. So, I

had to make this episode where I break

down

how you're using Fable 5 wrong, what are

a bunch of use cases, and prompts that

you can use today that's going to help

you, and a bunch of startup ideas that

now, with the most powerful coding agent

ever available to mankind, what has that

unlocked? That's what this episode is

all about.

This is a huge unlock, yet all the

episodes that I've seen and tutorials

and videos that I've seen on the

internet have been about benchmarks and

things like that. But I wanted to get to

the tactical use cases for Fable 5 so

that you, after this video, if you stick

around till the end, you understand how

to use Fable 5

um

in terms of use cases and in terms of

startup ideas so that you can actually

build a business and start making money

and with Fable 5. Let's get right into

it. The first thing is

this guy who works at Anthropic used

Fable to edit and launch his own launch

video and it looked spectacular. I can't

believe how good

it is. And

I will say he definitely

had a good camera. You can see here he,

you know, he's got a good setup. He's

got this cool bookshelf, but he did 17

takes in four scenes

and it ended up with this beautiful

visual, right? And you can see the text

looks amazing. This is something that

would have cost hundreds of thousands of

dollars to make and using Fable with

two video edit is totally possible. The

prompt is here and I'm going to read it

to you. I'm processing the recording of

a bunch of videos in Fable full

recording. The script for them is in

Fable full recording Fable 5 script. I

want you to run the 11 Labs

transcription service on them and stitch

together the best shots into one final

clip. A few notes, there are multiple

takes per scene. The best takes are

usually the one that at the end with the

fewest ums, but that can can change. I

also reshot the first scene at the end.

They should all be organized by

timeline. For a few of them, I start the

video by saying hey name as a way of

starting the sentence warm. We should

cut that out. Create a JSON file. Use

FFmpeg. Orchestrate this using

workflows/gold.

Don't stop until you have the final

video. So, what do we learn from here?

We know that he used 11 Labs, he

stitched together the best shots, they

created a JSON file, he used FFmpeg,

and he orchestrated all of this using

workflows using slash goal,

and said don't stop until you have a

final video.

And and it worked. You know, I can go

through this deck, but you can see here

uh he uses Whisper Whisper Whisper flow,

it removed all the ums, the sub-agents

picked the best takes, the edit is in

this JSON file, and then FFmpeg executes

the JSON.

Um it stitches together the first cut um

from the prompt create a final scene

using FFmpeg.

Um it actually color grades.

Um with this prompt, the color grading

feels a bit muted, can you fix that?

It's able to color grade, and it looks

amazing. Look at that. Just absolutely

perfection. That's beautiful.

And anyone who's ever done any color

grading before knows how hard this is.

Um

the

the static design frames are all there.

He uses Remotion to stitch it all

together.

Each PNG is rebuilt as code.

Um

and then there's one file that sets the

feel, so you got this,

you know, beautiful

uh

beautiful one file here.

Um and the point here is

you can create a beautiful

a darn beautiful video. You can export

it to Figma, you can use the Figma MCP,

uh and you can just use Fable to build

something beautiful.

You know, so many people so many of us

are vibe coding apps,

can't get people to those apps, but when

you have something like Fable now, you

can use it to actually grow your

whatever it is you're working on. And is

a great example of that.

That's one example.

The two is and this is I saw Wiz of Ecom

tweeted this.

You can create a person you can create a

an AI content engine. I saw other people

basically asking

Fable to create tweets and they were

saying it's not actually not that good

at writing. It's not really good at

writing.

It's not good at writing because you

haven't put the right inputs, the right

strategy, the right weak the engine and

then connect it to Fable. So if you want

to use Fable as a content engine, here's

how you can do it.

You're going to want to put your inputs.

So you're going to want your origin

story, your known for, your offer, your

ICP, your frameworks and you can ask

Fable to actually help you with that.

You can put that in your content brain.

You can use something like Obsidian

here, your pillars, your funnel

structures, your tone.

Then every week you can do

this, you know, research, scanning

niches, finding topics, performance,

uh three hypothesis test weekly and that

creates the assets as this weekly loop

and that uses

Fable 5. So Fable 5 runs every system.

It reads your charts. The great thing

one of the great things about Fable 5 is

it's able to visually check out

using co-work, um

you know, browser using co-work. It's

able to go and and and see things and

really really understand it and it works

for hours on its own.

And the third piece,

um

of of thing that I think people are

getting wrong with Fable and then I want

to get into actually going into

into Claude, showing some use cases

and giving startup ideas

is my friend Morgan Linton said this. He

says, "My biggest takeaway from my first

day with Fable, low effort is the

alpha."

So the mistake a lot of people are

making is, you know, the default's on

high,

but I think that as, you know, I think

it's June 22nd, you're it's going to be

API pricing. It's not going to be

included in your Max account. Um you're

not you know, you're going to want to

obviously not spend a ton of tokens. So,

how do you do that? You're going to want

to use something like factory.ai.

Uh they have a product called Droid, and

Droid is going to basically orchestrate

when you're using Fable

what effort you're using at, and when

are you using something like Opus or

other models that are more routine

tasks. So, I think you're going to start

to see uh just more people using things

like Droid, um more people actually

doing lower effort for more routine

tasks. And just so you know, you know,

someone tweeted this here. In fact,

Fable low is better than Opus high. So,

it's pretty impressive. So, if people

want me to do a full uh breakdown on how

to use um

Droid and factory AI to set up this

orchestration, just comment. Uh I can do

it. And uh I'll show you how you can set

that up.

All right.

Let's talk about use cases.

Let's start with this one actually.

If you're anything like me, writing copy

is really difficult. And one thing I'm

learning is that, you know, copy uh

is, you know, one thing I'm actually

relearning is that if you have good

copy, you're going to be able to uh your

conversion rate's going to be higher.

So,

uh what's really cool is you can use uh

you can actually set up a

a a copywriting tournament so that you

end up creating absolutely stunning

uh websites, building websites using

Fable uh with incredible copy. So, look

at this one prompt

uh that I got for this SaaS

idea. I took this SaaS idea from my

ideabrowser.com. I screenshot I put it

in, and I was able to get this

incredible idea around backyard homes.

So, you put in your

your address, it checks your lot, and it

says, "Hey, can you build these ADUs,

which are basically mini houses, in your

backyard?" And when you look at this

copy, "Can you build a backyard home on

your lot?"

Uh

enter your address, in minutes you'll

have a written verdict. This is a real

report. Yours looks like this. And it

actually creates it. Look how beautiful

this is. The little animations. The copy

is incredible. I'm going to show you how

to do this.

And the way I do it is with something

called a landing page tournament. So,

let's go into the into the prompt. By

the way, in this episode, I'll include

all prompts in in the description.

Uh

And so, you can go and and and grab

them.

So, I say,

"Write my landing page eight different

ways. Different hook, different

structure each time. Then create five

judges, a skeptical CFO, a distracted

founder scrolling at midnight, a

competitor, my ideal customer, and a

conversion copywriter. Have every judge

score every version and explain the

scores. Kill the losers, merge what

worked into a final version, and show me

the scoreboard so I can see why it won."

And then I just basically attached the

idea of the day, "Can I build a backyard

home tool to find in minutes from

ideabrew.com." I put that in there just

to see if it would it would work. And

let's actually look at what happened.

So, what's great about doing these

tournaments, so I use Fable 5 high over

here,

is it basically

instead of getting one option that

maybe is okay, you're basically getting

it you're pitting it against each

other, and you're getting just a lot a

lot better a lot better output. So, when

we go to the landing page tournament MD,

you we basically got eight versions of

copy. We had five judges, 40 scores, and

one winner.

Um and it just does such a good job.

I'll go through one of these and and

then I'll go to the end just so you can

get a sense.

So, um actually, I'm just going to skip

to the I'm going to skip to the end here

just so you can see what happened. So,

it created a scoreboard. Um

final version. So, the CFO scored at

this, the founder scored at this, the

competitor scored at that. Um and then

based on that, um

it said, "This is, you know, just a lot

better." So,

um

I have been writing copy for a lot of

years, um

on on websites and apps I get, you know,

millions I have millions of users.

And when I saw the backyard

copy, like the one that won, I I

I was like, "This is incredible." Um

and the the secret sauce is that I use

this

I use this framework.

Um you can see here, like the CFO says,

"Yeah, I'm going to score this a six

because 2,000 a month is a claim the

page must immediately defend or it reads

like a Zillow estimate."

Um this is what's so crazy about Fable 5

is it's it's scary it's scary good. Um

like, yeah, a CFO might say that. Um

the the midnight founder who's scrolling

in the middle of night reads, "$100,000

on a guess is a gut punch and it stops

the scroll." You know, it's just

it's so good and um

this is just a really it's something

that I'm seeing no one no one use that I

think you should be using as well.

Um another

uh thing that Fable 5 is just incredible

at is planning.

This is something that if you're

building a startup, it's worth

considering. So, the interview before

the build. So, um the prompt goes, "I

want you to build this rough idea. Don't

build anything yet. Interview me like

Mark Zuckerberg or Sam Altman or Brian

Chesky, experts at building companies

that get PMF. One question at a time, 15

questions max, hunting for the thing I

haven't thought about. Push back when my

answers are vague. After the interview,

write the full spec and list three ways

this fails, then build the V1." So, what

I'm seeing on X and other places is

people are just one prompt-ing

these startup ideas.

And they're not getting really what they

want. It might look visually great, but

from my perspective, I don't think it's

something that has a high likelihood of

PMF, product market fit. So, we're

actually going to use this prompt to,

uh,

Let me go scroll up. We're going to use

this prompt so that we can have a spec,

a full spec that has a highest

likelihood of success. So, I grabbed a

idea of the day from,

uh,

from ideabrowser.com. It's basically

this habit widget that pings you at the

right moment. Imagine a habit app that

basically gives you a push notification

and says, "Hey, you need to work out or

you need to drink water." or something

like that.

And what's so crazy about, uh, Fable 5

high in this case

is it asked me questions. We're going to

go through some of the questions. It

says, "What habit have you personally

failed to keep in the last 12 months?"

And I said, "Failed workout streaks."

And then I said,

"And I'm just a person who wants to

unlock my potential and can always do

better."

And then it goes, "That's half an

answer."

Like, I'm getting pushback

from,

uh, Fable. Fable feels like a real

person. If that was a real person, if

that was a Brian Chesky, if that was a

Sam Altman, and they were actually to

help me build an app that gets the PMF,

they would say something like that. And

to this date, I have never had an LM

speak to me like that, and I absolutely

loved it because that's what I need in

order to create an app that has a high

likelihood

high likelihood of success.

So, it says, "Walk me through the actual

death of your last workout streak. What

were you supposed to work out? What time

of day? What happened on the day you

missed? Did you miss because you forgot

or because you remembered and chose not

to?"

This matters more than anything in that

screenshot.

Uh the entire thesis is timing is the

problem, a smarter ping fixes it. And

then I said, "I let life get in the

way."

Then it goes,

"That's a horoscope answer, Greg. Life

got in the way is what everyone says

when they haven't watched the tape.

You never let a podcast guest get away

with that, and you'd say, 'Give me the

seed.'"

You love to see it. It pushes back, and

it helps me, you know, I'm not going to

go through all of this cuz that's not

the point. The point is it pushes back

on on you.

And by the end of this,

by the end of this,

we got an incredible incredible outcome.

And I want to I want to talk about it.

It says, "The interview changed the

product more than you might realize.

What we're building shares a name with

the idea browser write-up and almost

nothing else. No widget

which just can't ping you. No week of

manual check-ins. You banned homework.

No habit platform, workouts only. It's a

phone number that can see your calendar

and text you with receipts and has a

consequence consequence you signed up

for. So, basically what it did is it

took this idea of like, 'You're going to

get a text message.' It Well, you're

going to connect it to your calendar,

and it's going to basically say, 'You

should work out now, and if you don't,

you're going to get a

a

a uh consequence.' It builds the app.

Um completely works. It built the spec

document.

And

and uh and it's just something that has

a high likelihood of success.

So, I don't see anyone doing this um

using Fable 5 helping you interview you

you know, the key is say say it's a Mark

Zuckerberg, say it's a a Bel uh

uh a Brian Chesky.

And then you get this spec document that

really just figures out

uh who you are, what the onboarding

should be, what the loop should be, and

just gives you the highest likelihood of

success, and gives you the architecture.

You can see here it says build with

Python, fast API.

Uh AP schedule scheduler,

um what the pricing should be, and what

the scope what should be out of what

should be out of scope for V1.

So, just an incredible output, and I

I've never seen

an LM do something so high-quality.

We're going to um we're going to go

through a few more use cases. I'm just

going to just uh just lightning round it

lightning round it. I'm not going to

show it in in in Claude.

Um but it's just to help you get your

creative juices flowing for okay, how

else can I use this thing? Um well, you

can hire it to kill your company. So,

everyone asks for AI everyone asks AI

for growth ideas,

but you can flip it. Give it everything

and a day to destroy you.

The magic is it ranks threats by which

one could execute itself, which is the

only threat ranking that matters now.

So, here check this out. You say, here's

my P&L, here's my pricing page, my churn

data, my last 50 support tickets. You

are a well-funded founder who hates me.

Spend the day building the company that

kills mine. Real plan, positioning,

pricing, first 10 customers you'd steal,

and the exact email you'd send each one.

Then rank every attack by how much of it

you can do yourself with no employees.

Don't be polite. I'd rather hear it from

you than read it in my mind in the churn

dashboard.

This is the output of this

is incredible. So, that insight here is

you want to mine your support tickets.

Uh Fable is incredible with big data

sets. Um it can look at your churn data

churn data, and it's going to help you

make more money from a SaaS. Now, you

can also go and buy a SaaS now. You can

actually go and refactor that code using

Fable. You can go and look at those

support tickets. I've talked about this

on the channel. There's an opportunity,

especially now with Fable 5, to actually

go buy things for not a lot of money,

kind of flip it, um

you know, or renovate it, maybe flip it,

or just keep it for profit and cash

flow.

But, the idea is basically now uh you

have something that is just so high

quality.

Um we talked about the copy tournament.

Um this is a this is a really

interesting one. So,

you give it 2 years of your notes, your

decision docs, your postmortems. You ask

it to map every meaningful decision.

What I chose, what I believed at the

time, what actually happened. Find my

patterns. Where am I systematically too

early, too late, too optimistic? What do

I always say right before a bad call?

Write me the one-page operating manual

for working Greg that a COO

uh would secretly kit uh keep.

So, what's really cool about Fable 5 and

where we are today, 2026, is you got a 1

million

token context window, which can hold

years of you at once. And I don't see

that many people doing this. So,

uh maybe you don't have old notes, but

you definitely have emails. Um you

definitely have text messages, and ask

it to find patterns in your decisions

that you can't see because you're on the

inside. And then just set up routines

that remind you of things, right? And

make you a better person. That's

something that I think we're going to

see more of.

Number five. So, Fable is really good at

noticing what's missing because it

explores before it answers. So, you can

actually point that at anything. Like,

your calendar, or your code base, or

your marketing funnel.

So, you can say, "Here's my analytics,

my content calendar, and my offer. Don't

tell me what's wrong with what exists.

Spend your time on what's absent. What

is every successful company in my space

doing that appears nowhere in my

business? What customer am I not even

trying to reach? What revenue line

should exist and doesn't? Rank by money

left on the table." So,

no-brainer, and something that I started

doing this morning, and

I've gotten some really interesting

insights.

Negotiation.

You know, if you're in business, you're

going to be doing negotiations.

And a lot of people actually go to like

Perplexity,

and they'll or or ChatGPT, and they'll

say like, "Hey, I'm going to respond to

this email. How would you respond?" Now,

with Fable five, you can actually

actually have like basically a pro

negotiator at the table. Here's what you

say, "I'm negotiating a deal with this

counterparty. Here's what I know about

them and what I want. Become them. Their

incentives, their alternatives, their

pressure. We negotiate in rounds. You

respond the way they actually would,

including going quiet or getting

aggressive. After each round, break

character and tell me what I just gave

away for free. Don't let me win because

I'm the user."

So,

just, you know, easy way to to to to

just win more deals, get get more out of

them. Um and here's the prompt.

Um we're going to do two more use cases

and we're going to get into startup

ideas.

Um so

you can get a 80-page second opinion

with Fable 5. So because Fable 5

actually reads tables now, footnotes,

charts inside documents, it can see it.

Um that's where the bodies are buried,

right? Leases, term sheets, insurance

policies, vendor contracts. People are

seeing incredible uh

I think it was Aaron Levie from Box

actually said that uh just in terms of

legal

um

you know, he he they've been seeing just

incredible outputs from Fable 5. So um

here's here's the prompt. Here's the

full contract, every exhibit included.

Read all of it, especially the tables

and schedules. Three lists.

What costs me money that isn't obvious?

What I'd rather get in 18 months? And

what's missing that should be here to

protect me? Then tell me the three

changes you'd request and exactly how to

phrase the ask. Flag anything when I

should pay where I should pay a real

lawyer to look. Now, I'm not suggesting

that you obviously just use AI to um

to do your legal work. But let's be

real. Law lawyers cost a lot of money.

And if you're in a startup, every dollar

counts. And some things, you know,

I'm just speaking for myself. Some

things I'm like, I I don't need to send

uh I don't need to send this to a

lawyer. And some things

uh I just want to know where the flags

are. So uh no matter if you're working

with a lawyer or not, um

you know, do your own research. I'm not

saying that you shouldn't work with a

real lawyer. I'm saying that

even if you're working with a real

lawyer, you should put it through Fable

5 and say, "What are the flags?" And

here's the prompt that you're going to

need for that. Boom.

Eight. Make it its own tools. This is

the most meta one and it's the one that

actually separates people who get it. Um

so after you've used it after you use

Fable 5 for a few weeks, just ask it to

study the work and automate itself.

Here's here's what I mean. You prompt

it. You say, "Look back at everything

I've asked you to do this month. Find

the requests that repeat. Build yourself

tools and reusable instructions for each

one so next time it's one sentence

instead of 10. Then tell me, based on

what I keep asking, what should I be

delegating to you that I'm still doing

by hand like an animal?"

Um and you'll be shocked. I've even done

this just over the last 24 hours what

you're been able to automate

uh

and and what you're able to and what

kind of software you're able to create

uh here.

All right.

Um I'm going to go over a few startup

ideas that are only possible now with

Fable 5.

Um I have five. Um

I'll include the full list and the full

prompts in the in the description. I'm

only going to have time to go over

three. So we're going to go over uh my

three favorite ones.

Uh the first is a synthetic focus group

firm. So D2C

brands will spend like $50,000 on media

before learning an ad doesn't work. So

remember we talked about the copy

tournament? Well, you run the tournament

as a business. 50 ad variants judged

overnight by panels built from the

brand's actual customer reviews

and then you charge something like

$3,000 per launch and maybe that costs

you $100 of tokens. And the brand's

media buyer becomes your repeat

customer. So this is only possible now

because sub agents can hold distinct

personas and argue instead of a model

agreeing with itself. Okay, here's what

I mean. Here's the prompt and this is by

the way, this is just going to be

helpful for anyone even if they

uh

don't want to use the startup idea, but

if they're doing any paid ads

themselves, this is going to be helpful,

super helpful. So, you give it 500

customer reviews. Here are 500 customer

reviews for

Athletic Greens and their 10 best ads.

Build six customer personas from actual

review language, not demographics. Then,

take these 15 new ad concepts and have

every persona score every ad. Would they

stop scrolling? Would they click? What's

their objection? Output a kill list, a

launch list, and the one insight about

this customer that the brand that the

brand doesn't know. So, someone in the

comment section, I can hear them I can

hear them now. They're going to say,

"Well, why wouldn't they the D2C brands

just do that themselves? Like, if Fable

5 exists,

you know, they're just going to go and

do it themselves. They're not going to

need your service."

Well,

that's where you're wrong.

Yes. Well, you're right and you're

wrong. You're right in the sense that

some of them are going to do themselves,

but most of them are not. Most of them

might be scrolling on Instagram and they

see an ad for this and you hit them at

the right time and you earn their trust

and the and it works and they just get

into the flow and and you're in the mix

and you don't need that many clients to

make a multi-million dollar business

from it. So, [snorts]

um yes, you're you're definitely right

in the sense of

um

now anyone has these tools, people are

going to use it, but they're, you know,

the reality is not everyone's going to

use it and that's your opportunity.

Um and if you can build a funnel around

it, there's a business there.

Another idea,

custom software in 48 hours. Maybe you

call this idea like 48hoursoftware.com.

Every med spa, contractor, and clinic

runs on spreadsheets, group texts,

because custom software costs like

$80,000 a year. So, you sell them

internal tools for $5,000 flat, and you

build it in 2 days.

The interview prompt is your sales call.

You run it with the owner on a Zoom. The

spec writes itself while they talk.

Fable builds it after.

Only possible now because it scopes big

messes itself.

Um and scoping was always the expensive

part. So, I saw on X and it went viral

that, you know, there was someone who

was recording customer calls, and they

built like the customer maybe was

complaining or something, and they built

an app while the customer was

complaining. Let's get into the prompt.

You're about to interview a bit uh

you know, a med spa owner about the most

annoying repeated process in their

business. One question at a time, 12

question max. In plain English, no tech

words. Dig until you can describe their

workflow better than they can. Then,

write the spec for the smallest tool

that kills the annoyance, build it, and

write a one-page guide their least

technical employee can follow. Now,

you're creating internal software that

they, you know, would have cost $80,000.

Now, they're getting it for $5,000.

You're probably spending a couple

hundred dollars max on tokens if you're

token maxing. Um so, the margins are

incredible. Um and you can reinvest that

money into the marketing to actually get

people into this uh into this uh funnel.

I want to give you one more startup

idea. So, um

it's a contract refund firm. So,

mid-size companies sit on hundreds of

vendor contracts, but nobody has read

those since signing. Auto renewals,

underused seats, prices that ratchet 8%

a year. You read You read all of them,

and then you get to paid 25% of the

savings found. So, uh uh it's it's a

free product unless you find money for

them. It's only possible now with Fable

because it reads the tables and

schedules insides

and schedules insides hundreds of PDFs

without dying, which is exactly where

the money hides. So, here's the prompt.

Here are all of our vendor contracts and

12 months of invoices. Cross-reference

them. Find auto-renewals in the next 90

days. Invoices that don't match

contracted rates, seats we pay for but

don't use, and the price escalators we

can challenge. Rank by dollars. For the

top 10, draft the exact email to the

vendor, including the leverage we have

and the number to ask.

And I've got two more bonus startup

ideas right here.

So, there you have it.

Um

Fable 5,

the most powerful model to ever come

out. Um

And we're in this honeymoon phase where

we uh

you know, it's included in a lot of our

plans. Um that ends soon.

Um

but I think it's important for right now

just to get really, really good at uh

what are the prompts? What are the use

cases? What are the opportunities now

with Fable 5? Um

so that, you know, once it's API token

based, we know what what to use it for.

So, that's why I made this video. I made

This why That's why I made this episode.

This episode um

was designed to get your creative juices

flowing around what is now possible in

the world of Fable 5 because so much is

possible.

Um and I wanted to narrow in on some

ideas that are just so high value that

to make sure you're not using Fable 5

wrong, you know? Um

Now you'll know how to create copy

better than anyone else. Now you had to

know how to create landing pages better

than anyone else. Now you know how to,

you know different startup ideas going

deep into data

and and and how you can retool that

those ideas and how you can use Fable 5

to create create those those products.

So hope this has been helpful. That's

all I'm trying to do add value to your

life.

If you enjoyed this episode, please let

me know in the comments. I read every

single one

and all I got to say is I'm rooting for

you and I can't wait to see what you

build. See you on the next one.

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