The #1 Mistake Companies Make Hiring GTM Engineers
26 segments
But, if you're looking for a GTM
engineer, I think you should find
somebody who has a real sales background
and not just a computer science
background because to me it's more about
the jobs to be done and understanding
what actually closes deals and drives
revenue, and building things in service
of that as opposed to a bunch of dummy
and hit workflows that sound cool. And I
talked to one guy who had hired a GTM
engineer, quote and quote GTM engineer,
and I was like, "Okay, what happened?"
Cuz they're like, "We let him go or
something." And he's like, "They just
made a bunch of dashboards. They vibe
coded some dashboards." And I'm like,
"Okay, that's not really driving the
business forward, but okay." So, yeah,
there's a lot There's a lot of things to
look out for. I know there's some
recruiters out there who help people
find GTM engineers and maybe can help
you vet them better. So, that's what I'd
probably recommend if you're looking for
somebody like that.
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The video provides advice on hiring a GTM (Go-To-Market) engineer, emphasizing the importance of valuing sales experience over pure computer science skills to ensure the role drives actual revenue.
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