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The #1 Mistake Companies Make Hiring GTM Engineers

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The #1 Mistake Companies Make Hiring GTM Engineers

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26 segments

0:00

But, if you're looking for a GTM

0:01

engineer, I think you should find

0:02

somebody who has a real sales background

0:04

and not just a computer science

0:06

background because to me it's more about

0:07

the jobs to be done and understanding

0:10

what actually closes deals and drives

0:11

revenue, and building things in service

0:13

of that as opposed to a bunch of dummy

0:15

and hit workflows that sound cool. And I

0:18

talked to one guy who had hired a GTM

0:20

engineer, quote and quote GTM engineer,

0:22

and I was like, "Okay, what happened?"

0:23

Cuz they're like, "We let him go or

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something." And he's like, "They just

0:25

made a bunch of dashboards. They vibe

0:27

coded some dashboards." And I'm like,

0:29

"Okay, that's not really driving the

0:31

business forward, but okay." So, yeah,

0:34

there's a lot There's a lot of things to

0:35

look out for. I know there's some

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recruiters out there who help people

0:37

find GTM engineers and maybe can help

0:39

you vet them better. So, that's what I'd

0:41

probably recommend if you're looking for

0:42

somebody like that.

Interactive Summary

The video provides advice on hiring a GTM (Go-To-Market) engineer, emphasizing the importance of valuing sales experience over pure computer science skills to ensure the role drives actual revenue.

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