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How a bin store became the heart of a small town

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How a bin store became the heart of a small town

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172 segments

0:00

Okay, so the the business model is

0:02

returns. Every store, every place that

0:06

you can purchase something, they have

0:08

returns and they

0:11

most time do not put those returns back

0:13

out on the floor. They throw them in a

0:14

big big box

0:16

that used to go to a dump or, you know,

0:20

garbage refuse. Now they sell those to

0:23

people like myself that um

0:26

turn them into low-cost options for

0:29

people.

0:30

>> And why did you why did you think Sharon

0:32

this was an opportunity

0:34

for your community specifically?

0:37

>> Well, my husband and I looked for a

0:40

place to open our store and we kept

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being drawn back to Trenton. Um

0:45

Something was just drawing us there.

0:47

Once we got into Trenton, into the

0:50

community, we understood why we were we

0:53

were called there.

0:54

There was a need,

0:56

a place to shop. They needed a place to

0:57

buy clothes, affordable clothing, just

1:00

affordable items period.

1:03

It's a a quaint small town

1:06

um

1:07

with a big and they did at that time

1:08

have a big need.

1:10

>> How did economic conditions affect

1:12

demand Sharon? Like I'm just curious,

1:14

did you for example see more see more

1:16

demand when when inflation for instance

1:19

was a lot higher?

1:20

>> Oh, absolutely. Absolutely.

1:23

Several people from different

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backgrounds, different

1:27

financial genres um

1:30

shopped with us during Christmas, during

1:32

holidays, for birthdays. Um

1:35

everybody that you see that you think

1:39

might be, you know,

1:41

well-to-do may just be living paycheck

1:44

to paycheck and our store gives

1:47

everybody or gave everybody an outlet to

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to shop.

1:53

>> Who was um your typical customer Sharon?

1:56

Was there a typical customer? You know,

1:58

was it was it more likely to be men,

2:00

women, young, old, singles, couples,

2:03

families?

2:04

>> There was no typical. Uh everybody,

2:07

young, old, male, female,

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uh kids, adults,

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um

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it was just everybody. We served

2:16

everybody. And if you um

2:19

if you see the movie, you'll see the

2:21

people coming in and out of the store,

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they're all walks of life.

2:25

>> What were Sharon, I'm curious, some of

2:27

the biggest challenges to running the

2:30

bin store?

2:31

>> One of the biggest challenges that we

2:33

ran into is we opened in February of

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2020.

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Uh actually, we opened on Valentine's

2:39

Day in 2020 and COVID reared its ugly

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head. Since we were not a necessity

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store, we had to close.

2:48

Uh close a fledgling business.

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Um I think for 60 days we we had to

2:54

close. That was a challenge. But our

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customers, when we did open back up,

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were waiting. We would literally have

3:01

lines outside our store because of our

3:04

business model.

3:05

Uh we had tables full, I think 12 tables

3:09

full of items uh for $5. And it could be

3:13

anything from a crop top to a kids toy.

3:18

Everything was $5.

3:20

>> How do you think um that store Sharon

3:23

addressed issues uh I'm thinking waste

3:25

issues or environmental issues that

3:29

surround returned goods?

3:31

>> I think that the bin store model um

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saves billions

3:37

of tons of garbage a year.

3:40

Um

3:41

things that

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they're they're perfectly fine. A lot of

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them are brand new. Get returned for,

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you know, somebody didn't want it,

3:48

somebody got it as a wedding gift and

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it's not what they liked or or you know,

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could use and that stuff gets returned

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and it was going to a landfill and this

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way those items are put back

4:02

back out into the market not into the

4:05

landfill and it also gives people that

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maybe couldn't afford that before an

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opportunity to have something nice.

4:13

>> It sounds like Sharon you were much more

4:16

sort of broadly focused on helping your

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community

4:20

rather than making money yourself. Is

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that fair?

4:24

>> That's pretty fair. The community

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as a whole

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was very important to us and still is.

4:32

We no longer have mom and pops. We sold

4:35

the store

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to a friend of ours in in the same

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community. Everything was kept you know,

4:40

in the community

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with the same kind of servants heart

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that we had, you know, community first.

4:47

We supported the schools and we

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supported you know, churches and local

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other local businesses.

4:54

My philosophy was

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well, I have a saying you can't outgive

4:58

God but everybody doesn't get on the

5:00

religious

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aspect of it but

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if you take care of your neighbors then

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your neighbors take care of you.

5:09

>> Sharon as you mentioned there you've

5:11

moved on. You started a new business

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now. Tell us about that.

5:15

>> Okay, so we left there and we we started

5:18

a food truck.

5:20

I I don't know where we came up with

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that idea exactly but we left the store.

5:26

The bin store was our heart. Like we we

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loved our community. We loved the people

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but

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we have children at our advanced age. We

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still had children in high school and

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they were getting to the point where

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they had sporting events and school

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functions that were important for us to

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get to because you know, it was high

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school. they were you know, on their way

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out. And we didn't want to miss all of

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those events, so that was our reasoning

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for selling the store. The food truck

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seemed more like we could work it around

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uh

5:59

our schedule and our goals for our

6:01

children.

6:02

>> And what food are you selling at food

6:03

truck, Sharon?

6:05

>> Um

6:06

my husband makes the best Philly

6:08

cheesesteak ever.

6:10

Uh we've even had people from Philly

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tell us that, so

6:13

uh we do um short order type stuff,

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hamburgers, uh Philly cheesesteaks. We

6:19

also offer

6:20

homemade breakfast bis- we make homemade

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biscuits and, you know, cooked to order

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eggs and things like that. Um

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which is kind of uncommon for a food

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truck to have homemade biscuits, but

6:33

that's just something, you know, we

6:35

if we do something, we try to do the

6:36

best

6:38

uh

6:38

at what we're going to offer.

Interactive Summary

This video features an interview with Sharon, who shares the story behind her successful 'bin store' business model in Trenton. By purchasing returned goods that would otherwise be sent to landfills, Sharon provided affordable options to her community, addressing both environmental concerns and the economic needs of local residents. Despite challenges like the COVID-19 pandemic, the store thrived until Sharon eventually sold it to focus on supporting her children's activities, transitioning to a new venture as a food truck owner.

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