you've been using Claude like a smarter

search engine. You know, you probably

type a question, read an answer, copy

some of it. You're only getting about

10% of what it can actually do. So,

here's the thing, right? That's not a

prompting problem. It's not even right

about writing better prompts. It's about

having the wrong picture what the tool

can actually do for you. Now, most

marketing teams that I talk to probably

use plot the same way. They open a tab.

They type something like, "Write me a

campaign brief for our summer sale."

They read what comes back to them and

then spend the next hour turning that

text into probably a usable document.

Maybe a deck, maybe a tracker, a report

that manager can send to a client. Now,

you know, there's something about the

entire workflow that gets me going,

right? Because I know that the output

isn't bad. Claude's actually pretty good

at writing, but the process itself is

completely wrong because you've added a

step rather than removing one. So, what

I want to show you today is a different

way of thinking about this. So, not a

different prompting technique, but

rather a different entire mental model.

So, Claude isn't a writing assistant.

It's actually a workflow engine. And

once that clicks, every task currently

that eats up your time starts to look

like something you could hand off

completely. Not just partially but

completely. And this is the video and

this is the first video in a series that

I am calling flawed for marketing. Each

episode here covers a specific role. for

content writers, social media managers,

marketing managers, performance

marketers, brand managers and shows

exactly what changes when you stop using

Claude like a chatbot and start using it

like the workflow tool it actually is

meant to be. Today's video is the

foundation. If the reframe lands right,

everything else in the series will make

a lot more sense to you. So, let's get

into it. Okay, now let me show you

something concrete first because I think

abstract expla explanations of this

problem miss the point entirely. So

here's a task that most marketing

managers at least do once a week. You've

got a campaign brief, right? Let's say

it's for a brand called Orenda and this

is a midsize direct to consumer a D2C

skincare brand and they've got a Diwali

campaign coming up. Now, the brief that

they've given you is about two pages.

It's got the campaign objective, the

target audience, the key messages, the

budget, the timeline, the channels that

they're trying to activate, you know,

the standard stuff in the industry. Now,

your job is to turn that into a

stakeholder deck, something that your

brand team and the agency can actually

work from in the kickoff meeting. Now,

the chatbot version of this task would

probably go something like this.

Okay, so the chatbot version of this

task would probably go something like

this. So you would open claude, right?

You type something like here's my

campaign brief. So you have your entire

brief here, right? And you would say

turn this into a presentation outline.

So then you would just simply say that

hey you know uh this is my brief and I

want to create a presentation out of it

and then you'd probably mention for what

so let's say for a stakeholder kickoff

deck. Now you would want to also attach

the brief so I'm going to quickly do

that. So, I have the brief in the format

of

uh let's say a PDF. Right now, I'm going

to quickly attach this back into this.

So, let's say I'm going to do that and

then hit send. Now, I'm just going to

quickly wait for this to run.

So, I have the entire outline right

here. Now, what you get back is a text

outline. This is pretty good, right?

Actually, it's got a great logical

structure. So, it tells you, you know,

this is this is going to be on the

cover. That's the opportunity. This is

who we're talking to, you know, what

we're trying to say and the strategy at

glance, right? And it covers everything.

So, the campaign overview, audience,

messaging hierarchy, channel plan,

timeline, the thinking is absolutely

sound, right? But then what what do you

do with this? You probably just copy

this entire thing into PowerPoint or

Google Slides and you start building

slides manually. So you're formatting

basically text boxes. You're picking

fonts, adjusting spacing, adding a logo,

making sure that the title on each slide

are consistent. And probably let's say

an hour later, maybe 90 minutes later,

you've got even a longer brief that you

just saw right here is not something

that's broken, right? It works. And if

someone has been doing it this way for

years before actually Claude existed,

they'd say that Claude saved them time

because it actually did. It gave them

the structure. But here's the honest

question that I want to ask you. Did

Claw do the job for you or did it just

do one step of the job while you did the

rest? Well, the job was to not produce

an outline like this, but rather the

entire kickoff deck. What Claude gave

you was just an outline in the chat

window and you yourself had to sit

manually and turn it into a deck. So,

you're the person who did most of the

actual work and that's the chatbot

model, right? So claw drafts, you

produce, and it's genuinely useful, but

it's only 20% of what's available.

Here's the shift that I want to make,

right? Think about the difference

between two types of people you might

bring into this project. First person,

you hand them a brief, they write you

something, you take it from there,

right? And the second person, you just

hand them a brief. They come back with

the finished deliverable completely

formatted, structured, and ready to

send. Both are useful, but they're

completely different to work with. The

first one saves you the thinking time

while the second one saves you the

production time which is usually where

most of the hours actually go. Now cloud

for you can be either of those people.

Most marketing teams are just focusing

on using it as the first one. The teams

getting real leverage from it are using

it like the second. So what makes the

difference right? It's something called

a skill. So let's understand what

exactly is a skill. So a clot skill is a

preconfigured workflow. So it's not a

prompt, right? Uh you must understand

that a prompt is an instruction that you

type every time, right? A skill is

something that you only set once.

So once you have set it, you basically

end up using the skill multiple times.

So it's a trained workflow. So it goes

from let's say point A up till point B

then it goes to point C right and then

maybe it uses C to update B and so on

and so forth. So it's a it's a complete

workflow right for a specific job. And

here you usually have a trigger. So

something that invokes the skill. So

let's say an input right. So the trigger

determines when you need it, why you

need it, etc. So claude here uses the

skill and then knows the entire job. It

knows the output format. So it knows

what kind of a format

uh it needs to generate based on the

input that it receives. So the trigger

acts

as the point where you provide the input

and then it skips has its own number of

steps. So it goes from A to B to C to

produce an output that is helpful for

you. Right? So you give it the input and

then you directly get the output or the

finished thing. Now think about what

that means for this Diwali deck example.

Right? So instead of writing a prompt

something like this and asking claw to

give you the presentation outline, what

it does is that you upload the brief,

you trigger the PowerPoint X skill. So

this skill could be something that's

already inbuilt and it could also be

something that you create. And

throughout this series, we're going to

do both of them. So in today's video we

will actually invoke a skill and in the

future ones we'll see how to write them

on our own as well right. So here we're

going to invoke the PBTX skill and plot

doesn't give you the text right. So for

at the end it'll actually give you a

PowerPoint file you know structured

slides headings content blocks and

probably a format that can directly open

in PowerPoint or Google Slides and

that's the difference right so you have

the same input but instead of actually

using a prompt

what you end up doing is that you use a

skill and then an output is generated

from that skill. And now imagine this,

okay, this is not just limited to

presentations.

There are skills for content writers,

for social media managers, for

performance marketers working with PDF

reports, for brand managers who are

building documentation. Each one is

trained for a very specific role and a

specific kind of deliverable.

And we will cover each of these in

dedicated videos in the series. But

today I actually wanted to show you the

comparison right with the same brief. So

the brief that we're going to be using

is the same brief that is here and we'll

see how it differs from the chatbot

version and the skill version. So the

different isn't abstract cuz you can see

it right here.

All right. So this is the Orenda

skincare brief that let's say you

received right. So this is a Diwali

campaign brief. uh it's about three

pages long and this is the kind of

document that actually lands in a

marketing manager's inbox right and it

needs to be created let's say into a

stakeholder deck by the end of the day

now before we had seen how to do this

using the chatbot version which is

something that you'd probably do every

day and how most marketers also function

right so you go here you attach the file

maybe you know you give it the brief a

little prompt and then what comes back

is an outline, right? And this is a

structured outline for the kickoff

there.

Now, um so you know, I'll probably be

honest, this is what most marketing

managers are doing. The the output is

pretty good and claw going to also give

you back something that's logical,

right? So, this is solid. you've gotten

an executive summary and each and every

outline, a complete outline and each and

every aspect that you actually require,

right? And uh but

this is the whole point, right? You're

right now just looking at

text in a chat window. To get a deck,

you have to open PowerPoint, start a new

presentation, build this slide by side,

you know, copying one by one and making

it look like something that the client

would actually like. And you know, I've

timed myself actually doing something

like this last week, and it almost gets

me 2 and 1/2 hours to go from this to a

usable 12 slide to, you know, 15 slide

deck with just working, you know,

quickly and having no design tweets. So,

let's do the same skill with the

PowerPoint presentation skill, right? Uh

let's figure this out how to write here.

But instead of actually writing a prompt

directly, I am going to invoke a skill.

So how am I going to do that? I'm going

to trigger the PPTX skill and get it

done. So here's how I'm going to do it.

I'm just going to quickly type out and

uh say use the PPTX skill create a

stakeholder kickoff deck from this

campaign brief.

So now I have attached it right let's

say uh instead of highq maybe let's use

sonnet the model for this particular

uh task and now let it run and you know

let's just wait for it to run

okay so what's happening right now is

very different from what had happened

before right so claude isn't generating

an actual outline for me rather it is

creating a complete PPTX so a complete

PowerPoint presentation for me. So it's

making the actual file. So you can see

here it says creating the kickoff tag

and if you go down you see that it's

writing some kind of code and you know

it's installing stuff and it's creating

the outline for uh not just the outline

but it's also creating the actual actual

campaign deck that I require. So you can

see things like font size, you can see

things like shapes etc. And now it just

says generate the PBTX. So it looks

solid now. visual things. It's adding

some images into it. It's finding some

other scripts and then it's building it.

Okay. So, this is what came out, right?

Um, my tool had actually hit the limit.

So, I had to press continue so that you

know it can continue the uh entire

process. But now I have this right here

in front of me. This is my complete deck

that I need to send. So, instead of just

having, you know, uh the document

outline and me having to put all of it

into this, now I've got my title slide,

my campaign name, my campaign dates, a

summary of what's going to be on today's

agenda, I've got the objectives, I've

got the entire overview, what's the

budget, what's the campaign window, you

know, when does it go live, each and

everything. And all of this probably I

got it under 3 and 1/2 or maybe 4

minutes. You see the difference? I am

saving hours here. This is a 12.12

slide deck and it can be opened in

PowerPoint. It can also be added to your

Google Drive. The formatting is

absolutely clean. Each and everything is

from my PDF that I had uploaded.

Everything is readable. There are some

touch points that they have mentioned.

There is allocation with intent that it

also shows. It tells me what we're going

to produce the kind of critical

milestones you know for the campaign to

be live for 21 days to own Diwali.

Now from just uploading the brief right

to having this file I probably just took

5 minutes. Five. That's all I needed.

Five. Now, think about this this way,

right? The only difference is whether

Claude

gave me text to work with versus it

actually gave me the finished thing. And

that's the skill model. And that's what

I mean when I say Claude is a workflow

engine and not a chatbot. It's not doing

one step of the job and handing it back.

It's actually completing the job for

you.

So the question now at hand is where

does this apply in your week? Here's the

way that I like to think about it,

right? Take any task where you currently

use CLA to generate the text and then

you spend time turning that text into a

deliverable. That gap between Claude's

output and what you actually need to

send, that's where a skill lives. Okay.

So for most marketing teams, these tasks

actually fall into let's say three

buckets. The first bucket that we have

at hand is called content creation. So

this is the bucket where you're writing

copy script, social posts, emails. So

you generate something in claw, then you

spend time cleaning it up, removing the

air tone, formatting it for the

platform. The humanizer skill actually

handles that cleanup for you. the

caption generator, the real script

generator, those handle the output

format directly for you. The second

bucket that is at hand is the bucket

that is related to data and reporting.

So let's say you're getting PDFs from

agencies, right? You're pulling numbers

uh out of reports, rebuilding

spreadsheets manually. The PDF reading

skill extracts and structures that data.

The Excel skill will basically build a

spreadsheet for you. And then there

exists the third bucket which is

presentations and documents. Now this is

something that I just showed you here.

So presentations and documents creates

your decks, your brand guides, your

client reports, everything. So a PBTX

skill, a DOCX skill, a PDF output skill,

all of it can get covered within this

little framework that I just gave you.

So if your team does any of those

things, right, and most marketing teams

probably do all three of them, there's a

skill that can change that workflow. So

here's a practical thing that you can

actually do um you know this week. So

let's say think about any one task

right. So I'm not asking you to think

about multiple tasks. All I'm asking you

to think about is that one task that

takes most of the time to go from let's

say the claude's output to something you

can actually use. And that's going to be

a starting point and that's also going

to be the first skill that you can start

learning properly. And it's also going

to be oh it's also going to be worth the

first skill that you learn here. Now

I've linked the relevant episodes in the

description below. Each one covers a

specific role and goes deep on that

exact workflow. So find your role and

probably you can start right there.

Here's the oneline version I keep coming

back to. Right? A skill is basically a

trained junior in your team for one

specific job. So you don't manage them.

You just give them the brief and they do

it. So that framing matters because it

changes how you use the tool. You

wouldn't hire a junior team member and

then stand over their shoulder the

entire time rewriting everything that

they do. You would give them the brief,

let it run, and then review the output.

And that's exactly how you use a skill.

I've put down all the differences for

you. So it's easy for you to understand

in a tabulated format. And let's quickly

run through it. So here's the difference

between a prompt and a skill. So what

does a prompt do? In a prompt, you have

to write the instructions every single

time. So every time you want to do

something, you have to write it again.

You describe what good looks like. So it

varies. In a skill, on the other hand,

the instructions are preset. usually or

when you develop your own skills, you

set the instructions yourself so you

know what you want every single time.

Then in a skill, the quality standard is

usually built in. So this is especially

in relation to let's say skills that

make PowerPoint presentations or

documents or Excel files. These are

inbuilt skills. So in inbuilt skills,

the quality standard already exists. And

when you're creating a skill, you can

also set the quality standard. Now, a

prompt, the output is usually text in a

chat window. And um in a skill, the

output is usually a fixed

a finished file or a deliverable. These

deliverables are known as artifacts in

the clawed ecosystem. So these artifacts

can be HTML pages

right or SVG files depending on what

your output is and how you describe it.

Um sometimes prompts can also lead to

the creation of a deliverable but it

depends on what and how you exactly

define the output. In a prompt, you have

to do the production work yourself

because there is no end output. It's

just text that is given to you. So

translating it into a PowerPoint,

um you have to do all of that production

work yourself. In a skill, the

production is part of the skill, right?

Prompts are inconsistent. Basically, it

depends on how well you prompt it. A

skill is consistent because once you've

set the standard, it runs the same way

every single time.

So the last row is actually the one that

matters the most at a team level and

we'll come back to it later in this

video.

All right, let's get on to the practical

aspect. So we understood the

differences. Now let's get to the

practical part. So I've opened Claude,

right? This is what the interface looks

like. You might be familiar with the

chat interface. So it says good

afternoon chhatanya that's my name and

here you have different options to

either write something to create

something to create code bring something

from my calendar and bring something for

Gmail. Now these two are connectors.

Basically what a connector is is it

connects with your claw system

uh to give access to any kind of

external apps. In the claw interface you

also have different models that are

accessible for you. So hiq gives you the

fastest answers. Sonnet gives you the

most efficient ones for everyday tasks

and opus 4.5 is the one which is the

heaviest model. So this is something for

let's say developing a website. I would

probably use the opus 4.7. Now um I'm

going to quickly switch to highQ 4.5 cuz

most of the formatting stuff uh can be

done by IQ 4.5 and it's very low when it

comes to token usage. Now what is a

token? A token is essentially the

currency that Claude uses to generate

answers for you. So you would want to

limit your tokens because you don't want

to exhaust through them quickly. Now up

here in this interface when you go here

which says add files, connectors and

more here you can see something called

skills. Now I have created a lot of

skills. I have imported a lot of skills

that I have found on the internet. These

are skills that I use on a daily basis.

Whether it's an AI weekly digest or it's

a canvas which creates designs and PDFs,

whether it's content writing, content

research, whether it's creating a new

skill in itself. Now, the skill creator

is an inbuilt skill that comes include

which lets you create skills for

specific use cases and that's what we're

going to also use in this video to

create a new skill.

Now u there are certain skills like

PPTX,

XLX

and PDF creator that are inbuilt skills

which you cannot access from your

dashboard here. So if you go to manage

skills, this is what opens. So these are

all my personal skills if you see right

and all of them uh humanizer is a very

famous one that's available on the

internet. I recommend you use this uh so

that you can remove signs of AI

generated writing from your text. Now um

you can also see skill creator is a

skill where you can see the method that

Claude uses to create a skill for you.

Similarly here you can see the actual

markdown file or the code. So you can

toggle between the code and the preview.

This is the preview mode where you can

see what exactly it does. So it gives

you context on how to create a skill,

how to write the markdown file, you

know, what are the writing patterns to

follow, what is the output format, what

are the examples for the output format,

the kind of writing styles that are

required in creating a skill, everything

comes from here. So what are the use

cases to create new skills? Modify and

improve the existing ones. Measure skill

performance. Use it when users actually

want to create a skill. Edit and

optimize an existing skill. Run

evaluations to test a skill and

benchmark skill performance with

variance analysis or optimize a skills

description for better triggering

accuracy. This description is the part

which actually helps you to decide or

even cla to decide when to use a skill

in chat. And this is probably one of the

most important ones, right? And if you

see the skill creator, it says added by

who? Added by anthropic. And the trigger

is usually the slash command. That is

you do slash skill creator or

automatically whenever it's relevant.

Now if I go to some other one like

caption generator is something that I

did. So it says added by you when it was

last updated and how it's triggered. Now

let's get on to creating and utilizing a

skill to make a PowerPoint. Okay folks.

So what we're going to do right now is

utilize the inbuilt skill to make the

PowerPoint presentation using the orinda

brief that I covered in the last

episode. Right? So I'm going to quickly

write help me make a stakeholder

presentation

for

proposing or for this brief.

Very simple. And uh let's see if H HighQ

does it or I'll have to maybe change the

mode to set. Now it's going to read the

campaign brief. It's already done that.

The next step what it's going to do is

read the presentation. So it's reading

the PowerPoint XKL. So I want you to

understand this. See, it's reading the

PowerPoint XKL. Now it's installing the

required scripts for the presentation

right and then it's running the command.

The running the command is the command

that it's running to make the

presentation itself.

Now while that's running this is the

moment where most people's instinct is

probably adding more instructions. Um

you have to be absolutely patient with

this. It takes time to run but it

delivers one of the best results. So if

you have the urgency to write something

like make sure the slides are clean,

keep it under 12 slides, use a

professional tone, you actually don't

need to. The skill already has those

standards built in. And that's usually a

sign you're trying to override. If

uh you tell it not to do it, it'll

basically override the skill if you

prompt heavily inside the skill. And

that's a sign usually where you're

trying to override it rather than using

the skill. So take a seat back and just

relax. And if you see it's running

commands, it's editing the slide. It's

verifying the presentation. It's doing

everything. Now it's giving me the

entire presenter guide along with the

deck.

Now if you see it's presentation

generation, converting presentation to

PDF for image interaction, converting

PDF to individual slides. So it's doing

each and everything. See, it's doing

visual inspection.

It's verifying the final presentation

slide. And now it's creating the

presentation. This is a markdown file

using which I think it'll create a

presentation uh for this. And now the

PowerPoint is here for you. So if you

see here the entire PowerPoint is

available along with a presenter's

guide. So a presenter's guide is

basically telling us about the talking

points of what decks this deck is not

and how to present it. And this is the

stakeholder Diwali deck that will be

utilized

for

yeah that will be utilized for this. Now

I used highq so the kind of colors that

they use and everything is a bit um you

know basic but let's see what happens

when you upgrade the model with the

skill. All right folks so now I'm going

to try and upgrade the model to sonnet

4.6 six and I'm going to quickly add the

file the orenda brief right here and I'm

going to simply write create a

presentation

for

take

holders

based on this brief. Let's see how this

model performs. Um

see again it says it's reading the PPTX

skill. So this is the PPTX skill

actually. Let me quickly show you this.

Uh by the time it is going through

everything and creating the presentation

so it's setting up dependencies and

doing all of that. So in here you see

the description. It says you can use

this skill anytime a pro point X file is

involved in any way. Input and output

both. Uh then it says what to make,

whether to make, how to read and analyze

the content, how to edit and create from

a template or create from scratch. And

then it gives extensive guidelines of

what it should do. It also says what not

to do. So what kind of mistakes need to

be avoid uh avoided in creating the

actual PowerPoint. It talks about

textbox padding. It talks about do not

default to cream or beige backgrounds.

think about these different colors or

users brand palette. Now, this is also

something that you can set inside um

your claude which I have not yet but I

will show you how to set that up in

upcoming videos as well. So, how to set

your own brand palette

and then there is other things about

visual the different sub aents even for

two three slides. Then it gives code and

it even talks about converting to

images. Now you cannot save this skill.

If you see I will tell you why. Because

the skill name is already in use. So you

already need to have another thing. Why?

Because this is an inbuilt skill

include. So there's no way that you can

redo it. Let's check where our

presentation is. Okay. So it is at the

part where the Java script so JS uh

script is being written. So you can't

see the file yet for very obvious

reasons. But let's also understand what

language is the skill written in. The

skill is written in

a markdown language. So this is

markdown. This is another pro uh I

wouldn't say programming language but

another document writing language. All

right. So this is completely created and

it also hit its limit. Uh this happens

more often than not because if there are

any issues it also tries to resolve the

issues. So there were two issues and

then the tool usage limit hits. So you

have to basically click continue so that

everything gets

delivered to you. So it's doing

everything. So it's it's it's literally

trying

to create

a well rendered and complete file that

is with the correct output. So now it's

rechecking everything ensuring that

everything that's given to me it's

perfect. And now it says that all the

slides are clean. So it's copying to

output and there you have it the entire

Orenda Diwali campaign created for us.

Brilliant. And you see the moment that

we actually upgrade

our

uh model, the kind of campaign, the kind

of designing also goes better. So

designing can even go better if I change

to opus 3 or even opus 4.6 and uh yeah

it'll basically create a brilliant

PowerPoint like this. Now we saw this in

the last video right? So this is very

similar to that. But now let me take you

through the next section which is

actually understanding what kind of

skills to invoke when you are working in

a different role inside your team. So

the question I get most often at this

point is how do I know which skill to

use for a given task? And there are two

ways to come at it, right? And both of

them are valid. So you can either choose

by your role. So say I'm a content

writer and what applies to me or you can

choose by output you need. So I need a

spreadsheet. So what skill produces

that? So let me walk you through uh

through that both of them in the next

segment.

Now let's first understand what skill to

use when according to the different

roles. Right. So, a content writers,

your main skills are going to be

something like a humanizer and the dog

X. So, humanizer strips the AI tone out

of copy and makes it sound like an

actual person wrote it. On the other

hand, the dox skill takes your content

and makes it into a clearly formatted

document that can be sent ahead to

either clients or to the various

stakeholders that require this copy,

right? Whether it's for a website or if

it's for a real or if it's a blog,

whatever it is, you can send it ahead in

a properly formatted document.

For social media managers, caption

generator is a very simple skill that

you can create using the claude skills

create especially the skill uh creators

the skill creator skill. Wow, that's a

mouthful. But the skill creator skill

and it takes a script or a topic as an

input and it makes ready to post

captions according to the different

platforms that you need to post it

across. A real script generator is

something that I made to help me write

and produce short form video scripts in

a specific length and format. So

whatever suits me, that's the way I

write it. Both of these get full

episodes in this series. So don't worry

about it. We'll cover both of them

extensively.

Now for marketing managers, right, what

is it that is your biggest headache?

That's creating decks and making

trackers and budget sheets. So there is

a PowerPoint X deck uh creator that we

just saw in action. Similarly, there is

an Excel file creator and reader. So it

handles your data. It creates structure

for you and gets back a working

spreadsheet in the right format and this

is important if you're somebody who

handles data analysis for your marketing

team on a daily basis. Now a performance

marketer again XLS the Excel file is

something useful because a lot of your

workflow also involves PDFs. So reading

PDF reports from different agencies or

platforms, right? Whether it's invoices

and the PDF reading skill is

specifically designed to extract and

restructure this kind of data. And once

you pair it with the Excel skill, you

have replaced the copy paste grind from

all the agency reports. Now

the part that is important is the brand

manager skill. So you can have docx for

guidelines that you would want to create

to tone documents to create briefs. You

have PDFs to make client ready reports

and deliverables and you can create your

own brand voice skill that can help

decide the formatting of all the

documents that you have to send ahead

and all the creatives that need to be

put out. So according to role these are

the skills that we think are going to be

useful for you. Now let's go to output

type.

All right by output type there are a lot

of things that skills can do for you. So

if you know what you need to produce but

you're less sure which skill hand

handles it, you can work backwards. So

for example, if you want to create a

PowerPoint,

you can use the PowerPoint skill. To

create a document, you can create a DOCX

skill, right? And if you want to read

Excel files, you have this, right? If

you want to understand a PDF that is

read it or write a PDF you have the PDF

reading and also the PDF writing skill.

Now all of this is there if let's say

you want to humanize data right that is

humanize your writing you have the

humanizer skill. If you need a script

then you have the real script generator.

If you need a platform

uh specific caption generator, you have

that. Now, all of this is available, but

there's one honest caveat here. That is

some tasks may span across skills. So,

what does that mean? It basically means

that instead of one job being fit into a

particular box of a skill and pretending

that every job fits neatly in one box,

we are trying to understand that all of

these can work across each other. So let

me give you a quick example. Let's say a

campaign report comes in and it's in a

PDF format, right? And then it needs to

be written in the form of a docx, right?

That your team can edit. So it is going

to touch two skills. One PDF reading and

two dockets to create the actual dock.

We cover those multi-kill chains in the

later episodes. But for now, if you're

just getting started, pick one skill,

one output type, and get the pattern

down. Then you can start chaining

better. All right. Before I get into the

demo and the practical side of things, I

want to actually spend 2 minutes naming

the problem specifically because most

people know AI copy sounds off, right?

But they can't always tell why. And

knowing why makes everything that

follows make so much more sense. So

there are four patterns that show up in

almost every piece of AI generated copy.

Once you can name them, you'll probably

spot them in 3 seconds. So if you look

towards here the first is vocabulary. So

there are set of words and phrases that

AI uses constantly and almost no human

writer does whether it's writing

something like delve into it is worth

noting X underscores Y in today's

rapidly evolving landscape right instead

of writing in today's landscape or

something like pivotal moment. If you

see any of these, you're probably

looking at an AI copy. So, beware of

that. Next is sentence rhythm. So, what

exactly is sentence rhythm? Well, the

easiest way to understand this is

actually this graphic that was given by

Gary Pvost in his 100 ways to improve

your writing. This is an excerpt for

that from that. And if you see here, if

you read a paragraph of AI writing and

count the sentence lengths, right?

They're almost identical, whether it's 8

words, nine words, 10 words, 8 words.

Well, you can see it something like

this. So, this is how the excerpt goes,

right? This sentence has five words.

Here are five more words. Five word

sentences are fine, but several together

become monotonous. Listening to what is

happening. The writing is getting

boring. The sound of it drones. It's

like a stuck record. The ear demands

some variety. You see how monotonous

that can get, right? But you know how

actually humans write? Human writing

varies. A short sharp sentence maybe

followed by a longer one that takes its

time getting somewhere. Maybe changes in

directions partway through lands

differently than you expected. Right?

And AI writing is metronomic. So that's

what makes it feel very flat even when

the information is right. If you see

here uh what Gary Pos says is now listen

I vary the sentence length and I create

music

the writing sings it has a pleasant

rhythm a little a harmony I use short

sentences and I use sentences of medium

length and sometimes when I am certain

the reader is rested I will engage him

with a sentence of considerable length a

sentence that burns with energy and

builds with all the imp impetus of a

crescendo, the role of the drums, the

crash of the symbols, sounds that say,

"Listen to this. It is important." So,

write with a combination of short,

medium, and long sentences. Create a

sound that pleases the reader's ears.

Don't just write words, write music.

Well, it's a brilliant piece of writing.

Um, but I think you've understood what

sentence rhythm is from this. Now, the

third aspect that AI covers is actually

inflation, right? So what does that

mean? AI has a specific habit of ending

paragraphs by stating that whatever it

just said is important. So this

underscores the significance of X for

brands seeking to Y. The sentence adds

no new information. It just points all

the previous sent it just points at the

previous sentence and says that that

sentence mattered. See humans don't need

to write like that, right? We trust the

reader to decide what mattered and what

did not matter. And the fourth rule in

this entire fiasco is actually the rule

of three. Now AI defaults to distinct

things in groups of three, right? So

whether it's apple, bananas, oranges,

cars, bikes and trucks, eating,

drinking, dancing, everything, right? So

without variation, it just goes always

in a rule of three. You'll notice it

when you're reading a piece and every

single point comes across in a trio. So

that's usually actually a finding its

comfortable pattern rather than a writer

making a structural choice. Um now that

we understand the background right the

humanizer skill by a blader is actually

trained specifically to catch all four

of these. It's not a style preference

tweak rather it's a systematic pass on a

documented list of AI writing patterns.

It's a moment I'll show you uh where and

how to do it. So in a moment I'll show

you exactly what it does to a real piece

of copy. So let's get into it now.

All right. So you can see here I'm going

to use the same brand as Orenda last

time. Uh the one that we've used across

our series and I'm going to ask clots.

This is standard chat interface to write

a blog post. So same brand and I'm going

to ask to write an article that's aimed

at marketing managers at D2C. So if you

see that the audience that's marked here

is marketing managers at D2C brands. The

tone that I want to pick is

authoritative and it should be titled

five reasons why D2C skincare brands are

losing customers in their 30s and what

to fix. Let it run. This will uh rightly

do it. So right now it's picking up my

content writer skill. So this is a skill

that I had developed to write content

right uh to write exactly you know what

I want and how I want it. So it's

writing it from that perspective. Now

uh let it's quickly generated the post

and you can see it here. So it's given

five exact points to fix. So your

product scale claims don't scale with

maturity. Your pricing strategy assumes

loyalty that doesn't exist. You're not

building this. Your content strategy

treats aging like a taboo. You're

chasing Tik Tok trends instead of

building a habit. And it quotes a real

problem. Right? All of this again is

written using the content writer skill

that I have. But this is still not

humanized. So how will I use the

humanizer? Right? So the humanizer skill

is actually not going to change the

structure of the entire blog that's

given to me. It's going to only change

the language. So let me do one thing

quickly. Invoke the humanizer skill and

say humanize

this

blog for me.

So now it's going to humanize this blog

and it's going to understand what all is

required to be rewritten. And now let's

quickly see the difference between the

two of them and we'll understand this by

placing them on a word doc. So I'll

quickly do that and then I will explain

it to you. Right? So first it's taken

the entire part of the rewrite and then

it says what obviously makes the below

so obviously generated. So words like

this isn't random, it's systemic. The

artificial triplet rhythm random,

systemic, expensive that feels

constructed rather than discovered. It's

costing you serious money. It's a vague

threat to maintain engagement. Here's

where you're falling, right? a bulleted

list setup and fix it feels like formula

like

the significance aspect that we talked

about right the overestimation the

entire value proposition breaks down

overestimated significance even heavy

use of m dashes short punchy so

basically it tells you what all is the

problem and how to fix it and then it

fixes it for you so it starts off by

saying your acquisition engine works

You're pulling in 22 year olds with

Instagram ads about dewy skin and 0.5%

retinol, but somewhere between year 1

and year 3, they're gone. The customers

who found you at 25 don't come back at

30. And unlike losing them to a

competitor, this one's quiet. They just

stop showing up. It's predictable and

it's expensive. The D2C model was built

for fast product cycles. Trends come and

go. People swap formulas constantly.

novelty drives purchases. Then your

customer turns 30 and the whole setup

stops working. She's not chasing the

next viral serum. She wants something

that actually works and it won't deliver

it. She'll find someone who will. So

once you don't deliver it, she'll find

someone who will. And then after that,

it gives an entire thing that's already

humanized and it'll tell you what kind

of changes it made as well. So that's

how you use the humanizer skill. And

this was just a run through of how you

can use the humanizer skill. Now let's

turn this copy into something that

someone can actually open. So let's uh

get on with the next segment that is

using the docx skill.

Okay, back to this now. Now we're going

to make this into a dog. So I'm going to

quickly write create this into a

properly formatted doc for me and I'm

going to save this here. And now it's

going to basically take this entire

thing. It's going to read the docx skill

to understand word document formatting

best practices and create the word

document for me. Now uh there is you

know maybe some kind of formatting notes

that you would want to add. I have not

added those yet at this stage. Actually,

I should have already done that. So, how

about we go back here and write some

formatting notes. So, let's say blog

post format

H1 for

the article

title.

Article title. Let's say uh H2 for each

of the five

five

section headings,

body text

for everything

else

and full

article

content.

Okay. Uh there are some typos in this

but please bear with me. But now it's

going to create an entire thing that's

properly formatted with the blog post

using the docx library. It's going to

use each and everything that is required

and it's also going to take reference of

the little uh you know notes that you

have added. So I've added a formatting a

brief formatting note right and that's

all it needs. So let's wait till it's

generated and let's see how it turns

out.

All right folks, you see this? This is

what it is. Now I have the entire blog

in a docx file that's properly formatted

with each and everything. So this is in

H1, the five D2C brands. The five

sections as you can see is H2

heading. You can see the document

outline on the left if you're in Word.

And the body text is clean throughout.

There's consistent spacing. There's no

inherited, you know, formatting issues

from pasting into a blank document. Now,

if I send this to a client or a brand

team today, right, this is ready. This

is the final read through. Maybe one or

two tweaks and then directly goes out.

So from a brief that was here that is I

want to just write a blog post all the

way up till here what we've done is

create an output that is uh that is an a

dox file right so now how do I apply

this this to my ecosystem is I'm going

to help you create actually a content

writer skill. Now, if you see here, I

already have a skill that's a content

writer. So, this skill drafts fulllength

marketing and business content

specifically for posts, articles, etc.

Now, let's say I did not have that

skill, right? So, how can I acquire this

skill? Well, there are two ways to go

about it. One is to search for it online

and the second is to develop it

yourself. So let's say I use something

like a skill creator and I'm going to

ask

it to write content uh for let's say a

particular task. So I want to create

let's say

help

me create a skill

that

writes

blogs

on

let's say makeup products that's the

industries I work in right on makeup

products

as a D2C

C brand

okay so now it's going to involve poke

the skill creator skill and it's going

to help me make a skill for this

particular thing. So let's say writing

makeup product blogs let me first upload

and understand the best approach. Now

they already have this and now it's

going to ask me some clarifying

questions, right? So let's quickly

answer the clarifying questions. The

first question that it's going to ask me

is what is my primary use, right?

Whether it's to drive SEO traffic,

whether it's to build brand authority or

product education. Let's say I am going

to look at product education, right? Um

how much product research or context

should the skill assume Claude has?

Should it product from your actual

product data or work generally

generically for any model product you

name? Let's say I will go here work

generically and I want it to be medium

form. Right? So now I have given it all

the necessary inputs and the parameters

that it requires to build the skill and

now it's going to ask me some more

questions about my brand voice. So let's

say I want to make this inclusive and

empowering and I want to also make this

more stepby step right and uh the

product page copy should be more of an

educational blog of how to actually use

the product rather than make it

outrightly uh you know

outrightly in your face to buy the

product and very CLC. Now, what's my

preferred blog structure? Well, should

it be lean, direct or include contact

sections? Let's say I want a hook and

yeah, as simple as that. And yes, always

include SEO. And what should be the

assumption that is this?

Yeah. So, I've just like picked up some

things and now it's going to draft my B

D B D B D B D B D B D B D B D B D B D

B2C blog skills. So, product blog skill

like this. And you can see what it's

actually doing, right? If I open that up

and while this is going on here, uh let

me quickly

get back to this once it's done.

Okay. So if you see it's also doing some

test prompts on the skill. So it's taken

some test cases. It's verifying if the

skill is actually readable and it's

taken a test prompt uh as a foundation

and now it's actually writing it of how

to apply foundation on your face. So it

says skin blurring foundation a

step-by-step guide. This is the meta

description. This is the target keyword.

you know what it does actually etc. And

now it's also doing a skill summary and

quality assessment of whether the blog

that it wrote is actually good or not

and if it does something that's

important um in terms of SEO or not. And

once it's done it's actually basically

testing out all the different products

that you know uh can be used. So it's

also testing it out on a different

product type. But this is how you make a

skill that's particularly for let's say

your

use case. So here I have taken the use

case of makeup products. The one before

that I taken the use case of skin care.

You can use it for any segment that

you're in. And this is how to make this

more concrete rather than just something

you watch right. So I want you to find

uh uh find a use case in your particular

brand where you have to do a lot of

writing. So you find that one piece of

AI generated copy that you've already

edited this week. Something you ran

through claude and then manually cleaned

it up. You find the original draft and

the end draft and then you can run that

original through the humanizer and

compare the output of what you actually

understood uh what you edited yourself

and what you needed

the humanizer to edit for you and

compare both of them. So meanwhile I've

seen the makeup blog editor is ready and

it's given each and everything checklist

when to use it when not to use it right

the kind of iterations required why it

feels off you know the quality checklist

etc everything is ready now you can

simply save the skills I'm not going to

save the skill because obviously I am

not you know using it for any particular

um product cuz I don't have a makeup

company but if I were to I would

probably look at this practical skill.

Okay, before the demo, I just want to

spend about 2 minutes on why generating

captions in a plate cla chat isn't going

to solve this. So when you ask Claude,

right, with no skill, just in a standard

chat to write you an Instagram caption

and maybe also look at a LinkedIn

caption for the same topic, what you get

back actually is just the same copy but

applicable

in just two different rappers. So

instead of having entirely different

things that the same text can focus on,

um it just basically says

let me change the language and hope that

it works for both the platforms. Right?

So it uses the same sentence structure,

the same tone. It's roughly the same

length with a few words trimmed here and

there. and Claude doesn't know by

default that Instagram and LinkedIn are

actually read completely differently

because we all know that Instagram is a

platform where everything is a bit

casual but on LinkedIn you have to be

much more professional in nature right

so that's the difference so Instagram is

probably for somebody who's just

scrolling right the thumb is moving and

you have about half a seconds to stop it

the caption that works there would

probably be something that's thought,

right? And that's very specific, right?

A statement that creates maybe a jolt of

recognition or curiosity before they

even decide whether they want to keep

reading or not. And then it earns the

rest of the post. Now on LinkedIn is the

other way around. The person reading it

has paused because they actually want to

read the post. They're in a professional

mindset. they're reading it for the

relevance part and they'll give you two

or three sentences before they decide

whether they want to continue reading or

whether they want to discard it. Now the

pose that works here probably opens well

with an insight and not the hook. So it

assumes slightly more patience and

slightly more context. So it's the same

idea with completely different opening

moves and that's the difference. So

which platform content writers develop

an instinct for over the years is what

the caption generator skill is going to

be trained on. So it just doesn't

reformat the copy. It actually rewrites

the reading context of it. And we're

going to do that for Instagram LinkedIn

X because this has again a character

limit of about 270 characters, right? if

you don't have the premium and more uh

if you do have the premium version and

YouTube let's say you are posting one

video across Instagram, YouTube,

LinkedIn and X how is the caption going

to vary then that's also something that

we're going to look at. So let right so

let me show this to you and let's get

right into it.

All right, folks. So, let's begin with

actually creating a

skill

for a real script generator. Now, this

is going to be a real script generator

that can also work for YouTube shots.

So, basically I have two aims. One

taking an idea. So it takes an idea and

generates

two scripts.

One I'm going to say YouTube shorts

and one for let's say Instagram res.

Right?

The focus

should be on

generating

scripts

in a hook

content

CTA style. So I've given it a style as

well. I have a hook, then I have the

content, then I have the CTA style

for Orenda

Skinare. Okay, I am attaching

a brief

of a campaign

that we did some time ago.

Please take a look and then ask me

clarifying

questions

for the same. So now it's going to ask

me clarifying questions as well. I'm

going to quickly change to sonnet so

that it does better thinking and then

we're going to go here give it more

options and within 5 minutes

approximately

I am going to

oh s me I forgot to actually attach the

orenda brief so it's going to say seems

like you haven't uploaded the file yeah

that's all right so we have uploaded the

file Now I've added the Orenda skincare

brief as well. It's a solid Diwali

campaign. So now it's going to ask me

some questions. Uh so you see that the

questions it's asking me are very

specific. So instead of asking these

questions like this, I'll be like ask me

in MCQs

where I can select because I'm lazy. I

do not want to type anymore. I can even

ask it to ask me in an MCQ format where

I can just directly select. So now it's

going to ask me in my questions in a MCQ

format that's an interactive artifact

that comes out of it. So

what's my brand voice? So while this is

generating

uh let's just wait while it's going on.

Okay, so it's asking me questions now

about so it's generated all the

questions, right? And let's say let's

quickly pick these out. So what is

Renda's brand voice? Let's say it is

more

aspirational and premium kind of script

length I'm targeting. YouTube shots is

going to be 30 seconds. Instagram res

are going to be 15 seconds. What CTA uh

drives viewer? What should the CDA drive

to view? Um, I'm going to say shop for

links and maybe also visit our website,

right? And save the video because that

generates engagement. Let's say I am

going for CTA differ between. Yes, they

do differ per platform. Which product

should the script cover? Uh

let's say skill asks user each time name

products mentioned

in this script.

Uh maybe you know let's make that answer

hook style should the skill default to

question based bold statement generate

all three and maybe let me pick one

should YouTube shorts and Instagram res

feel totally different yes

that is true any claims that are off

limits no competitor mentions let's say

I want to say stuff like anti-aging cuz

that's too much in the market and also I

want to make no medical claims, right?

Um cuz legality problems. Now all of

that gets spilled into it and now the

skill creator skill is going to

understand how to build a proper skill

and it's going to build me a real script

skill. Now I did this specifically for

Orenda using a campaign brief that I had

used in my previous videos. But what you

can do is you can make one for your own

brand, the brand that you are looking at

or you could make it campaign specific

by saying that every time I add a

campaign brief or I attach a campaign

brief with the idea of I want to make a

real hey give me invoke this skill that

gives me an overall line and structure

of what can be done. So now it is

creating that real script generator. So

if you see it's writing the entire

markdown here

and I'm going to quickly wait for it to

be done so that I can show this to you

and then I'll save this as well and I

will invoke it and show you how exactly

it works. So let's take a moment till

it's done and uh then I'll quickly show

you. See now it's going to create a

brand voice reference file as well cuz

we have given the brand voice here to be

aspirational and premium. So it's going

to say everything of that sort and if

you see it's actually picking from the

from the campaign that I had put because

that campaign was about Diwali. So if

you see Diwali ready bridal season of

celebration the night before everything

it's also using like festival and

occasional language if festivities are

there right so the campaign positioning

skin that celebrates extends across all

festivals and occasion this is not a

Diwali lens so it's giving an entire

thing now it's a 500 line so it's going

to do a test prompt and it's given me a

test prompt as well check the line count

of the skill which is fine and now it's

asking me to simulate something and it's

given

an entire thing. So it's doing it. It's

packaged the skill and it's given it to

me. So now the only thing that's left to

do for me is to save this skill. It's

also telling me here's what all there

is. And let's say I go save the skill.

So now this skill is saved. And if you

go to my manage skills, I have a lot of

skills uh from what I actually do. But

here you can see Orenda real script here

is here. The entire skill lives here.

And you can see revisions whatever you

know different things of collecting

inputs is here. So now let's quickly go

back to the panel and see how we can

invoke the skill and utilize it.

All right folks, so let's quickly invoke

the skill. If I put a slash, you see all

my skills here, but the one I'm trying

to show you is the Orenda real script.

And now I'm just going to invoke it. I'm

not even going to give it any context.

Just call on that skill. And now it's

going to read the real script skill and

it's going to ask me some questions. So,

so let me collect inputs as specified.

So, it's now going to ask me questions

and it's going to take inputs. So, here

we go. Let's say what's the idea or

topic for this script. Um, let's see. I

want to go for a daily skincare ritual.

And maybe this is, you know, here is the

point where I can tell the product. So,

let's say I want to keep it general,

right? The hook should be a relatable

scenario. And let's see what it writes

for us. Most probably is going to write

something that is going to be pretty

good. So, here are the two scripts for

the YouTube shorts. That's going to be

30 seconds.

Some mornings you rush through it,

cleanser, something something out the

door. But a ritual, even five minutes,

works differently when the ingredients

are doing what they're supposed to.

Saffron and rose do not need 12 steps.

They need consistency. Your skin

responds to what you give it every

single day, not just a right before

something matters. So build yours.

Explore the full range at the link in

bio. Right. The next one is a 15-second

2 minutes every morning. The same ones

every time. That is what your skin

remembers not the right not not the one

night you went all out the ritual save

this for the morning you decide to start

save right so that's the kind of CTA now

let's say I

want to tweak this to be a little bit

more better how would I do that so on

GitHub exists a humanizer skill that's

what I'm going to use and something that

I referred in my last video. This is

Blader's humanizer. And I'm going to say

humanize

these

so that they feel like

it's butter

flowing through.

So what does butter flowing through here

mean? Basically, I want it to glide

smoothly the way that I'm speaking. So

that's why butterflowing um this is uh

sometimes you write things like this so

that it appears more conversational. So

all right hook most B most most mornings

it's barely a routine cleanser and

whatever close it's an out the thing

about saffron and rose is they don't ask

for more time they ask for the same time

every day 5 minutes done with the

intention beats 30 done in a hurry once

a week your skin is quieter than you

think it notices the pattern before you

do so it's actually telling me what it

is and now it's given me the script

right they need At the same time 5

minutes done daily does more than 30

months. These ingredients work through

repetition not the intensity your skin

catches. So now you have you see the

natural breathing area and the breathing

space. So now you understand how you can

generate read scripts. This is again

I've done it very very I would say

watered down version of it. The one that

we actually use at Upskll Nexus is my

real script generator. This is very

extensive. So I'm going to show you a

little bit about how extensive you can

develop this to be. So now this is going

to ask me the domains that I want the

information that I require that it

requires to generate a skill. And if you

see it has six kind of questions.

that I have input. So you can make it as

extensive as you would like. Now this

was the real script generator. The next

one that we're going to cover is the

caption generator. So let me quickly

walk through that one as well.

All right folks. So the next one is

going to be a caption generator. So now

what we're going to do is that we had

created our real script right um the

real script that we created was very

dumbed down. So I will create or utilize

a real script that I already have

generated. So let me just quickly go to

Orena's real script generator and say

write me a 100word

real script on turmeric and its uses for

skin care.

Right? So now I'm going to get a real

script out of it and this is the

workflow that I want to use. So let's

say I have my real script at hand.

Right? Then I want my skill that I'm

going to develop for the caption

generator to take this real script and

write captions based on the real script

that is provided. So the first step is

writing the real script uh or generating

the real script in itself. So let's

quickly do that. And um

now they're going to quickly do it. So

it's going to ask me some questions

about my hook style. and etc. So

let's say I want to say something like 2

days before a wedding and your skin

looks exhausted and this is going to

give me a 100 word one. So this is again

72 words 34 words. So if let's say uh

let's just for the sake of time let's

quickly just utilize this one. I am not

going to show you how to basically fix

this. I just showed you a workflow and I

want you to implement this for your

particular

let's say use case. So now I'm going to

write all right so I'm going to dictate

based on a real script that is provided

to you. I want you to create

captions for LinkedIn X,

Instagram, and YouTube. Paste

on Orenda Skinare.

All right. So, sometimes it does not get

the accent, which is fine. So, I'm just

going to quickly correct some of this

script that is provided to you. So I

want you to create captions for now I am

going to show you how this will do it

uh when it does not have see right now I

already have a caption generator skill

right so it's actually just invoking

that skill and utilizing it so I have

already specified so I can get straight

into the generation now I had this

already inbuilt but I am going to now

show you the process of building this

skill in itself. Right? So let's get on

with it.

Okay, let's write help me create a

caption

generator skill

that

takes in

a script

and

makes

captions

out of it. Here

is your test case. So, I'm going to give

it the test case

and

platforms

X, LinkedIn,

and let's say YouTube

and Instagram.

Okay. So, now I'm going to quickly wait.

It's going to read and it's going to

generate one, right? It's going to maybe

ask me a couple of questions the same

way that it was before. And because I

already have an existing caption

generator.

So now it's going to evaluate it, right?

And going to write one. So the core

message extractions, it's done. And now

it's written one based on the one that I

already have. So what does this tell

you? If you already have a caption

generator skill like I do, it is just

going to refer to that. Again, I

deliberately decided to show you whether

or not you require a skill every time.

But this is what it says. Now, a few

honest notes on the skill itself before

you decide whether to update it or not.

The existing skill is solid, right? But

the brand voice is generic because it

actually works for upscale nexus and not

for Oenda. Right? The ask platform step

conflicts with your workflow. And there

is no guidance or CTA. Right? So all of

this improvements. No, I do not want to

improve this. So I will just say I am

happy with the current output or I can

just leave it at that. Right? Because I

don't want to actually update it. But

you see that you can create a caption

generator skill like this. But you know

what's an additional thing that I did

not initially think of that I would like

to cover in this video is actually

turning a real script into a carousole.

Now there might be times that you have a

lot of real scripts lying in right and

you want to turn it into a carousole. So

how do you do it? So I'm going to

quickly write help me create a skill

that takes a real script

in and converts it

into a carousel.

So now this is what I'm going to do.

Let's see how this is going to be. So

now it's going to read the skill creator

skill and mayhaps

take

everything that is given to me and it's

going to also read my carousel content

generator skill. So I have two skills uh

one for the real script and the other

for carousel. So it's comparing both of

them, right? And it's also seeing that

what this particular skill needs to do

that's going to be distinct from my

existing carousle content creator skill.

Now you see the way that I have decided

to structure my entire social media

content aspect is to do with the

modality that I'm trying to you know um

use to put my ideas in front. So you

have to think of it in that way and

have that workflow in your head and how

you're going to make it. So let's

quickly just pause and take a moment

till it's generating and then we'll get

right back.

All right folks. So now we have the

entire real to carol skill MD broken

down. So what it does is it takes the

core insight uh from let's say the real

script that is linear into a kazol which

is a self-contained unit. The skill just

doesn't copy paste. It actually does

structural decomposition. It breaks

the script into parts and then maps

those slight boundaries. Okay. So now

I'm going to save the script cuz this is

a skill that I can also utilize. So how

about this? Let's actually invoke this

and try this out with the brief that we

have. So this is the thing and let's say

real to carousol enter. So now I'm going

to quickly see what's going to happen

and most probably the real to carazol

skill is going to actually build the

carousol. Now I did not specify the

output in which uh the carousol needs to

come out but usually the carousol comes

out in the format

of either content. So what it's done is

it's actually taken the content and it's

given me what kind of hues my designer

requires to take into consideration and

what kind of things I need to give to

Gemini to create using nano banana model

images. So it's given me prompts for

both and that's brilliant. One I like

for LinkedIn because the LinkedIn

version is actually in the form of a

PDF. On the other hand, the Instagram

version actually is for uh let's say in

the form of an HTML or in the form of

PNG images. Now it gives each and

everything right. So if you see this is

what it is and once so one thing I like

to do is find the factual claims cuz

sometimes when you're claiming something

AI can hinate, right? If you see here

it's written AI can make mistakes.

Please double check responses. So what

does that even mean? It basically means

that Claude can provide misleading or

incorrect responses sometimes. So you

should always double check it. And the

way I do that is that I tell Claude in

itself to fact check whatever it says by

pasting the final version back and it

fact checks each and everything that

it's saying. All right. So this is how

you can create a carousole a real to

carousole skill and a carousole with

existing content. Now this thing is not

just for converting reals to carousols.

You can actually do carousol to real.

You can do full-fledged blogs to podcast

scripts to whatever content is in your

head and whatever content you would like

to translate. Okay, before I get on with

it, I want to show you a little tool

which is called Whisper Flow. So,

instead of uh typing the entire prompt,

I'm going to show you how you can

dictate the entire prompt. Right? So, we

have seen this skill the PowerPoint one

in episode one with the campaign kickoff

tag. This time it's a debrief. So, I'm

going to take the same brand that is

Oenda and I'm going to create a debrief

tech with uh different structure from

the kickoff, right? It has leads with

results. uh moves through what worked

and what didn't and it closes with

recommendations. So, let me show you

what the re brief actually looks like.

So, I'm going to quickly come here and

I'm going to I can either click this or

I can hold function. I'm going to click

this quickly and then I'm going to

dictate it. Right? So, build a campaign

brief uh a campaign debrief on Orenda

Skincare. It's the Diwali 2025 campaign

debrief. The audience is the internal

leadership team. The campaign period was

between 15th of October to 15th of

November 2025. The results are that the

revenue was up by 41% in comparison to

last year's October 2024. That means it

beat the target of 35%. New customer

acquisition was around let's say 2,340

which beat the target of 2,000. The ro

was about 4.6 times against the target

of 4.2

and email open rate was about 31%

against the target of 28. What worked in

this campaign was Instagram reels

outperformed

static posts by three times on reach.

Influencer partnerships drove about 33%

of the new customer acquisitions. Um the

gift set messaging resonated strongly

with the gifting buyer segment. What did

not work? Well, Google display ads

underdelivered. So the spend of about

18% of the total budget uh for 9% of the

revenue was utilized for Google display

ads. The email list fatigue was visible

by week three. So open rates had dropped

by six points on the third week and the

recommendations from my side is that

increase the real production budget for

the next campaign, reduce the display

ads uh allocation to about 10% and

redirect it to the influencers.

Also set a cap on the email sequence at

about two cents per campaign and format

this entire PPT in a 10 slide debrief

deck. So show me the results first, then

the channel breakdown, then what exactly

worked, what did not, and then tell it

the recommendations and a final summary

slide.

All right. So, Whisper Flow is going to

do its magic and whatever I just

dictated, it's going to prop up on my

screen. There we go. Everything right.

So, I'm going to change this to either

highq or sonnet. Let's do highq only. I

do not want to, you know, uh unnecessary

do it. So, see claude wants to you use

generate from gamma. Now this is

something uh generate from gamma that

it's using because I have connected my

gamma using a connector. So let's say I

deny this for now. Okay. So this is not

I don't want to use gamma.

Let me see how quickly it gets done. All

right.

Okay. It's going to pick up gamma

itself.

GMA might not be available in your Let

me create this as a polished PowerPoint

deck. Okay, it's working now folks. Uh

there was a little bit of a problem with

Garma, but GMA is another PowerPoint

tool that you can use to create your

campaign decks or to create your

presentations.

So let's see. See the campaign debrief

deck has one particular job. It just

needs to tell the leadership what

happened, why it happened, and what to

do differently in a format they can read

in under 10 minutes. And this skill is

basically turning it into a deck.

Okay. The skill's job is basically to

turn this into a particular format where

they're making an entire polished 10

slide campaign brief using PPTx

genjs which is PPTX generation

JavaScript. Now it's doing it. It's

creating everything. It's removing the

buggy file. It's creating the entire

deck. While it's doing it, um I also

want to quickly address that all of this

has been covered in a previous video. So

if you have not seen it before, well,

I'll place it in the icard above. So

quickly go see the first two videos so

that you can understand this better,

especially the PBTX skill. Now the

PowerPoint presentation is created. I'm

going to quickly refresh this so that I

can see it. Uh sometimes it's a bit

slow. Why is this blank?

Let me see.

There you go. It takes a little bit of

time. So I used highq. So the formatting

is a little bit off. But if I turn this

to sonnet, it'll be much better. Uh, in

my personal experience, set does do way

way way better when it comes to creating

your PBTs. I just used HighQ because I

wanted to show you how to do this. The

Sonnet version has been covered in the

previous video. So, I would say that you

should go and check them out. Well, see

this is a tense like debrief deck and we