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How to Sell Claude Workflows (Without Starting an Agency)

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How to Sell Claude Workflows (Without Starting an Agency)

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306 segments

0:00

So, everybody's telling you the same way

0:01

to make money with AI in 2026, which is

0:03

to start an AI agency, find clients, and

0:05

then sell them AI automations. But, the

0:07

opportunity to build a profitable AI

0:09

agency is shifting. The real opportunity

0:10

for most people right now is to become

0:12

the AI person. And right now, this is

0:14

the closest thing to a job that can't be

0:16

replaced. I actually used to be an AI

0:17

person at one of the biggest banks in

0:19

the world just a few years ago. Now,

0:20

that position has seen a huge increase

0:22

in demand over the last couple of years,

0:23

and it will keep growing. So, in this

0:25

video, I'll break down what the AI

0:26

person actually is, why every business

0:28

is going to be desperate for one, and

0:30

the exact roadmap for you to become one.

0:32

So, let's begin. All right. So, what

0:33

actually is the AI person? Right now,

0:35

there's two types of people using AI at

0:37

work. The first type opens up ChatGPT or

0:39

Co-pilot, asks a couple questions, gets

0:41

an answer, and that's pretty much where

0:43

it ends. While the second type knows how

0:45

to take AI and actually build something

0:46

with it. Whether that's an agent that

0:47

runs the support inbox, or a workflow

0:49

that writes their weekly report, or a

0:50

system that cleans up the data before

0:52

anyone touches it. The AI person is the

0:54

second type of person. You're the go-to

0:56

inside a business for anything AI. The

0:57

one who finds the problems worth

0:59

automating, and then builds the fix. And

1:01

you can do this one of two ways. You can

1:02

do it as your own thing, going business

1:04

to business and selling it as a service,

1:05

or in-house, where you become the AI

1:07

person inside of a company. And that

1:09

seat is worth going after, because it's

1:10

the fastest-growing, best-paid ground in

1:13

the entire job market right now. And I

1:15

mean that with actual numbers. PwC

1:16

tracks over a billion job ads every

1:18

single year. And in their 2026 report,

1:20

workers with AI skills are getting paid

1:22

a 62% premium over people doing the

1:24

exact same job without those AI skills.

1:26

And a couple of years ago, that premium

1:28

was only 25%, but it more than doubled,

1:30

and it's still going up. The roles at

1:32

the very top pay a lot more than that.

1:34

The forward-deployed engineer, which is

1:36

basically the AI person who's heavily

1:37

focused on building, went from around

1:39

640 job postings to over 5,000 in a

1:41

single year. And Palantir pays them

1:43

about 210 grand at the median, and

1:45

OpenAI and Anthropic are also hiring the

1:48

same role right now. And Chief AI

1:50

Officer, a title that barely existed 3

1:51

years ago, is paying a median of $1.6

1:53

million at the companies that are

1:55

actually disclosing this kind of stuff.

1:57

Those postings were up 470% in 1 year.

1:59

The number of job titles that even

2:01

mentioning AI have tripled since 2022

2:03

and almost 2/3 of them are outside of

2:05

tech. So, healthcare, marketing,

2:06

logistics, management. So, being the AI

2:08

person isn't just some niche tech job.

2:10

It's turning into a requirement in every

2:11

company, in every department, and the

2:13

earlier that you can become the AI

2:14

person, the faster you can move up. So,

2:16

that's the value to you. But, the reason

2:17

that every business is about to need

2:18

this person comes down to one single

2:20

gap. Almost every company already knows

2:22

that AI matters. You know, they've got

2:23

the budget and they're under real

2:25

pressure to use it so that they don't

2:26

fall behind their competitors. [music]

2:27

But, the problem is almost none of them

2:29

have pulled it off successfully. I'm

2:30

sure you guys have all heard that MIT

2:32

study. They ran a study on enterprise AI

2:34

products in 2025 and they found that 95%

2:37

of company AI pilots delivered no

2:38

measurable return at all. And then

2:40

McKinsey found basically the same thing.

2:41

88% of companies say that they're using

2:43

AI somewhere, but only 7% of companies

2:45

have actually scaled it across the

2:47

business. So, what we're seeing is the

2:48

budget's there, the pressure's there,

2:49

the results are not there. Every one of

2:51

these companies needs someone who can

2:53

walk in and turn the AI spend into an

2:54

actual result. And right now that seat

2:56

is pretty empty. And real quick, before

2:57

we jump into the actual roadmap, I want

2:59

to let you know that I have a full guide

3:00

on how to price AI workflows in my free

3:02

school community, which you can access

3:03

for completely free using the link in

3:05

the description. I also published a

3:06

video alongside that guide where I go

3:08

over all these different scenarios and

3:10

methods, which I will tag right up here

3:11

if you want to check that out. Now,

3:12

whether you want to sell your services

3:13

to businesses or you want to be the

3:14

in-house AI person, understanding what I

3:16

talk about in that video is really

3:17

important because it's all about proving

3:19

the value that these systems will create

3:21

and justifying the expense, which is

3:22

how, if you're the in-house AI person,

3:24

you're able to go ask for, you know,

3:26

bigger budgets and more resources for

3:27

your projects that you want to take on.

3:29

So, anyways, let's get back to the

3:30

video. Here is the actual roadmap to

3:31

becoming the in-house AI person and I

3:33

broke it into three phases. So, phase

3:35

one is just to position yourself. You

3:37

start as a builder and that just means

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you're the one actually making things

3:40

with AI, not the person just talking

3:41

about AI in the meetings. Then, you're

3:43

going to go ahead and pick your niche.

3:44

So, don't try to be the AI person for

3:45

the whole company on day one. Just start

3:47

with one team with a few workflows.

3:49

Choose the team you're already on and

3:50

make that your [music] patch of ground.

3:52

Then, you start to market, right? Inside

3:53

a company that just means you make your

3:55

work visible. So you help co-workers

3:57

with their most annoying task. You ask

3:59

your boss what eats up the most time in

4:00

the department. And now you're not

4:02

guessing what to build, you're having

4:03

people on the team actually tell you

4:05

what would be valuable to them. Then we

4:06

move on to phase two, which is proving

4:08

your value. So you start with one task

4:09

off that list, you know, the most

4:11

expensive, the most repeatable, where if

4:13

AI gets it a little bit wrong, nobody

4:14

gets hurt. So these could be weekly

4:15

reports, meeting notes, sorting the

4:17

inbox, cleaning up data, just the stuff

4:18

that's boring, but really repetitive.

4:20

And one quick rule before you touch

4:21

anything, only use the AI tools that

4:23

your company actually allows and never

4:24

put company or customer data into

4:26

something that isn't approved. But

4:28

here's the most important part, before

4:29

you build, you have to name the number

4:30

that you're aiming to move. This is the

4:32

whole difference between a builder and a

4:33

consultant, because a builder is just

4:35

going to, you know, build. They're just

4:36

going to make some things that look

4:37

cool. But a consultant picks one number

4:38

and actually moves it. And that number

4:40

almost always falls into one of three

4:41

buckets, which are time saved, mistakes

4:43

cut, or money made. So for example, a

4:45

Friday report, that number that you're

4:47

trying to move is maybe four hours that

4:49

it eats every week and turning that into

4:50

something like 20 minutes. But these

4:51

numbers can also get more specific and

4:53

honestly, the more specific the better,

4:54

like organic form submissions per week

4:56

or average response time or refund

4:58

percentage. And then once you have the

4:59

number, you build a fix to move that

5:01

number and then you record it. You give

5:03

Claude the real docs behind the task,

5:04

the last few reports, the template and

5:06

you work with it until it nails the

5:07

report every time. And then you record a

5:09

quick before and after video or case

5:11

study. So hey, you know, this used to

5:12

take four hours, but watch me do this in

5:14

10 minutes because I built this AI

5:15

system. And then you deliver it for real

5:17

and you prove that the number moved, not

5:19

just saying, hey, you know, this should

5:20

save you some time. You actually measure

5:21

it. Four hours down to 20 minutes is

5:23

three and a half hours back every single

5:25

week and now you've got proof, not just

5:26

a promise. And then you basically just

5:28

run that same loop on the next task and

5:29

the one after that until you've built up

5:30

a whole stack of wins with real numbers

5:32

attached and then you move into phase

5:34

three, which is impossible to replace.

5:36

Because if you have a big stack of wins,

5:38

but they're, you know, you're not doing

5:39

anything with them, then it's useless.

5:40

Because you could build a bunch of

5:41

systems, they're actually helping the

5:43

business, but if nobody knows, then

5:44

what's the point? So phase two is about

5:46

getting the results, Phase three is

5:47

about making sure those results actually

5:49

get pinned to your name. Because here's

5:51

what usually happens. Like I said, the

5:52

business starts saving real money, and

5:53

everybody just assumes someone upstairs

5:55

will notice and connect it back to you,

5:56

but usually they won't, and it just kind

5:58

of disappears into oh yeah, we had a

5:59

great quarter. So, what you have to do

6:01

is connect it. Every win that you bring

6:03

to the team, you frame it as the

6:04

business's win, but you make it

6:05

undeniable that it came because of the

6:07

systems that you built. And when you're

6:08

able to show them all of this proof, all

6:10

of these outcomes, that's the math that

6:12

gets a role created for you, and then

6:14

you raise the altitude. Because saving

6:15

people time is useful, but it's not

6:17

ultimately like what really, really

6:19

grows a business. What really grows a

6:20

business is attacking constraints. A

6:22

company only grows as fast as its single

6:24

biggest bottleneck lets it. And at the

6:26

highest level, every business is one of

6:27

two things. It's either supply

6:28

constrained, where they can't produce or

6:30

deliver enough to keep up with demand,

6:31

or it's demand constrained, where they

6:33

could handle way more customers, they

6:34

just don't have enough coming in. And a

6:36

quick way to tell which one you're in is

6:38

just to ask, "What breaks if the company

6:39

doubled its customers tomorrow?" If

6:41

everything falls over, then you're

6:42

supply constrained. And if you can

6:43

handle them just fine, and you're just

6:44

not out there, then you're demand

6:46

constrained. And this is truly where you

6:47

stop being just like, "Hey, the AI guy,

6:49

the AI automation guy." And you become

6:51

the person with the perspective. You

6:52

walk into the room and you say, "This is

6:54

our real bottleneck. This is the exact

6:55

thing capping our growth, and here's the

6:57

AI system that I'd like to build to

6:58

attack this constraint." Then you build

7:00

it, you prove that that constraint

7:01

actually opened up, same loop as phase

7:03

two, a much bigger number at a much

7:04

larger scale. And the second that

7:06

bottleneck clears, guess what happens? A

7:07

new one takes its place. So, then you go

7:09

attack that one, too. And you just keep

7:10

doing that, constraint after constraint.

7:12

And that's the person that a business

7:13

physically doesn't want to have to

7:15

replace. You're not shaving a few hours

7:16

off someone's week anymore. You're the

7:17

one moving the thing that their entire

7:19

growth is stuck behind, over and over.

7:21

And at that point, they don't really

7:22

have a choice. The budget gets bigger

7:23

for your projects, they put more people

7:25

under you so you can move faster, and

7:26

the resources just start showing up.

7:28

You're not an employee who's good with

7:29

AI, you're the reason the business is

7:30

growing. So, that's the full road map.

7:32

Position yourself, prove your value, and

7:33

become impossible to replace. But there

7:35

is one catch. You can follow every step

7:36

in this road map, but if you can't

7:38

actually build the solutions with AI,

7:39

then none of this works. The good news

7:41

is you can learn how to build all of it

7:42

for free in my community. Full courses,

7:44

all the tools, and every resource that I

7:46

use in my videos. I also put together a

7:48

resource free guide today that covers

7:49

everything that I just talked about in

7:50

this video, and it's in my free school

7:52

community as well. And if you get stuck,

7:53

you've got me and the whole community in

7:54

there to help you out. So, anyways,

7:56

that's going to do it for this one. And

7:57

if you got something out of it, please

7:58

give it a like. It helps me out a ton.

7:59

And as always, I appreciate you guys

8:00

making it to the end of the video. I'll

8:02

see you on the next one.

8:03

Thanks, everyone.

Interactive Summary

The video outlines the emerging, high-value career path of becoming an 'AI person'—someone who goes beyond simply using AI tools to proactively identifying business problems and building automated solutions. The speaker explains that while many businesses are investing in AI, they struggle to achieve measurable results. By positioning yourself as an internal builder who targets specific business bottlenecks—such as supply or demand constraints—and by quantifying the value of your automated workflows through saved time or increased output, you can become an essential, high-paid asset within any company.

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