How to Sell Claude Workflows (Without Starting an Agency)
306 segments
So, everybody's telling you the same way
to make money with AI in 2026, which is
to start an AI agency, find clients, and
then sell them AI automations. But, the
opportunity to build a profitable AI
agency is shifting. The real opportunity
for most people right now is to become
the AI person. And right now, this is
the closest thing to a job that can't be
replaced. I actually used to be an AI
person at one of the biggest banks in
the world just a few years ago. Now,
that position has seen a huge increase
in demand over the last couple of years,
and it will keep growing. So, in this
video, I'll break down what the AI
person actually is, why every business
is going to be desperate for one, and
the exact roadmap for you to become one.
So, let's begin. All right. So, what
actually is the AI person? Right now,
there's two types of people using AI at
work. The first type opens up ChatGPT or
Co-pilot, asks a couple questions, gets
an answer, and that's pretty much where
it ends. While the second type knows how
to take AI and actually build something
with it. Whether that's an agent that
runs the support inbox, or a workflow
that writes their weekly report, or a
system that cleans up the data before
anyone touches it. The AI person is the
second type of person. You're the go-to
inside a business for anything AI. The
one who finds the problems worth
automating, and then builds the fix. And
you can do this one of two ways. You can
do it as your own thing, going business
to business and selling it as a service,
or in-house, where you become the AI
person inside of a company. And that
seat is worth going after, because it's
the fastest-growing, best-paid ground in
the entire job market right now. And I
mean that with actual numbers. PwC
tracks over a billion job ads every
single year. And in their 2026 report,
workers with AI skills are getting paid
a 62% premium over people doing the
exact same job without those AI skills.
And a couple of years ago, that premium
was only 25%, but it more than doubled,
and it's still going up. The roles at
the very top pay a lot more than that.
The forward-deployed engineer, which is
basically the AI person who's heavily
focused on building, went from around
640 job postings to over 5,000 in a
single year. And Palantir pays them
about 210 grand at the median, and
OpenAI and Anthropic are also hiring the
same role right now. And Chief AI
Officer, a title that barely existed 3
years ago, is paying a median of $1.6
million at the companies that are
actually disclosing this kind of stuff.
Those postings were up 470% in 1 year.
The number of job titles that even
mentioning AI have tripled since 2022
and almost 2/3 of them are outside of
tech. So, healthcare, marketing,
logistics, management. So, being the AI
person isn't just some niche tech job.
It's turning into a requirement in every
company, in every department, and the
earlier that you can become the AI
person, the faster you can move up. So,
that's the value to you. But, the reason
that every business is about to need
this person comes down to one single
gap. Almost every company already knows
that AI matters. You know, they've got
the budget and they're under real
pressure to use it so that they don't
fall behind their competitors. [music]
But, the problem is almost none of them
have pulled it off successfully. I'm
sure you guys have all heard that MIT
study. They ran a study on enterprise AI
products in 2025 and they found that 95%
of company AI pilots delivered no
measurable return at all. And then
McKinsey found basically the same thing.
88% of companies say that they're using
AI somewhere, but only 7% of companies
have actually scaled it across the
business. So, what we're seeing is the
budget's there, the pressure's there,
the results are not there. Every one of
these companies needs someone who can
walk in and turn the AI spend into an
actual result. And right now that seat
is pretty empty. And real quick, before
we jump into the actual roadmap, I want
to let you know that I have a full guide
on how to price AI workflows in my free
school community, which you can access
for completely free using the link in
the description. I also published a
video alongside that guide where I go
over all these different scenarios and
methods, which I will tag right up here
if you want to check that out. Now,
whether you want to sell your services
to businesses or you want to be the
in-house AI person, understanding what I
talk about in that video is really
important because it's all about proving
the value that these systems will create
and justifying the expense, which is
how, if you're the in-house AI person,
you're able to go ask for, you know,
bigger budgets and more resources for
your projects that you want to take on.
So, anyways, let's get back to the
video. Here is the actual roadmap to
becoming the in-house AI person and I
broke it into three phases. So, phase
one is just to position yourself. You
start as a builder and that just means
you're the one actually making things
with AI, not the person just talking
about AI in the meetings. Then, you're
going to go ahead and pick your niche.
So, don't try to be the AI person for
the whole company on day one. Just start
with one team with a few workflows.
Choose the team you're already on and
make that your [music] patch of ground.
Then, you start to market, right? Inside
a company that just means you make your
work visible. So you help co-workers
with their most annoying task. You ask
your boss what eats up the most time in
the department. And now you're not
guessing what to build, you're having
people on the team actually tell you
what would be valuable to them. Then we
move on to phase two, which is proving
your value. So you start with one task
off that list, you know, the most
expensive, the most repeatable, where if
AI gets it a little bit wrong, nobody
gets hurt. So these could be weekly
reports, meeting notes, sorting the
inbox, cleaning up data, just the stuff
that's boring, but really repetitive.
And one quick rule before you touch
anything, only use the AI tools that
your company actually allows and never
put company or customer data into
something that isn't approved. But
here's the most important part, before
you build, you have to name the number
that you're aiming to move. This is the
whole difference between a builder and a
consultant, because a builder is just
going to, you know, build. They're just
going to make some things that look
cool. But a consultant picks one number
and actually moves it. And that number
almost always falls into one of three
buckets, which are time saved, mistakes
cut, or money made. So for example, a
Friday report, that number that you're
trying to move is maybe four hours that
it eats every week and turning that into
something like 20 minutes. But these
numbers can also get more specific and
honestly, the more specific the better,
like organic form submissions per week
or average response time or refund
percentage. And then once you have the
number, you build a fix to move that
number and then you record it. You give
Claude the real docs behind the task,
the last few reports, the template and
you work with it until it nails the
report every time. And then you record a
quick before and after video or case
study. So hey, you know, this used to
take four hours, but watch me do this in
10 minutes because I built this AI
system. And then you deliver it for real
and you prove that the number moved, not
just saying, hey, you know, this should
save you some time. You actually measure
it. Four hours down to 20 minutes is
three and a half hours back every single
week and now you've got proof, not just
a promise. And then you basically just
run that same loop on the next task and
the one after that until you've built up
a whole stack of wins with real numbers
attached and then you move into phase
three, which is impossible to replace.
Because if you have a big stack of wins,
but they're, you know, you're not doing
anything with them, then it's useless.
Because you could build a bunch of
systems, they're actually helping the
business, but if nobody knows, then
what's the point? So phase two is about
getting the results, Phase three is
about making sure those results actually
get pinned to your name. Because here's
what usually happens. Like I said, the
business starts saving real money, and
everybody just assumes someone upstairs
will notice and connect it back to you,
but usually they won't, and it just kind
of disappears into oh yeah, we had a
great quarter. So, what you have to do
is connect it. Every win that you bring
to the team, you frame it as the
business's win, but you make it
undeniable that it came because of the
systems that you built. And when you're
able to show them all of this proof, all
of these outcomes, that's the math that
gets a role created for you, and then
you raise the altitude. Because saving
people time is useful, but it's not
ultimately like what really, really
grows a business. What really grows a
business is attacking constraints. A
company only grows as fast as its single
biggest bottleneck lets it. And at the
highest level, every business is one of
two things. It's either supply
constrained, where they can't produce or
deliver enough to keep up with demand,
or it's demand constrained, where they
could handle way more customers, they
just don't have enough coming in. And a
quick way to tell which one you're in is
just to ask, "What breaks if the company
doubled its customers tomorrow?" If
everything falls over, then you're
supply constrained. And if you can
handle them just fine, and you're just
not out there, then you're demand
constrained. And this is truly where you
stop being just like, "Hey, the AI guy,
the AI automation guy." And you become
the person with the perspective. You
walk into the room and you say, "This is
our real bottleneck. This is the exact
thing capping our growth, and here's the
AI system that I'd like to build to
attack this constraint." Then you build
it, you prove that that constraint
actually opened up, same loop as phase
two, a much bigger number at a much
larger scale. And the second that
bottleneck clears, guess what happens? A
new one takes its place. So, then you go
attack that one, too. And you just keep
doing that, constraint after constraint.
And that's the person that a business
physically doesn't want to have to
replace. You're not shaving a few hours
off someone's week anymore. You're the
one moving the thing that their entire
growth is stuck behind, over and over.
And at that point, they don't really
have a choice. The budget gets bigger
for your projects, they put more people
under you so you can move faster, and
the resources just start showing up.
You're not an employee who's good with
AI, you're the reason the business is
growing. So, that's the full road map.
Position yourself, prove your value, and
become impossible to replace. But there
is one catch. You can follow every step
in this road map, but if you can't
actually build the solutions with AI,
then none of this works. The good news
is you can learn how to build all of it
for free in my community. Full courses,
all the tools, and every resource that I
use in my videos. I also put together a
resource free guide today that covers
everything that I just talked about in
this video, and it's in my free school
community as well. And if you get stuck,
you've got me and the whole community in
there to help you out. So, anyways,
that's going to do it for this one. And
if you got something out of it, please
give it a like. It helps me out a ton.
And as always, I appreciate you guys
making it to the end of the video. I'll
see you on the next one.
Thanks, everyone.
Ask follow-up questions or revisit key timestamps.
The video outlines the emerging, high-value career path of becoming an 'AI person'—someone who goes beyond simply using AI tools to proactively identifying business problems and building automated solutions. The speaker explains that while many businesses are investing in AI, they struggle to achieve measurable results. By positioning yourself as an internal builder who targets specific business bottlenecks—such as supply or demand constraints—and by quantifying the value of your automated workflows through saved time or increased output, you can become an essential, high-paid asset within any company.
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