Suicidal Drug Addict To Elite Military Commando with Ben Williams | E68
3771 segments
Why am I at this point? And how the hell
is someone died
under my watch? You can't even go and
kill yourself. You can't even go and
hurt yourself.
You're [ __ ] useless. And I'm beneath
the surface and you can hear the thumps
overhead like
And I turned around and looked at Vice
and he went, "Fucking run now."
[music]
Wow, this is the most gripping,
inspiring, twisting conversation I've
ever had on this podcast ever. If you're
squeamish, I'm going to have to ask you
to prepare.
[snorts]
But even if you are, I'm begging you to
follow this story. My guest grew up in a
broken home, one plagued with domestic
violence, with abuse, with heartbreak,
and he moved to five, six, seven
different schools as he stumbled through
his childhood trying to find his way,
trying to find out who he was, and then
stumbled through his adolescence looking
for purpose in life. And he was met with
rejection, with pain, with confusion,
with barriers.
And as he spiraled into daily drug
abuse, into addiction, and into
purposelessness, a job that he hoped
would give him that sense of purpose
ended in a manslaughter case.
And this tragedy only caused him to
spiral further. And as he reached the
depths of his despair, he made that
decision one day that he was going to
leave his house, go for a drive, and end
his life.
For whatever reason, and thankfully, he
didn't go through with it. And by fate
or luck or faith or whatever you want to
call it, whatever you believe, a short
YouTube advert that popped up one day
out of the blue would be the catalyst
for him to pull himself out of his
darkest, most desperate moment, to give
up drugs, to overcome his mental
challenges, to brush himself off, and to
pursue his childhood dreams.
He went from suicidal drug addict to
elite commando, developing what he calls
the commando mindset, a mindset and a
set of values that you can learn.
But his story doesn't stop there.
His time as a commando is riddled with
graphic violence, with heartbreak, with
being injured by the Taliban while at
war. He'll describe the moments after he
was blown up and turning around and
seeing his friends laying there behind
him in pieces, and losing some of those
friends, being discharged from the
military because of his injury,
grappling with PTSD, finding comfort in
alcohol and addiction again, getting
himself in trouble with the law, finding
him himself in court, facing 4 years in
prison, and then rebuilding himself once
again, launching an incredible coaching
company, and working with elite
performers, Harry Kane, Gareth
Southgate, and the whole England team
before they went off to the World Cup.
And then the pandemic comes and his
coaching business collapses.
But in typical Ben Williams fashion,
adversity doesn't dictate his outcome.
Thanks to the values ingrained in his
commando mindset, he bounces back to
launch an incredible tech company. What
a wild, emotional, gripping ride you're
about to go on. Honestly,
congratulations for choosing to listen
to this episode. Without further ado,
I'm Steven Bartlett, and this is The
Diary of a CEO. I hope nobody is
listening, but if you are, then please
keep this to yourself.
[music]
Ben, from doing this podcast over the
last couple of years, one of the things
that I've been reminded of, and an idea
that's been reinforced in my mind is how
important all of our childhoods are in
influencing what we then become. And I
studied childhood psychology between the
age of like 16 and 18, and it blew my
mind to understand, especially in those
early years, how that sort of
fundamentally shapes who we then become
as adults. And it's And it's in some
respects often quite hard to shake,
right? Um you know, that old adage of
not being able to teach an old dog new
tricks because we're so we learn most of
our behaviors when we're young. So, my
first question for you is
tell me about your childhood. Tell me
about that experience. How did that
shape you?
Yeah, my um
my parents had quite a rough divorce
when I was around
I think six, seven years old. Um and I
never speak about that divorce. I never
go into detail, never talk about what it
was, but it wasn't nice.
And we sort of didn't see dad for a
while. And then
the mortgage wasn't paid, and mom had to
take everything on.
And we had to move, and we went from
this lovely house to very small house on
a sort of council estate. And I think at
that age, I didn't
really see it too much. I I just it was
part of the journey. It was part of the
process. I didn't
recognize her problems. I didn't
recognize what was happening. It was
just, "Oh, dad's gone."
But probably young enough to just get on
with this. And it's funny cuz my kids
are that age now,
and I think about what are they
processing now? What are they going
through? How they seeing this? What do
they see every angle like?
Um
and then I think as I got a little bit
older and I began to
understand their separation a bit more
and how it was
not a clean break.
It
I felt like I was a young child who
almost wanted to protect his mom. I had
my younger brother that I thought I
wanted to
or knew I wanted to look after and
protect.
And then she found a boyfriend who
wasn't a father figure. And I I hope you
wouldn't mind me saying that as well. He
was just there in the background. So,
When you say it wasn't a clean break,
Mhm.
you mean there was
domestic violence issues or there was
It was uh
it was an aggravated separation. That's
pretty much as far as I'll go on it. Um
But we witnessed things. Mhm. We
witnessed things, and I think that stays
with you quite
clearly in your mind as you move
through. And when we go and move and
transition into this kind of new phase
of our life in a new house with a new
man in the house who wasn't really
acting up as dad,
it was probably the most problematic
area to be mom's dad and mom.
Mhm.
Um
And you can actually fall out with mom
cuz she's trying to be dad. All right,
yeah. And vice versa as well.
And I have probably the closest
relationship in my entire family is with
my mom because I recognize everything
she's been through.
And she's an extremely
uh resilient lady who's got herself to
where she is today.
But it is true, and listening to your
podcast and looking back on my own
journey, you see every single little
thing begins to affect you, I think,
later down the line rather than what
you're going through at the moment. It's
all about that process, and I don't
think that processing happens very well
when you're a child. Mhm. It's as I just
said, it's kind of next phase, next
phase, next phase. You know, then all of
a sudden six, seven schools later,
um and you don't fit in, and
you know, I'm not the broken wing story.
It
If you don't If you come to school and
you don't know anyone, you're the kid
they're going to pick on. Mhm.
Uh so, that was part of the experience.
And then
then you find your feet a little bit in
the system. And like my sort of final
school,
that was kind of my make or break
moment, and I think I went more towards
break.
You said that when you're young, you
don't really know what things mean. So,
you're kind of experiencing them, but
you're not like consciously processing
them.
Yeah. But they are still sitting with
you and having an impact on your world
view. They're They're [ __ ] telling you
what a relationship looks like and what
a relationship with your your siblings
or someone else or authority looks like,
for example. But you don't have that
time to process it. And I think
as is the case in my life, I like didn't
process a lot of the stuff until I was
like 29 or like you 28 or whatever.
Yeah. Um and I guess that's the same for
you, right? It just feels normal.
I think if you've not experienced
anything before, what you then go
through feels normal. Mhm.
Oh, this must be reality. This must be
how we do things. And then you just kind
of
crack on. And I think actually it was
during my
military career and then being sort of
immersed in what that throws at you,
that I kind of describe it as like
almost the Eddie Stobart lorry,
something will happen, and you bang the
brakes on, and then everything comes
flying forward. Mhm. And that's what I
kind of found over the sort of
my mid-20s was,
"Why am I thinking of this again? Why is
this coming back? What's this all
about?" And trying to work out a way of
beginning to process what I should have
processed years ago.
Two about six or seven schools. Mhm.
So, you you were expelled or you were
moved?
No, we moved a lot. All right, yeah, we
moved a lot. So, we moved from Guildford
and then up to Beds area, and went to
some schools in Bucks, and it was just
house to house. So, we moved from school
to school. Um
which is difficult for a kid. Mhm.
And I found
I found myself leaning more towards
listening to certain music types such as
heavy metal,
very heavy metal, actually. Mhm. And
dressing with it. Right.
And I think back then, you know, early
'00s is uh there's there's a kid in the
corner with the black nail varnish on
and the spiky hair and the dog collar.
And he's new, let's throw eggs at him.
Oh, [laughter] wow.
Um so, I suppose maybe I didn't help
myself as well, but that was just it was
a real strange one cuz that's what I was
into. That's I still like that stuff
now. Um
Yeah, I felt like I wasn't accepted for
liking what I liked. You know, that's
how I kind of
didn't fit in for a while at school.
And is that is that a coping mechanism?
Was Was the music a coping mechanism?
Was Was being different in school or
whatever at some some form of a coping
mechanism? Cuz heavy heavy metal is
pretty
pretty emotional dark sometimes.
I think it is.
Uh
I think it does become a coping
mechanism.
I but I found it was the start of
things. It was the start of escape. And
it started with metal, and then it moved
to more
my space sinister things such as drugs
and At what age?
So I started smoking weed around 12.
Mhm.
Um
you know, I tried weed before I tried
cigarette. Weed got me
with people I always wanted to be with
or thought I always wanted to be with.
And all of a sudden I was smoking with
the cool kids and
oh, this is all right, you know? This is
I'm finally fitting in.
But it's only cuz you're all using weed
and you're all focusing on this one
thing that your togetherness is
your little unit. Um
but then
yeah, I think drugs took a little bit
more of a hold of me than I expected it
to. And it was weed for several years
and it it just got more and more weed
until I started to progress into my late
teens where I started to pick up on
other things which is when it all gets a
bit
cloudier.
Going into the clouds. Mhm. What age did
you did you start um experimenting or
using other drugs?
So
I think just to give you even more of an
insight of what I was thinking is I
think because what happened between my
parents and then not really having a
father figure when we moved
I actually began this sort of hatred
towards males.
Um
I just didn't like him. I just
it seemed like it was the guys at school
who had picked and then I didn't have
father figure and it was am I the male
who where is the male here? And I just
began this almost sort of
disliking to to males.
I started at school I started to have
anger management around 16 and then I
I was going to ditch everything at
school. I wanted to
join the Marines and leave and my mom
God bless her was no,
you got to stay on the path you're on.
Do your do your A levels and then move
on. And then if you fancy doing it, do
it then.
And that then left me quite bitter cuz I
was like I want to go and do this. This
is my destiny. I'm going to go and join
the military.
And that sort of no from her
was that moment where I was like, well
[ __ ] you. I want to do what I want but I
still stayed in school and it was like
what's the next best option? I don't
know why becoming a bouncer suddenly
becomes the next best option.
But I wanted to fit in.
And I wanted to live a more macho alpha
male lifestyle and I thought that was
going to throw myself in the deep end
and become a bouncer.
And so I managed to get my SIA license I
prepped for my SIA license which is the
badge you got to have as a bouncer
when I was about 17 and a half. The
moment I turned 18 I was on the door.
And very quickly learned what the real
world is all about. And it didn't go
very smoothly for me in the first
instance whatsoever.
So
to try and skip my almost youthful
growth I started injecting steroids.
I started on started taking steroids um
orally and then moved on to injecting
and then bulked up and got angrier
and a bit more difficult to be around.
You talked about wanting to be a bouncer
because it would make you feel like an
alpha male or whatever. Um and it would
make you fit in. Why why did I'm really
like intrigued by that? That thought the
where did the desire come from to be
considered an alpha male?
Whether in your own mind or to external
to other people. So I think it part of
it is the fitting in.
Is why can't you fit in? Um
around that time, you know
Lock, Stock was quite old but Snatch and
certain other films were out which
they were quite they were almost in the
limelight. It seemed like that way of
life seemed to be normal not normal but
what you should aspire to be like a
aspirational
Yeah, aspirational like gangster. Um
And I watched a bit too much of that,
you know, I read Lenny McLean's book and
Roy Shaw's book and so
Oh, you got to be hard to fit in in this
world.
But I take that take you that moment
where
it was basically mom said no, you're not
joining the Marines till you're 18 or at
least do your A levels.
When we did sort of begin to have every
fortnight weekend with dad again
the Marines
museum is somewhere he used to take us.
We also went to the parachute regiment
and to the Imperial War Museum. He used
to just take us around these military
museums for some reason.
I remember being a young sort of
nine-year-old in in utter awe as well
looking at these pictures of these
really
incredible people I thought because this
is what inspired me. I thought I want to
be a marine. And you know, it's back as
sort of nine years old, 10 years old.
And then when it's kind of many years
later when you suddenly almost pluck up
the courage to be like, let's do this.
It's a no.
Mhm. It turns you quite bitter and quite
angry and why not? This is what I've
always wanted to do and it and it does
feel like that. If someone suddenly puts
a blocker in the way of what you've
always wanted to do. Your sense of
purpose.
Yeah, that can that can make you
think in rather negative ways and I
that for me was when it was what else
can I do? This is it this out is it this
alpha male thing, you know, that's is
that what a marine is? Is what's the
closest to that then and where can I fit
in? And that's kind of what led me to
the path of
I'll go where everyone seems to respect,
you know, I'm not going to sneak into
the night clubs like we used to do by
putting our socks over our trainers at
17 to get in. I'm going to work on it.
And those kids that have always taken
the mic, those kids that have always
thrown your thing at me are going to
respect me.
And there I was 18 years old on the
door. Two questions. The first is
what did your dad do professionally and
was your desire to be macho
in any way influenced by um wanting to
also be accepted by him
at all?
I would want to say yes
but I think I'll say no. I
I don't know where it came from.
Mhm. I don't know where it came from.
Then I know my second point was there is
a stigma in society that bouncers have
power complexes. Mhm. And what you've
described there sounds like a power
complex. Yeah. [laughter]
And it's this this thinking that mom was
dad
and there was no other male in the house
apart from her boyfriend who didn't
really
really be dad to us. So do I need to be
dad? Do I need to be the alpha here? And
the older I got and the more I was on
the on the door
and the bigger I was getting
um
and I was working five nights a week,
you know,
this was my full-time job. And you were
getting feedback and validation from
Yeah. women and
Yeah, and and you know, you get into the
you get into the fights, you you you get
better at it. You get more switched on
to it. You get more aggressive with it.
And all of a sudden that validation
comes in you think, yeah, well maybe
this is my purpose. Maybe I am supposed
to be here.
Um and you don't see the animal you're
becoming.
Even at that age you you can be 20 years
on a door or you can you can do it
within a couple of years. If you start
doing it every night and becoming
almost laser focused on being there for
the violence
then you're an animal. It's like the
frog in the frying pan gradually being
Yeah. cooked it doesn't realize.
good way of putting it. Yeah. I it's
particularly intriguing to me. I've
actually never talked about this but one
of the people closest to me in the world
followed almost identical path. And they
went through school I I think in my view
lacking validation probably in the top
four people closest to me in my life
lacking validation they then started
using steroids at 18 17 18 years old. I
found the steroids in their drawer and
then they went and became a bouncer.
And they were doing it for they told me
for the attention from girls on one hand
but then also because I think it did
something for their self-esteem and this
person is the single smartest person I
know in the world but being getting that
validation from being a tough guy on a
door and injecting steroids and going to
the gym and eventually he even started
doing some fighting like UFC fighting
stuff. I think was um filling a hole. In
your story though the
I read about an incident when you were a
bouncer that kind of changed everything
for you.
Yeah. I remember we had a neighbor
a little Irish lady she's lovely still
with us. She's still with us and uh
I think she knew the underworld better
than I did from where she was from and I
remember saying she said to me she
literally sat me down she knocked when
she found out I was joining
I was going to work on the door. Um she
came and knocked on the house and sat me
down. No one was in as well.
And she was like, you don't know what
you're getting yourself into. I was
like, I do know.
Strangely as a young male and you may
have experienced this yourself when
someone says you can't do something or
you don't know what you're doing you're
very quickly like, I know exactly what
I'm doing. I've watched all the films.
I've read all the books. I know how to
do a some sort of kick. I'll be fine.
And she's like, you don't know what
you're getting yourself into.
Okay.
So
she was right. Um there was an incident
which happened
uh at one of the night clubs in Milton
Keynes where
it was around 3:00 a.m.
and I was leaving the venue as literally
I was signing off at 3:00 and the rest
of the team was signing off at 3:30.
And I was literally about to hand my
radio in.
And there was just like this massive
scream down the radio. And we had a door
team I think of around 15. It was a big
night club and it was still pretty
packed for this time.
And yeah, there was just this sort of
scream down the radio.
And then you heard black black. And that
was like, so you had code red which was
like it's kicked off. Code black is like
we've lost control.
And you just kept hearing black black
down the down the mic. And I was with a
friend of mine, uh another one of the
doormen,
and we were literally like,
"What should we do?" We just chucked the
radios and ran to where it was. And we
ran down the fire exit.
Um
it's in the escape building. Don't know
if you know the escape building in
Milton Keynes. It's like it's just like
a maze. You go through one exit and
you're you're just in a maze concrete
tunnels.
And we were running
down the stairs and then sort of round
the corner.
And as we were running towards coming in
the back of this part of the nightclub,
the doors just bomb burst open. And
everyone just fell through. It was like
a dam of bouncers and people scrapping.
And it was just carnage. There was just
people fighting all over the place. You
couldn't even work out what was going
on.
Um and then I recognized this massive
guy
who earlier that evening had just been a
pain. And he gave me a massive kiss on
the lips and everything and like ruffled
my hair when I had some. Um
and was really patronizing towards me
and and just he he he put me in my
place. Um that's what he was doing.
[clears throat]
And then we were fighting. And it was
inevitable they were going to kick off
on this evening and they did. And
I just remember seeing like his arm
dangling as they as they were trying to
force him to the ground. There was about
three of the other lads on him, big
guys. And then there was brother and
then two of the people fighting in this
this area of the team. I just grabbed
his arm and he was just like
flailing me around and we I was just
slow slapping into the wall and then
back on. And then we all hit the floor.
And there was this almost like crunch
sound.
But no one thought anything of it
because he just he went almost even
stronger. And I just had this arm.
I was
lying there thinking, "Oh, this is he's
really trying to get up here. This is
going to get out of control." And you
could hear his brother screaming down
the corridor who was a big lad himself.
Um
and we were probably on the floor
probably about a minute trying to subdue
him. You know, "Calm down. Calm down."
Um
and his face was facing back across me.
And it was just staring at the wall.
And then I noticed some sort of pooling
underneath his head. And uh
it just didn't look right. The blood
itself was not a nosebleed. It was
purpley.
I just said
said to one of the lads, I was like,
"I don't [ __ ] think he's well."
And everyone literally just massive
breath came off him and he was still
lying there. Didn't get up.
And then um
one of the bouncers was a fireman.
And he was like, "Right, roll him over."
And then began
trying to resuscitate him.
But to no avail. And he'd passed away
there and there on the spot.
Remember standing there
watching it all unfold suddenly
going from this big alpha male, we're
here to fight,
to
what the [ __ ] has just happened?
And then they closed the club.
And they nicked everyone. And then we
were on manslaughter charges for about a
year as they tried to determine what had
happened.
Um
he'd lost his life, you know.
As a man had come into a nightclub,
whether he was a pain or not, had lost
his life. And worse than that, uh
five kids had lost their dad
through an act of violence.
Through actually no one's fault. He
fell. And the way everyone landed on him
unfortunately broke a bone in his neck
which
caused him to go away. And it was um
it was put down as an accidental death.
There was no malice in it. There's guys
trying to defend themselves and
and the court recognized that. And I'm
glad of that as well because
things like that don't always get
recognized. And people all do
get in trouble for defending themselves.
Um but for me it was a serious point in
my life where I thought,
"Wow.
We're we're we're not in deep here.
We're [ __ ] way past deep."
Um
which became quite a hard thing to deal
with. And then you lose your job.
And by that point I was already using
cocaine and steroids and you're trying
to keep up this addiction.
And all of a sudden it becomes an
escape. And then you can't afford the
steroids. You see yourself get skinnier
and it's what do I need to do? I just
I'll just do more I'll just do more
coke. Coke's so expensive and smoking
more and more weed.
And I just became extremely lost, you
know. I was uh
I was cleaning school toilets at one
point cuz I that was the only job I can
get was to be a cleaner.
And for me I felt like I was
very much lying on rock bottom.
You lose your sense of purpose at that
point, right? Like you lose your sense
of orientation. And this I've you know,
in writing my book and in doing tons of
studying over the last 2 years, I've
really grown to understand the
importance of especially men having a
sense of purpose and orientation.
And as I did some reading about why the
life expectancy has dropped over the
last 2 years in the UK and the US, I
think I've mentioned this before. Um the
data suggests that it's because of
opioid addiction. And then you say, "Why
are people getting more addicted to
opioids?" And the data suggests because
men specifically are losing their sense
of purpose. And I think Jordan
Peterson's the one that says there's a
purposelessness epidemic sweeping the
world, which is why the life expectancy
has started to decline. And it sounds
exactly like that. When I when I read
that in your story and as you've said it
then,
sounds like one of the the worst things
that that can happen to someone, a man
or a woman, is they lose their sense of
as I say in my book, their sense of like
chaos. Because that chaos and that
having stuff to strive for and aim for
seems to be our our stability.
Um how bad did it get for you at that
time in terms of drug use and and um
your mindset?
So
I've written about it quite openly in my
book. Um
I was using on Tuesday mornings, you
know, in my mom's spare bedroom. Using
coke, right?
Um
and it got really bad.
It got really bad to sort of daily use.
Always
that was it. That was all that the focus
of the day. I would either like get
cleaning work done or or if I wasn't
doing that I'd just be like, "Oh, soon
my mate." I I literally had two mates
which I did it with. And I just wait for
them to finish work and then we'd go and
pick up and then we'd go and sit in my
car so until
midnight. We sat there just looking at
the stars thinking it's a chill sesh.
Really just [ __ ]
Um
And it was on one of those very lonely
days where I just sort of thought,
"I don't even know who I am."
And actually I have a a girlfriend at
the time who's now my wife. You want to
meet a resilient woman.
[laughter]
My wife has put up with me for so many
years.
I've got a lovely family.
And yet here I am sat with like half
pulled blinds,
[ __ ] everywhere in my room,
no purpose, don't know where I'm going
in life,
taking drugs.
What the why? Like I'm from a nice
background. Why am I at this point? And
how the hell has someone died
under my watch? How's this even
happened?
And for me that kind of was
a moment of
I've just got to give up.
So I took the I took the Coors Light
which I shared with my brother.
And I just went for a drive. And I had
it in my head this sort of ambition that
I was just going to go and drive off
something or drive into something or
go and do something stupid.
And uh
try and escape what I thought was this
internal pain.
But it never happened. It never
prevailed. I never
did it.
I actually ended up back at home after
losing track of time.
Sat there
feeling sorry for myself. Like, "Oh, you
can't even do that. You can't even go
and kill yourself. You can't even go
hurt yourself.
You're a [ __ ] useless."
Um
which lo and behold is when I sort of
flicked on YouTube, the old clunky
version.
[clears throat]
And that advert appeared and I thought,
"I don't know if it's fate. I don't know
if this is some sort of sign from
above." What advert was it? It was the
advert for the Royal Marines. Really?
Yeah. And it just came up. It was an old
advert.
And
it was just there. It just appeared as
part one of the videos that I should
watch.
And it was a young lad.
And I reckon he must have been about the
age I was at the time. I sort of
19, 20 I think it was at the time. Still
quite loose on my timing to that one.
And
he goes through he's going through the
endurance course, which is one of the
commando tests, one of the four commando
tests. And the endurance course is a
2-mile
bogs, tunnels,
um
just just just a muddy hell. That's the
kind of way I'd phrase it. A muddy hell,
yeah. [laughter] And then a 4-mile run
back to camp. And to get to that point
you have to have done the 32 weeks of
training. And that's the first test.
And I remember watching it and and he
he's running through Woodbury where it
is, Woodbury Common.
He's running and he stops.
And it said, "Would you stop here?"
And then it goes again and he goes
through the tunnel. "Would you stop
here?" And then they have this obstacle
in there called the sheep dip.
And the sheep dip's about 3 m long and
it's fully submerged.
And you have no control. What happens is
um someone will put you under. They'll
force you through. And then someone else
is the other side and they have to pull
you out. You can't swim. You just go
through like a torpedo.
And it's a bit dramatic. But this kid
goes under the water and he gets his
trousers stuck on some jagged bit of
metal. And he's like hanging out for
breath. And then it's going it freezes.
"Would you stop here?" And then it
freezes again and it does it again. Does
it like two or three times.
And then it says, "If yes, don't even
bother filling out the form."
And then the next cut scene is him with
his green beret at night
on
a speedboat or offshore raiding craft
just going along. No music, just this
weird sort of tone. It was like a
And then it goes, "99.99%
need not apply."
And that for me took me back
to that young child
in the Royal Marines Museum in
Portsmouth who was looking at the
pictures of old guys with mustaches in
the Falklands and the earlier acts,
people who had become something.
And I thought, "What else have I got to
lose?
What else have I got to lose here
than to just go and do it?" And
that week was a turning point.
So you applied? Yeah. It's I can tell
how much that particular video
influenced you and cuz you can describe
it. I mean, it must have been decades,
right, since you saw that? And you can
describe it in such graphic detail. I
still watch it now. Oh, really?
I still watch it now only because it
just
it reminds me of that sort of transition
in my life. That
courage. You know, I always thought that
I had a lot of courage. I think a lot of
men do. They What is courage to us? What
What is courage?
And it
was something that I thought
I could establish or find on the door or
in like a violent world and and be that
alpha male.
Whereas actually courage, now I look
back over my years, I look back and
think courage was the ability to go
downstairs,
you know, after sitting there for hours,
"Shall I? Shall I not? Shall I? Shall I
not?"
And go, "Mom,
you know you said no,
I'm thinking of doing it."
And she went, "Thank [ __ ] for that." Cuz
I'd done [clears throat] my A levels and
I think she'd grown tired of me. Yeah,
yeah. And I was like, "What?" And it was
like this just acknowledgement that yes,
please go and do that because we can see
what's happening here and you're ruining
your life and you're only just about
realizing it. And I was like the last to
the party in realizing I was the one
ruining my life.
And the other hard part was, you know,
my girlfriend who'd been with some for
some time,
who'd been through all of this up to
this point,
I'm now leaving her to go on this
journey and become a Royal Marine. And I
think that was for me the hardest part
to build that courage up and say,
"Can I go and do this?"
And she was like, "Yeah, I support you
with whatever you want to go and do."
And that was it. It was literally I
describe in my book like a couple of
days later,
I literally just threw I had a packet of
coke in the house and just threw it in
the
in the toilet and flushed it. It didn't
flush.
[laughter]
I was like, "Oh, fuck."
That wasn't as dramatic as I thought it
would be.
I was like, "Oh, cut."
[laughter]
Yeah, and I was like, "Oh, [ __ ] where
am I going to put that?" Uh admittedly,
I kept smoking weed for a little bit
because it it was my progression off
everything. But uh
you know, the steroids were done.
Partly cuz I couldn't afford it, but you
immediately begin to learn about what
being fit means.
And I remember this moment, I am
I didn't I didn't really have too much
physical training kit. I just had the
odd sort of football shirt and
horrible jogging bottoms lying around.
And it was a I don't know if you've seen
it. I think it's from Sean Penn, Run Run
Fat Boy Run.
[laughter]
That moment when he he steps out the
doorway for his first training run for
his marathon and he's all overweight and
he's like stretching off in his really
crap kit. Yeah.
I felt like that guy and I stood at the
doorway of my house. I was like, "I'm
going to go for a run. Let's see what
happens here."
Yeah.
[laughter]
But it was this
it was like the weather we have now and
it was just this hit of fresh air
and running and the endorphins and the
exercise
feeling like it was purifying me. I
thought,
"This is what it feels like. This is Is
this what success feels like? Is this
what progression feels like? Is this
what it feels like?"
And that was that week alone of just
feeling myself getting slightly fitter
and healthier. You know, simple things
like tidying up my room.
Um I was making myself homemade meals
like lasagnas and pastas cuz it was
carby and it felt like that was the
right thing to do.
Um
and then I began to to start the
application process and
yeah, it's about a year's process of
fitness tests, medicals,
all sorts of uh psychometric tests and
stuff like that. And
then you go down and you do this
three-day course before you start
training. You have to go and do a
potential Royal Marines course, which is
what I can only describe as a three-day
beast in where they just make you cry
for [laughter] three days and see who
survives it.
And um
I got food poisoning the night before.
Oh, [ __ ] Yeah, I literally through the
eye of a needle and out the mouth and I
was like, "I'm in a [ __ ] state. Real
[ __ ] state." Like a corpse in my
bedroom.
And I remember my mom's saying again,
she's like, "Why don't you get in see if
they'll move it?" Like in that momsy
way. Yeah, let's ask the Marines if
they'll move it, Mom.
I just thought I I've just got to go.
And I went down and I was last on every
test. I I managed to scrape the times,
but I couldn't put my hand up and be
like, "Oh, I'm raw. I feel poorly." Like
two, three days into becoming a Royal
Marine. It wouldn't have gone down well.
Um
but I passed and that for me was just
this incredible moment of
I've just managed to kick my
bad drug addict habits.
I think I've overcome some sort of
suicidal tendencies here to now be
passing a course that's going to give me
the ticket
to begin training with one of the
world's most elite and respected
regiments.
And that
I didn't need anyone else around me for
that one to say well done or that
validation. That was a look in the
mirror and go,
"Nice one." Mhm. How did it feel when
you got that? Like was that a letter or
an email or
It's It was literally there on the spot.
You know, you do the last day of the
three-day course and then they go,
"Yeah, you passed." Or they go, "You're
[ __ ] You failed. Off you go." And I had
this letter which said
which said you passed. You'll You'll
hear from your careers officer soon. You
also get given this T-shirt. I cringe
when I think about it now. But this
T-shirt says potential Royal Marines
Commando on the back. Yeah. And when I
see people wearing them now, I'm like,
[laughter]
And I put this T-shirt on and I was on
the train just like holding and it was
freezing and I'm traveling through I
actually came back through London cuz I
was living in Milton Keynes at the time.
And so I was on the tube just like that.
No coat on, just this T-shirt on. Yeah,
but I was so proud of it and I trained
in that T-shirt every day.
And uh
and then yeah, I got my letter in the
post saying you'll be starting on this
date. Uh get yourself ready. This is
your kit list. This is what you're going
to need.
And that day came round. But your mom
was proud, right? Yeah.
Yeah, she was really proud. And I think
my girlfriend was a bit confused and a
bit, "Oh, there he goes. He's off on a
journey. What happens to me now?"
Um which is why I work so hard now, so
which I'll come on to later, but
you know, being stood I've been sat on
that train
um
for day one of training.
And going from Milton Keynes and I went
up to Birmingham and then I caught the
Birmingham all the way down to Exeter.
I remember looking at people on the
train behind sort of newspapers and like
those glum sort of MP3 playing faces
with the
listening to their music, looking out
the window and sort of cheap suits and
you know, tapping away on laptops and I
thought,
"I wonder if these people are happy. I
wonder if these people are on the
journey I'm about to go on."
And that train ride in itself was
extremely fulfilling.
And then the Royal Marines training
center has got its own train line.
Which is super scary to turn up to. And
then
yeah, I pulled up sort of five hours
later and there's the first instructor
awaiting you. And you you walk through
the gates. You're carrying all your kit.
Quite bewildered, but I remember
thinking I've arrived. It's crazy that
you went from being I almost have this
visual in my head of this young man who
was looking around for a for something
and finding nothing in terms of his
purpose and then obviously going within
himself and using, you know, cocaine and
other substances to try and take to try
and escape. And then suddenly it's like
this North Star just becomes illuminated
in the distance and it's this what sense
of orientation and direction and purpose
for your life.
And um and that seems to be what, you
know, changed changed everything.
Obviously, it takes a ton of resolve
because
you know, the way you've described it
sounded, I've got to be honest, even
though you had these challenges along
the way between like the moment when you
decided you saw that YouTube video to
when you actually showed up at the the
training camp. But it's tough for a lot
of people to um
to even see the North Star and then
pursue it. And especially when they're
holding the baggage of like addiction.
And I just find that pretty miraculous.
I'm like, a lot of people wouldn't be
able to do even that part. Going from
addiction and suicidal ideation to
putting on those shorts and going for
that run.
Yeah, I feel like that's the that's the
biggest mountain to climb, right? Like
Yeah.
That was uh
I think that was part of the rush for me
was actually just arriving at the camp.
Mhm. And
um I'd watched a a documentary by Chris
Terrill
um Commando on the Front Line and it
followed a troop through commando
training, which was quite It wasn't an
old grainy one. It was, you know, a year
or so before I was going to go there and
I I just had obsessively watched this.
Um
and at the time Afghan had just kicked
off as well. And so they were getting
combat footage of what is happening out
there right now, mix of this training
and and I remember watching this
thinking, "I'm going to be there soon.
I'm going to be there. I'm going to be
there." And it took, you know, I say
years worth of sort of preparation.
And then I remember standing in the
foundation block, which is where you
spend your first two weeks with 60 guys
I've never before. All of us have shaved
heads, so we just look bewildered and a
little bit worried about what's next. I
remember looking around and thinking,
"This is the room they filmed that first
episode in.
I'm in it.
Wow." And you do think like what legends
have walked through here, what heroes
have come through. Everyone comes
through that door over there.
And I think even that itself was
a real moment of pride. Like I really
enjoyed the first few weeks of training.
And then it got quite hard.
That's when you realized, "All right,
yeah, it's quite a long course and this
is going to take a lot of resolve as you
say, but um
you know, those even those initial first
few days of just excitement and
looking around and just being surrounded
by excellence, you know, the values are
written on the wall, your
corporal, your troop sergeant, your
captain, they wear the green beret of
pride and they're stood there
immaculately dressed. I'm going to
become you one day. I'm
and we're having this conversation
today, but is something happened
in my life yesterday in fact, so this is
I think why I'm really dwelling on this
point of like how you go from the
YouTube video to putting on that pretty
ugly gear that you found and then going
for the run is I've got a very good
friend of mine who I know won't mind me
saying this because we talk about it
openly,
who is going through tough times at the
moment. He sounds very very similar to
the guy that you described who is having
those negative thoughts and was looking
for purpose in life. And I'm almost
searching for the advice to give him. I
think that's why I'm asking you the
question. Cuz he is that guy that sat in
his car looking up at the sky wondering
what's the point in living.
What is it that takes you from that
place to putting the shorts on and
saying, "Do you know what? I'm going to
do something for me for once. I'm going
to help myself. No one else is going to
get me out of this situation but me."
That bit there feels like the hardest
mountain to climb. Mhm. Uh
I guess for you it was that sense of
purpose and prestige and that was you
know, this had been your childhood dream
or like
there's also this quote I sometimes
ponder on which is change happens when
the pain of staying the same becomes
greater than the pain of making a
change. Mhm. Like when life becomes suck
so much that it would it would be it
would suck less to go and be beasted.
Yeah. [laughter]
Yeah.
You've got to want something. That's
what I
looking back
having learned everything along the way
it was
the desire to want something. What is it
I want?
Um and it wasn't the validation of being
a tough guy at all. It was to be
part of my dream. You know, and you
think back to that 9-year-old
he'd almost made his mind up on the spot
there that he's going to join the
Marines. And that kind of got taken away
and then I took it away from myself
anyway.
Um
and I think
almost further away it gets
it becomes less tangible. So when the
incident of the nightclub happens
and you find yourself becoming wrapped
around the wrong axle completely think
it's getting further away. I'm losing
control. I haven't got it. I'm losing
that thing I want to that that finally
that day of something that reminds you
to go remember what you want to go
[ __ ] it, I'm going to go and do it. And
do you know what I found? I know a lot
of people like this. I still have a few
of in my close friendship group.
Um and I've worked with a lot of people
like this as well.
Where it's actually the courage to go
and do it.
Somewhere in your friend's head he'll be
thinking something that I want to He may
look at you. Yeah, but you're
successful.
It's easy for you to say it. Look how
well you're living the dream. [ __ ] you,
you can't give me advice. And you're
like, "Oh, dude, come on, switch on."
In there somewhere is something he
wants.
In there somewhere is a desire. In there
is a child who had an ambition for doing
something.
And the older we get
what I found with my experience it it
feels like it gets slightly further away
and that gap gets bigger and all of a
sudden you've got to take a bigger step
or bigger leap. But if you have that
ability to go no, I do have the courage
within. That that gap closes. Mhm. And
it takes steps. It takes baby steps and
people think it's overnight. You know,
you may have found this, "Oh, you're an
overnight success." That's like 10 years
worth of hard work. You know, Messi says
it took 15 years to become an overnight
success.
Mhm.
That's because deep down in the shadows
those people which are fighting it every
day, the addiction, the difficulty, the
desire to go out on the piss with our
friends in the normal world, to do the
drugs, to eat unhealthy food, whatever
it is
is is that fight right there to go yes
or no.
Should I follow the easy option or
should I follow the hard option? And
sometimes the hard option isn't the
challenge. Sometimes the hard option is
the courage you have to build within
yourself to take the steps. You know
that.
Mhm.
Um
Is there anything that I could have said
to you when you were in that point in
your life when you were doing the drugs
and having suicidal ideation? If I was
your friend, is there anything that I
could have said to you that would have
helped you get out of it? Because as
friends and family members we're always
trying to change, you know, help, right?
And I sometimes doubt the power of
a mate turning into you and being like
pull your [ __ ] together, you know?
It it strangely happened to me.
So
uh I won't mention his name cuz he's
doing sneaky beaky things these days,
but there's a close friend of mine
Sorry, what's sneaky beaky? You know,
peering from curtains, working for
special forces and doing doing things
like [laughter] that.
No, perfect.
No, no, no, no, no, no. I can't do that
one again. No, he's not perfect.
[laughter]
Um that's why I won't mention his name.
Uh a friend of mine was within this
lifestyle I was within.
And
um
he decided to join the Marines. And he
got out of what we were embroiled in.
And I remember ringing him like, "What's
it like? What's it like?" You know, sort
of inquisitive about it.
And he just said, "Come and do it."
And for me that was like this guiding
light. It was
someone within my life who actually had
come away from what we'd all been doing
and plucked up the courage to go and do
it. And it wasn't some millionaire
entrepreneur. It wasn't my mom. It
wasn't my dad. It wasn't a really senior
Marine. It was a friend who was probably
about 15 weeks ahead of me on the
process, who's not even made it himself
and is still going through the hardest
parts of training to say, "Come and do
it. Come and give it a go. You've got
this."
And that was that almost that not
validation but that boost to be like
yeah, all right. Cuz that's a relatable
role model. You He's just like you.
Yeah, it's someone I know it but it's so
real. It's so hang on, he was with us 15
weeks ago. I know him. I ring him and
I'm like, "Wow, okay, I'm going to I'm
going to I'm going to follow in your
wake." And then
which in turn becomes quite uh
intimidating cuz your sort of social
group's looking at it going, "Well, the
Marines is really hard to get in and now
two of them are there. Mhm. One of
them's guaranteed to fail, aren't they?
Surely." And I'm looking at him going,
"Oh, he's stronger and tougher than I
am. Is it me?" And that sort of
creeps in every now and then, but it was
that role model to have.
So as you were saying that I was
thinking that people will now look at
you after being the Marines for you
know, almost 10 years 10 years, wasn't
it? 10 years. They'll see that that
Marine a decade in. They'll see Ben and
they'll think, "Oh god, I can't I can't
do that. He's you know, like he's a big
strong man. He's disciplined. He's got
this mindset." I like there'll be a kid
sat in his bedroom glancing at that
YouTube video of the you know, the com-
Marines advert thing and then looking
over at Ben and thinking, "Oh no, I'm
not I'm not Ben. He's all polished." And
it it's funny that it sometimes takes
a relatable role model to be the bridge
where you go, "Do you know what? There's
a guy that's halfway through the journey
who I know and I'm like him and he's not
special or smart or whatever or rich."
And that can that's the the bridge that
I'm going to use to get in there myself.
It's one of the things when I do the
podcast and when I talk about my story I
always want to let people know that the
guy you see now that can talk and that
can do this business stuff and know
social media was like an idiot who like
got kicked out of school, can't spell
still, can't do maths well, [laughter]
is just like you, but as you say, maybe
the defining thing was courage.
And that courage came from just a
delusional belief that I could.
This is what I talk this is why I wanted
to write my book Commando Mindset
because
I wanted to
um get people's thinking
that a commando mindset is a particular
way of thinking within our world. You
know, to have a 100% of the commando
mindset you have to become a commando.
You have to go through a process and
join up. Um
but everyone has to get themselves to
the gate. And I've become quite
interested in the getting to the gate
part to start
and who doesn't get to the gate. You
know, the biggest critics never stand on
the start line with you. They're always
the ones in the stand giving it the big
and aren't they? It's those on the start
line who get to the gate. Now I got to
the gate. And I was really proud of
getting to the gate. You know, how
cringeworthy but potential Royal Marines
Commando. Yes. At least I'm a potential
Royal Marines Commando instead of a
potential civilian which I don't want to
be for now. I want to go and live and
and
enjoy the world in different parts of
it. Um some you wouldn't go to holiday
on, but um I wanted to go and see it.
And that that for me was a really
interesting point and you know, fast
forward many years later I managed to
get the prestigious job of going back to
the commando training center as an
instructor and get to see those people
get to the start line
and see them go on their journey and
listen to their stories. You know,
you're a bit of a tough guy over them at
times, but listen to their stories and
hear them say that they had drug
problems and this happened within their
family and or this person lived on the
street for this long.
But now you're in my world and I'm going
to try and take you from
what you were
and turn you into something that we need
you to be
but you have the ability to be as well.
And that process seeing them go from
civilian to commando, and
that's
really empowering.
Cuz I get to stand there on the last day
of training when
they finally do it, and you can finally
call them mate. When
you know, it's a bit hard up to that
point. It's like
good effort, mate.
And you have a beer with them, and you
tell them a little bit about your story.
They go, "Wow.
I thought you were like this sort of
thing." Yeah, untouchable [ __ ]
Just Yeah. Yeah.
[laughter]
Yeah, that's it. Yeah. Yeah, pretty
much.
But instead, they realize you're a
human. What is the commando mindset? Are
there principles to it? What's the
philosophy? You know, you talk about it
being something that we can all
sort of reflect on in our own lives, and
we can all have that commando mindset, I
guess, in the home or in work. What
What is the commando mindset? And
Well, we have an ethos that was the sort
of thing that
first jumped out at me when I got there.
And we have values. And the values is
pretty much what makes us um
courage, determination, excellence,
self-discipline, integrity,
cheerfulness, and humility. And um
these words, they're very human words,
aren't they? They're very You can put
that in almost any walk of life, and I
think people can acknowledge it and go,
"Oh, courage, yeah, I'm all
right. Excellence, I'll have a bit of
that. Integrity is the biggest one." We
say integrity in the Marines is your
virginity. You can only lose it once.
And so, when you have that way of
thinking, and you have [clears throat]
that ethos amongst your peer group and
your leadership group, um
you know, most of the time what's coming
out of people's mouths is true. And that
whether that's moral courage to say,
"We're the same rank, and you got to
stop swearing this, and you got to take
your hands out of your pocket, and you
know, let's set an example for people
who are below us."
Um to even, you know, being able to say
that to a a senior commander, like,
"Should we have our hands in our pockets
right now, sir?"
But it's this ethos within us that
enables a particular way of thinking,
and it's
when you're in the most extreme
circumstances, when bullets are coming
at you,
I remember my first ever combat
engagement,
I was We were in a quite a large patrol
of 12,
and we'd been on the We'd flown into an
area in the green zone, and told, "The
Taliban are here. You're just going to
have to go and find them." Which is like
finding a needle in a haystack
sometimes.
And we were on the ground for about 4
hours.
And um we always take an interpreter
with us, and they have a radio that
intercepts Taliban frequencies, so they
can actually hear what the Taliban are
saying.
And it was the first time I think I
heard the Taliban as well. You hear
these voices,
and it's quite squiggly over the net.
You can't really hear it properly, but
you just think, it's our foes. That's
Oh, [ __ ] they can see us as well. Where
[laughter] are they?
And they said, "We can see him. We can
see him. They're heading towards the
melon now. They're heading towards The
melons was their code word for
um
IED, improvised explosive device, a
homemade bomb. So, the Taliban are
saying across the radio that they can
see you.
So, they're talking to one another
saying they can see us, and that we're
heading towards the bomb they've
planted.
And you start thinking, well, maybe
they're trying to egg us on. Maybe it's
not real. We went into this farmer's
compound, and we stayed in there for
about half an hour to gain our breath
and have some water. And then they came
back on. They said they'd gone in.
Person They said his name as well.
They've gone in his compound. We'll pay
him a visit later. We'll get him on the
way out. So, you're looking at the poor
farmer thinking you're getting a knock
on the door that you don't need. Um but
also,
we're in the safety of this small
compound that we're going to step out
back into the open soon, and they're
going to they're going to see us.
And we stepped out in the open,
and straight away, we see him again. You
can see him again.
And you
again, you kind of are they trying to
pull our bluff? Cuz they know we can
hear them. They know they know we listen
to them. Um
And you kind of take it sometimes with a
pinch of salt, but you have to take it
seriously. But then we had assets in the
sky, which was a drone saying that it
can see fighting males coming towards us
all carrying weapons, and they're moving
down this street.
And that was like, okay, this is
actually real. And we hadn't been hit by
this point in the tour.
And this was about to get very very
real.
And your whole everything changes. You
know, the adrenaline's quite The
adrenaline's high, but it's controlled.
You You've got control, and you think,
"I know how to deal with this. Stay
focused."
And we came up to a ditch, which there
was It's almost like a T-junction ditch,
where one met another. And then to cross
it, it was probably about 4 ft deep. And
then you had to pull one another out of
it. And you get onto a track, and then
there was a wall, and the track sort of
went left and right from us.
Uh and about three of us got out the
ditch, got onto the track, and then just
a hail of bullets came flying down the
track, and they all spat off the wall
and off the floor, and off the trees
around us.
And what you're taught to do when you're
shot at, you're taught to do something
called RTR, which is return fire,
whether that's from the hip, shoulder,
whatever, just spray in a direction,
take cover, return accurate fire.
RTR.
I
nose dived into the ditch.
Don't blame you.
Yeah, like quickly as well. And just
completely flopped into the water.
My kit's probably weighing about 100 lb,
so I've just gone straight to the bottom
of the ditch. And I'm beneath the
surface, and you can hear the thumps
overhead, like
Split second you're underwater. Split
second.
But it's long enough to go,
"Ah, that wasn't the right thing to do."
That I've just done everything against
what I do in training, what I've been
taught to do.
You panicked, right? Yeah, massively.
Like, "Oh, [ __ ] someone's shooting at
us. What do we do? Jump in the ditch."
That seems to be like the cleverest
thing to do.
And jumped in ditch, and I remember this
thought coming through my head going,
"Oh, you [ __ ] up big time there."
Get out of the ditch. And I in that
second came up out of the water, and
noticed everyone had done the same
thing. So, I was like, "Right, Mark
dodged that one."
Um and the way we were looking was down
the track. So, everyone's sort of
looking across each other, down down the
ditch and down the track.
And there was one person still on on the
track returning fire on his own, stood
up. Literally, you couldn't make it up.
It It looked like that sort of Call of
Duty image, where he's just firing away
on the track.
And it was our commander, Vicey.
Um
and he just looked over all of us in the
ditch and went, "Check your [ __ ]
flashes."
And that is this
internal system, which just goes like
that. Because your flashes are what you
wear on your shoulder. And it says the
words Royal Marines Commando.
And everything those three words mean is
related to the ethos, related to our
values, related to those 32 weeks
training, related to every person that's
died for those flashes.
And we're all hiding.
And he doesn't need to say, "Get out of
the ditch. Come on on the track." or
anything like that. He just screams,
"Check your [ __ ] flashes."
And that's your reminder to go, "Oh, I
need to switch on and be a marine here,
as opposed to hide cowardly in the
ditch." And then we got out, and you get
into the fight.
And that's what the mindset The mindset
isn't necessarily just down to skill and
ability.
It's that ability to tap into what
you're programmed to do, what your DNA
is, what your value system is. Have
courage. Have excellence. Have
determination. All these things that
were just words up to that point
have true meaning for you to get into
the fight. Whether you lose your life in
that moment or not, you're there to do a
job.
And that's what it looks like.
And those values, as you described them,
go back to that list again. Courage, one
of them was joyful Not joyful.
Cheerfulness. Cheerfulness in the face
of adversity. Why is that so important?
That is the one that struck me the most.
I was like, that's Sounds like smiling.
You uh
if you don't laugh at it, it'll laugh at
you.
And I I I can't I've lost count the
amount of times where I've been soaked
in mud.
I'm absolutely hanging out, and you
know, a Domino's pizza and being at home
would go amiss. And you look over to the
right, and all you can see through this
these muddy faces is teeth, someone else
looking back at you, and you just go,
[laughter]
and you giggle, and you know, "This is
[ __ ] isn't it? Yeah. No, let's get on
with it."
Because
if you don't laugh at situations that
get tough, it is going to laugh at you.
And the moment it starts to laugh at
you,
you're going to begin to suffer. Now,
it's not
in the case of when people lose lives,
you're stood over there going, "Ah,
having a giggle."
But it is those moments of extreme
warfare, where rounds are pinging off
the wall in front of you, and you look
at one another and go, "Fucking hell,
that was close, wasn't it?"
And you have the ability to laugh at
situations maybe other people wouldn't
laugh at.
Cheerfulness in the face of adversity is
is what we all need. I've been saying it
to people all last year and this year.
You know, this is [ __ ] what we're going
through,
but if you don't smile in some way or
another, and find that sort of courage
to have a bit of morale within yourself,
it's going to laugh at you.
That's where your mental health starts
to take a knock. That's where you start
start to have that sort of negative
downward spiral. And that was something
I never had before the Marines, the
ability to laugh at difficulty.
And the Marines encourages it out of
you.
What were the other words again? So,
cheerfulness, courage, determination.
Determination. Excellence. Talk to me
about excellence. Why that's so
important? Cuz I know the From the I've
I've got to be honest, I I feel like
I've watched every documentary ever on
like the SAS and the Marines and
um the other special forces across
different countries. I I got so
obsessed, you know, when I was younger.
And one of the things that you see in
training is this obsession with the the
suit, you know, your uniform being
clean, and your gun being clean, and
things being in order. And it seems
like, from my outside perspective,
they're like training excellence and
organization into you. Is that Is that
why they use the word excellence in your
flashes? Um
you can never achieve perfection.
Everyone looks at the military as in
they're perfect. Everything's shiny.
Everything's ironed. Everything's clean.
But it's not perfect. If you If you
think you've got perfection, you've hit
arrogance or you've let your standards
down because
excellence is that ability to
continuously keep striving
towards something. Um, my corporal in
training said, "If you do not put what
0.1% better every day, at least you're
heading in the right direction." And his
way of looking at that was you could
have the worst day ever. You could fail
every test, but if you do something
extra that day that just boost that
0.1%, at least you're making a little
bit of a more positive impact on that
day than maybe yesterday. You can always
strive. And that word excellence is is
embellished in that. It's a It's the
ability to say, "I can never achieve
perfection."
But as long as I strive to do my best
effort, that's what excellence really
means. That the the ability to strive to
put in your maximum effort on everything
you do. You could be the slowest guy in
the troop and not be able to keep up
with everyone, but if you are hanging
out Always used to say to my recruits,
"I don't want to see you just giving me
the face for the sake of it. I want to
see your face that you are fully
inserted in the locker, then I know
you're giving me the best effort."
Because they're striving for excellence.
They're striving to just be the best
they can be.
Do we do enough of that?
We do in the military.
And that perfection doesn't exist. You
can't aim for perfection. You have to
aim for something a little bit more
tangible. You have to aim for something
that does exist. And what does exist is
the ability to keep doing it at a high
standard.
How do you
In our culture at the moment, there's a
narrative emerging which is like, "Oh,
at least you did your best You know, at
least there's a kind of a fluffy soft So
You hate it. I can see it in your face.
There's a kind of like fluffy soft It's
okay that you're not that good. At
least, you know, take a rest.
Well, you know, good is a good is good
is fine." Which is kind of infiltrating
our culture in a very PC, almost in my
opinion, toxic way. If I post this on
Instagram, as I've said before, I'll get
like canceled because people That sense
of like
doing less than your best and being
negative seems to be comforting for
people in a way that keeps their
self-esteem and ego
smothered with cotton wool so that they
don't have to take personal
responsibility.
I can see you're very pissed off. Go go
ahead.
[laughter]
Yeah, this podcast is over.
Um, my lad took part in So, I have a
boy, Zach, he's 7 and I have Layla who's
3 going on 18.
And uh,
he won a race in sports day and I was
like the marine dad on the edge. You
know, like, "Go, son. Come on. You got
this." And he's flying down and he's
miles ahead of everyone else.
I was like, "Yes." And he crosses the
line. I'm like, "Yeah."
And he comes running over and he's got
this massive grin on his face and he's
got a big sticker, winner.
And there's another sticker next to it,
participator.
And uh, I looked at it and instantly in
my head I twerked and I thought, "Rip it
off. Okay, good. Oh, they're handing out
them ones, are they?"
And um, he went, "Oh, I won. I won." And
he's over over the moon. Me and
um, my wife and I were like, "Well done,
mate. It's amazing."
And uh,
he went,
"Why did everyone else get a sticker?"
And he was pissed off. I was like,
And I could hear I could almost hear the
parents around me. I could hear their
ears turn towards me like, "Oh, how's
this parent going to approach this one?"
Hm.
And I did think in my head I was like,
"Should I go down there? Well, it's good
that everyone had a go and everyone took
part."
And then this kind of the stoic commando
went, "Fuck that." I went, "Listen here.
[laughter]
No one else should have got another
badge, right? You're the one who earned
that. That's the reason you've got that
winner's badge. Don't worry about that
participation medal. What I want you to
always strive. Just do your best every
time and you can win the race like you
did today. Don't worry about everyone
else." And he was like, "Yeah, but why
do" And then kind of the conversation
went off in child language.
Um, "But why do they get a sticker
though, Dad?" And he's like kind of
looking around again at the parents.
I don't know.
[laughter]
I've not worked this one out yet. But I
did I wanted to let him know that that
there was that parent in me. There's
almost those two voices to go go along
with it cuz other people are listening
and this is now the new cultural thing
to do of just praise effort.
Uh, and sorry, praise taking part over
anything else.
Or let my son, you know, one of the
marines' values is integrity. I'll let
him know what I truly think of it. I
don't agree that they're handing out
those stickers, mate. You won. You won
the race and you deserve that one. Make
sure you do that every time. Hm.
And he [clears throat] likes that.
People will listen to that and they'll
think Some people might think, "Oh,
you're toxic. That's Those values Yeah,
pushy parents and you're training your
kid to you know, he'll end up like
Michael Jackson changing the color of
his skin or whatever." Like,
but if we look at the importance of
purpose and forward motion and
orientation, I think that removing
accomplishment, removing north stars and
just saying nothing's a north star and
everything's a north star
is actually really really dangerous
because then if we don't have things to
strive for, if there's no winner, if
there's no accomplishment, if there's no
mountain tops, then again we lose our
orientation. And that for me is where
people get depressed and have opioid
addictions and then they end up killing
themselves or, you know, whatever else.
And
It's also
It's also maintaining a standard for
not what I expect of my child.
I want him to put the effort in. If If
he doesn't want to put the effort in, he
won't put the effort in. Um,
and he will either go through a process
in life like I did or he won't. And he
may look at my life lessons and others
around him go, "Ooh, I'm not going to do
that. I'm going to do this."
I run a business. You run a business. If
your staff, or employees, sorry, turned
up
and they're like, "Oh, I'm just here
to, you know, get paid and 9:00 to 5:00.
Hit 5:00 and I'll go home."
You know, that turning up attitude, what
What does that do for the culture of
that business? You know, you have too
many of those people within your
environment, your business is a car
crash waiting to happen. You know, it is
the people within it. Or your friendship
group. Or your friendship group. I'm
just, you know, see what happens. I'll
just turn up.
You know, the just turning up attitude
is what we're encouraging when we say,
"Well done, everyone for taking part in
this race today."
You know, I I personally think you you
reward the top two
and and the one who's putting in maximum
effort who came in last, give him or her
something as well. You know, well done.
That's a good effort. [laughter] We had
um, Another cake. Yeah, yes.
Yeah, I didn't want to say You said it
for me. I don't care. I'm um, I don't
care about being canceled at this point.
Yeah. [laughter]
You're not canceled on my episode.
No, no, that's fine.
But it's it is that. It's
if if we almost reward this
participation
now, that's all you you get rewarded as
the winner gets as much as the loser
gets and everyone in between gets
rewarded this participation, we are
encouraging this just turn up. Hm. Just
All you have to do is just turn up
and you get praised. You win.
You know, it's what Simon Sinek talks
about this kind of entitlement. Where
does it come from? Well, you just turn
up, you know. You get everything else
everyone else gets anyway. No, like you
and I, people who've had to work hard,
fight hard. The reason the green beret
is so well respected is so cuz it's so
[ __ ] hard to achieve. The moment they
drop the standard, you know, it's not
going to be the value that it is at the
moment.
Maybe that will happen. Maybe society
will push it through. I know training
was very different to when I actually
took recruits through training. You
know, I have seen that difference in
culture. Society is having an impact on
that.
We are rewarding people for just turning
up. Simply just turning up. And that to
me is
it's not it We're not breeding this
Michael Jordan attitude. We just want
you to come and give your best effort.
The excellence. Turn up and strive.
Don't just turn up and tick boxes.
That's a big
thing that I took away from the military
is do not tick boxes. You know, you can
get your report. We were always
encouraged with our reports to be
way better on it. You know, don't just
Yeah, well done. You've done everything
you need to do in these couple of
months. It's
good effort you've done all this and
this. That's what we look for. It's
funny because people the just turn up
state of mind in the kind of soft fluffy
cultural narrative that's kind of
breaking through, especially on like
social media. I think is designed to try
and protect your mental health. But I
think that the argument we're saying is
it it actually has the adverse effect
because it takes away that sense of like
striving and accomplishment, which is so
clearly important for people to live
fulfilled lives. And uh, it goes back to
the point I made about, you know, chaos
being stability and stability being
chaos. If if even in my industry there
was no competition, there was no podium,
there was no nothing to aim for, my life
would descend into some form of like,
probably, some form of depression
because I would have no There would be a
purpose. And although, you know, the
mountain top or the podium actually
isn't the moment of purpose, the journey
is. Like the striving, the training, the
whatever. It's important to have it
there. Um,
and I I'm glad we we had that
conversation because I think a lot of
people don't.
Melons, you mentioned the word melons
earlier on.
The Taliban talking about they planted
their melons. I heard that it was in
fact one of those melons One of those
IEDs that took you out of the military.
Yeah, it was the catalyst for sort of
end of my career.
Um,
I've got something really exciting to
share with you. Last week, as many of
you might have seen in the press, it was
announced that I would be joining the
board of Huel. And for you guys that
know me well and know how much I drink
Huel and how much it's been a key part
of my life in running my business and
staying healthy, will know why this is
exciting to me because it's a product
that I absolutely love. And the reason
why they sponsored the podcast in the
first place was because when I knew that
I was going to be bringing it back and
investing in the, you know, the the
production of the podcast and the team,
I wanted a partner who I could talk
about authentically without having to
[ __ ] you. And Huel is that partner.
So, I reached out to Huel and said,
"Listen, I'm starting my podcast um up
again and I'd love you to be the sponsor
of it." And so, as I've got closer and
closer to Julian, some of you will know
he actually came onto this podcast and
he will be coming back on in the future.
Um
we realized that there was a lot
professionally we could do together. And
upon leaving Social Chain, I got a ton
of offers to join boards, to join
companies, to be an advisor, a
consultant. You can imagine what my
inbox looked like immediately after the
announcement. And I said no to
everything. I'm a firm believer in
rejecting good and the hold out for
great. And when Julian had the
conversation with me,
I said yes to joining Huel's board in
less than a second.
I knew what he was going to end the
sentence with, so I said yes before he
ended it. And I've started working with
the team now on products, on their
comms, on the wider business, on the
brand, everything. And it's amazing. I
absolutely love it. So, what started as
a little podcast sponsorship, what
started as a a conversation with a
remarkable entrepreneur in Julian, has
now become a more formalized
relationship and I'm a board member of
Huel.
And I think it's important to be honest
with you about that because when you
hear me talking about it, now you know
that I'm actually in the building. So,
yeah, just wanted to share that with all
of you. Back to the podcast.
You mentioned the word melons earlier
on.
The Taliban talking about they'd planted
their melons. I heard that it was in
fact one of those melons, one of those
IEDs, that took you out of the military.
Yeah, it was the catalyst for sort of
end of my career.
Um
Yeah, we uh we were deployed on an
operation around three or four weeks
before the end of this particular tour
in 2011.
Um
and yeah, it was called the Hornet's
Nest. It was just an area
I've heard that before. Yeah, it's not
it's not nice when your commanders say
you're heading into the Hornet's Nest.
And when they follow that up with we're
going to go and hit the nest.
Okay, all right. Good luck. I'll see
you. Okay. Do me postcards now.
Um
But [snorts] it it the idea was to go in
and disrupt the Taliban in area they
thought they were untouchable within.
And we knew it was going to be heavily
contested and they had the civilians
on hand there. They they had it all. Um
and it was really deep in the green zone
as well, which I think this is sort of
end of August, beginning of September.
So, the crops are at 7 8 ft. Um
the tree lines are sort of every 100 m
and the trees are very high. It's just a
really difficult place to operate in.
It's like a jungle in the desert.
And um
we landed on the Americans gave us a
lift in in the morning, dropped onto
target and
within about four or five hours we'd had
um five guys taken out the game already
by a grenade which came into the
compound and just detonated at their
feet. Taken out of the game? Yeah, so
injured and put back on stretchers and
put straight back on the helicopters.
Um we then took
attack well, we started receiving attack
from three different angles.
Um so, they were firing at us from the
where we get my bearings right, north,
west and south. Mhm. Um [clears throat]
and they were firing at us from two
different angles from a distance to
distract us from an attack which was
coming in from this third angle, which
was to sneak up to the gate and try and
get into the compound.
So, we were sort of really trying to
fend off and and this came sort of every
half an hour, it just pick up and then
it drop off. And we've scrapping all
day. It got to the point that if you
weren't on the roof fighting, you were
trying to get your head down to get some
sleep.
And then ready yourself to go up and
things would explode
and you'd wait wait for a scream or wait
for something and then the firing would
start again. Like, everyone's all right,
just carry on. It was just the most
surreal situation.
Um and we ended up fighting with the
enemy pretty much all day that day.
And then we needed to push a patrol out
in the morning. And that morning
that morning just had this weird feeling
about it. You know, the day before five
guys had been blown up by a grenade and
you know, covered in frag. Um
We'd had some injured civilians come in.
It was just just quite a chaotic day.
The Taliban had got right up close to
the gates and we'd managed to push them
back and kill a few.
And
it just kind of leave leaves you the
feeling next day thinking, oh, we've got
another six days of this, seven-day
operation, another six days of this. Um
you know, that first day we were there,
it got that bad that mortar fire was
getting called in over us, landing
literally 50 m in front of the compound
to stop them advancing on our position.
And that's frightening. That's, you
know, you're close to that sort of
hand-to-hand combat. And um
the next day I remember waking up
thinking, oh, I didn't have a great
night's sleep.
You don't really get good night's sleep
out there.
And this really weird thing happened. I
I was sort of messing around with the
some ornaments which were on a shelf.
You know, just like being a nosy sort of
Brit, having a look around this
compound. And I ended up flicking this
sort of like weird dish thing. It had a
car battery, like just a half a car
battery in it. And I pulled it and it
had all the acid in it and it leaked
onto my head and then onto my face and
then onto my body. I was like, oh my
god, I've battery acid on me.
And I even said to myself, oh, that's a
bad omen for the day, isn't it?
Um
and there was just these like weird tiny
little events that happened and I think
they only seem weird now cuz I look back
and I'm like, cuz there was a an
incident. And um
one of uh one of the Marines
uh Darlow, Luke, he um we usually rotate
on patrols. So, on one patrol he would
go at the front or second from the front
because of the weapons we carried.
Um I carried a light machine gun, which
is um
you know, it's between the we have two
machine guns. We have the GPMG and then
we have the LMG and the LMG is slightly
smaller. And I had the LMG. And so, you
go that second person to cover the first
person who's a rifleman who is literally
with a metal detector looking for the
bombs. So, you're there on their
shoulder and you work as a pair.
And it was actually my turn to go in the
middle of the patrol.
And it was Luke's turn to go out to the
front.
And neither position really is any skin
off your nose. I was like, do you want
to swap today? And he's like, no, I'll
stay where I am. I was like, yeah, I'll
go with Jordan up the front.
And we came out of the compound and
literally straight away in into a ditch
and then into a cornfield. And we kind
of navigated our way through the
cornfield. And the idea was to get up to
this village was which probably about
200 m from our
sort of um
base I suppose you could call it an
occupied compound.
Um and we just wanted to get in there
and talk to some of the locals and see
what the problem is with the Taliban and
where they are. And see what
intelligence we can get out of them. And
I I was with Jordan at the front and
with us was a dog handler. And we had
the dog handler cuz they sniff the
bombs. And we came to the edge of the
cornfield and there was just no one
around. Call it atmospherics.
So, positive atmospherics, women and
children out in the streets, farmers in
the fields, you know, normal life,
pattern of life happening.
There was no one, nothing. Like
literally you had the tumbleweed going
down the street.
Um and I looked over my shoulder and you
could feel it. We call it spidey senses.
It's when, you know, your your skin and
your hair start starts to stand up on
your neck.
And you could just sense it. After
yesterday's fighting, no villagers
around, they're here. The Taliban are
here. It's just where are they? Um
I looked over my shoulder and Vicey was
behind me, my commander. He was just
like, yeah, push out the track. Let's
go.
And we came out onto the track and began
walking up towards where we needed to
be. Very slow pace, you know, you're
checking for these bombs in the ground.
And a tractor appeared in front of us,
probably about 20 min 20 m to our front.
And this
this farmer just looked at us and he
must have just seen load of Marines
suddenly stood there in the street.
And just we were like dresh, you know,
stop.
And he just like floored the tractor as
much as he could. It kind of just
chugged off and he disappeared.
And it just it just all felt a bit
weird.
And we got nearer to this um we
literally got come up to this
crossroads.
And myself, Jordan, and the dog handler
were on top of the crossroads now. Or
just just slightly just before Jordan
was on it and I was just slightly back
from it.
And these two guys walked around the
corner dressed in full black.
Trainers on, which is a massive
indicator for Taliban. They used to wear
trainers where most of the people just
wore flip-flops. And they used trainers
for obvious reasons, getting around
quicker.
And they were just stood there, as you
are to me, in front of us. And it was
like,
[ __ ] hell. And you couldn't do
anything. Like, they're not armed.
They're just stood there looking at you.
And they're as wide-eyed as you are. And
you think, this is Taliban.
And then they just bolted, literally
just ran straight from us. And we're
like, stop. Oi, oi, oi, stop. And they
ran
to our right
behind us a short wall but into the
field. And you could hear them like
traveling through the field, like the
snapping of the corn and everything.
And I'm like, why the [ __ ] have they
just run into the field? Why didn't they
run down the track or just stop? And all
this is starting to go in your head.
And I turned around and looked at Vicey
and he went, [ __ ] run now.
And we started to run and we we must
have taken two, three steps and the the
wall next to us just obliterated.
And this this plume just covered us all.
Like
I've never heard anything that loud.
I've been around a few loud things. But
it was so close. And I remember this
something hit me in the back of the head
um which my helmet must have deflected
and then something went through my leg.
And I just felt like this almighty pain
in my leg. And but I was still stood
there. And I don't mean that heroically
like shrugged off a bomb. It was just
the shock of it. Everything just went
through you, all the rubble,
um all the um
frag, fragmentations, so the shards of
metal just just went through your bags,
helmet, everything. And the pain in my
leg was enough to for me to like scream
out in agony and then drop to the floor.
And the way I dropped, I actually ended
up sitting on my foot. So, my injured
leg had come back under me.
And I had this right leg out to the
front. I know I smile cuz it was mildly
amusing when I look back on it.
But all this, you know, your ears are
ringing, you can't hear anything, you
just hear that sort of muffled sudden
sound.
Um you can smell the cordite, you can
smell
horrible things, you know, when you come
to terms with what happens next. I
remember looking down thinking, "Ah,
it's [ __ ] me." And I was screaming,
"I've lost my leg. I've lost my leg."
Cuz I just I was concussed. Uh I had the
pain here. I couldn't see it. There's
lots of smoke and dust everywhere. I
thought, "Fucking I've lost my leg."
And I had this moment sat literally must
be 30 seconds long sat there on the
floor thinking, "Fuck, I've lost my
[ __ ] leg."
Where is it for a start? Um
And then it was like this weird
sensation of like my foot trying to come
back round underneath me and it and then
I was like, "I've [ __ ] sat on it. I'm
[laughter] sat on my foot. I'm sat on my
foot." And I did look down and there was
blood all down my legs, but my foot was
there, my leg was there. It was all
intact and you check other bits which
are quite required for a man. And I was
like,
"All right, it's all there." And you do
have those really surreal moments. It it
it's a real thing where people check
themselves.
And I was like, "Fuck."
[sighs]
But then it real then you realize you're
on patrol.
And there's other people on that patrol.
And there's 12 of us out on the ground
right now. And that thing which just
happened was very very close.
And it was almost at the moment I turned
round at the the the orange dusty smoke
was clearing
that everyone was just lying on the
floor.
Uh three of which were just out cold
completely.
And
it was just this stark realization like
[ __ ] we've been hit hard there.
And the wall had this little small wall
which obviously the device was hid
behind. You know, you you quite quick
quickly know what's happened as they've
planted a device behind the wall which
is facing the path.
And they've run into the field at the
end of a wire and just connected the
battery and it's detonated on our
patrol. And what it is is called
directional fragmentation so it sprays
across the patrol instead of coming up
from under the ground.
And everyone had been hit. Everyone.
And behind me was my corporal Vicey.
Out. Blood coming from his neck, blood
everywhere. Where kit, weapons, clothes
just ripped to pieces.
And you just think, "Ah, fuck." And
there's no one else around. Like it's
just you guys on the track and most of
them are lying unconscious on the floor.
And I started think I thought to myself,
"I've got to get to Vicey."
I so I started crawling.
I was in utter agony as well.
I just knew I had to get to him and as I
was getting nearer I could see that he'd
been struck in the neck and it was doing
as you would see on casualty coming out
at an angle.
And you I'd been in these moments
before. I've been around people which
have lost legs, I've been there for
people which have been injured, but
there was people left and right, you
know? There was your team were there. On
this occasion everyone's just [ __ ]
out cold.
And as I was just getting to Vicey, a
marine came sprinting up the track from
right at the bottom
and just jumped onto his neck like with
his knee literally jumped onto his neck
and just lent into him. And he started
shouting at me going, "Get your [ __ ]
kit out now. Get your kit out." And so I
started fiddling around for my medical
kit. And what we were trying to get out
was this thing called uh hem clot which
is like um
it's like a bandage,
but it's uh
it basically you stuff it into a wound
and it expands.
Um and I needed to get my hem clot out,
but you have to throw it it's like this
technique that you take out throw it
over your shoulder so it doesn't get
caught in the dust.
And you have to keep it over your back
so you can then put it in, but you're
not packing all the [ __ ] in around him.
And uh
he's like, "Get your [ __ ] hem clot
out now." And he's now obviously removed
his knee from his neck and he's got his
fingers in the wound. And he's trying to
hold on and as I remember looking at it
thinking he's trying to hold onto his
artery there. And he's trying to pinch
his artery going, "Stop [ __ ] looking.
Stop putting it in there." I was I was
trying to do it. And he grabbed it off
me and went, "I'll do it. Hold that."
And then you're there like
[ __ ] hell, I'm holding it.
Literally pinching it together going,
"Don't go. Don't go. Don't go." And then
the medic came up from the back and
barged me out the way and just start
start treating him on the spot. Um
and all I could do was just hold his
hand and was just like, "Pray for your
kids. Stay for your kids. Stay with us.
Stay with us."
And I this sort of 45 minutes flash by
and we're on the helicopters and we're
back at Camp Bastion. And they were
going through triage and
I don't know, miraculously they're still
with us today.
Um
Vicey lost his leg in that moment as
well which is unfortunate. Uh Darlo who
I was meant to swap with took
fragmentation through the temple and is
now disabled because of it, but he's
still with us and
uh is still great fun to be around still
a marine at heart definitely. Uh
and a few other lads taking it in the
throat
um all over their bodies and you kind of
we meet up every now and then, you know,
not so much now, but we meet up we call
it the bangiversary. And you look at
these kind of reprobates which are still
just got scars all over them and you
share the stories and you take the piss
out of one another. And Vicey always
says to me he's like, "You were crying
when I was dying, weren't you?" I was
like, "Yeah, [ __ ] [laughter] was."
But it's it's a part of that journey,
you know, and it was a real intense
moment, but um
we signed the dotted lines. We put
ourselves in that position and
um
that's what happens in war.
At some point you decide
that you can leave or you would
discharged medically or
Yeah, it was um I was discharged cuz of
my hearing and it was something I'd hid
from that day. Uh I knew my hearing had
been affected, but the way the sort of
hearing test work in the military you
can kind of blag it. You press every 3
seconds and it'll it'll look roughly
like you can hear it. And I could never
hear properly in my left ear.
And they changed the test
uh several years later and I got caught
out trying to blag it.
And the doctor was like, "What are you
doing?"
I was like, "Hearing test." He went,
"Yeah, stop doing the 3-second rule." I
all right. Do it properly. And did it
properly and and then it was like, "You
can't hear in your left ear, can you?" I
was like, "I can hear some."
He went, "Hm, let's have a chat." And
yeah, we sort of that was the ball
rolling between
being elite military to leaving the
forces.
Not easy to leave.
As they say, life changes very
different.
Yeah.
Have something to aim for.
That's what I decided. The moment they
told me I think I'd been up through
enough stuff up to that point to go,
"Okay, this is what happens now."
Adversity strikes, you've got to work
out how to get through it. Um
I I had a I had this
ability to coach people. Like that's
what I did with my young marines and
then when I worked with the
rehabilitation troops as well.
I thought I can do something outside
here.
And fortunately as I was sort of in my
year of discharged, Gareth Southgate
brought his
motley crew down to meet us at the
commando training center and I got to
meet some pretty cool characters within
the England football team before they
went to the World Cup. And that's where
I realized that like this commando
mindset thing can actually be
transitioned and help people way away
from the military.
How do I do this? But between that gap
of leaving and you know,
starting your next sort of chapter, hm,
I I was reading that you had you
suffered with PTSD and you were, you
know,
like cuz it it it would be uh
conceivable that someone would then fall
back into the old patterns, right? Like
losing your purpose again and then like
losing your sense of orientation and
was that a
I think I had that relapse or I know I
had that relapse actually not long after
Afghanistan. And I think the sort of
trauma you go through, the
way you may handle it and what you've
seen and then all these things it's
it's hard to get your head round. It is
really hard especially when you come
home so quickly. It's like bang,
explosion, you're back in the UK. I
remember being at um
Queen Elizabeth Hospital up in
Birmingham.
And it had been 36 hours since we
triggered or since the Taliban triggered
the device on us. You know, literally 2
days ago we're fighting them coming up
to our doorway.
And then I was suddenly in this sort of
crisp white sheet bed white sheet bed
looking out over Birmingham. And my mom
came in,
you know, this woman who I admire so
much and I didn't want to speak to her.
I was like, "I don't want to speak to
you. I don't want to speak to you. I
don't want to speak to you. I don't
speak to anyone. Leave me alone."
Because I was still in Afghan.
And I genuinely think even to this day
a part of me still stayed there. And I
could never get my head around it. So,
when I when I
you know, rehabs and I was fit and I
could go back to the unit,
I
would drink, fight, ended up getting
court-martialed and I was suddenly
spiraling back towards that bend before
the Royal Marines, you know,
using that violent way of being and
taking any substance to sort of numb the
pain which in this case was drink.
And again it was this ah, back at square
one.
Done this career or I just I've just
fought for my country and now I've got
to go and stand in front of the judge.
Which ironically was over an incident
that I was defending someone else for
where someone pulled a knife out. You
know, it was just
it kind of felt like I really I'm
actually trying to do something good
here and I'm getting punished for it.
But that's maybe the naive way of
looking at it, but it it was a difficult
moment. I had to begin to process what
had happened in Afghan and it's it was
just another moment of processing as we
keep almost coming back to as how we
process stuff. And
Afghan was tough, you know, we lost
people. We we lost lives, we lost
People lost limbs. There's a lot of
people lost limbs. There was this
constant battle in your head because of
the IED threat. You can never see them,
so you would walk out on the ground and
think, "Oh, I wonder where I'm going to
put my foot today?" And that That's like
7 hours long every day. That That has
its toll on you like constantly looking
like that everywhere you go.
I remember when
my then fiance, we moved into the flat
together. I was really mad at her for
the way she stacked the bean cupboards.
I was like, "Why the [ __ ] aren't they
facing the same way for?" And she was
like, "Why are you being like this?" I
was like, "They need to be cuz
then when you go to say because you've
got nothing for that because they
just [ __ ] do it.
And that That's me still like packing my
kit regimentally at the end of my bed.
What if we get attacked? We need to be
good to go. Um
And it's it's so hard to They call it
decompression. It's so hard to
decompress from that and you feel so
pent.
And I remember coming back thinking
no one respects us.
Like
it seemed like the civilian world didn't
care. The London riots were happening.
You know, I can't even get it right on
our own shores, let alone trying to help
other people out. And you just felt
forgotten. And it wasn't you who felt
forgotten. You felt the lives had been
forgotten and everything, which isn't
the case. You You know, I meet so many
people now who are like, "Wow, it's
amazing to meet you. Thank you so much
for what you've done for the country."
And you get to this humble point now
where like
yeah, thanks. I I signed the dotted
line. I'm so pleased you appreciate it.
Um but back then it was this kind of
bitterness of why don't you care? Mhm.
I've just done this. Why don't you care?
And it took me about a year to get
through that. And I I look back now and
think I think that's actually quite
natural for a lot of the Marines that
they went through
and soldiers.
And then I got that turning point of
picking up my leadership courses to then
go and work with recruits. And that was
it for me. I was like, even though I was
dodging and weaving hearing tests,
I was like, I get to invest something
back now. And I get to make the next
breed of Marines come through. And that
became your new sense of purpose, right?
That was Yeah, and it was such a
valuable thing for me to do. Um
We ended up moving the family Well, my
wife moved down pregnant. We had Zach
down there. We made a life and
I really felt like it was just it was
just brilliant to be part of their
journey and see them progress. And
that's what the purpose became. It was
seeing people go from A to B and being
part of their journey to say
"I believe in you. You need to believe
in yourself." And you see them progress.
And even that comes to the England
football team like, "You can do this if
you put your mind to it." And they got
that close. Yeah, they did. They did get
very close.
Let's talk about that then. So, where
does Gareth Southgate and you ending up
sort of working with the the England
football team just before they went off
to Russia? Yeah. Russia? Yeah. Yeah. Um
They came They came down to get a taste
of our world. That's how it was
literally put. And the idea that they
would come down and be immersed in some
activities that we do. They'd do some of
our assault courses. But they'd also be
introduced to the mindset. That's what
Gareth wanted to do most. And he wanted
to introduce them to our values again.
That was a really important part of that
whole trip was to know what courage
looks like. What does excellence looks
like? Self-discipline, humility,
integrity, all those words.
And um
It was It was very surreal. You know, I
felt like a giddy kid most of the time.
You know, knowing that they're in the
buses, they're almost at the training
area. We were We were up in one of the
woods that we train in. And there was me
and four other corporals, five other
corporals and then our sergeant. And you
could see the bus turning up. And we
were like, "Oh, they're coming."
Literally like we were like that. Like
You were a tough guy when they came.
Yeah, that was it.
Yeah, tough ass troop sergeant was like,
"All right, when they come over that
wall, don't forget that you've got to
put it all on though, boys. All right?"
And we were like, "Yeah, roger. No
worries, tough."
Laughing. And then Harry Kane appeared
first. And we were like,
[laughter]
I'm talking about
And literally like staring him down. And
then I just remember
tough ass sergeant just went, "What are
you staring at Kane?" And just started
bellowing at him. And he was like, "Get
on your kit then." And then we all
jumped in. [laughter]
We were like, "Go on then, Southgate.
Start moving." And um it was brilliant.
You You throw them that for a little
while. But actually they're there to
understand you. And that's not actually
who we are. Um
I was, you know, surreal moment 1:00 in
the morning drinking or sharing a cup of
tea with Harry over a little fire
talking about uh what it's like to score
in front of 80,000 people. What's it
like to wheel away and and You turned
into a fanboy. Yeah, massively. And even
when I was asking him, I was like, "Ah,
don't ask the question." But you know
what? He answered it in a way that it
wasn't to the fans. It wasn't to the
press. He genuinely answered it, which I
felt You could hear it. It was like,
"There's nothing like it." You know, the
way he just the way he just expressed
it. And sort of you could see him
staring at the floor a bit as he's
saying it as he's thinking about those
moments. Yeah. He's visualizing. And so
Yeah, that was amazing. And but then he
asked you. He was like, you know,
"What's warfare like?"
Um
And you it again that sort of stumps you
a little bit like, "Wow, the England
captain's just asked me what it's like
in Afghan." And you have this
conversation. And it was just so normal.
It got that normal that I started
moaning to him about holiday prices cuz
I'd just paid for the family to go to
Lanzarote on an all-inclusive. And I was
like, "Ain't ain't
[laughter]
Ain't holiday prices through the roof at
the moment? I've just paid three grand
to go to Lanzarote." And and then I'm
thinking he's just got back from Dubai.
He's probably just done all these
things. But he was so humble with it.
And it was a really genuine organic
conversation. And we found that with a
lot of the guys and girls which came.
You know, they they brought the whole
setup with them. Kit man to Gareth
Southgate and everyone in between.
And they just wanted to see our world
and see what
values mean when you're going through
different things. You know, when you're
in the mud and water, it's very easy to
be in that position and and feel like,
"Oh, this is shit." But when someone's
going, "This is what courage looks like.
This is what this looks like. This was
what this looks like." You know, it it
helps frame it in a different way. And
it helps show you what your ability is,
what you can do, and what what that
meaning of that word is.
And that was something that we kind of
encouraged them to take to the World
Cup.
And
I think they did. I think they did. And
there's been a lot of press around it as
well. So, yeah. They did well.
Would've [snorts] been awesome. I read
one of your
your podcast or interviews or whatever
where you said
um had they beaten I think it was
Croatia, wasn't it? You were set to go
on Piers Morgan's show the next day and
explain
exactly how you how you helped them get
there personally. But then they lost. We
had a phone call Literally, yeah. So,
I'm cheering going, "Come on, England.
We're made after this. Come on, Come on,
let's go.
Yeah, we're going to give Piers a hard
time.
Um
But it didn't happen. But hey, you know,
later I think it was January 19, I went
and did the
uh keynote for Gareth at the Football
Writers' Awards at the Savoy.
And I did mention in the And I know a
lot of people phrased it but there was
an element of pride to be part of that
journey. Mhm.
[clears throat]
And say, you know, they didn't bring the
trophy home, but they definitely brought
football home.
And I think it's really unfortunate that
we didn't have it this year. You know,
the Oh, God. That was last or last year.
It was so much.
was meant to be. Last year, wasn't it?
2020 it was, yeah. Summer, wasn't it?
Summer of 2020 Euros, yeah.
So, but it it I thought I thought it
brought the nation a little bit closer
personally. You The other thing I was I
was intrigued by was I read this I think
it's A R A Mhm.
sort of strategy per se which um you've
adopted to help you deal with difficult
situations. Could you Could you explain
that a little bit? Yeah, so
ARA was almost
kind of made up on the spot when I was
trying to think of some things to
deliver to people. Mhm. And and I'd
written
ARA's quite a focus within my book
because we all encounter adversity. We
all encounter challenge. And one of the
biggest things I've noticed with myself
and then when you look at it objectively
with other people,
when people encounter adversity,
there's almost that fight, flight, or
freeze mode people go into. There's
like, "Oh, I'm going to take this on."
Or I'm going to bail out and hide in the
ditch. Or I'm just going to stand there.
And
there's a lot of research around most of
us actually freeze. We just We don't
know what to do.
Um
And for me, going through a lot of
experiences, you know,
where I really go back to is when we
lost our first person in battle. Dean We
lost Dean No. And we lost Dean No within
5 minutes of a 24-hour operation. We
literally ran off the back of the
helicopters at sort of 4:30 in the
morning. We're going to take a village.
And
helicopters went. Troop crossing a ditch
to get into the village stepped on an
IED, blew him up. And he was gone.
Um
And he died there and then on the spot.
And two of the other guys were injured
severely with him as well. And you just
I've used it a lot with him football. I
call it three-nil down within 1 minute.
And
it's that moment of
wow, we're on the ropes already. We've
only just started this thing. We're on
the ropes.
How do we deal with it? What what do we
do? And I remember you You know, these
incredible emotions go through you when
someone gets killed. You know, you feel
anger.
You feel rage. You feel You want to cry.
You do. You want to just take a knee and
look at the floor and go, "I can't
believe he's dead. Let's mourn it right
now."
But you've got 16, 17 quite hungry
Taliban on the other side of the wall
who want to kill you as well.
And the worst thing you can ever do is
is go into a village or an area such as
that emotionally charged. If you go in
emotionally charged, you're going to
make cataclysmic errors. That could be
that you're so
um sad or overwhelmed that you're not
concentrating. You missed that person in
the corner. They then take you or
someone else out. Or you go in there
angry.
And when you go in there angry, you make
serious mistakes. And you you don't have
to look far in the press to see that
happen. And that happened on our tour.
Um
And that emotion gets in the way of
dealing with the situation and what I
like to more frame as thinking with
clarity.
It's so hard to think with clarity
during adversity and that's why I spent
quite a bit of time thinking, well, what
is a quick framework we can just jump
to? What have I used? And ARA simply
stands for accept, remove, adapt.
The moment something happens then, on
the spot, it's happened and then it's
instantly gone. Mhm. So, someone dying
on the spot
in combat is there's nothing you can do
about it. There's there's nothing you
can do about it. The most effective
thing you can do is be at your highest
standard, strive for excellence,
get up on that roof and do what you need
to do to the people which have hurt
your comrade. That's that's that's how
you should be processing it. What is
still the strategic operational part of
what we're doing here.
And
the the accept part is very difficult
for a lot of people to do. It's very and
I still struggle with it now myself, but
actually having that little framework to
go ARA, okay, this isn't good. How do I
accept the situation has happened or
happening? How can I process it? And
without dwelling on blame or Exactly.
Or, you know, or
bitterness is another one. Like so, your
business is shut down because of COVID,
you're angry at Boris Johnson, you're
angry at
everybody and you you dwell on that. So,
that's the the first hurdle is as you
say accepting, which is tough. Tough.
But it's a mindset, you know.
This isn't
For me, this is not something we should
shy away from, you know. The moment say
it's tough,
does that then allow people to go, well,
I'm not doing it then. I'll just turn
up. Sympathy can sometimes show up as
well. Too much sympathy maybe.
Victimhood.
The accept is it's happened.
What is the next move? What is the next
thing I need to do? Um
we lost almost all of our work with our
business last year. We We were working
in talks and coaching and doing
workshops. Overnight, gone. Like I could
have sat there, which I did for about
half a day going, oh, what the [ __ ]
Where's that all gone? But you can't.
How long do you sit there doing that for
before you just start to take a spiral
down or where do you actually go, right,
what can I actually do with this? Where
can I make a decision?
We could become
so emotionally wrapped up in COVID as
well, the pandemic alone. Like I've I've
expressed a hell of a lot of empathy and
sympathy to everyone I work with saying,
this is probably one of the toughest
things we've all been through
collectively in a long time. We're
literally playing stuck in the mud for
real. You know, we're grounded. And it
does become quite an emotional place,
doesn't it? People losing jobs, things
going wrong.
But part of ARA is this remove emotion
is not become emotionless.
Like not asking you to be emotionless.
It's For me in combat, it happens. You
got to deal with it then and then remove
the emotion. Get the anger and the
sadness out the way. Do you know what
we'll do? We'll deal with that later.
Then we got to deal with that correctly
as well. This is where some people make
the mistake of bottling up. Like I'm
going to come back to that later,
but I need to get on with my job.
And that part is that adapt part. Okay,
how do we adapt to this situation? How
do we adapt to loss of life there? What
was his role? Not who is he as a human?
What was his role? What do we need to do
to fill that role for now while we're
here?
Um I was telling you about that time
when we having to use mortar fire as
almost a curtain uh
as the Taliban were trying to come at us
in that final operation.
The person calling in that mortar fire
was Vic, you know, my commander and he's
not a mortar man. He is not trained on
the radio to do that.
The day before when we lost those five
guys with that grenade, one of them was
the mortar man
and he was the one who needs to call
that stuff in. We didn't have him. You
have to learn to adapt and we could sit
around and say, oh, we've lost our
mortar man, we're [ __ ] now. Or we can
go, [clears throat] right, he's gone.
Let's not cloud our judgment. Let's
think with some clarity and get the
emotion out of the way, okay? How do we
adapt to this situation? And I've had so
many people which is really genuinely
humbling because I kind of
didn't make it up. I I just wanted to
put a little bit of an acronym on what I
use and give it to other people and I
have so many people get in touch saying,
ARA. Because it's a simple process.
Maybe in the morning, you know, when you
stubbed your toe. Stubbed your toe is
like the quickest like,
and you just want to go bonzai on the
table, don't you? But you just go, stop.
I've stubbed my toe. Yeah, yeah, yeah,
[laughter] yeah. It does hurt. I need to
be a little bit less emotional with this
table
Mhm. and now I need to adapt to the fact
that my toe is facing in a different
direction.
[laughter]
So, we all look at the table now.
But it it is it is something, you know,
something just happens and you have to
be able to go, all right, that's
happened.
How do I remove the unwanted emotion? I
call it unwanted emotion. What's the bit
that's going to get in your way? Of you
making the right decisions.
the um the sadness, whatever's there and
then you have to adapt. I always think
that the first L you take, and when I
say L, I mean loss, the first L you take
is often involuntary. Nothing you could
have do, whatever. The second L you take
is often voluntary. So, like the
pandemic happens, wasn't your fault, we
get that. But then you dwell on it so
much and you refuse to adapt and you you
become a victim of the circumstance, you
become bitter and blaming and you don't
adapt as you say,
which was your choice
and that leads to another L, which is
your business goes bankrupt.
And so, I always think like the first I
always say that's like you don't have to
take the L twice. The first L is, you
know, involuntary, the second one is
your choice and that's I think the
similar sentiment to the importance of
like getting rid of that unwanted
emotion, focusing on
the task at hand, finding that calm
within your within the chaos and being
proactive and as you said, as the sort
of military values, being cheerful
because that is a optimism is a very
important
emotion to experience in times of real
chaos. You have to believe that there is
a way out.
Mhm. Um and that's super interesting. I
I I would When I was reading through
your story as well, the more recently I
read about I think you touched on this
earlier, this joy that you've now found
in running during the pandemic. Yeah.
Yeah.
Tell me about that. I don't look at it
as well, do I? I just sort of
Well, no. I started training in March as
well and I've been training all year.
So, I I thought that was really
interesting. You mentioned it earlier
that getting out and feeling the air and
the endorphins and, yeah. I um I was
never a great runner in the Marines. Oh,
really? No. So, I was more the one who
put the big backpack on and just be able
to plod on.
Um Your son could give you some tips.
Yeah. Yeah.
[laughter]
That's who I train with now.
Um
I just I I really
I like the idea of just it sounds so
Forrest Gump, but just running. There's
I have no reason to run.
I I think during the pandemic I found it
a nice bit of an escape, you know,
you're locked inside all the time. Uh
you're on Zoom call after Zoom call, the
kids are downstairs and
um you just need that moment to yourself
and
and I just love being out there running.
I just it's interesting. My business
partner and um
his wife asked me the other week. She's
like, why why do you run?
I don't know. You know, it got me
pondering. So, I think maybe I'm a
little bit better prepped to answer your
question. Um
but it was
I use this word escape loosely because I
think I've used
the word I I I've escaped before in the
past through drink and drugs and the
more sinister things.
Escape now is actually just to be with
myself for a while and I find that and
and you would have found this on your
own business journey is is so full on
all the time. It's just someone wants
you for something. Your phone pings or
you know, I'm
I use social media. I don't have the
biggest following, but I use social
media because it's part of what I have
to do, you know, promoting a book and
things like that. I don't really want to
be on it. I actually kind of like my
reserved lifestyle, but I have to give
you something to show you what I do. Um
which I was listening to I think as Jake
talked about on your podcast this
morning and it was really interesting.
It put my ears up about thinking about
it.
But running is
I don't have my social media on when I
run. I'll if I need to, I'll record a
video to be like, oh, I'm out running
and I'll post maybe some times, but I
just like being out there. I like
feeling a bit of the pain in the shins
and in the feet and I like running
further than other people do, not for
time,
but that idea of what my corporal said
to me in training, 0.1% better every
day. I I I really enjoy
just striving for that excellence and I
have found since leaving the military,
it's really difficult to feel like
you're constantly striving for
excellence. It seems like there's more
challenges there than there is
[laughter]
success, to be honest. It's like one
thing after the other. Oh, we've done
this within the business, have we? Oh,
that's good. Oh, something else come
along which is difficult to deal with
now. Brilliant.
Um
but for me, being out running is that
ability to escape. I live in a wonderful
part of the Southwest. You you know that
area very well. Up onto Dartmoor, up
onto the Southwest coast. Um You just
just incredible places to be and take
the dog out running. And I actually
found in probably the last year or so,
it's incredible space to think.
And I run back and I actually pick my
post pace up at the end cuz I'm like, I
cannot forget that. You're running back
home and you're getting rid of the
running like,
[laughter]
what about this with this? Yeah, that
might work. But it's
it's just a place to be free, you know,
and I'm not real a gym bunny. I don't
really I go to the gym. I kind of walk
around it, look at a few things, do the
odd pull up and then go home. Um I love
being out on the road and I love being
out on the muddy trails as well,
slipping around, getting wet, getting
muddy.
It's just fulfilling, isn't it? And I
think
when I was in the military, that was all
the time. And now it's not. When I left
when I when I
got binned from the military,
my last final day I came home, I laid on
the floor,
and
it sounds I say that about social media.
I don't really like using it, but
there's this there's this almost like
tradition in the modern military now
that when you leave, you post like your
favorite pictures of your career and
then a post. Um
And you acknowledge the lads and then
you and then you post it out. And I was
writing my post and I was picking the
photos and I was blubbing. I was just
like crying on the floor but to myself.
And I know and I kept it in for so long.
I didn't think I was going to do this.
And then I was just in utter tears
because it was this just this
excitement that I was going on to this
new phase of my life but also that's it
now. I'm never going to do that again.
And that made me who I am today. I lied
on the floor and I think part of the
tears was I'm never going to go mountain
training again.
I'm never going to go out to the States
and go in the Mojave Desert again. I'm
never I'm never going to go to Afghan
again. I know as difficult as it was,
it's an adventure.
And then crying crying cried. And my
wife kicked my foot which she's actually
literally hoovering next to me. She's
like you're going to get up. And I was
like looked at her. She went aw. We had
this little moment together and I kind
of
like gave it all on the plate.
And then I went and booked Marathon des
Sables. Yeah, of course you did.
[laughter]
Cuz I thought I've got to have
something. I've got to have a challenge
which will
uh
fulfill that.
So now you're running this business,
Lupin. Mhm. What is Lupin doing? You
guessing you've really felt the pain of
running a business and and starting a
business because it's a startup, right?
Mhm. During the pandemic. What is Lupin
doing and how's that process been?
So
what will help me explain Lupin even
more is probably stepping back into the
Marines for the first time when I put my
hand up and said
I don't think I'm
that well at the moment. I think there's
something might be wrong.
And bottling it up for so long, you
know, come back from operations, keeping
it all inside, guilt, you know, two IEDs
which went off behind me, injured
people. And you carry that with you.
And so you feel like you can't talk out.
There's that stigma of don't talk, just
keep walking forward.
And I remember that moment of thinking
everyone around me looks really strong
and tough and they just seem to be
shrugging it off. They're like, yeah, we
did Afghan, crack on. Come on then,
lads.
And I'm inside and like, ah, I don't
feel too good at the moment.
And it things happened and as I said, I
got in trouble and and things didn't go
to plan. And then finally I put my hand
up to one of the lads and said think
I've got issues here.
And he went yeah, same here. I have as
well. What have you been seeing and what
have you been hearing? And it was like,
whoa, just instantly like you're not
you're not alone and you feel this as
well. And like having this big
conversation, couple of beers, doesn't
always help, but couple of beers for us
at that moment was like, oh, what are
you do you feel weak? And all these
things. And um
that forever has stuck with me, you
know, Marines
one of our values is integrity. And
integrity means to be able to go, I
don't feel too good today.
It doesn't mean you're not going to your
job, but if you have an awareness of how
I'm feeling, you know, maybe you can
back me a bit more or you can help me a
bit more. And and that's going to come
back. I'll help you out. Which was where
it began with how can we show it better?
And that's all it was was
let's make Lupin something that just
asks someone in the morning how they
are.
They respond on the platform they
already use, so Slack, Teams
integration. It records that data,
pushes it through to the dashboard. You
then log into your dashboard, you see
your graph of how you've been recently
compared to last week as well.
And then you get to see the close people
within your team as well. Not the
organization, you can see every team in
the organization if you want to, but you
only get to see the people within your
team.
And even within our own workforce and
also with our alpha and beta testing,
people are reaching out to other people
because they see their amber. And it's I
did one this morning. One of our team's
amber, straight on the phone,
you all right? Yeah, I just had a long
night with the kids last night. I'm
okay, I just need a coffee. But all she
wanted was that question of all good?
Yeah.
And it's yeah, I'm okay. And then on the
other occasion we get, nah, I'm not
feeling too good today. Take today off
then. And that person's going to be more
productive next week.
We can't
bend over for it. We we know that in the
business world, people have to be in
stress states, we have to be under high
pressure. Other times we don't. But it's
how more transparent can we be? And I
think what the pandemic's actually
showing us is
we can embrace this. Mhm. Sounds
amazing. And I even as someone that, you
know, ran an organization with many
hundreds of people, um
being able to see sort of an early
warning sign for situations developing.
Call it the pulse. Is that what you call
it?
Yeah, it would have been super super
valuable. You think about it from a
business perspective, you stand a chance
of losing good people because you
weren't aware that they were potentially
on a bit of a downward spiral in terms
of morale.
Yeah. And losing good people cost you a
ton of money. Sounds amazing and it
sounds like a very long way from
Afghanistan. Do you know what I mean?
Going into tech cuz tech is a beast in
itself. It's a whole another Well, I've
worked in tech in in San Francisco and
stuff and it's a whole another language
and culture and philosophy and stuff. So
to go from, you know, your early years
to to bouncer to Afghanistan to, you
know, helping the England team to now
working in tech is one hell of a journey
in a short amount of time. So incredibly
impressive. You've lived many lives in
[laughter] your in the one that you've
experienced. And I actually was thinking
as you were telling the stories today
how honored I am that someone like you
listens to my podcast. I was like
I need to listen to your [ __ ]
podcast. You're [laughter]
I hit a low moment last year when we
dropped investment. We took these
overheads.
Like we went from like to what was it?
Three so that's six grand a month
overheads to suddenly thousands and
thousands of pounds cuz we got a team
and an office. And we're looking at our
reserves going it's like two months
worth and we got four months.
And
we were getting no after no after no cuz
everyone just shut up, didn't they? No
one wanted to invest because protecting
your money. And I listened to yours and
Dan Murray Sertl's
Mhm. to just take inspiration and with I
don't know this world well enough and
you guys do and I was listening to it
going, done it. We've done it. They can
do it, I can do it. Right, okay. And low
[ __ ] moments, crying into my wife's
arms going, why have I done this? I've
put the house at risk, kids at risk.
This is [ __ ] This better be worth it.
[laughter]
But I want to make it happen. I want to
see a change out there. I want to see a
change in business. I want to see your
businesses be more open. It's not about
raising the money, it's about fighting
to raise that money so I can make that
happen.
And we raised the money
seven days before missing payroll. We
raised
half a million. [snorts] Mhm. Just over
half a million. And it's listening to
your stories, it's listening to others
was the moment me where I'm like, just
keep going. Just keep I listened to the
ones this morning I was thinking about
the struggle that you guys were talking
about and I was like
sometimes struggle's good. Yeah. It it
gets you to dig deep and sits in the
trenches and I've been in the trenches.
And we've now been through the trenches.
And yeah, it's inspiring. You know, when
I got the nod last week, I was like ah.
[laughter]
Yeah, it's a massive compliment. I I
think I you know, I've I've learned a
ton from speaking to you today.
Um I know you produce content yourself.
You've got your book which is awesome.
Um so I just wanted to say thank you
because it's been one hell of a
conversation and I think this when I
reflect on it, this is really the reason
why I started this podcast was to hear
these stories. And and the the just the
diversity in struggle and overcoming and
persisting and purpose and reinventing
yourself is the reason this podcast
exists and you exemplify all of that. So
thank you so much for your time today,
Ben. And you you you know, you said it
was a
um an uh a high moment for you to come
on this podcast, but I feel that um
going the opposite way. And I really
really mean that. I really mean that cuz
you're a incredibly impressive guy.
Thank you. Cheers.
[music]
People ask me for book recommendations
all the time and I finally got one for
you. It's a book called Happy Sexy
Millionaire
which is authored by me.
Um I spent the last almost two years in
jungles around the world in Costa Rica
and Indonesia in solitude writing this
book. It's the most important thing I've
ever created. And there's this crazy
thing when you write a book because you
you spend so much time pouring your
heart and soul into it and everything
you know and all of the revelations
you've had in your life. And then
there's this barrier which is that
people have to buy the thing in order
for them to get that thing that means so
much to you. I wish that wasn't the
case. It's just the way the industry is.
And in order to get that distribution
and to get it on shelves, you need a
publisher. So
please please please if you can, if
you've ever liked anything I've ever
produced, this podcast, my Instagrams,
anything I've ever said,
read this book. There was no
ghostwriter. I wrote every single word
myself. There's some real surprises in
there. It's an honest, sometimes
hilarious, incredibly vulnerable,
hopefully valuable account of my life,
my journey, everything I've learned
across across the way. And really the
answer to being fulfilled, to being
happy and to achieving success. It is
the most important important thing I've
ever created. So I implore you to go to
Amazon now or wherever you get your
books and get that pre-order. And
everybody that pre-orders the book
because pre-orders in this crazy
publishing industry count as way more
than just a normal sale. If you get that
pre-order, I'm going to put you into a
group with everybody that's pre-ordered
it and I'm going to send you some
exclusive stuff. So the first things I'm
going to do is a series of voice notes
which I think are um are going to be
pretty powerful. I'm going to give you
access to some tickets which nobody else
will have. And I'm going to do
everything I can to thank you for for
for giving me that sort of nine quid of
your money or what whatever it is. Happy
Sexy Millionaire, you can pre-order it
everywhere now. And if you do get that
pre-order, please do DM me cuz I'd love
to thank you myself.
[music]
[music]
[music]
[music]
Ask follow-up questions or revisit key timestamps.
The podcast episode features Ben Williams, a former Royal Marine Commando who details his remarkable journey from a troubled childhood and severe substance abuse to becoming a high-level elite performance coach and tech entrepreneur. Ben discusses how the 'commando mindset' and specific values—such as courage, integrity, and cheerfulness in the face of adversity—helped him overcome personal tragedies, including an accidental death under his watch while working as a bouncer, and severe physical and mental trauma from his service in Afghanistan. The conversation also highlights his approach to leadership, business, and his recent founding of a tech company aimed at improving employee well-being.
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